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Searching for a new job can be a very stressful experience, but don’t think for a second that this process is easy for the ones who are on the other side of the table – recruiters. Whether you are working in a recruitment agency or a company’s HR department, finding the right candidate is sometimes …

In the era of video communication, it’s not enough just to use video as a communication tool. The secret to competitive advantage is in the way you utilize video as your communication tool or even better – the way you utilize a video platform. A valid video communication platform will give you everything you need …

Today, the millennials are the white whale for many recruiters. Everyone is after them, but many are having trouble figuring out how to recruit them. To make it easier for you, we bring you “The recipe for recruiting millennials” that will highlight the main points you should focus on when recruiting millennials.   Let’s get …

  Numbers show that there are 47,500 life coaches around the globe and 16,000 of them are located in North America. With hundreds of training opportunities available for them, it is expected that these numbers will only be higher in the future. So, we can say that the profession of a life coach holds a …

While most employees find the job hunting process intimidating, they are far from imagining that recruiters have it easy. Employers want the best and high-quality talent for their buck, but how to attract them? There is a great chance that your competition has similar goals when it comes to hiring new staff. Even the birds …

Communication is everything. For consultants, communication is the air they breathe and the dreams they chase in their career. They are aware there is no good consultant without good communication skills. This is why they are going to invest their time and money to become better at it, knowing that excellence in communication leads to …

Stop chasing dead-end leads and missing out on your most qualified ones. Instead, use your time wisely by tracking your success and making better-informed decisions. With Covideo real-time analytics find out how many times the video message has been viewed, which parts of the video where a success and how many exit links were clicked …

There are many options on how to record with Covideo. It really depends on what you prefer and what’s most convenient for you at the moment. Everyone has different preferences – some prefer recording with their phone, professional camera, and others with an integrated PC camera or webcam. You can even choose to upload an …

One CEO is revolutionizing the way her company communicates internally – and she’s eliminating the memo in favor of video. Julie Sweet, CEO of Accenture’s North American division, banned the use of memos. Instead, employees are encouraged to utilize video – either live-streamed or taped. Consequently, here are some of the ways Sweet is describing …

Covideo sits down with superstar Covideo user, Greg Gale, to discuss how he uses video email as a loan officer and trainer with The CORE.   Name: Greg Gale Company: The Gale Team – NOVA Home Loans Covideo user for: 2+ years Frequency of use: Daily Primarily uses Covideo for: Putting a face to a …

Ah, effective communication. A recent article from DigitalDealer.com encourages auto dealers to use video to communicate their “why” – and we couldn’t agree more. The article sites this impressive stat: “People remember 20% of what they hear, 30% of what they see, and 70% of what they see and hear.” Perhaps this is because video …

Ok, so if you read our blog post – Unsubscribe: A Must-Have for Mass Email Marketing – you’ve either added an unsubscribe/opt-out button to your emails or patted yourself on the back for already having it. Well done! How to nurture relationships? Now let’s put aside all the talk about email unsubscribe rates. After we’ve …

The unsubscribe button can be an uncomfortable topic in the world of mass email marketing, but we’re gonna go all Judy Blume on this and have “the talk.” If you’re like most companies/business owners you’re utilizing mass email marketing as one of your primary e-campaign tools. And while we’ll forever sing the praises of the …

A recently-updated blog post entitled The Ultimate Mobile Email Stats from EmailMonday.com is a wealth of statistical knowledge for those of us in the email marketing game. One of the most important being this: Majority of emails opens from mobile.   Mobile represents 55% of all email opens, webmail 26%, desktop 19% – Litmus ”Email Analytics” (March …

The new marketing tool Have you heard about a new marketing tool, a medium that’s being used all over the internet? It’s uncanny, your email click-through rate could be increased by up to 300 percent and your unsubscribe rate could be reduced by 75 percent. By now you’re probably thinking that we’re talking about some …

You’ve heard it before: email is dead! Well, that’s wrong on so many levels. From a business standpoint, email still remains one of the best channels to communicate with your audience and experts continue working hard to develop new marketing practices which can help you utilize your emails in the best possible way. One of …

