# http://www.covideo.com llms-full.txt ## Video Messaging Solutions # Get more mileage from your messages with video Increase lead response. Boost appointments. Sell 2.4x more vehicles - all with Covideo. [See it in action](https://www.covideo.com/vlr-tour/) [Get a demo](https://www.covideo.com/request-a-demo/) Trusted by over 80% of the nation's top 25 dealer groups ![DGDG - Logo](https://images.ctfassets.net/tgq8i4774rfe/359gBfbZ2hd1jxH3ASYwmZ/a51105a5107c23ec28c3a81fb41d9d47/DGDG-Logo-white__1_.png) ![Findlay - Logo](https://images.ctfassets.net/tgq8i4774rfe/355EHK2HLebcTAUYgfv5BO/1662f1d41938d44cd6b6ff85bcf54579/Findlay-Automotive-Group-Logo-white_1.svg) ![Rohrman - Logo](https://images.ctfassets.net/tgq8i4774rfe/7vX62KTK2SmixJiISkqVu1/331e573676d65e9e096fb4caa1f9d5ce/rohrman-logo-white_1.svg) ![Lithia - Logo](https://images.ctfassets.net/tgq8i4774rfe/44LWMRFp3qQTtOz2lBFVEn/e7d5b1a7daa2171b79d7ea9d3fa67037/lithia-white_2.svg) ![Kunes - Logo](https://images.ctfassets.net/tgq8i4774rfe/3DBm6Us3DJOoDH9vcPnQAy/b677dd13a862003563d16912ad7c6af8/kunes-logo-white_1.svg) ![Ourisman - Logo](https://images.ctfassets.net/tgq8i4774rfe/3onycHbBUEqrUVbPHPvXb/5850c67f9d9e47c199cfef4ae8e51ca3/ourisman-logo-white_2.svg) ![Sheehy - Logo](https://images.ctfassets.net/tgq8i4774rfe/6aGsiDB3GK3zL0iAaXwy2Q/233f60ac1281c7ba79e2844b2339d62c/sheehy-auto-white_2.svg) ![Rayskillman - Logo](https://images.ctfassets.net/tgq8i4774rfe/2N6XR1CuccGINHlA4iohuW/3e9b3de22d3f70c9d0b89b2551549395/rayskillman-white-logo_1.svg) ![Onewater - Logo](https://images.ctfassets.net/tgq8i4774rfe/1Yd4HK8q1Zz7TKpo7zJIKf/519483d9ce16fe53fd8dda7a9af65d62/onewaterlogo.png) ![Group1 - Logo](https://images.ctfassets.net/tgq8i4774rfe/u7Jv3Ly4r8W7m7yEjsFMG/4b83b1083153a149fb3b28117ccc1198/group1automotive-logo-white_2.svg) ![Cavender - Logo](https://images.ctfassets.net/tgq8i4774rfe/6xmVAk5fhHCpMnrLxKQRdH/f1d34f1a72e7dd142a3cb211d4c77138/cavender-logo-white_2.svg) ## Dealerships’ premier ## video messaging platform Create video messages that inspire action from your leads and loyalty from your customers. Sales Service ![Layers](https://www.covideo.com/assets/Layers.svg) #### Personalized lead responses Easily record personalized videos through our mobile or desktop applications that grab attention and get more responses. ![Send](https://www.covideo.com/assets/Send.svg) #### Sending simplified Share videos through email, text, your CRM, or social media to engage buyers, drive in-store traffic, and set 3x more appointments. ![Data](https://www.covideo.com/assets/Data.svg) #### Instant insights Get notifications about who’s watching your videos, when, and for how long, so you can time your follow up and nail the close. [Learn more](https://www.covideo.com/product/sales/) ![Car Sales Final ](https://images.ctfassets.net/tgq8i4774rfe/cq24brLojMBm35tMZFsDI/e1731a3a38828c5c62e746105611ae72/cellphone-mockup-test.webp) ![Faders](https://www.covideo.com/assets/Faders.svg) #### Tailored workflows Technicians record and recommend repairs, and managers approve and quickly share videos with customers--ensuring everyone focuses on what matters most. ![Timer](https://www.covideo.com/assets/timer.svg) #### Speedy approvals Share transparent repair recommendations via video add RO quotes on your customized service page that customers can approve or deny with a tap. ![Microphone](https://www.covideo.com/assets/mic.svg) #### Audio corrector Service drives can be abuzz with activity. Leverage voice over to easily narrate a personalized message over your video recording on noisy days in the shop. [Learn more](https://www.covideo.com/product/service/) ![Services Image](https://images.ctfassets.net/tgq8i4774rfe/32dFFyXHAuDLGTH4y8G6PF/269cb72d59f755f95d451d0aaef9d90d/servicetab.png) ## Drive real results Here’s how more than 2,500 dealerships win with Covideo [Estimate your results](https://www.covideo.com/video-roi-calculator/) ![User recording personalized video message on phone – video messaging platform](https://images.ctfassets.net/tgq8i4774rfe/1Cdm39DqJ5acsPYIxtjFzQ/38b9ccfb689fe2af8f4ec05ed07eb2c1/bigimage-left-desktop.webp) **38%** Greater lead response rate ![Mechanic - Image](https://images.ctfassets.net/tgq8i4774rfe/6o0360N8nWxn75q4gPum4H/eb8ea80b3cadeb751c0c39e6d0af4380/Image_Only.png) ![Engagement statistics card – video messaging platform analytics](https://images.ctfassets.net/tgq8i4774rfe/2MOCqjQXXnUKVNZeBkR1tF/f48b043675af41599a70eb03add4eb61/stats-card1.webp) **2.4x** More vehicles sold each month **3x** Higher appointment set rate ![Salesman Image](https://images.ctfassets.net/tgq8i4774rfe/3Qfak7DJZ4T39FVcvUBPp0/d3163a9e1b450b9e7b5f59e4ada91a38/stats-card-selling.webp) ## It’s time for an upgrade Dealerships don't need another vendor. They need a partner. With our expertise and passion for your success, Covideo becomes your dealership's game-changing advantage. [See our difference](https://www.covideo.com/why-covideo/) ![Car](https://www.covideo.com/assets/car.svg) #### We know dealerships With over 20 years in the business and partnerships with 80% of the top dealer groups in the US, we’re a driving force in the industry. ![Mechanic ](https://images.ctfassets.net/tgq8i4774rfe/3Ggp2A1XQwcfRAmteDsvFa/37e4390a27f93a1f679362c7ca524a90/image-1.webp) ![Workflow](https://www.covideo.com/assets/Workflow.svg) #### Works with your workflow Covideo is a streamlined platform that easily integrates into your current processes and platforms - including your CRM and inventory management system. ![Works with your workflow](https://images.ctfassets.net/tgq8i4774rfe/5HByuYMsljAMWAPRYTh63M/373afe5ad0928dedd05d9d8c983681be/image-2-2__1_.webp) ![Feedback](https://www.covideo.com/assets/Feedback.svg) #### Live support, real people As an extension of your dealership, our team is here for you. Our experts will always pick up the phone and resolve tickets quickly. No ifs, ands, or bots. ![Live support, real people ](https://images.ctfassets.net/tgq8i4774rfe/2RdXjrc0IxRu6a5THZ9ObD/700f06d2f4327367d21676e4c5c5bdd6/image-3.webp) ![Private](https://www.covideo.com/assets/Private.svg) #### Always on guard With SOC 2 Type 2 level certification, intrusion detection systems, and the strongest commercial encryption available, Covideo is serious about data security so you can rest easy. ![Iphone 15 ](https://images.ctfassets.net/tgq8i4774rfe/3LQ9CfmkQRjXJqxLYxuODe/2daf684a640a91c3a9f774e64359900c/image-4.webp) ![Mechanic ](https://images.ctfassets.net/tgq8i4774rfe/3Ggp2A1XQwcfRAmteDsvFa/37e4390a27f93a1f679362c7ca524a90/image-1.webp) ## Inspiring success ![Windsor - Logo](https://images.ctfassets.net/tgq8i4774rfe/2VWcnATu8MnZDq0Ku2feBW/9e93c3a0df93af2e86bd4f7d5adf9d15/windsor.svg) ![Quote Icon](https://www.covideo.com/assets/quote.svg) A while back I sent out a video to my customers, announcing my move to Windsor Chrysler. Little did I know that the video would get over 83 views in just one day and lead to multiple appointments. Also, I was able to close 15 deals. ![Quote Icon](https://www.covideo.com/assets/quote.svg) Jack Bryan Windsor Chrysler New Sales & Leasing Consultant ![DGDG Logo](https://images.ctfassets.net/tgq8i4774rfe/71sQgGYUnY1FGMx7czd5DR/6f9e4aa559046d38855de03f05cc50b8/dgdg-white.webp) Discover how DGDG ​drove up their closing percentage on used cars by 5 points after implementing Covideo. ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/7EQ0ZSjqtVQy7oBB517CMB/fdef71fcd363eece6a5d0ec743834c6b/elwira-wilczynska.webp) ![SVG logo for Bruce Titus](https://images.ctfassets.net/tgq8i4774rfe/kEtAw9WLOEHSeakukdojJ/d5879a9b4642a908f0a54c7952f3d8d3/bruce_titus.svg) ![Quote Icon](https://www.covideo.com/assets/quote.svg) We had one agent who only closed his internet leads at 2%. He decided to use Covideo in his intro videos and walkarounds, and last month he closed at 23% on his internet leads! It is a game-changer, I am telling you. It’s time to use Covideo. You will love it. ![Quote Icon](https://www.covideo.com/assets/quote.svg) Brea Miller Bruce Titus Auto Group Internet Sales Manager ![](https://images.ctfassets.net/tgq8i4774rfe/3UlhX8ohdHwnW0WV4VqSj1/eee666af540a46b85ae5d017e10b7e4b/FourSeasons-RV.png) Learn how Four Seasons RV uses Covideo to drive engagement from leads when more traditional channels fail. ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/3CXc5ZqJqi6sJzRRI50w4C/ac4e381779730123d079f76266fd5e47/ian-knell.webp) ![beep beep](https://images.ctfassets.net/tgq8i4774rfe/1jVOH3hmrGGzt3R758PfB8/259700276507d9f40ff566fd078bf87a/LogoBMWofPeabody-white1.webp) ![Quote Icon](https://www.covideo.com/assets/quote.svg) I would strongly suggest utilizing Covideo, because I’ve definitely seen a significant increase in my pay due to the amount of appointments and sales coming in…I saw an uptick of at least $15-20k in the last two years since I’ve been using Covideo. ![Quote Icon](https://www.covideo.com/assets/quote.svg) JD Dolmo Business Development, BMW of Peabody ![](https://images.ctfassets.net/tgq8i4774rfe/2Gm5eJnXv1T6bdrR9JhFid/b0614adf7c21def662cd8c044a1ee0ee/hennesy-porsche.png) Hear why Covideo has become a fundamental pillar of the sales process at Hennessy Porsche North Atlanta. ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/hG0XhfStPdY7HDxYiCUAM/77d2e34342c02af307da71c9b1c9ae4d/greg-jordan.webp) [View all customer stories](https://www.covideo.com/resources/customer-stories/) ## Sealing deals every day Covideo is the competitive edge for every type of dealership. ![Automotive - Blog Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/1QD4cJiVC21br5O4x5YW2i/e29fabac192cb41569cc67a056ee210f/Aspect_Ratio.png) #### Automotive Match customers with the car of their dreams. [Learn more](https://www.covideo.com/solutions/automotive/) ![RV - Blog Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/2Y8DaTwHM4x3JT6Mb2tmnc/788d80248eb775c7693e94882ee2ae90/rv.png) #### RV Paint a picture of the perfect RV adventure. [Learn more](https://www.covideo.com/solutions/rv/) ![Marine - Blog Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/5AMMb3Y9HqNycJOf87tbtb/84233171a436f0de6b6127fab034ed38/Aspect_Ratio.png) #### Marine Showcase the ultimate recreational lifestyle. [Learn more](https://www.covideo.com/solutions/marine/) #### Powersports Deliver unbeatable customer experiences at your motorcycle, ATV, or powersports dealership with personalized video. [Learn more](https://www.covideo.com/solutions/powersports/) In a different industry? [Explore other industries](https://www.covideo.com/solutions/other-industries/) ## Let's get this show on the road. See how you'll crush your monthly targets with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Vehicle Walkaround Videos # Turn More Leads Into Buyers with Car Walkaround Videos Going the extra mile for your leads just got a lot easier. See how simple it is to record and send vehicle walkarounds using Covideo with our 2-minute self-guided tour. [Start my tour](https://www.covideo.com/) No credit card. No pressure. Just a smarter way to sell. ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/epZOZUTtudBWH9uAKvKxD/1609504bd64590cd9e7b1577065b0c7c/sales-guy-walkaround.webp) Trusted by over 80% of the nation's top 25 dealer groups ![DGDG - Logo](https://images.ctfassets.net/tgq8i4774rfe/359gBfbZ2hd1jxH3ASYwmZ/a51105a5107c23ec28c3a81fb41d9d47/DGDG-Logo-white__1_.png) ![Findlay - Logo](https://images.ctfassets.net/tgq8i4774rfe/355EHK2HLebcTAUYgfv5BO/1662f1d41938d44cd6b6ff85bcf54579/Findlay-Automotive-Group-Logo-white_1.svg) ![Rohrman - Logo](https://images.ctfassets.net/tgq8i4774rfe/7vX62KTK2SmixJiISkqVu1/331e573676d65e9e096fb4caa1f9d5ce/rohrman-logo-white_1.svg) ![Lithia - Logo](https://images.ctfassets.net/tgq8i4774rfe/44LWMRFp3qQTtOz2lBFVEn/e7d5b1a7daa2171b79d7ea9d3fa67037/lithia-white_2.svg) ![Kunes - Logo](https://images.ctfassets.net/tgq8i4774rfe/3DBm6Us3DJOoDH9vcPnQAy/b677dd13a862003563d16912ad7c6af8/kunes-logo-white_1.svg) how it works ## Wow your leads with vehicle walkarounds Vehicle video walkarounds give buyers what they want: a closer look, a personal touch, and a reason to respond. Turn more inquiries into test drives in three steps: ![1](https://www.covideo.com/assets/1.svg) #### Start With Hello Open the Covideo app and start by introducing yourself. Greet the lead by name, thank them for their interest, and let them know you’re excited to help. ![2](https://www.covideo.com/assets/2.svg) #### Show Inside and Out Walk around the car slowly, pointing out standout features, condition, and anything the lead asked about. Keep it under 90 seconds and let your personality shine! ![3](https://www.covideo.com/assets/3.svg) #### Send With A Tap Text or email the video directly to your lead from the app. You’ll get notified when they watch, so you can follow up quickly while interest is high. [Learn More](https://www.covideo.com/resources/blog/what-is-a-vehicle-walkaround-video/) ![Paid Search - Tabs Section Image](https://images.ctfassets.net/tgq8i4774rfe/1M4QLK582XGRHDzcGSnVJw/7a00b7e871734ccd9d14055d8f52c427/right-container.webp) ## Real Dealers. Real Results. See the impact of walkaround videos in action ![Dark mode stats image](https://images.ctfassets.net/tgq8i4774rfe/3TPEuTL6AkcA0nKo4DWrF8/cf6eada2e235ef72791aca52721e30d1/DarkStats.svg) ![Lindsay Logo ](https://images.ctfassets.net/tgq8i4774rfe/1MTLFXxD3GH3qGSVXL7nr2/a7d46fa0d6fcfe04809fe9d8dadc998e/lindsay-cdjr-card1.webp) **88%** Lindsay CDJR skyrocketed its lead to close rate ![Image of a woman taking a selfie with a car](https://images.ctfassets.net/tgq8i4774rfe/2xfSib3aY0DToHvB3QDQqy/49fa9285b17ee0398b5f159cb6014c1f/Stats-Card-02bg.webp) ![Windsor - Logo](https://images.ctfassets.net/tgq8i4774rfe/2VWcnATu8MnZDq0Ku2feBW/9e93c3a0df93af2e86bd4f7d5adf9d15/windsor.svg) * * * One video. 