December 20th, 2012
At around 23 million members, Pinterest (launched in 2010) has become one of the fastest growing social media sites in history, quickly catching up to Twitter in popularity and referral traffic. According to Buzz Referrals, Pinterest users follow more retailers than their Facebook or Twitter counterparts, are 10% more likely to make purchases and spend 10% more. Businesses are taking note of this astounding growth and sales potential by creating Pinterest boards to market their brands. Such diverse names as Whole Foods, Nordstrom, The Weather Channel, Southwest Airlines, GE and The Wall Street Journal have all developed successful boards using fun, clever and inspiring pins to attract followers and increase sales.
The Pinterest statistic that stands out to me is a 42% higher click-thru rate for DIY and tutorial pins. After looking at dozens of these pins I am struck by how many rely on still images and text to walk viewers through projects ranging from furniture refinishing to recipes. Most posts include 3-4 pictures that only tell part of the story, and written directions that can be confusing or incomplete. Video pins on the other hand, not only offer more detail and clarity, they bring the subject to life and make the process more interesting. Beyond DIY and tutorials, video pins are great for product demos, virtual home tours, sales events, brand enhancement, contests and much more.
So, how do you pin a video to Pinterest from your Covideo account? It’s actually pretty easy. In fact, it only takes a couple of clicks. Watch This Video to see how it’s done. Once pinned, a first-frame image from your video will be added to the designated board. When a Pinterest user clicks on the image, your template appears (complete with any links you have set up) and the video begins playing. Users can repin, like or comment on videos as they do with any other pin.
If your business has a Pinterest page, now is a great time to include video pins in your marketing repertoire. If you haven’t established a Pinterest presence, decide how best the platform can be used for your business and then let Covideo help you bring it to life, with video.
Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. email@example.com.