Although Covideo uses proprietary technology for you to create, send and track videos via email, we honestly don’t think of ourselves as a software program. We’re more of a service. That’s because we’re all about providing a great customer experience – not just during your first week, but for as long as you have a Covideo account.  Having said all that, here are four questions you should ask when choosing from a variety of video email programs:

1)      Is it Trackable?

The purpose for which most folks use video email is to send a very important message to a select group of people. You should absolutely expect the ability to see exactly which email recipients viewed your video and when. With Covideo you can login into your account and quickly see this information. You can even set it up so you receive email alerts whenever a recipient views your video. We see sales people regularly use this feature to optimize their timing on follow-up calls to prospects that say, “So what’d ya think?”

2)      Is it Mobile?

Many of you are happier moving and shaking out in the world than staring at a laptop screen (conversely, we are computer geeks whose sole source of exercise is the office ping pong table, but that’s our issue not yours). With our easily downloadable Covideo app, you can log into your account with one touch. With one more touch, you can start shooting that video of whatever you’re bragging about.  And with just one more touch, the “Upload Video” and “Send Video” buttons are right there on your screen. Very mobile. Very easy.

3)      Is it Customizable?

This is perhaps the biggest reason why businesses prefer a business service like ours over the big video sharing sites: You can actually control the interactive environment that surrounds the video that your viewer is watching. You can “frame” the video however you want. Want your video page to match the look and feel of your website? We can set that up for you. Want your users to fill out a form after watching your video? We can set that up too. You can’t do that stuff on YouTube.

4)      Who’s Gonna Help Me When I’m Stuck?

There are two kinds of tech support people like to get: An online knowledge base where they can find the answer themselves right away, or an experienced person readily available to examine the issue (via chat, email, telephone). Covideo provides both kinds of support. Our online knowledge base contains dozens of text and video support solutions, and our knowledgeable staff is available during business hours at 1-800-306-1445 EST.

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Jason Price is the president and co-founder of www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jason@covideo.com.