83 views. 15 deals closed. ![Stats card with light background](https://images.ctfassets.net/tgq8i4774rfe/thur0Sqa1KmqOCETOmqE1/8cb54454161599b4886f883ee240e286/stats-card-light-bg.jpg) ![DGDG Logo](https://images.ctfassets.net/tgq8i4774rfe/71sQgGYUnY1FGMx7czd5DR/6f9e4aa559046d38855de03f05cc50b8/dgdg-white.webp) **2.4x** More cars sold and 3x appointments set ## Vehicle Video Walkarounds 101 Everything you need to know about creating professional, polished walkarounds that lead to more replies, appointments, and sales ## Key Benefits See why dealers choose Covideo for their car video walkaround app. Quick & Easy Record and send personalized walkarounds in seconds—no editing, no fuss, just hit record and go. Boost Conversions Turn leads into test drives with videos that build trust, create urgency, and drive faster replies. Track Engagement Real-time alerts tell you exactly when leads watch your video so you can perfectly time your follow up. CRM Integrations Seamlessly integrates with CDK, VinSolutions, DealerSocket, and others to fit into your existing workflow. ![Key Benefits - Paid Search](https://images.ctfassets.net/tgq8i4774rfe/6q72jcWNw7n6UbI4GEQ9fb/fefe5f6dbeeb34b6f2d4c203fdbaf6e6/keybenefitsimg.webp) ## Take the self-guided tour Explore the Covideo app on your terms, in your time [Start the tour](https://www.covideo.com/vehicle-video-walkaround/#top) ## Ultimate Video Messaging Playbook downloads # The Ultimate Video Messaging Playbook for Dealers ![](https://images.ctfassets.net/tgq8i4774rfe/BDnEMx1R4UYHxzugZsQeG/4b605cd739f6339556bf531bda7b67d6/DownloadsMockup.webp) I accept the [Privacy Policy](https://www.covideo.com/privacy-policy/) of this website. [Get my free playbook](https://www.covideo.com/) ## Your secret weapon for more appointments, increased sales, and greater profits Tired of the same old follow-up tactics that don’t move the needle? It’s time to stand out and close more deals with personalized video messaging—the ultimate game-changer in automotive sales. Download your FREE playbook and get 30+ pages packed with real-world examples, proven scripts, and expert best practices to help you: ![CheckboxChecked](https://www.covideo.com/assets/Checkbox_Check.svg) Convert more leads by instantly building trust and rapport ![CheckboxChecked](https://www.covideo.com/assets/Checkbox_Check.svg) Stand out from competitors with a modern, high-touch sales approach ![CheckboxChecked](https://www.covideo.com/assets/Checkbox_Check.svg) Keep buyers engaged throughout the sales process and increase appointment show rates ![CheckboxChecked](https://www.covideo.com/assets/Checkbox_Check.svg) Leverage next-level video tools to drive urgency and boost responses ## The playbook your competitors ## don't want you to have Don't get left behind - download your free guide today! [Get my free playbook](https://www.covideo.com/downloads/ultimate-video-messaging-playbook/#form) ## Car Sales Video Solutions # Drive more sales with the leading car sales video app Video builds trust, speeds up sales, and makes you unforgettable. Take our 2-minute tour to see how Covideo helps dealers connect faster, close more, and stand out. [Start my tour](https://www.covideo.com/) No credit card. No pressure. Just a smarter way to sell. ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/561J6tTQwP28fK1Xz3RH8O/adce0379748d36eceeacbc36b25e3b81/image-right4.webp) Trusted by over 80% of the nation's top 25 dealer groups ![DGDG - Logo](https://images.ctfassets.net/tgq8i4774rfe/359gBfbZ2hd1jxH3ASYwmZ/a51105a5107c23ec28c3a81fb41d9d47/DGDG-Logo-white__1_.png) ![Findlay - Logo](https://images.ctfassets.net/tgq8i4774rfe/355EHK2HLebcTAUYgfv5BO/1662f1d41938d44cd6b6ff85bcf54579/Findlay-Automotive-Group-Logo-white_1.svg) ![Rohrman - Logo](https://images.ctfassets.net/tgq8i4774rfe/7vX62KTK2SmixJiISkqVu1/331e573676d65e9e096fb4caa1f9d5ce/rohrman-logo-white_1.svg) ![Lithia - Logo](https://images.ctfassets.net/tgq8i4774rfe/44LWMRFp3qQTtOz2lBFVEn/e7d5b1a7daa2171b79d7ea9d3fa67037/lithia-white_2.svg) ![Kunes - Logo](https://images.ctfassets.net/tgq8i4774rfe/3DBm6Us3DJOoDH9vcPnQAy/b677dd13a862003563d16912ad7c6af8/kunes-logo-white_1.svg) ## Car dealer videos that deliver results Top-performing dealerships are using car sales videos to increase replies, appointments, and sold units [Calculate your own potential](https://www.covideo.com/video-roi-calculator/) ![Dark mode stats image](https://images.ctfassets.net/tgq8i4774rfe/3TPEuTL6AkcA0nKo4DWrF8/cf6eada2e235ef72791aca52721e30d1/DarkStats.svg) ![Lindsay Logo ](https://images.ctfassets.net/tgq8i4774rfe/1MTLFXxD3GH3qGSVXL7nr2/a7d46fa0d6fcfe04809fe9d8dadc998e/lindsay-cdjr-card1.webp) **88%** Lindsay CDJR skyrocketed its lead to close rate ![Statistic Single - Background Image](https://images.ctfassets.net/tgq8i4774rfe/6U9ne0yYA6F48sVqVQLDwF/051de66da9aa9005de0c0e233036c2c0/stats-card-middle.webp) ![Windsor - Logo](https://images.ctfassets.net/tgq8i4774rfe/2VWcnATu8MnZDq0Ku2feBW/9e93c3a0df93af2e86bd4f7d5adf9d15/windsor.svg) * * * One video. 83 views. 15 deals closed. ![Stats card with light background](https://images.ctfassets.net/tgq8i4774rfe/thur0Sqa1KmqOCETOmqE1/8cb54454161599b4886f883ee240e286/stats-card-light-bg.jpg) ![DGDG Logo](https://images.ctfassets.net/tgq8i4774rfe/71sQgGYUnY1FGMx7czd5DR/6f9e4aa559046d38855de03f05cc50b8/dgdg-white.webp) **2.4x** More cars sold and 3x appointments set ## Don’t just take our word for it Hear from real dealers like you, getting real results with our automotive video tools Sales use cases ## Sell smarter at every stage Whether it’s a lead response, a walkaround, or a follow-up—car sales videos help you connect faster and close more. [Explore example videos](https://www.covideo.com/video-examples/) ![Internet lead response Image](https://images.ctfassets.net/tgq8i4774rfe/yNi7Apw5aBUnrizQHY2CL/d4877862622089e6012762eec7f02781/1-internet-lead-response.webp) ##### Internet lead response Grab attention. With personalized video messages, dealerships become more memorable and approachable. ![Vehicle walkaround Image](https://images.ctfassets.net/tgq8i4774rfe/4AsxTQgFl0NGT65LBo7vga/ded3f96ddd23e0e1432eeefaf0afe8bf/2-vehicle-walkaround.webp) ##### Vehicle walkaround Drive action: Clickable call-to-actions allow prospects to instantly respond, schedule appointments, and get pre-approved. ![Appointment reminder Image](https://images.ctfassets.net/tgq8i4774rfe/4ygJKpykgO8bk4UyvM4Opg/8af92a9e0e7751e2acb170026259d4f0/3-appointment-reminder.webp) ##### Appointment reminder Boost appointment shows: Get prospects gassed up for their test drive and build excitement that maximizes show rates. ![Post-appointment follow up Image](https://images.ctfassets.net/tgq8i4774rfe/19zORdkp0NikerjHuTV6jC/f958852470005768a19f73b8279d9fdb/4-post-appointment-follow-up.webp) ##### Post-appointment follow up Upgrade your customer experience: Increase satisfaction, strengthen relationships, and fuel repeat business. ### We work where you do Our car dealer video solutions integrate with leading automotive CRMs and tools so your team can send videos, track views, and follow up—all in one place. [Explore all integrations](https://www.covideo.com/integrations/) ![IPacket - logo](https://images.ctfassets.net/tgq8i4774rfe/7l7ELpasRCUQcnLyWZXNyT/9a79eb935bea8efb5c189dc82a59143b/Integrations_Cards-3.svg) ![DealerSocket - Logo](https://images.ctfassets.net/tgq8i4774rfe/2xlrZzN8oIctCOM4vEdyFX/5b71d179829821f26d43e50f87e054b3/Integrations_Cards-1.svg) ![CDK - Logo](https://images.ctfassets.net/tgq8i4774rfe/2J5PBXx0rx9uIA14tpTzhL/6b6185f01b8e54748b9aba2b75811829/Integrations_Cards-CDK.png) ![Autominer - Logo](https://images.ctfassets.net/tgq8i4774rfe/3LNcPxYqTiwHKh1hxMGKwi/b95ada6465b2efcfa07b4247e5e5519d/Integrations_Cards-4.svg) ![Salesforce - Logo](https://images.ctfassets.net/tgq8i4774rfe/5KPZOgqvjy4wtRSuxIHsn0/d60b2d9cca7efedfd4f455c29db5ff74/Integrations_Cards-5.svg) ![Gmail - Logo](https://images.ctfassets.net/tgq8i4774rfe/4yB9xFsWfjdJj9OklrgqxD/a89ed3b664f51011403cce2fff381fc5/Integrations_Cards-11.svg) ![VinSolutions - Logo](https://images.ctfassets.net/tgq8i4774rfe/150C1uejlJLNNJm24awKvq/52bd70b7db0bb96e6878d3c6f41b68fd/Integrations_Cards22.svg) ![IPacket - logo](https://images.ctfassets.net/tgq8i4774rfe/7l7ELpasRCUQcnLyWZXNyT/9a79eb935bea8efb5c189dc82a59143b/Integrations_Cards-3.svg) ![DealerSocket - Logo](https://images.ctfassets.net/tgq8i4774rfe/2xlrZzN8oIctCOM4vEdyFX/5b71d179829821f26d43e50f87e054b3/Integrations_Cards-1.svg) ![CDK - Logo](https://images.ctfassets.net/tgq8i4774rfe/2J5PBXx0rx9uIA14tpTzhL/6b6185f01b8e54748b9aba2b75811829/Integrations_Cards-CDK.png) ![Autominer - Logo](https://images.ctfassets.net/tgq8i4774rfe/3LNcPxYqTiwHKh1hxMGKwi/b95ada6465b2efcfa07b4247e5e5519d/Integrations_Cards-4.svg) ![Salesforce - Logo](https://images.ctfassets.net/tgq8i4774rfe/5KPZOgqvjy4wtRSuxIHsn0/d60b2d9cca7efedfd4f455c29db5ff74/Integrations_Cards-5.svg) ![Gmail - Logo](https://images.ctfassets.net/tgq8i4774rfe/4yB9xFsWfjdJj9OklrgqxD/a89ed3b664f51011403cce2fff381fc5/Integrations_Cards-11.svg) ![VinSolutions - Logo](https://images.ctfassets.net/tgq8i4774rfe/150C1uejlJLNNJm24awKvq/52bd70b7db0bb96e6878d3c6f41b68fd/Integrations_Cards22.svg) ![IPacket - logo](https://images.ctfassets.net/tgq8i4774rfe/7l7ELpasRCUQcnLyWZXNyT/9a79eb935bea8efb5c189dc82a59143b/Integrations_Cards-3.svg) ![DealerSocket - Logo](https://images.ctfassets.net/tgq8i4774rfe/2xlrZzN8oIctCOM4vEdyFX/5b71d179829821f26d43e50f87e054b3/Integrations_Cards-1.svg) ![CDK - Logo](https://images.ctfassets.net/tgq8i4774rfe/2J5PBXx0rx9uIA14tpTzhL/6b6185f01b8e54748b9aba2b75811829/Integrations_Cards-CDK.png) ![Autominer - Logo](https://images.ctfassets.net/tgq8i4774rfe/3LNcPxYqTiwHKh1hxMGKwi/b95ada6465b2efcfa07b4247e5e5519d/Integrations_Cards-4.svg) ![Salesforce - Logo](https://images.ctfassets.net/tgq8i4774rfe/5KPZOgqvjy4wtRSuxIHsn0/d60b2d9cca7efedfd4f455c29db5ff74/Integrations_Cards-5.svg) ![Gmail - Logo](https://images.ctfassets.net/tgq8i4774rfe/4yB9xFsWfjdJj9OklrgqxD/a89ed3b664f51011403cce2fff381fc5/Integrations_Cards-11.svg) ![VinSolutions - Logo](https://images.ctfassets.net/tgq8i4774rfe/150C1uejlJLNNJm24awKvq/52bd70b7db0bb96e6878d3c6f41b68fd/Integrations_Cards22.svg) ## ​Auto sales ​leaders ​are ​all ​in on ​video High-volume deale​r groups like Del Grande turn to Covideo for one reason: It works. ![DGDG Logo](https://images.ctfassets.net/tgq8i4774rfe/71sQgGYUnY1FGMx7czd5DR/6f9e4aa559046d38855de03f05cc50b8/dgdg-white.webp) ##### “We sell 30,000 cars a year, and there’s no doubt that Covideo has helped us do that… If you know there’s a tool out there that can help lend you to getting a higher engagement rate, then you’d be foolish not to try it.” Scott Pettitt Del Grande Dealer Group Vice President of Sales ## Explore the \#1 car sales video app Take the 2-minute tour and discover how Covideo helps BDC and sales teams sell smarter, not harder. [Start the tour](https://www.covideo.com/vehicle-video-walkaround/#top) ## Video ROI Calculator VIDEO IMPACT CALCULATOR # Discover your earning potential with Covideo Toggle to the calculator that best aligns with your role, enter your benchmarks, and see just how much more you can earn! ## Gross profit calculator Sales Manager Sales Rep ## Drive real results See what our partner dealerships achieved with Covideo. ![Dark mode stats image](https://images.ctfassets.net/tgq8i4774rfe/3TPEuTL6AkcA0nKo4DWrF8/cf6eada2e235ef72791aca52721e30d1/DarkStats.svg) ![Lindsay Logo ](https://images.ctfassets.net/tgq8i4774rfe/1MTLFXxD3GH3qGSVXL7nr2/a7d46fa0d6fcfe04809fe9d8dadc998e/lindsay-cdjr-card1.webp) **88%** Lindsay CDJR skyrocketed its lead to close rate by 88% ![Stats card with image – video messaging insights](https://images.ctfassets.net/tgq8i4774rfe/4no76MMwb5QwRCs6YNYG6L/36f367a7fd76b7c539bcb16f5c74cfd4/stats-card-w-image.webp) ![Windsor - Logo](https://images.ctfassets.net/tgq8i4774rfe/2VWcnATu8MnZDq0Ku2feBW/9e93c3a0df93af2e86bd4f7d5adf9d15/windsor.svg) * * * One video. 83 views. 