June 29th, 2012
As mid-westerners, we fully understand the value of putting your nose to the grindstone and letting the product speak for itself. It’s like that old man in the Progressive insurance commercial who says, “I don’t need a bunch of gobbly-gook.” So what happens when the same selfless work ethic that created a kick-butt product also makes the bosses feel weird about going on camera and being all arrogant about it?
Enter the joy of motion graphics.
We’ve seen ad agencies wow client after client with cookie-cutter videos that basically have a bunch of text flying around like this:
To do this, you import your company logo and some descriptive text into a motion graphics program such as After Effects by Adobe. Then, add a little royalty-free background music behind a staffer reading a script and voila! You’ve got yourself a company video, done without any clammy hands or stage fright. No human being has to actually appear on camera which, to some companies, can be a huge relief.
Obviously, how smoothly all this goes is commensurate with your expertise in After Effects. But after we saw a seasoned video editor pull one of these together in one afternoon, the mystique of motion graphics definitely faded…yet its value to clients did not.
If you’ve long ago bought into the importance of having a good video strategy but have been afraid to get in the front of the camera, technology is here to save you. With a motion graphics program like After Effects, you can produce super-effective videos that have text flying everywhere, a cool music soundtrack and no human beings on screen. You can then upload these videos to your Covideo account, send them to your contacts, and enjoy all the benefits of using our software to email promotional video content…..all while staying behind the camera.
Jason Price is the president and co-founder of www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. email@example.com.