No matter how entertaining or informational your video emails are if they lack an effective call-to-action their marketing value is limited.  All that great content you’re sending, establishing an emotional connection with your audience, reaps few benefits if viewers aren’t motivated to interact with your business once the video is finished playing. Video email calls-to-action …

Most small business owners recognize the value of video marketing but don’t have the budget to shoot high production videos.  Fortunately, there are less expensive and effective video options available to them. The social media explosion has caused a paradigm shift in marketing methods. Ads have gone from broadly based print messages to interactive, visual experiences. …

Even as video email becomes a mainstream tool for online marketers, barriers (real or imagined) keep some executives from green-lighting implementation.   Surveys by the Web Video Marketing Council over the past several years clearly indicate growing adoption of video email marketing and satisfaction with the results of its use.  By 2012, 52% of marketing …

We’ve been getting a lot of questions about the Vault feature and thought a quick video could address them more effectively than an article.  For those of you unfamiliar with the Vault, it’s a folder in the Video Library.  A video email sent from the Vault is restricted to a single view by the recipients. …

Times change.  In the past 10 years, dial-up Internet connections have been replaced by faster, more reliable broadband technology.  Clunky mobile phones have evolved into sleek, mini-computers.  And the video, once a novelty item in the online world, is now standard fare on social sharing sites, gaining traction all across the web. In much the …

Email Marketing is an essential piece of a company’s overall marketing strategy.  In fact, according to eMarketer reports, 97% of all small businesses use email marketing.  Even with the massive social media growth of the past several years, email marketing with 3.3 billion users has nearly three times the users as Facebook and Twitter combined.  But, …

Email newsletters are a staple of online marketers. They provide a more casual approach to sales by inserting articles and industry updates, in between event sign-ups, new product releases and special offers.  Add in a short overview by the editor, a couple of social network links and an image or two and you have the basis for a solid company newsletter. Solid, but in today’s …

After the initial establishment of a video email account, most users are too busy doing business to think about account settings and other administrative options.  But while they’re diligently sending video messages, their company mailing or email address may have changed.  Their terms of service or privacy policy may have been updated.  Even company branding or employee changes may have …

Email marketers rely on high delivery rates to get their message out and bring in sales.  Nothing can de-rail a marketing campaign faster than an ALL CAPS subject line or the words Free Offer.  Knowing which words and phrases to avoid can be the difference between reaching consumers- and landing in the trash. Spam filters use …

CoVideo offers two options for creating video email: Web-based Recorder and Desktop Recorder. The Web-Based Recorder can be accessed from any computer with an Internet Connection and a webcam, while the Desktop Recorder is our downloaded version that puts seven features right at your fingertips. The Desktop Recorder is available for download to Windows XP, …

We have recently added an enhancement to our video library. You can now download videos onto your computer that were recorded using our web-based recorder, located in your back office. To download a video, just simply click on the D/L option in your video library and select the location on your computer that you would …

We all know marketing is expensive.  TV, radio and print ads cost hundreds or thousands of dollars for limited, host-controlled exposure. The greater the exposure, the higher the cost. Annual budgets can easily be blown on campaigns that deliver little (or no) ROI to support the expenditure, leaving businesses without the capital to launch other …

You want more business and you want to run your business more effectively. Then look no further. Video mail can accomplish both those goals and more. Here are 7 great reasons for using video mail. 1. Differentiate yourself from the competition. Take the competitive advantage by sending video mails instead of the standard text email. …

You want more business and you want to run your business more effectively. Then look no further. Video email can accomplish both those goals and more. Here are 7 great reasons for using video email. 1. Differentiate yourself from the competition. Take the competitive advantage by sending video emails instead of the standard text email. …

A recent webinar on video mail marketing (or video commerce) turned up some interesting information.  Nearly 300 participants in a video marketing seminar were asked their level of video mail expertise. 10% considered themselves clueless, 50% called themselves novices and 25% claimed intermediate status.  Only 15% identified themselves as either advanced or expert.  Experience also played a role in participants attitude …

A recent webinar on video email marketing (or video commerce) turned up some interesting information.  Nearly 300 participants in a video marketing seminar were asked their level of video email expertise. 10% considered themselves clueless, 50% called themselves novices and 25% claimed intermediate status.  Only 15% identified themselves as either advanced or expert.  Experience also played a role in participants attitude toward …