If your business isn’t using Facebook hashtags you might want to give it some serious thought.
Facebook, though late to the game, is now using hashtags placed in front of a word or phrase to turn it into a clickable link. Clicking on the link displays public posts using the same hashtag. Why is this important? How can it benefit your business?
As a hashtag gains popularity, its reach is also growing, putting your business in front of people who may not otherwise see your posts. Businesses with a specific target community can use hashtags to draw people into a conversation and encourage further interaction (likes, shares, lead capture, etc.). […]