If you are wondering how to improve video quality, start with lighting. Good video lighting will produce a more professional result, regardless of the video camera you are using. How you approach lighting your subject will depend on whether you are shooting indoors or out.
Types of Lighting
Natural Light: The sun is the best source of natural light for outdoor videos, but it comes with challenges. Avoid making videos when the sun is directly overhead as it will create harsh shadows across your subject’s face. The best time of day for outdoor videos is mid-morning or mid-afternoon when the sun isn’t as bright. Cloudy or hazy days will provide a softer, more even light source than the sun but often require additional lighting to keep the subject from appearing too flat against the background.