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Why do they say a video is worth a million words?

By: Olivia Petrac | May 26th, 2016

Today’s world is fast paced. For that reason many consumers are jumping ship from traditional marketing and would prefer a short video rather than a long article to describe a product, service, or concept. According to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words to a consumer when it comes to swaying an audience. Meaning, if you were to write a 1.8 million word blog post, it would take approximately 3600 pages. A simple video does the work in a fraction of the time. Now it’s your turn to make powerful statements through video:

Engage Blog Followers

The most successful blogs go beyond the written word and use video to engage their followers. This is often times called a vlog, and it’s a great way to break up the monotony tied to single-media blogs.

Describe Your Brand

When people first visit your page, their initial thoughts are often, “who are you, and what do you stand for?” Ditch the lengthy “about” page and add an introductory video.

Enhance Landing Pages

Most often, outside content ends with a call to action with the goal of enticing people to visit your website. These call to actions might bring them to your page, but it doesn’t end there. How do you keep them there? You guessed it, video.

Garner Social Shares

Social shares = brand attention. Because of the gripping nature of the screen, videos are much more likely to gain attention than blog posts. Basically, if you want to make a powerful impact on your consumers without taking too much of their time, use video! Learn more here.
 


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