Decorative triangles
Decorative triangles
By: Olivia Petrac | August 30th, 2013

If your business isn’t using Facebook hashtags you might want to give it some serious thought.   Facebook, though late to the game, is now using hashtags placed in front of a word or phrase to turn it into a clickable link.  Clicking on the link displays public posts using the same hashtag.  Why is …

By: Olivia Petrac | August 22nd, 2013

Whether you are a B2B or B2C business, potential customers have changed their buying habits and requirements since 2008.  A solid product and competitive price are not necessarily enough to win over a client who can do a quick online search and find similar options.  It’s up to you to show them your product is …

By: Olivia Petrac | August 8th, 2013

Most small business owners recognize the value of video marketing but don’t have the budget to shoot high production videos.  Fortunately, there are less expensive and effective video options available to them. The social media explosion has caused a paradigm shift in marketing methods. Ads have gone from broadly based print messages to interactive, visual experiences. …