Decorative triangles
Decorative triangles
By: Jason Cooper | April 16th, 2016

Trends come and they go but video marketing is here to stay! All those so-called experts that are claiming that this is just a trend passing by are wrong because we’re talking about a tool that can help you connect with your prospective clients or customers like no other. Creating videos for your business is …

By: Olivia Petrac | April 10th, 2016

More and more dealerships are finding the internet, and specifically video mail, an effective way to reach customers and drive sales.  The September issue of Auto Dealer Monthly.com highlights one such dealership, Acton Toyota of Littleton, Mass.  Their internet department is innovative and courageous, yet deliberate and thoughtful in crafting a marketing plan.  In the following excerpt from that …

By: Olivia Petrac | April 10th, 2016

In previous blog posts, we’ve discussed the importance of creating enduring (or reusable) videos to decrease workload and increase productivity.  Examples of enduring videos include: introductions, thank you messages, product overviews, testimonials, FAQ’s, service benefits, industry news, inspirational messages, etc.  These videos can be cut once, then sent out again and again at a moment’s notice.  This reusability allows businesses …