Stephen Covey, author of The Seven Habits of Highly Successful People once said “A cardinal principle of Total Quality [that] escapes
too many managers [is that] you cannot continuously improve interdependent systems and processes until you progressively perfect interdependent, interpersonal relationships.”
Anyone who’s spent time in an office environment knows that relationships play a huge role when the big decisions get made. There once was an account manager of a very large affiliate network who was responsible for helping his clients bring in tens of thousands of
dollars per month. Yet the client he spent the most time with on the phone and who received the best advice brought in relatively little money.
“They’re best friends.” another account manager confided. “They’ve just always gotten along super well.”
This illustrates the holy grail that business owners desire more than anything: Having the trust of their customers. In a world where the internet allows us to see everything but trust no one, businesses need to rip away the curtain and reveal their human side like never before.
To accomplish this goal, businesses should consider adding an email video message to their marketing plan.
Email videos make perfect sense for sales people, CEOs or spokespersons who best communicate in person. Folks know you can’t fake a video. They know when something’s real and they intrinsically understand the power of a personalized message from someone who took the time to make one.
“I was running a car dealership in Michigan and looking for an edge in our marketing.” Explains Mike Delong, a field specialist at EasyCare. ”I knew how powerful it would be if our customers could receive an email with a personalized video from me so I Googled how to do it. It shocked me that there was no one out there doing this except a company in Indiana called Covideo.”
Within weeks Delong was sending personalized messages to previous customers of the car dealership in an effort to put a human face on the dealership and convey a sense of warmth and friendliness. “It was a huge success”, says Delong.
Now that email video has finally matured as a technology, the following scenarios are possible: An executive can send an announcement to employees that is both secure and personal. A car dealer can show a buyer what condition a car is in. A realtor can show property to an out-of-town buyer. A salesperson can make a heartfelt pitch to an international partner without the travel costs.
These are just some examples of the best way to email video for the purpose of better connecting with your customers and increasing revenue.
Jason Price is the president and co-founder of www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. firstname.lastname@example.org.