Email marketing campaigns usually deliver 2-5 emails to the average inbox per week.  Although, many businesses adjust their email campaigns based on sales volume, op-outs, opens, forwards, etc.   The strength of email is direct access to large numbers of potential customers in a non-threatening setting – their inbox.  The idea being, people are more likely to read an email from a local window company than speak to a telemarketer selling the same product.

Where many emails fall short is relationship development.  Multiple emails with similar messages, bombarding an inbox each week is counter productive.  Especially if the consumer isn’t touched on a personal level.  This is where video email comes in.   From the first video email, recipients are treated to a live person speaking directly to them about the benefits of a product or service.  Whether the content is directed to an individual or 1000  people are receiving the same video, it ‘feels’ like a personalized message and creates a relational building block.  Successive videos by the same individual foster face recognition and familiarity, creating a comfort level not experienced through text emails.

For professionals in the medical, legal and financial arenas, nothing is more important than client trust. Unfortunately, those same clients seldom see their doctor, lawyer or financial advisor, and then, under potentially stressful situations.  By sending video email appointment reminders, stock market insights or case updates these professionals set themselves apart from their colleagues and gain not only trust, but loyalty as well.

Anyone currently running typical email campaigns should take a serious look at integrating video emails into their marketing strategy.  CoVideo has a feature rich, easy to use video email product designed to increase sales, enhance brand recognition and build relationships.  Learn more at www.covideo.com .