15 deals closed ![Stats card with light background](https://images.ctfassets.net/tgq8i4774rfe/thur0Sqa1KmqOCETOmqE1/8cb54454161599b4886f883ee240e286/stats-card-light-bg.jpg) ![SVG logo for DGDG dealer](https://images.ctfassets.net/tgq8i4774rfe/3RSuBwC5SfO69luObrGOPV/0b96c493babfd19b97e3e903847c5339/dgdg-white.webp) **2.4x** more cars sold and 3x appointments set ## Let's get this show on the road. See how you'll crush your monthly targets with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Video Messaging for Sales # Turn browsers into buyers with video messaging Leverage Covideo’s simple yet powerful platform at every stage of the sales cycle to connect, convert, and close faster than ever. [Request a demo](https://www.covideo.com/request-a-demo/) ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/49hnMy85515FuYid60EQGY/52279fd397e06eab1e083f78ed0c95f6/hero-image__4_.webp) ## Where the rubber meets the road It all boils down to the numbers. And our customers’ results speak for themselves. [Calculate your own potential](https://www.covideo.com/video-roi-calculator/) ![Dark mode stats image](https://images.ctfassets.net/tgq8i4774rfe/3TPEuTL6AkcA0nKo4DWrF8/cf6eada2e235ef72791aca52721e30d1/DarkStats.svg) ![Lindsay Logo ](https://images.ctfassets.net/tgq8i4774rfe/1MTLFXxD3GH3qGSVXL7nr2/a7d46fa0d6fcfe04809fe9d8dadc998e/lindsay-cdjr-card1.webp) **88%** Lindsay CDJR skyrocketed its lead to close rate by 88% ![Stats card with image – video messaging insights](https://images.ctfassets.net/tgq8i4774rfe/4no76MMwb5QwRCs6YNYG6L/36f367a7fd76b7c539bcb16f5c74cfd4/stats-card-w-image.webp) ![Windsor - Logo](https://images.ctfassets.net/tgq8i4774rfe/2VWcnATu8MnZDq0Ku2feBW/9e93c3a0df93af2e86bd4f7d5adf9d15/windsor.svg) * * * One video. 83 views. 15 deals closed ![Stats card with light background](https://images.ctfassets.net/tgq8i4774rfe/thur0Sqa1KmqOCETOmqE1/8cb54454161599b4886f883ee240e286/stats-card-light-bg.jpg) ![SVG logo for DGDG dealer](https://images.ctfassets.net/tgq8i4774rfe/3RSuBwC5SfO69luObrGOPV/0b96c493babfd19b97e3e903847c5339/dgdg-white.webp) **2.4x** more cars sold and 3x appointments set How it works ## Power up your sales process Transform your sales outreach with personalized videos that build trust and boost response rates—all in one intuitive platform. [See all features](https://www.covideo.com/features/) ![Stop](https://www.covideo.com/assets/Stop.svg) #### Record videos AI-generated scripts make recording videos through our desktop or mobile app a snap. ![Record Video Image](https://images.ctfassets.net/tgq8i4774rfe/2ULHbtn3eRCFeWJLKatA0c/9183730d910aaf1ac56b66ea6dd4d866/1-record-video__1_.webp) ![Send](https://www.covideo.com/assets/Send.svg) #### Send to leads Conveniently send videos through emails and texts with Covideo or with our CRM integrations. ![Send to leads - Card](https://images.ctfassets.net/tgq8i4774rfe/g0rDMxex3WsH7eb0r9gNa/7462009420fff11274085aa507916d82/2-send-to-leads__1_.webp) ![Data](https://www.covideo.com/assets/Data.svg) #### Track engagement Follow up with the right leads at the right time with instant video view alerts. ![Track engagement Image](https://images.ctfassets.net/tgq8i4774rfe/63BOL55E639ag5VL8EyBHa/cf96d5f3b57532e11e7e51c791ca15dd/3-track__1_.webp) ![Feedback](https://www.covideo.com/assets/Feedback.svg) #### Close the deal Drive next steps with calls-to-action that convert curious leads into confident buyers. ![Close the deal Image](https://images.ctfassets.net/tgq8i4774rfe/56GIAX4fG5Ykr5ijaGlXDG/8eadada5f921d1e9b2c35c168fc5acd7/4-close-deal__1_.webp) ![Record Video Image](https://images.ctfassets.net/tgq8i4774rfe/2ULHbtn3eRCFeWJLKatA0c/9183730d910aaf1ac56b66ea6dd4d866/1-record-video__1_.webp) [![A banner that takes you to Navattic tour](https://images.ctfassets.net/tgq8i4774rfe/68GXvgh20lwzLn8GFThSB3/dc769831b8e9507d2a42a2d9c323e248/navattic-final-3.png)](https://www.covideo.com/vlr-tour/) Sales use cases ## From leads to loyalty Going the extra mile just got a lot easier. Wow buyers with personalized videos that make them feel like they’re getting the VIP treatment. We won’t tell it took less than 2 minutes. [Take it for a spin](https://www.covideo.com/free-trial/) ![Internet lead response Image](https://images.ctfassets.net/tgq8i4774rfe/yNi7Apw5aBUnrizQHY2CL/d4877862622089e6012762eec7f02781/1-internet-lead-response.webp) ##### Internet lead response Grab attention. With personalized video messages, dealerships become more memorable and approachable. ![Vehicle walkaround Image](https://images.ctfassets.net/tgq8i4774rfe/4AsxTQgFl0NGT65LBo7vga/ded3f96ddd23e0e1432eeefaf0afe8bf/2-vehicle-walkaround.webp) ##### Vehicle walkaround Drive action: Clickable call-to-actions allow prospects to instantly respond, schedule appointments, and get pre-approved. ![Appointment reminder Image](https://images.ctfassets.net/tgq8i4774rfe/4ygJKpykgO8bk4UyvM4Opg/8af92a9e0e7751e2acb170026259d4f0/3-appointment-reminder.webp) ##### Appointment reminder Boost appointment shows: Get prospects gassed up for their test drive and build excitement that maximizes show rates. ![Post-appointment follow up Image](https://images.ctfassets.net/tgq8i4774rfe/19zORdkp0NikerjHuTV6jC/f958852470005768a19f73b8279d9fdb/4-post-appointment-follow-up.webp) ##### Post-appointment follow up Upgrade your customer experience: Increase satisfaction, strengthen relationships, and fuel repeat business. **See it in action!** Receive an example video straight to your inbox. [Submit](https://www.covideo.com/) supported roles ## Developed for dealerships ![Sales Reps Image](https://images.ctfassets.net/tgq8i4774rfe/3nOr6SXPgUPiKEhC5nxxQx/10f1a57848a9f0704cd7c3716414e1af/1-sales-rep.webp) #### Sales Reps Fuel more in-store at-bats with personalized videos, setting you up to exceed your quota month after month. ![BDC Image](https://images.ctfassets.net/tgq8i4774rfe/iFUHVEEhrpwDfil9K8pKP/d402d3c082d3cd8fbda52d4b21bac2a4/2-bdc.webp) #### BDC Unlock higher contact rates and book more appointments with video lead responses that put your dealership in a league of its own. ![Sales Managers Image](https://images.ctfassets.net/tgq8i4774rfe/3hTLP76iKUaAcdXAeMr3wE/d4f332ede21368c93d561ad0d34d2c8d/3-sales-manager.webp) #### Sales Managers Empower your team with best-in-class tools to maximize sales opportunities, impress buyers, and build dealership loyalty. customer stories ## Inspiring success ![Scott Pettitt Logo](https://images.ctfassets.net/tgq8i4774rfe/5o0zKlVTh91QGGJBbjCCWq/3536f3ab65b5932bc106c2c646e8ac3d/scott-pettit.webp) Scott Pettitt Vice President of Sales Del Grande Dealer Group ![DGDG Logo](https://images.ctfassets.net/tgq8i4774rfe/71sQgGYUnY1FGMx7czd5DR/6f9e4aa559046d38855de03f05cc50b8/dgdg-white.webp) "We sell 30,000 cars a year, and there’s no doubt that Covideo has helped us do that… If you know there’s a tool out there that can help lend you to getting a higher engagement rate, then you’d be foolish not to try it." [View all customer stories](https://www.covideo.com/resources/customer-stories/) ## Let's get this show on the road. See how you'll crush your monthly targets with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Covideo Partnership Opportunities # Your success partner Whether you’re an entrepreneur or representing an enterprise, we’re here to boost your business. Stay ahead with short lead-to-close time, our open API, added value for your customers, and a dedicated partnership team. ![Count on us Image](https://images.ctfassets.net/tgq8i4774rfe/6hii2MMzZHG9S35DkNTiwT/12b998be61aae36805408cc0be76c4da/image-right__1_.webp) ## Count on us More than a vendor, we’re your partner. We’ll be an extension of your team - a reliable coach who proactively solves your challenges and meets your needs ![ManageUsers](https://www.covideo.com/assets/ManageUsers.svg) #### Referral Partners For those with established customer networks seeking to add value without extra effort. Offer innovative solutions while staying focused on your core priorities. ![LandingPageBuilder](https://www.covideo.com/assets/LandingPageBuilder.svg) #### Channel Partners For those expanding their offerings to existing clients. Gain access to resources, training, and support for sales while we handle tech and customer service. ![Dashboard](https://www.covideo.com/assets/Dashboard.svg) #### Strategic Partners For organizations with vendor programs or franchise networks. Work with us to create tailored solutions that align with your goals and standards. Connect with Covideo ## Partnership inquiry Fill the form below to learn more about our partnership program. How would you like to partner with us? Refer Covideo Integrate Covideo Co-sell Covideo OEM Program Enterprise Solution [Submit](https://www.covideo.com/) ## Covideo Video Solutions 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## Showroom Superstars Contest # Showroom Superstars: Win big with your Covideo testimonial! Submissions for Showroom Superstars are open through **Friday, May 16, 2025.** Record a video telling us how Covideo has helped you crush your goals, and you could walk away with a $500 prize. [Share your story](mailto:marketing@covideo.com?subject=Showroom%20Superstars) ## How to enter Showroom Superstars celebrates the success, creativity, and passion of dealerships making an impact with Covideo. Send us your success story for a chance at the grand prize. Auto, marine, RV, and motorsport dealers are all welcome to enter! ![Layers](https://www.covideo.com/assets/Layers.svg) #### Capture your testimonial Easily record personalized videos through our mobile or desktop applications that grab attention and get more responses. ![Comments](https://www.covideo.com/assets/Comments.svg) #### Make it personal Include personal anecdotes, great use cases, and stats, like increased appointment show rates or improved conversions, for your best shot at winning. ![Send](https://www.covideo.com/assets/Send.svg) #### Share your success story Send your video to marketing@covideo.com with “Showroom Superstars” in the subject line by Friday, May 16. The winner receives a $500 prize! [Submit your video](mailto:marketing@covideo.com?subject=Showroom%20Superstars) ![Phone with a man smiling.](https://images.ctfassets.net/tgq8i4774rfe/ITcpkrmCsZ5YJb1FL4Ird/0a8b64d67b764f0c1627cbfffa80c2b5/right-container__2_.webp) PAST WINNERS ## Get inspired by previous winners See how our former Showroom Superstars winners use Covideo to delight customers, build their personal brand, and convert more buyers. ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/7hwLQoEHhEBt0H5BjypvMD/889c06f0deccf490cc6bdc8546e57ed4/01.webp) ##### Fall 2024 Winner: Jimmy Hadley Jimmy thinks of his career in terms of “pre-Covideo and post-Covideo” because personalized video has transformed his sales. We love Jimmy’s great video use cases and sense of humor. ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/4qYGbyOHLrDXCGKYTRF7Cn/e2463c766ff7ecb6df797d8fceb6a1a1/02.webp) ##### Fall 2024 Runner-Up: Jerry Hopper Jerry’s story demonstrates why authenticity and personalization is so important for dealership sales. While he used to be nervous to speak, Covideo improved both his sales and his confidence. ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/gcG8yf9XLmfCSuEeUpc0N/2f2780bd5f95f1c2459c142fac286440/03.webp) ##### Spring 2024 Winner: Jack Bryan Jack is an award-winning salesperson and all-around Covideo pro. In a market with six other dealerships within driving distance, Covideo was the differentiator Jack needed to succeed. ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/7CePsSdllOfT1NUnm9uXcO/b150d7479bb5815dd913deb2226db00c/04.webp) ##### Spring 2024 Runner-Up: Greg Jordan Hennessy Porsche consistently leads the pack in new and used sales for its area month after month, and Covideo is a huge part of Greg’s strategy to provide unbeatable customer service. ## Frequently Asked ## Questions ## Why should I enter Showroom Superstars? Our winner receives $500 cash, plus bragging rights. It’s a great way to feature your dealership’s success and inspire other Covideo users. ## How can I submit my video to Showroom Superstars? Record a short video explaining how you’re winning at your dealership with Covideo. Then, email it to [marketing@covideo.com](mailto:marketing@covideo.com). (Pro tip: The easiest way to do this is to log in to your Covideo account and use “Send & Share” to send your video in an email.) ## Can I submit a vehicle walkaround or customer video? Showroom Superstars is a callout for Covideo testimonials. We want to hear **your** story and how you’re using video at your dealership. We love seeing your great video examples, but walkarounds and other videos you have made for customers will not qualify to win. You may use them to supplement your testimonial, though! ## How do you determine the winners? We take several factors into consideration and encourage you to be your authentic self! For your best shot at winning, include specific examples of how you use Covideo, great stats or data demonstrating your success, and authentic customer reactions or other real-life experiences that illustrate the impact of video! ## Who can submit a video to Showroom Superstars? Any Covideo user who works at a dealership (car, marine, RV, motorsport, etc.) or the automotive industry is eligible to submit a video. ## Can I submit a video even if I have for past contests? Yes! If you have not won before, you can submit a new video for consideration. ## How will Covideo use or share my video? Covideo will share the winner and runner-up on our website and social channels. Your submission may also be used in marketing videos or other promotional materials. See our disclaimer for more details. ## Are you the next Showroom Superstar? Record and submit your Covideo testimonial today. [Email your submission](mailto:marketing@covideo.com?subject=Showroom%20Superstars) [Log in to Covideo](https://app.covideo.com/) Entrants' submissions into the Showroom Superstars contest constitutes your agreement to allow Covideo to use and/or share your video for marketing and/or training purposes. ## Covideo Integrations # Covideo Integrations Covideo seamlessly integrates with leading industry tools so you can hit the ground running. Categories - Inventory12 - CRM9 - Communications7 - Content7 - Social3 - Data2 1. CRM ![integration logo](https://www.covideo.com/assets/integrations/cdk.png) ##### CDK CDK CRM captures and nurtures dealership leads, while organizing and analyzing data to build a strong pipeline. 2. CRM ![integration logo](https://www.covideo.com/assets/integrations/vinsolutions.png) ##### VinSolutions Identify ready-to-buy customers and close more deals with VinSolutions CRM, backed by Cox Auto insights. 3. CRM ![integration logo](https://www.covideo.com/assets/integrations/dealersocket.png) ##### DealerSocket DealerSocket enables dealers to quickly track and manage leads - including sending Covideos directly through the CRM. 4. Content ![integration logo](https://www.covideo.com/assets/integrations/ipacket.png) ##### iPacket Covideo and iPacket integration seamlessly pairs personalized Covideos with iPacket's vehicle presentations materials. 5. CRM ![integration logo](https://www.covideo.com/assets/integrations/promax.png) ##### ProMax ProMax’s CRM streamlines processes, enhances lead communication, and boosts sales—all from one platform 6. CRM ![integration logo](https://www.covideo.com/assets/integrations/momentum.png) ##### Momentum Built for dealership efficiency—Momentum CRM connects sales and service to deliver consistent customer journeys. - ‹ - [1](https://www.covideo.com/integrations/#) - [2](https://www.covideo.com/integrations/#) - [3](https://www.covideo.com/integrations/#) - [4](https://www.covideo.com/integrations/#) - [5](https://www.covideo.com/integrations/#) - [6](https://www.covideo.com/integrations/#) - [7](https://www.covideo.com/integrations/#) - [›](https://www.covideo.com/integrations/#) 1. CRM ![integration logo](https://www.covideo.com/assets/integrations/cdk.png) ##### CDK CDK CRM captures and nurtures dealership leads, while organizing and analyzing data to build a strong pipeline. 2. CRM ![integration logo](https://www.covideo.com/assets/integrations/vinsolutions.png) ##### VinSolutions Identify ready-to-buy customers and close more deals with VinSolutions CRM, backed by Cox Auto insights. 3. CRM ![integration logo](https://www.covideo.com/assets/integrations/dealersocket.png) ##### DealerSocket DealerSocket enables dealers to quickly track and manage leads - including sending Covideos directly through the CRM. 4. Content ![integration logo](https://www.covideo.com/assets/integrations/ipacket.png) ##### iPacket Covideo and iPacket integration seamlessly pairs personalized Covideos with iPacket's vehicle presentations materials. 5. CRM ![integration logo](https://www.covideo.com/assets/integrations/promax.png) ##### ProMax ProMax’s CRM streamlines processes, enhances lead communication, and boosts sales—all from one platform 6. CRM ![integration logo](https://www.covideo.com/assets/integrations/momentum.png) ##### Momentum Built for dealership efficiency—Momentum CRM connects sales and service to deliver consistent customer journeys. Show more results ## Let's get this show on the road. See how you'll crush your monthly targets with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Covideo Sales Video Tour ![Covideo Logo](https://www.covideo.com/assets/LogoText.svg) #### Welcome to Covideo! See how sales teams use Covideo at their dealerships to connect, convert, and close better than ever. Email hCaptcha [Start tour](https://www.covideo.com/) Covideo Mobile App Demo Ready to get started? [Start my free trial](https://www.covideo.com/free-trial/) ![Step 1 - Library](https://c.navattic.com/image-resize?image=https%3A%2F%2Fc.navattic.com%2Fnv_static%2F7457a3bc0f0d1bb177b3bdd34e6fd66c5aae80dc2c94a04d9ec99a3d579eaf70) Skip to content ![](https://c.navattic.com/nv_static/883516d94aca871f09de3e3200769f9ea1cbeb8d49682c06ae219f6b8da0e00c) ## Welcome to Covideo! To see how sales teams use Covideo at their dealerships to connect, convert, and close better than ever, meet Jane. Now's your chance to stand out with a personalized video lead response! Let's get started! ![](https://c.navattic.com/nv_static/113405276adfd3bb925361dc73d8d2c6ad6eb42d5ea7d1d184cedaf05edea806) Start Tour [Powered by Navattic](https://navattic.com/powered-by?utm_source=navattic&utm_medium=guide&utm_campaign=covideo_cm7ewef82000t03jj8wfdf8ty) ![Apple iPhone 16 Pro](https://app.navattic.com/device/mobile/portrait/apple_iPhone_16_pro_black_titanium.png) hCaptcha Afrikaans Albanian Amharic Arabic Armenian Azerbaijani Basque Belarusian Bengali Bulgarian Bosnian Burmese Catalan Cebuano Chinese Chinese Simplified Chinese Traditional Corsican Croatian Czech Danish Dutch English Esperanto Estonian Finnish French Frisian Gaelic Galacian Georgian German Greek Gujurati Haitian Hausa Hawaiian Hebrew Hindi Hmong Hungarian Icelandic Igbo Indonesian Irish Italian Japanese Javanese Kannada Kazakh Khmer Kinyarwanda Kirghiz Korean Kurdish Lao Latin Latvian Lithuanian Luxembourgish Macedonian Malagasy Malay Malayalam Maltese Maori Marathi Mongolian Nepali Norwegian Nyanja Oriya Persian Polish Portuguese (Brazil) Portuguese (Portugal) Pashto Punjabi Romanian Russian Samoan Shona Sindhi Sinhalese Serbian Slovak Slovenian Somali Southern Sotho Spanish Sundanese Swahili Swedish Tagalog Tajik Tamil Tatar Teluga Thai Turkish Turkmen Uyghur Ukrainian Urdu Uzbek Vietnamese Welsh Xhosa Yiddish Yoruba Zulu EN [Visit hcaptcha.com to learn more about the service and its accessibility options.](https://www.hcaptcha.com/what-is-hcaptcha-about?ref=www.covideo.com&utm_campaign=ee68a922-0742-4ed8-88d4-511a81e4f0fa&utm_medium=challenge&hl=en "Visit hcaptcha.com to learn more about the service and its accessibility options.") Please try again. ⚠️ Verify ## Covideo at NADA ![hero background image](https://images.ctfassets.net/tgq8i4774rfe/4TO9lSSYAp7UMFokBL4wKm/1a12f874e0ccb88417e232ff9deac70d/hero-section.jpg) ![NADA logo](https://images.ctfassets.net/tgq8i4774rfe/5RrwkRYcteUHtMf3veBl1B/bd6f85645c00094e18ccfeafba5b865f/logo-NADA__1_.png) # Join Covideo at NADA in New Orleans! Meet us at **Booth #8613** to discover how Covideo’s game-changing video solutions are driving results for dealerships like yours. [Schedule your demo & enter to win!](https://www.covideo.com/nada/#NADA-demo) JANUARY 23-26 \| NEW ORLEANS ![NOLA logo](https://images.ctfassets.net/tgq8i4774rfe/2xSQ04fmrvvpOEYgKVALH6/eb10dd927cf01bcfef1e9285733e7289/logo-nola.webp) connect with covideo ## Save your seat & win big Visit us at NADA for an in-person demo to explore Covideo's latest innovations, preview upcoming features, and learn how we can help your dealership stand out. +1 ![Afghanistan](https://www.covideo.com/assets/countries/af.svg) +93 ![Albania](https://www.covideo.com/assets/countries/al.svg) +355 ![Algeria](https://www.covideo.com/assets/countries/dz.svg) +213 ![Andorra](https://www.covideo.com/assets/countries/ad.svg) +376 ![Angola](https://www.covideo.com/assets/countries/ao.svg) +244 ![Antigua and Barbuda](https://www.covideo.com/assets/countries/ag.svg) +1-268 ![Argentina](https://www.covideo.com/assets/countries/ar.svg) +54 ![Armenia](https://www.covideo.com/assets/countries/am.svg) +374 ![Australia](https://www.covideo.com/assets/countries/au.svg) +61 ![Austria](https://www.covideo.com/assets/countries/at.svg) +43 ![Azerbaijan](https://www.covideo.com/assets/countries/az.svg) +994 ![Bahamas](https://www.covideo.com/assets/countries/bs.svg) +1-242 ![Bahrain](https://www.covideo.com/assets/countries/bh.svg) +973 ![Bangladesh](https://www.covideo.com/assets/countries/bd.svg) +880 ![Barbados](https://www.covideo.com/assets/countries/bb.svg) +1-246 ![Belarus](https://www.covideo.com/assets/countries/by.svg) +375 ![Belgium](https://www.covideo.com/assets/countries/be.svg) +32 ![Belize](https://www.covideo.com/assets/countries/bz.svg) +501 ![Benin](https://www.covideo.com/assets/countries/bj.svg) +229 ![Bhutan](https://www.covideo.com/assets/countries/bt.svg) +975 ![Bolivia](https://www.covideo.com/assets/countries/bo.svg) +591 ![Bosnia and Herzegovina](https://www.covideo.com/assets/countries/ba.svg) +387 ![Botswana](https://www.covideo.com/assets/countries/bw.svg) +267 ![Brazil](https://www.covideo.com/assets/countries/br.svg) +55 ![Brunei](https://www.covideo.com/assets/countries/bn.svg) +673 ![Bulgaria](https://www.covideo.com/assets/countries/bg.svg) +359 ![Burkina Faso](https://www.covideo.com/assets/countries/bf.svg) +226 ![Burundi](https://www.covideo.com/assets/countries/bi.svg) +257 ![Cabo Verde](https://www.covideo.com/assets/countries/cv.svg) +238 ![Cambodia](https://www.covideo.com/assets/countries/kh.svg) +855 ![Cameroon](https://www.covideo.com/assets/countries/cm.svg) +237 ![Central African Republic](https://www.covideo.com/assets/countries/cf.svg) +236 ![Chad](https://www.covideo.com/assets/countries/td.svg) +235 ![Chile](https://www.covideo.com/assets/countries/cl.svg) +56 ![China](https://www.covideo.com/assets/countries/cn.svg) +86 ![Colombia](https://www.covideo.com/assets/countries/co.svg) +57 ![Comoros](https://www.covideo.com/assets/countries/km.svg) +269 ![Congo, Democratic Republic of the](https://www.covideo.com/assets/countries/cd.svg) +243 ![Congo, Republic of the](https://www.covideo.com/assets/countries/cg.svg) +242 ![Costa Rica](https://www.covideo.com/assets/countries/cr.svg) +506 ![Croatia](https://www.covideo.com/assets/countries/hr.svg) +385 ![Cuba](https://www.covideo.com/assets/countries/cu.svg) +53 ![Cyprus](https://www.covideo.com/assets/countries/cy.svg) +357 ![Czech Republic](https://www.covideo.com/assets/countries/cz.svg) +420 ![Denmark](https://www.covideo.com/assets/countries/dk.svg) +45 ![Djibouti](https://www.covideo.com/assets/countries/dj.svg) +253 ![Dominica](https://www.covideo.com/assets/countries/dm.svg) +1-767 ![Dominican Republic](https://www.covideo.com/assets/countries/do.svg) +1-809 ![Ecuador](https://www.covideo.com/assets/countries/ec.svg) +593 ![Egypt](https://www.covideo.com/assets/countries/eg.svg) +20 ![El Salvador](https://www.covideo.com/assets/countries/sv.svg) +503 ![Equatorial Guinea](https://www.covideo.com/assets/countries/gq.svg) +240 ![Eritrea](https://www.covideo.com/assets/countries/er.svg) +291 ![Estonia](https://www.covideo.com/assets/countries/ee.svg) +372 ![Eswatini](https://www.covideo.com/assets/countries/sz.svg) +268 ![Ethiopia](https://www.covideo.com/assets/countries/et.svg) +251 ![Fiji](https://www.covideo.com/assets/countries/fj.svg) +679 ![Finland](https://www.covideo.com/assets/countries/fi.svg) +358 ![France](https://www.covideo.com/assets/countries/fr.svg) +33 ![Gabon](https://www.covideo.com/assets/countries/ga.svg) +241 ![Gambia](https://www.covideo.com/assets/countries/gm.svg) +220 ![Georgia](https://www.covideo.com/assets/countries/ge.svg) +995 ![Germany](https://www.covideo.com/assets/countries/de.svg) +49 ![Ghana](https://www.covideo.com/assets/countries/gh.svg) +233 ![Greece](https://www.covideo.com/assets/countries/gr.svg) +30 ![Grenada](https://www.covideo.com/assets/countries/gd.svg) +1-473 ![Guatemala](https://www.covideo.com/assets/countries/gt.svg) +502 ![Guinea](https://www.covideo.com/assets/countries/gn.svg) +224 ![Guinea-Bissau](https://www.covideo.com/assets/countries/gw.svg) +245 ![Guyana](https://www.covideo.com/assets/countries/gy.svg) +592 ![Haiti](https://www.covideo.com/assets/countries/ht.svg) +509 ![Honduras](https://www.covideo.com/assets/countries/hn.svg) +504 ![Hungary](https://www.covideo.com/assets/countries/hu.svg) +36 ![Iceland](https://www.covideo.com/assets/countries/is.svg) +354 ![India](https://www.covideo.com/assets/countries/in.svg) +91 ![Indonesia](https://www.covideo.com/assets/countries/id.svg) +62 ![Iran](https://www.covideo.com/assets/countries/ir.svg) +98 ![Iraq](https://www.covideo.com/assets/countries/iq.svg) +964 ![Ireland](https://www.covideo.com/assets/countries/ie.svg) +353 ![Israel](https://www.covideo.com/assets/countries/il.svg) +972 ![Italy](https://www.covideo.com/assets/countries/it.svg) +39 ![Jamaica](https://www.covideo.com/assets/countries/jm.svg) +1-876 ![Japan](https://www.covideo.com/assets/countries/jp.svg) +81 ![Jordan](https://www.covideo.com/assets/countries/jo.svg) +962 ![Kenya](https://www.covideo.com/assets/countries/ke.svg) +254 ![Kiribati](https://www.covideo.com/assets/countries/ki.svg) +686 ![Korea, North](https://www.covideo.com/assets/countries/kp.svg) +850 ![Korea, South](https://www.covideo.com/assets/countries/kr.svg) +82 ![Kosovo](https://www.covideo.com/assets/countries/xk.svg) +383 ![Kuwait](https://www.covideo.com/assets/countries/kw.svg) +965 ![Kyrgyzstan](https://www.covideo.com/assets/countries/kg.svg) +996 ![Laos](https://www.covideo.com/assets/countries/la.svg) +856 ![Latvia](https://www.covideo.com/assets/countries/lv.svg) +371 ![Lebanon](https://www.covideo.com/assets/countries/lb.svg) +961 ![Lesotho](https://www.covideo.com/assets/countries/ls.svg) +266 ![Liberia](https://www.covideo.com/assets/countries/lr.svg) +231 ![Libya](https://www.covideo.com/assets/countries/ly.svg) +218 ![Liechtenstein](https://www.covideo.com/assets/countries/li.svg) +423 ![Lithuania](https://www.covideo.com/assets/countries/lt.svg) +370 ![Luxembourg](https://www.covideo.com/assets/countries/lu.svg) +352 ![Madagascar](https://www.covideo.com/assets/countries/mg.svg) +261 ![Malawi](https://www.covideo.com/assets/countries/mw.svg) +265 ![Malaysia](https://www.covideo.com/assets/countries/my.svg) +60 ![Maldives](https://www.covideo.com/assets/countries/mv.svg) +960 ![Mali](https://www.covideo.com/assets/countries/ml.svg) +223 ![Malta](https://www.covideo.com/assets/countries/mt.svg) +356 ![Marshall Islands](https://www.covideo.com/assets/countries/mh.svg) +692 ![Mauritania](https://www.covideo.com/assets/countries/mr.svg) +222 ![Mauritius](https://www.covideo.com/assets/countries/mu.svg) +230 ![Mexico](https://www.covideo.com/assets/countries/mx.svg) +52 ![Micronesia](https://www.covideo.com/assets/countries/fm.svg) +691 ![Moldova](https://www.covideo.com/assets/countries/md.svg) +373 ![Monaco](https://www.covideo.com/assets/countries/mc.svg) +377 ![Mongolia](https://www.covideo.com/assets/countries/mn.svg) +976 ![Montenegro](https://www.covideo.com/assets/countries/me.svg) +382 ![Morocco](https://www.covideo.com/assets/countries/ma.svg) +212 ![Mozambique](https://www.covideo.com/assets/countries/mz.svg) +258 ![Myanmar](https://www.covideo.com/assets/countries/mm.svg) +95 ![Namibia](https://www.covideo.com/assets/countries/na.svg) +264 ![Nauru](https://www.covideo.com/assets/countries/nr.svg) +674 ![Nepal](https://www.covideo.com/assets/countries/np.svg) +977 ![Netherlands](https://www.covideo.com/assets/countries/nl.svg) +31 ![New Zealand](https://www.covideo.com/assets/countries/nz.svg) +64 ![Nicaragua](https://www.covideo.com/assets/countries/ni.svg) +505 ![Niger](https://www.covideo.com/assets/countries/ne.svg) +227 ![Nigeria](https://www.covideo.com/assets/countries/ng.svg) +234 ![North Macedonia](https://www.covideo.com/assets/countries/mk.svg) +389 ![Norway](https://www.covideo.com/assets/countries/no.svg) +47 ![Oman](https://www.covideo.com/assets/countries/om.svg) +968 ![Pakistan](https://www.covideo.com/assets/countries/pk.svg) +92 ![Palau](https://www.covideo.com/assets/countries/pw.svg) +680 ![Panama](https://www.covideo.com/assets/countries/pa.svg) +507 ![Papua New Guinea](https://www.covideo.com/assets/countries/pg.svg) +675 ![Paraguay](https://www.covideo.com/assets/countries/py.svg) +595 ![Peru](https://www.covideo.com/assets/countries/pe.svg) +51 ![Philippines](https://www.covideo.com/assets/countries/ph.svg) +63 ![Poland](https://www.covideo.com/assets/countries/pl.svg) +48 ![Portugal](https://www.covideo.com/assets/countries/pt.svg) +351 ![Qatar](https://www.covideo.com/assets/countries/qa.svg) +974 ![Romania](https://www.covideo.com/assets/countries/ro.svg) +40 ![Russia](https://www.covideo.com/assets/countries/ru.svg) +7 ![Rwanda](https://www.covideo.com/assets/countries/rw.svg) +250 ![Saint Kitts and Nevis](https://www.covideo.com/assets/countries/kn.svg) +1-869 ![Saint Lucia](https://www.covideo.com/assets/countries/lc.svg) +1-758 ![Saint Vincent and the Grenadines](https://www.covideo.com/assets/countries/vc.svg) +1-784 ![Samoa](https://www.covideo.com/assets/countries/ws.svg) +685 ![San Marino](https://www.covideo.com/assets/countries/sm.svg) +378 ![Sao Tome and Principe](https://www.covideo.com/assets/countries/st.svg) +239 ![Saudi Arabia](https://www.covideo.com/assets/countries/sa.svg) +966 ![Senegal](https://www.covideo.com/assets/countries/sn.svg) +221 ![Serbia](https://www.covideo.com/assets/countries/rs.svg) +381 ![Seychelles](https://www.covideo.com/assets/countries/sc.svg) +248 ![Sierra Leone](https://www.covideo.com/assets/countries/sl.svg) +232 ![Singapore](https://www.covideo.com/assets/countries/sg.svg) +65 ![Slovakia](https://www.covideo.com/assets/countries/sk.svg) +421 ![Slovenia](https://www.covideo.com/assets/countries/si.svg) +386 ![Solomon Islands](https://www.covideo.com/assets/countries/sb.svg) +677 ![Somalia](https://www.covideo.com/assets/countries/so.svg) +252 ![South Africa](https://www.covideo.com/assets/countries/za.svg) +27 ![South Sudan](https://www.covideo.com/assets/countries/ss.svg) +211 ![Spain](https://www.covideo.com/assets/countries/es.svg) +34 ![Sri Lanka](https://www.covideo.com/assets/countries/lk.svg) +94 ![Sudan](https://www.covideo.com/assets/countries/sd.svg) +249 ![Suriname](https://www.covideo.com/assets/countries/sr.svg) +597 ![Sweden](https://www.covideo.com/assets/countries/se.svg) +46 ![Switzerland](https://www.covideo.com/assets/countries/ch.svg) +41 ![Syria](https://www.covideo.com/assets/countries/sy.svg) +963 ![Taiwan](https://www.covideo.com/assets/countries/tw.svg) +886 ![Tajikistan](https://www.covideo.com/assets/countries/tj.svg) +992 ![Tanzania](https://www.covideo.com/assets/countries/tz.svg) +255 ![Thailand](https://www.covideo.com/assets/countries/th.svg) +66 ![Timor-Leste](https://www.covideo.com/assets/countries/tl.svg) +670 ![Togo](https://www.covideo.com/assets/countries/tg.svg) +228 ![Tonga](https://www.covideo.com/assets/countries/to.svg) +676 ![Trinidad and Tobago](https://www.covideo.com/assets/countries/tt.svg) +1-868 ![Tunisia](https://www.covideo.com/assets/countries/tn.svg) +216 ![Turkey](https://www.covideo.com/assets/countries/tr.svg) +90 ![Turkmenistan](https://www.covideo.com/assets/countries/tm.svg) +993 ![Tuvalu](https://www.covideo.com/assets/countries/tv.svg) +688 ![Uganda](https://www.covideo.com/assets/countries/ug.svg) +256 ![Ukraine](https://www.covideo.com/assets/countries/ua.svg) +380 ![United Arab Emirates](https://www.covideo.com/assets/countries/ae.svg) +971 ![United Kingdom](https://www.covideo.com/assets/countries/gb.svg) +44 ![Uruguay](https://www.covideo.com/assets/countries/uy.svg) +598 ![Uzbekistan](https://www.covideo.com/assets/countries/uz.svg) +998 ![Vanuatu](https://www.covideo.com/assets/countries/vu.svg) +678 ![Vatican City](https://www.covideo.com/assets/countries/va.svg) +379 ![Venezuela](https://www.covideo.com/assets/countries/ve.svg) +58 ![Vietnam](https://www.covideo.com/assets/countries/vn.svg) +84 ![Yemen](https://www.covideo.com/assets/countries/ye.svg) +967 ![Zambia](https://www.covideo.com/assets/countries/zm.svg) +260 ![Zimbabwe](https://www.covideo.com/assets/countries/zw.svg) +263 +1 \*Preferred date Friday, Jan. 24 Saturday, Jan. 25 Sunday, Jan. 26 [Reserve your spot today!](https://www.covideo.com/) ![](https://images.ctfassets.net/tgq8i4774rfe/3sTlNDU1gqwO9ECzHyOe0q/31726f9110c425c1b7c13a093754f619/2025logooriginal.png) ### Make a pit stop at our booth, hit the gas to the 2025 Indianapolis 500! Every attendee who schedules and attends a demo is entered to win 2 reserved seats to the Indy 500 and a $500 airfare voucher! ## Experience More at NADA with Covideo From recharging at the lounge to gaining game-changing insights, we’ve got your NADA experience covered. ![Covideo booth](https://images.ctfassets.net/tgq8i4774rfe/4HrfU6p9rEWo0vrORihw0T/5493a5e863bb0de5fea3270abf216355/booth.webp) ##### Relax & Connect Relax. Sip. Connect. Come take a load off! Stop by the Covideo Lounge (booth #8613) to refresh and recharge. Enjoy our complimentary bar service, Friday and Saturday afternoons from 12-5pm. Whether you’re a current user or just Covideo-curious, this is your chance to unwind and connect. [Visit Booth #8613](https://nada2025.mapyourshow.com/8_0/floorplan/?hallID=A&selectedBooth=8613) ![Image of Craig Zeutzius as a panel speaker at NADA](https://images.ctfassets.net/tgq8i4774rfe/57qre2BHZLHlQGpwoPpyvD/d78577d212167cef4595eddf9e02b830/image-2.webp) ##### Discover & Learn Discover & Learn. Catch Covideo’s CEO, Craig Zeutzius, and other industry leaders for their panel discussion: Video Killed the Telephone Star. Learn strategies for using video, how to get enthusiastic buy-in from your employees, and how to create a culture of learning for video novices. [Sat., Jan. 25th 12:30-1:15pm, Room 207](https://nada2025.mapyourshow.com/8_0/sessions/session-details.cfm?scheduleid=1025) ## Make NADA 2025 Your Best Show Yet! Schedule your demo, visit us at the Covideo Lounge, or join us at the panel to learn more. [Schedule your demo & enter to win!](https://www.covideo.com/nada/#NADA-demo) ## Video Messaging Features ![logo]() [Cookiebot - opens in a new window](https://www.cookiebot.com/en/what-is-behind-powered-by-cookiebot/) - [Consent](https://www.covideo.com/features/#) - [Details](https://www.covideo.com/features/#) - [\[#IABV2SETTINGS#\]](https://www.covideo.com/features/#) - [About](https://www.covideo.com/features/#) This website uses cookies We use cookies to improve your experience and analyze website usage. You can accept all cookies to enjoy the full functionality of our site or adjust your settings to choose the cookies you’re comfortable with. For additional details, you can read our [Cookie Policy here](https://www.covideo.com/cookienotice/ ""). 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This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. **Maximum Storage Duration**: Session**Type**: Pixel Tracker **\_gcl\_ls** Pending **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage - [YouTube\\ 17](https://www.covideo.com/features/#) [Learn more about this provider![]()](https://business.safety.google/privacy/ "YouTube's privacy policy") **#-#** Used to track user’s interaction with embedded content. **Maximum Storage Duration**: Session**Type**: HTML Local Storage **\_\_Secure-ROLLOUT\_TOKEN** Pending **Maximum Storage Duration**: 180 days**Type**: HTTP Cookie **iU5q-!O9@$** Registers a unique ID to keep statistics of what videos from YouTube the user has seen. **Maximum Storage Duration**: Session**Type**: HTML Local Storage **LAST\_RESULT\_ENTRY\_KEY** Used to track user’s interaction with embedded content. **Maximum Storage Duration**: Session**Type**: HTTP Cookie **LogsDatabaseV2:V#\|\|LogsRequestsStore** Used to track user’s interaction with embedded content. **Maximum Storage Duration**: Persistent**Type**: IndexedDB **remote\_sid** Necessary for the implementation and functionality of YouTube video-content on the website. **Maximum Storage Duration**: Session**Type**: HTTP Cookie **TESTCOOKIESENABLED** Used to track user’s interaction with embedded content. **Maximum Storage Duration**: 1 day**Type**: HTTP Cookie **VISITOR\_INFO1\_LIVE** Tries to estimate the users' bandwidth on pages with integrated YouTube videos. **Maximum Storage Duration**: 180 days**Type**: HTTP Cookie **YSC** Registers a unique ID to keep statistics of what videos from YouTube the user has seen. **Maximum Storage Duration**: Session**Type**: HTTP Cookie **YtIdbMeta#databases** Used to track user’s interaction with embedded content. **Maximum Storage Duration**: Persistent**Type**: IndexedDB **yt-remote-cast-available** Stores the user's video player preferences using embedded YouTube video **Maximum Storage Duration**: Session**Type**: HTML Local Storage **yt-remote-cast-installed** Stores the user's video player preferences using embedded YouTube video **Maximum Storage Duration**: Session**Type**: HTML Local Storage **yt-remote-connected-devices** Stores the user's video player preferences using embedded YouTube video **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage **yt-remote-device-id** Stores the user's video player preferences using embedded YouTube video **Maximum Storage Duration**: Persistent**Type**: HTML Local Storage **yt-remote-fast-check-period** Stores the user's video player preferences using embedded YouTube video **Maximum Storage Duration**: Session**Type**: HTML Local Storage **yt-remote-session-app** Stores the user's video player preferences using embedded YouTube video **Maximum Storage Duration**: Session**Type**: HTML Local Storage **yt-remote-session-name** Stores the user's video player preferences using embedded YouTube video **Maximum Storage Duration**: Session**Type**: HTML Local Storage - [js.zi-scripts.com\\ 1](https://www.covideo.com/features/#) **\_zitok** Pending **Maximum Storage Duration**: 1 year**Type**: HTTP Cookie - Unclassified 1 Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies. - [www.covideo.com\\ 1](https://www.covideo.com/features/#) **unifiedScriptVerified** Pending **Maximum Storage Duration**: Session**Type**: HTML Local Storage [Cross-domain consent\[#BULK\_CONSENT\_DOMAINS\_COUNT#\]](https://www.covideo.com/features/#) \[#BULK\_CONSENT\_TITLE#\] List of domains your consent applies to: \[#BULK\_CONSENT\_DOMAINS#\] Cookie declaration last updated on 6/9/25 by [Cookiebot](https://www.cookiebot.com/ "Cookiebot") \[#IABV2\_TITLE#\] \[#IABV2\_BODY\_INTRO#\] \[#IABV2\_BODY\_LEGITIMATE\_INTEREST\_INTRO#\] \[#IABV2\_BODY\_PREFERENCE\_INTRO#\] \[#IABV2\_LABEL\_PURPOSES#\] \[#IABV2\_BODY\_PURPOSES\_INTRO#\] \[#IABV2\_BODY\_PURPOSES#\] \[#IABV2\_LABEL\_FEATURES#\] \[#IABV2\_BODY\_FEATURES\_INTRO#\] \[#IABV2\_BODY\_FEATURES#\] \[#IABV2\_LABEL\_PARTNERS#\] \[#IABV2\_BODY\_PARTNERS\_INTRO#\] \[#IABV2\_BODY\_PARTNERS#\] About Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. You can at any time change or withdraw your consent from the Cookie Policy on our website. Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy. Please state your consent ID and date when you contact us regarding your consent. **Do not sell or share my personal information** Allow AllCustomize Allow SelectionReject Non-Essential # Accelerate conversions with video messaging Wow buyers from beginning to end with top-tier tools that hold attention, track customer response, and manage every interaction. [Request a demo](https://www.covideo.com/request-a-demo/) [![Webcam](https://www.covideo.com/assets/Webcam.svg)\\ \\ **Recording & Editing**](https://www.covideo.com/features/#recording&editing) [![Share](https://www.covideo.com/assets/Share.svg)\\ \\ **Sharing & Hosting**](https://www.covideo.com/features/#sharing&hosting) [![LandingPage](https://www.covideo.com/assets/LandingPage.svg)\\ \\ **Customization & Branding**](https://www.covideo.com/features/#customization&branding) [![Comments](https://www.covideo.com/assets/Comments.svg)\\ \\ **Engagement & Interactions**](https://www.covideo.com/features/#engagement&interactions) [![Bell](https://www.covideo.com/assets/Bell.svg)\\ \\ **Notifications & Reporting**](https://www.covideo.com/features/#notifications&reporting) [![ManageUsers](https://www.covideo.com/assets/ManageUsers.svg)\\ \\ **User & Content Management**](https://www.covideo.com/features/#management) ![Webcam](https://www.covideo.com/assets/Webcam.svg) ## Recording & Editing Create engaging video messages in minutes. ![Recording & Editing - Image](https://images.ctfassets.net/tgq8i4774rfe/6sAYzEnvcvVpD2jP8seuL3/9edac6ad42c56cbc3d6b7475129cdf1c/image-1__1_.webp) Webcam Recording Effortlessly record videos using your computer’s built-in or external webcam. Mobile App Record, edit, and send videos on the go with our mobile app for Apple and Android. Dual Camera Recording Capture video from both your front and rear cameras at the same time, showcasing yourself and the vehicle. Screen Recording Make complex processes simple and easy to follow with screen recording for your desktop and mobile device. Clips Record, add, arrange, remove, and edit videos in one easy workflow, creating a polished end product in minutes. Teleprompter Keep your message on point with an on-screen teleprompter for smooth, confident delivery. AI Assist Auto generate video scripts, emails, and texts using ChatGPT technology for in-depth, VIN-specific info at your fingertips. Virtual Backgrounds Instantly transform your environment with customizable virtual backgrounds for a professional look no matter where you are. Video Stabilization Keep videos smooth with sliding video stabilizer and alignment grids. Noise Reduction Minimize background noise for clearer, high-quality audio in your recordings. Voiceover Personalize pre-recorded video or resolve audio issues with easy-to-use voiceover recording. Trim & Merge Remove unwanted parts and combine multiple clips into one seamless video. Repurpose content or fix mistakes with ease for polished, professional results. ![Share](https://www.covideo.com/assets/Share.svg) ## Sharing & Hosting Easily send and store your videos on our platform. ![Sharing & Hosting - Image](https://images.ctfassets.net/tgq8i4774rfe/1p5OK8lwYP8wC5Z0NPnuI2/dba717248c2d6bf8c4bd67665da5af59/image-on-the-side-tablet__1_.webp) Emailing Email videos directly through the Covideo platform with confidence. Our 98% sender score ensures deliverability. Texting & SMS Send videos via text on your own device, or leverage Covideo’s SMS capabilities through a shared local number for group accounts. Share Anywhere Copy videos with a click to easily add to any platform for flexible sending. Social Upload Upload videos directly to your social profiles or send them as DMs. Animated Thumbnails Instantly grab attention with an enticing, animated preview of your video. QR Codes Generate QR codes for your videos and add them to print materials like direct mail. Templates Create reusable email and SMS templates, with customizable fields for personalization. Reuse Videos Repurpose existing content like pre-recorded walkarounds or OEM-approved videos from WheelsTV and Lesa, by combining them with personalized intros. Unlimited Video Hosting Never worry about making more space. Store and host unlimited videos in one convenient location, without using up your computer or phone memory. Scheduling Schedule video email and text sending when you’re out of office or want to work ahead. ![LandingPage](https://www.covideo.com/assets/LandingPage.svg) ## Customization & Branding Personalize your videos to increase brand recall. Branded Landing Page Maintain brand consistency with a video landing page designed specifically for you. Video Player Control Edit the look and feel of your video player to align with your brand. Website Overlay Float videos directly over the webpage of your choosing, instantly dropping viewers right where you want them to be. Inventory Integration Connect your videos with VIN-specific details that display directly on your video landing page. ![Customization & Branding - Image](https://images.ctfassets.net/tgq8i4774rfe/6o276cAntwS339ppub57Tr/e4d4daef6db9456a06aa6a2e62120f5f/image-down.webp) ![Comments](https://www.covideo.com/assets/Comments.svg) ## Engagement & Interactions See how customers engage with your videos in real time. ![Engagement & Interactions - Image](https://images.ctfassets.net/tgq8i4774rfe/76X2C9LbkVt1os6vrxQIz7/ba6b069bc6368f8fe92f8b1267dba763/image-engagement.webp) Calls-to-Action Drive engagement and provide clear next steps with customizable call-to-action buttons. Video Replies Allow your recipients to reply to you with their own video message - no account required. Comments & Reactions Drive further engagement by enabling your viewers to interact with your videos using emojis and comments. Service Repair Orders Make vehicle repair recommendations and share costs with customers, which they can approve or deny with a tap. Annotations Highlight key information with callouts, arrows, or hyperlinked calls-to-action directly inside your video. Chapters Split up long-form videos into organized sections, making it easy for viewers to navigate to what matters most. Captions & Translations Make your videos accessible to a wider audience with auto-generated captions and language translations. ![Bell](https://www.covideo.com/assets/Bell.svg) ## Notifications & Reporting Stay on top of it all with dynamic dashboards, lead notifications, and reports. Alerts & Analytics Time follow-ups and gauge buyer interest with real-time engagement alerts, and video analytics that dive into views, call-to-action clicks, and more. Video Hotspots Dig deeper into engagement stats with a color-coded scale that shows which sections of your video were rewatched and how many times. Custom Reports Easily build, export and share custom reports that provide powerful insights into video views, clicks, engagement, and more. Dashboards Leverage dashboards to see your most critical metrics at a glance and identify top performers with team leaderboard. ![Notifications & Reporting - Image](https://images.ctfassets.net/tgq8i4774rfe/5OK4TBIzyID09R7riKVeRP/567bb705401b978a161a97a03b76193f/image-notification.webp) ![ManageUsers](https://www.covideo.com/assets/ManageUsers.svg) ## User & Content Management Efficiently create, manage, and organize your videos. ![User & Content Management - Image](https://images.ctfassets.net/tgq8i4774rfe/59FOWFPj4oVLE7GZ9O6AhL/d1c6c816cb70a8234d3cbc19679c33f3/image-user.webp) User Management Admins can easily edit access and roles for members of their team as well as monitor analytics of their performance. Contacts & Groups Update contact info for the groups and contacts you communicate with directly in Covideo so your team’s always ready to make a connection. Video Approval Admin users can assign, reassign, approve, or deny videos from their team members to ensure customers only receive consistent, quality outreach. Security Password protect specific videos, add to the vault for a one-time view option, or set an expiration date. You’re in control! Control Opt-Outs Easily manage user requests to opt in or out of your content. Video Privacy Password protect specific videos, add to the vault for a one-time view option, or set an expiration date. SSO (Single Sign-On) Get added security with our SSO option and easily authenticate users signing in on multiple devices. Tags & Attributes Capture additional video characteristics and properties such as type of video, purpose, RO number, etc. for better organization and effortless searching. Folders Access your personal video folder as well as a shared company folder to increase organization and collaboration across your whole dealership. Service Roles Assign roles in Covideo’s seamless service workflow like technician, admin, or manager. Videos flow through an approval process where each person can sign off at their designated stage. ![Image of a man smiling at his phone](https://images.ctfassets.net/tgq8i4774rfe/4h3x1TlqSdeaDz1OgetZ0U/498a1733ea545dd0a401185f36aecf16/image-left__2_.webp) ## Unmatched product. ## Unparalleled support. We know automotive. When you partner with Covideo, you get access to our best-in-class product as well as our depth of industry knowledge. ![Mobile](https://www.covideo.com/assets/Mobile.svg) #### Mobile app Our mobile app for iPhone and Android offers the same robust capabilities as our desktop version, allowing you to move seamlessly between devices. ![Assistance](https://www.covideo.com/assets/Assistance.svg) #### Dedicated support We’ve got your back every step of the way. Our expert support team provides prompt assistance and on-demand training whenever you need it. ![Car](https://www.covideo.com/assets/car.svg) #### Automotive is our lane With more than two decades of experience, Covideo has been in the automotive industry longer than any other video provider - and we’ve got the expertise to prove it. ### Flawless integration Built for maximum efficiency and productivity, Covideo seamlessly integrates with your tools and workflows. We’ll keep everything in sync, so you can focus on what matters most. [Explore all integrations](https://www.covideo.com/integrations/) ![IPacket - logo](https://images.ctfassets.net/tgq8i4774rfe/7l7ELpasRCUQcnLyWZXNyT/9a79eb935bea8efb5c189dc82a59143b/Integrations_Cards-3.svg) ![DealerSocket - Logo](https://images.ctfassets.net/tgq8i4774rfe/2xlrZzN8oIctCOM4vEdyFX/5b71d179829821f26d43e50f87e054b3/Integrations_Cards-1.svg) ![CDK - Logo](https://images.ctfassets.net/tgq8i4774rfe/2J5PBXx0rx9uIA14tpTzhL/6b6185f01b8e54748b9aba2b75811829/Integrations_Cards-CDK.png) ![Autominer - Logo](https://images.ctfassets.net/tgq8i4774rfe/3LNcPxYqTiwHKh1hxMGKwi/b95ada6465b2efcfa07b4247e5e5519d/Integrations_Cards-4.svg) ![Salesforce - Logo](https://images.ctfassets.net/tgq8i4774rfe/5KPZOgqvjy4wtRSuxIHsn0/d60b2d9cca7efedfd4f455c29db5ff74/Integrations_Cards-5.svg) ![Gmail - Logo](https://images.ctfassets.net/tgq8i4774rfe/4yB9xFsWfjdJj9OklrgqxD/a89ed3b664f51011403cce2fff381fc5/Integrations_Cards-11.svg) ![VinSolutions - Logo](https://images.ctfassets.net/tgq8i4774rfe/150C1uejlJLNNJm24awKvq/52bd70b7db0bb96e6878d3c6f41b68fd/Integrations_Cards22.svg) ![IPacket - logo](https://images.ctfassets.net/tgq8i4774rfe/7l7ELpasRCUQcnLyWZXNyT/9a79eb935bea8efb5c189dc82a59143b/Integrations_Cards-3.svg) ![DealerSocket - Logo](https://images.ctfassets.net/tgq8i4774rfe/2xlrZzN8oIctCOM4vEdyFX/5b71d179829821f26d43e50f87e054b3/Integrations_Cards-1.svg) ![CDK - Logo](https://images.ctfassets.net/tgq8i4774rfe/2J5PBXx0rx9uIA14tpTzhL/6b6185f01b8e54748b9aba2b75811829/Integrations_Cards-CDK.png) ![Autominer - Logo](https://images.ctfassets.net/tgq8i4774rfe/3LNcPxYqTiwHKh1hxMGKwi/b95ada6465b2efcfa07b4247e5e5519d/Integrations_Cards-4.svg) ![Salesforce - Logo](https://images.ctfassets.net/tgq8i4774rfe/5KPZOgqvjy4wtRSuxIHsn0/d60b2d9cca7efedfd4f455c29db5ff74/Integrations_Cards-5.svg) ![Gmail - Logo](https://images.ctfassets.net/tgq8i4774rfe/4yB9xFsWfjdJj9OklrgqxD/a89ed3b664f51011403cce2fff381fc5/Integrations_Cards-11.svg) ![VinSolutions - Logo](https://images.ctfassets.net/tgq8i4774rfe/150C1uejlJLNNJm24awKvq/52bd70b7db0bb96e6878d3c6f41b68fd/Integrations_Cards22.svg) ![IPacket - logo](https://images.ctfassets.net/tgq8i4774rfe/7l7ELpasRCUQcnLyWZXNyT/9a79eb935bea8efb5c189dc82a59143b/Integrations_Cards-3.svg) ![DealerSocket - Logo](https://images.ctfassets.net/tgq8i4774rfe/2xlrZzN8oIctCOM4vEdyFX/5b71d179829821f26d43e50f87e054b3/Integrations_Cards-1.svg) ![CDK - Logo](https://images.ctfassets.net/tgq8i4774rfe/2J5PBXx0rx9uIA14tpTzhL/6b6185f01b8e54748b9aba2b75811829/Integrations_Cards-CDK.png) ![Autominer - Logo](https://images.ctfassets.net/tgq8i4774rfe/3LNcPxYqTiwHKh1hxMGKwi/b95ada6465b2efcfa07b4247e5e5519d/Integrations_Cards-4.svg) ![Salesforce - Logo](https://images.ctfassets.net/tgq8i4774rfe/5KPZOgqvjy4wtRSuxIHsn0/d60b2d9cca7efedfd4f455c29db5ff74/Integrations_Cards-5.svg) ![Gmail - Logo](https://images.ctfassets.net/tgq8i4774rfe/4yB9xFsWfjdJj9OklrgqxD/a89ed3b664f51011403cce2fff381fc5/Integrations_Cards-11.svg) ![VinSolutions - Logo](https://images.ctfassets.net/tgq8i4774rfe/150C1uejlJLNNJm24awKvq/52bd70b7db0bb96e6878d3c6f41b68fd/Integrations_Cards22.svg) ## Let's get this show on the road. See how you'll crush your monthly targets with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=9448ef6b-3dce-4e3b-b7ab-677e29ecd345) ## Careers at Covideo # Grow with us at Covideo Our people are the engine that keeps Covideo running. As one of the first providers of online video, we’re on a mission to bring personal connection back to business. [See open positions](https://www.covideo.com/careers/#open-positions) ABOUT US ## Paving the way for better communication Over the last 20 years, Covideo has grown from a scrappy startup to a multinational industry leader with team members around the globe. And we aren’t slowing down! [Learn more about Covideo](https://www.covideo.com/about-us/) EMPLOYEE PERSPECTIVES ## Hear from our team ![Malorie McDole - Testimonial Image](https://images.ctfassets.net/tgq8i4774rfe/7MR5Nx2npJcbiMUneYD6e1/b4e35b9be682c3ac7fc12340f1c8ad37/Group_37380.png) Malorie McDole Director of Revenue Enablement ![Covideo Testimonial Logo](https://images.ctfassets.net/tgq8i4774rfe/6gvNDsawYEKdRyrB1WvzcX/310cf59952942f113450cd55adf12c05/Logo__2_.svg) "I love working at Covideo because we operate as a team, supporting each other and celebrating our progress together. I've been able to grow my career from an SDR to Operations Manager to Director of Revenue Enablement thanks to the opportunities I've been given, and I feel valued everyday." COVIDEO PERKS ## Supporting your next chapter At Covideo, we’re all about living our best lives—both inside and outside the office. See why our people have chosen Covideo as a great place to learn, work, and grow together. ![Culture - Image](https://images.ctfassets.net/tgq8i4774rfe/3wQLnGNsUmBiXSe6QbHKyd/843932bb0fb927d16fb5f0218be49b91/1.webp) ##### Culture Love where you work. Covideo provides a casual, supportive work environment with frequent gatherings and plenty of snacks, drinks, and meals to keep you fueled. Oh, and you can bring your dog! ![Benefits - Image](https://images.ctfassets.net/tgq8i4774rfe/Eltt9oi3RLkm1TMZUw8BO/04b20da85d3c1c6f3ecef051afae44f3/2.webp) ##### Benefits We offer a generous benefits package focused on helping you and your family thrive, including comprehensive health, vision and dental insurance, and a 401K plan with matching. ![Growth - Image](https://images.ctfassets.net/tgq8i4774rfe/7uHVjLM2glL40HZDjaRbDJ/faedf7e844c10dd9de862b892f2c7c77/3.webp) ##### Growth Covideo offers a competitive base salary plus additional commission and bonuses for all employees. With plenty of room for upward mobility, we’re a great place to explore and expand your career. ![Balance - Image](https://images.ctfassets.net/tgq8i4774rfe/4gXKsNIl62Czy7MVOsM44b/0de742830698318c4b409c54103cf495/4.webp) ##### Balance Enjoy climbing mountains? Coaching your kids’ soccer team? Traveling? We’re your biggest cheerleaders. Employees enjoy flexible PTO to prioritize their interests and relationships outside of work. ## Open positions ## Sales Account Executive Are you a results-driven sales professional with a passion for exceeding goals and creating lasting client relationships? Covideo is seeking a dynamic Account Executive to fuel our growth by driving new business. If you thrive in a fast-paced, outbound sales environment and are eager to leverage cutting-edge technology to help clients succeed, we want to meet you! [Learn more & apply now ->](https://www.linkedin.com/jobs/view/3994649293/) ## Don’t see the right position for you? We’re always looking for the best. Keep an eye on this page for updates or contact us for more information. [Contact us](https://www.covideo.com/contact-us/) ## Covideo Resource Hub # Resources for your success Discover how you can get the most out of Covideo. Browse through our collection of video examples, customer stories, blogs, and more. Resource type: Resource Type [All](https://www.covideo.com/resources/) [Video Examples](https://www.covideo.com/resources/video-examples/) [Customer Stories](https://www.covideo.com/resources/customer-stories/) [Blogs](https://www.covideo.com/resources/blog/) [Expert Insights](https://www.covideo.com/resources/expert-insights/) [Downloads](https://www.covideo.com/resources/downloads/) Categories - Sales37 - Tips & Tricks22 - Automotive10 - News7 - Automation3 - Interview3 - Service2 - Guest Author1 - Marine1 - Podcast1 - ![A close up photo of car in a dealership showroom with a man standing behind it with his hand on his chin, thinking](https://images.ctfassets.net/h7jj0v7vjcpk/37UO2m0h9POkGApeXw9l3V/2f5882c3b07386ecbb4ec71039f4785e/Auto_tariff_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) 9 min read ##### Auto Tariffs and Your Dealership: Will Trump Tariffs Affect Car Prices? Will Trump tariffs affect car prices? We break down what dealerships need to know about auto tariffs and how they can improve sales during economic uncertainty. [Read More](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) - ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/0c4tRYyDXS5PvJEnk6583/d92374bbe92013681e8c58513d526080/Introduction_Video_-_Lease_End_Options_-_Thomas_Sarrazin_-_Automotive_Sales_Thumbnail.webp) Video Examples ##### Introduction Video - Lease End Options \| Forbes Waterloo Toyota Tom at Forbes Waterloo Toyota reaches out to introduce himself to a customer and discuss next steps for the end of their lease. [Watch Now](https://www.covideo.com/resources/) - ![A close-up photo of hands typing on a laptop keyboard. Overlayed above the picture, you can see a reflection of an email inbox with a large photo of a mail icon with a red "no" sign.](https://images.ctfassets.net/h7jj0v7vjcpk/7ogN9ZBHewhGIYd2mGoN0e/3baed6d4d2db2005bce1f57bfcd70838/Avoid_Spam_Folder_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/avoid-spam-folder/) 7 min read ##### Avoid Spam Folder Pitfalls and Boost Your Email Engagement Avoid the spam folder and boost your audience engagement by creating meaningful content, optimizing your email lists, and boosting your open and click rates. [Read More](https://www.covideo.com/resources/blog/avoid-spam-folder/) - ![A photo of a young woman wearing headphones smiling and waving into her laptop camera. She is sitting in front of a brick wall with a bright window in what looks like a home office.](https://images.ctfassets.net/h7jj0v7vjcpk/1a5q2vkWzSUd0epjhNCM8y/5816da4f993ef0d685abfffedb96a90c/Animated_Gif_Blog_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/animated-thumbnail/) 6 min read ##### How to Create an Animated Thumbnail for Your Video An animated thumbnail is one of the best ways to share an enticing preview your video. Get the tools and knowledge you need to make great thumbnails! [Read More](https://www.covideo.com/resources/blog/animated-thumbnail/) - ![Digital Ebook](https://images.ctfassets.net/h7jj0v7vjcpk/65FpV6KNqyVmvRwvNqj6UX/5b9bb02e62c3f5f342e4f70f3896a4f0/Blog-thumbnail-video-message-book__2_.webp) [Downloads](https://www.covideo.com/resources/downloads/ultimate-video-messaging-playbook/) ##### The Ultimate Video Messaging Playbook Learn why video is the go-to sales tool for dealerships, discover top use cases and best practices, and access video examples and scripts to help you get started today! [Read More](https://www.covideo.com/resources/downloads/ultimate-video-messaging-playbook/) - ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/5mrrK5lMZmypkAUxAEZHaE/36bdb07f0914d5c0421e25161affffac/Vehicle_Walkaround_-_2013_Acura_TL_-_Markiss_Stone_-_Automotive_Sales.webp) Video Examples ##### Vehicle Walkaround \| Ed Martin Toyota During a walkaround video, sales manager Markiss shows how much the service department invested a used vehicle to keep it in great shape and plans next steps. [Watch Now](https://www.covideo.com/resources/) - ‹ - [1](https://www.covideo.com/resources/#) - [2](https://www.covideo.com/resources/#) - [3](https://www.covideo.com/resources/#) - [4](https://www.covideo.com/resources/#) - [5](https://www.covideo.com/resources/#) - [6](https://www.covideo.com/resources/#) - [7](https://www.covideo.com/resources/#) - [›](https://www.covideo.com/resources/#) - ![A close up photo of car in a dealership showroom with a man standing behind it with his hand on his chin, thinking](https://images.ctfassets.net/h7jj0v7vjcpk/37UO2m0h9POkGApeXw9l3V/2f5882c3b07386ecbb4ec71039f4785e/Auto_tariff_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) 9 min read ##### Auto Tariffs and Your Dealership: Will Trump Tariffs Affect Car Prices? Will Trump tariffs affect car prices? We break down what dealerships need to know about auto tariffs and how they can improve sales during economic uncertainty. [Read More](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) - ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/0c4tRYyDXS5PvJEnk6583/d92374bbe92013681e8c58513d526080/Introduction_Video_-_Lease_End_Options_-_Thomas_Sarrazin_-_Automotive_Sales_Thumbnail.webp) Video Examples ##### Introduction Video - Lease End Options \| Forbes Waterloo Toyota Tom at Forbes Waterloo Toyota reaches out to introduce himself to a customer and discuss next steps for the end of their lease. [Watch Now](https://www.covideo.com/resources/) - ![A close-up photo of hands typing on a laptop keyboard. Overlayed above the picture, you can see a reflection of an email inbox with a large photo of a mail icon with a red "no" sign.](https://images.ctfassets.net/h7jj0v7vjcpk/7ogN9ZBHewhGIYd2mGoN0e/3baed6d4d2db2005bce1f57bfcd70838/Avoid_Spam_Folder_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/avoid-spam-folder/) 7 min read ##### Avoid Spam Folder Pitfalls and Boost Your Email Engagement Avoid the spam folder and boost your audience engagement by creating meaningful content, optimizing your email lists, and boosting your open and click rates. [Read More](https://www.covideo.com/resources/blog/avoid-spam-folder/) - ![A photo of a young woman wearing headphones smiling and waving into her laptop camera. She is sitting in front of a brick wall with a bright window in what looks like a home office.](https://images.ctfassets.net/h7jj0v7vjcpk/1a5q2vkWzSUd0epjhNCM8y/5816da4f993ef0d685abfffedb96a90c/Animated_Gif_Blog_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/animated-thumbnail/) 6 min read ##### How to Create an Animated Thumbnail for Your Video An animated thumbnail is one of the best ways to share an enticing preview your video. Get the tools and knowledge you need to make great thumbnails! [Read More](https://www.covideo.com/resources/blog/animated-thumbnail/) - ![Digital Ebook](https://images.ctfassets.net/h7jj0v7vjcpk/65FpV6KNqyVmvRwvNqj6UX/5b9bb02e62c3f5f342e4f70f3896a4f0/Blog-thumbnail-video-message-book__2_.webp) [Downloads](https://www.covideo.com/resources/downloads/ultimate-video-messaging-playbook/) ##### The Ultimate Video Messaging Playbook Learn why video is the go-to sales tool for dealerships, discover top use cases and best practices, and access video examples and