Decorative triangles
Decorative triangles
By: Margaret Henney | November 16th, 2016

The unsubscribe button can be an uncomfortable topic in the world of mass email marketing, but we’re gonna go all Judy Blume on this and have “the talk.” If you’re like most companies/business owners you’re utilizing mass email marketing as one of your primary e-campaign tools. And while we’ll forever sing the praises of the …

By: Olivia Petrac | November 14th, 2016

The data has proven that video is the optimal tool for marketing and sales lead generation for your business. But if you’re looking for some numbers to quell any remaining doubts, here are some key highlights from a report by Vidyard and Ascend2 based on feedback from marketers who have successfully incorporated video in their …

By: Margaret Henney | November 9th, 2016

A recently-updated blog post entitled The Ultimate Mobile Email Stats from EmailMonday.com is a wealth of statistical knowledge for those of us in the email marketing game. One of the most important being this: Majority of emails opens from mobile.   Mobile represents 55% of all email opens, webmail 26%, desktop 19% – Litmus ”Email Analytics” (March …