Decorative triangles
Decorative triangles
By: Olivia Petrac | April 10th, 2015

Businesses have long recognized what a powerful tool testimonial can be in attracting customers. For this reason, many online businesses have space on their websites allotted to testimonials.   Some have a small box with scrolling or rotating text from satisfied customers. Others, devote an entire page to paragraphs of glowing reviews and words of praise. Some even include a photo …

By: Olivia Petrac | March 20th, 2015

So you might have a successful business, but do you have a successful personal brand? “We are in the digital age and there is little room to be silent about who we are and the businesses we are involved in.” In today’s business world there is a need for self-branding, and this need grows every …

By: Olivia Petrac | March 10th, 2015

Although creativity is a trait that is widely admired in the business world, it is still feared by those in the workforce who feel they are missing the entire right side of their brain. But the beautifully painted doors of creativity are open to all. While it cannot be produced on demand, researchers have found …