August 30th, 2013
If your business isn’t using Facebook hashtags you might want to give it some serious thought.
Facebook, though late to the game, is now using hashtags placed in front of a word or phrase to turn it into a clickable link. Clicking on the link displays public posts using the same hashtag. Why is this important? How can it benefit your business?
As a hashtag gains popularity, its reach is also growing, putting your business in front of people who may not otherwise see your posts. Businesses with a specific target community can use hashtags to draw people into a conversation and encourage further interaction (likes, shares, lead capture, etc.). Read the rest of this entry »