scripts to help you get started today! [Read More](https://www.covideo.com/resources/downloads/ultimate-video-messaging-playbook/) - ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/5mrrK5lMZmypkAUxAEZHaE/36bdb07f0914d5c0421e25161affffac/Vehicle_Walkaround_-_2013_Acura_TL_-_Markiss_Stone_-_Automotive_Sales.webp) Video Examples ##### Vehicle Walkaround \| Ed Martin Toyota During a walkaround video, sales manager Markiss shows how much the service department invested a used vehicle to keep it in great shape and plans next steps. [Watch Now](https://www.covideo.com/resources/) Load more ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Covideo Login Page [![Covideo](https://www.covideo.com/images/covideo-rebrand-logo-primary.png)](https://www.covideo.com/) Username [Forgot username](https://www.covideo.com/forgot-username/) Password [Forgot password?](https://www.covideo.com/forgot-password/) ![Show password](https://www.covideo.com/images/icon-visible.svg)![Hide password](https://www.covideo.com/images/icon-invisible.svg) Remember me Login [Login with SSO](https://www.covideo.com/login/sso/) # Covideo weekly webinars Looking for an interactive way to learn about the Covideo platform and brush up on your video skills? Register for one of our live, weekly webinars to learn from our experts! [Register Now](https://support.covideo.com/en/articles/9680978-weekly-covideo-training-sessions) ![](https://www.covideo.com/images/image-login-page-backgronud.webp) ## Video Platform for Dealerships # Covideo is the video platform for dealerships We don’t just say we’re the best, we show it through the results we drive for our users. [See how](https://www.covideo.com/request-a-demo/) ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/6rF4UGnzV1Yg7kDGqSfuNg/879ccc37dfaa8056d3236e850d2fb14b/hero-image__3_.webp) ## Automotive is our lane And we’ve got the numbers to prove it. Here’s what we’ve accomplished through the years. [See what you can accomplish](https://www.covideo.com/video-roi-calculator/) ![Highlight card – key features of video messaging platform](https://images.ctfassets.net/tgq8i4774rfe/7aXaFkfioJBSFaicpBocwZ/82536b6924b306bdf8fca90d38b5f034/big-card.webp) **80%** of the nation’s top 25 dealer groups use Covideo ![Video performance and user stats – card 02](https://images.ctfassets.net/tgq8i4774rfe/6s8ubHRCepA6ZgYZTN4kKD/884eaab3027e37e0ccbbfca44f0c2130/stats-02.webp) **20+** years of automotive industry experience **40+** dealership - specific integrations ![Bright green statistic background with covideo logo](https://images.ctfassets.net/tgq8i4774rfe/6s6oqm5LYJhW7DeIk289VU/b047306d81fa8fa4e799b488258e4baf/stats-01.webp) **44,000** users at dealerships trust Covideo ![ stats card 02 – video message engagement metrics](https://images.ctfassets.net/tgq8i4774rfe/2Iri2hodkcpAStpYTa7u3J/1746cdeb701883e0b259a2b6602baf4e/stats-02__1_.webp) **38 sec** average response time from support the covideo promise ## Always going the extra mile for you ![Man in his car taking a selfie](https://images.ctfassets.net/tgq8i4774rfe/4ebeWBCktoTN8P07Dgz0m7/f969bb247828f15ea50b4bca9b9395ec/1.webp) ##### Video is what we do At Covideo, video isn’t just a feature - it’s our foundation. We specialize in helping dealerships leverage the power of personalized video, offering seamless ease of use and an extensive array of integrations designed to fit effortlessly into your workflows. ![People huddled image](https://images.ctfassets.net/tgq8i4774rfe/3nDSpCQsSFW3hlUvxsjCbG/29700ee92e1d868dcdbd5aade9055d2d/2.webp) ##### Commitment to innovation We’re dedicated to keeping your dealership ahead of the curve. Our platform is built to be best-in-class, continuously evolving with the latest tools, technologies, and AI tailored specifically for dealerships. With Covideo, you get everything you need - and nothing you don’t. ![Woman with laptop image](https://images.ctfassets.net/tgq8i4774rfe/4gMUGB6lukMut2wHQ40WtG/08c495dec4d587b3ecc646a28502b0c1/3.webp) ##### The proof is in the process Our proven process is designed to ensure your team not only adopts Covideo but thrives with it. From strategy calls for alignment to a robust onboarding cadence, we set you up for success. By driving adoption and consistency, we help your team focus on what matters most. ![Man in call center](https://images.ctfassets.net/tgq8i4774rfe/65JwIHz0kD1u7wZYzsclsF/b158ff0a4ff31aa6a7c79055957dc156/4.webp) ##### Second-to-none support Your time is valuable, and we’re here to make every second count. Our team is always ready to assist, offering unparalleled expertise and responsiveness. Whether you need quick troubleshooting or strategic guidance, live support from real people is standing by. **See it in action!** Receive an example video straight to your inbox. [Submit](https://www.covideo.com/) ## Inspiring success Trusted by over 80% of the nation’s top dealer groups ![Roseville Kia - Logo](https://images.ctfassets.net/tgq8i4774rfe/3jXAUnfJp1C9dJh6NxMw6P/33df19fa7216887f96a96ed2356eb663/roseville-kia-logo-white.webp) "For me, there is before Covideo and after Covideo, and it’s been night and day. It’s really improved my conversion rate and led to more sales—I mean, who could ask for more?" Jimmy Hadley Roseville Kia Direct Sales / Fleet Department Lead ![beep beep](https://images.ctfassets.net/tgq8i4774rfe/1jVOH3hmrGGzt3R758PfB8/259700276507d9f40ff566fd078bf87a/LogoBMWofPeabody-white1.webp) I would strongly suggest utilizing Covideo, because I’ve definitely seen a significant increase in my pay due to the amount of appointments and sales coming in…I saw an uptick of at least $15-20k in the last two years since I’ve been using Covideo. JD Dolmo Business Development, BMW of Peabody ![Lindsay Logo ](https://images.ctfassets.net/tgq8i4774rfe/1MTLFXxD3GH3qGSVXL7nr2/a7d46fa0d6fcfe04809fe9d8dadc998e/lindsay-cdjr-card1.webp) "Covideo works and the proof is in the growth and numbers. We went from closing internet leads at 6% to over 11%. From 31st in the region to 5th. In one month." Nino Sita Lindsay Chrysler Dodge Jeep RAM General Manager ![](https://images.ctfassets.net/tgq8i4774rfe/3UlhX8ohdHwnW0WV4VqSj1/eee666af540a46b85ae5d017e10b7e4b/FourSeasons-RV.png) Learn how Four Seasons RV uses Covideo to drive engagement from leads when more traditional channels fail. ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/3CXc5ZqJqi6sJzRRI50w4C/ac4e381779730123d079f76266fd5e47/ian-knell.webp) ![SVG logo for Bruce Titus](https://images.ctfassets.net/tgq8i4774rfe/kEtAw9WLOEHSeakukdojJ/d5879a9b4642a908f0a54c7952f3d8d3/bruce_titus.svg) We had one agent who only closed his internet leads at 2%. He decided to use Covideo in his intro videos and walkarounds, and last month he closed at 23% on his internet leads! It is a game-changer, I am telling you. It’s time to use Covideo. You will love it. Brea Miller Bruce Titus Auto Group Internet Sales Manager [View all customer stories](https://www.covideo.com/resources/customer-stories/) Discover our difference ## Your entire dealership runs on Covideo Create video messages that inspire action from your leads and loyalty from your customers. ![Sales](https://www.covideo.com/assets/Sales.svg) #### Sales Whether you have a centralized BDC or a sales team managing leads from cradle to grave, we’ve got you covered. Our desktop and mobile applications provide robust support for every dealership structure. ![Phone image with graphs](https://images.ctfassets.net/tgq8i4774rfe/1pVskSJLflwISfHprOyWLL/0eec0697652e1e755ef4fda52cced2e9/image01__3_.webp) ![Assistance](https://www.covideo.com/assets/Assistance.svg) #### Service Fixed operations don’t have to be static. We built Covideo to support the different goals of multiple departments. Our service-focused product has role-specific workflows for technicians and service drive managers. ![Image of phone with a car in repair](https://images.ctfassets.net/tgq8i4774rfe/5HqHWltAeGbB2spCZ8CRMh/eab8619e9989fad6f6737970fb213b7d/image02__2_.webp) ## Frequently Asked Questions ## How much does Covideo cost? Your investment with Covideo is tailored to your needs. Factors like the number of users, desired integrations, and specific dealership requirements influence pricing. For a straightforward estimate, [request a quote](https://www.covideo.com/get-a-quote) here. ## Why wouldn’t I just use my phone? Using your phone might seem simple, but sending, hosting, and tracking videos without a platform like Covideo can be a hassle. Video files are often too large for email or text, leading to delivery failures or getting caught in spam. Plus, you won’t have insights into who’s watching or how they’re engaging. Covideo streamlines everything for you—making the process efficient and effective. ## What if my team struggles with tool adoption? We’ve got you covered! We kick things off with a detailed strategy call to align with your goals, followed by comprehensive training sessions and best practices tailored to your team. With dedicated support and account managers, we act as an extension of your team to ensure success every step of the way. ## Can I share my Covideos on social media? Absolutely! Your videos can be shared through email, text, SMS, your CRM, email marketing platforms, and yes—directly on social media too. ## What special equipment do I need to get started? Nada! All you need is your smartphone or the built-in webcam on your computer. No fancy equipment required—getting started with Covideo is easy and accessible. ## What if I don’t know what to say? We’re here to help. Covideo offers script templates, a built-in teleprompter, and plenty of encouragement. Like any new skill, video messaging takes a little practice, but most users find their groove after just 5-8 videos. You’ve got this! ### Watch and Learn Get the latest insights from our industry experts. [View all](https://www.covideo.com/resources/blog/) ![](https://images.ctfassets.net/h7jj0v7vjcpk/37UO2m0h9POkGApeXw9l3V/2f5882c3b07386ecbb4ec71039f4785e/Auto_tariff_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) 9 min read ##### Auto Tariffs and Your Dealership: Will Trump Tariffs Affect Car Prices? Will Trump tariffs affect car prices? We break down what dealerships need to know about auto tariffs and how they can improve sales during economic uncertainty. [Read More](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) ![](https://images.ctfassets.net/h7jj0v7vjcpk/7ogN9ZBHewhGIYd2mGoN0e/3baed6d4d2db2005bce1f57bfcd70838/Avoid_Spam_Folder_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/avoid-spam-folder/) 7 min read ##### Avoid Spam Folder Pitfalls and Boost Your Email Engagement Avoid the spam folder and boost your audience engagement by creating meaningful content, optimizing your email lists, and boosting your open and click rates. [Read More](https://www.covideo.com/resources/blog/avoid-spam-folder/) ![](https://images.ctfassets.net/h7jj0v7vjcpk/1a5q2vkWzSUd0epjhNCM8y/5816da4f993ef0d685abfffedb96a90c/Animated_Gif_Blog_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/animated-thumbnail/) 6 min read ##### How to Create an Animated Thumbnail for Your Video An animated thumbnail is one of the best ways to share an enticing preview your video. Get the tools and knowledge you need to make great thumbnails! [Read More](https://www.covideo.com/resources/blog/animated-thumbnail/) ## It’s time for an upgrade See how you’ll crush monthly targets with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Contact Covideo connect with covideo # Contact us Have questions or need help? Use the form below, and we’ll be in touch! +1 ![Afghanistan](https://www.covideo.com/assets/countries/af.svg) +93 ![Albania](https://www.covideo.com/assets/countries/al.svg) +355 ![Algeria](https://www.covideo.com/assets/countries/dz.svg) +213 ![Andorra](https://www.covideo.com/assets/countries/ad.svg) +376 ![Angola](https://www.covideo.com/assets/countries/ao.svg) +244 ![Antigua and Barbuda](https://www.covideo.com/assets/countries/ag.svg) +1-268 ![Argentina](https://www.covideo.com/assets/countries/ar.svg) +54 ![Armenia](https://www.covideo.com/assets/countries/am.svg) +374 ![Australia](https://www.covideo.com/assets/countries/au.svg) +61 ![Austria](https://www.covideo.com/assets/countries/at.svg) +43 ![Azerbaijan](https://www.covideo.com/assets/countries/az.svg) +994 ![Bahamas](https://www.covideo.com/assets/countries/bs.svg) +1-242 ![Bahrain](https://www.covideo.com/assets/countries/bh.svg) +973 ![Bangladesh](https://www.covideo.com/assets/countries/bd.svg) +880 ![Barbados](https://www.covideo.com/assets/countries/bb.svg) +1-246 ![Belarus](https://www.covideo.com/assets/countries/by.svg) +375 ![Belgium](https://www.covideo.com/assets/countries/be.svg) +32 ![Belize](https://www.covideo.com/assets/countries/bz.svg) +501 ![Benin](https://www.covideo.com/assets/countries/bj.svg) +229 ![Bhutan](https://www.covideo.com/assets/countries/bt.svg) +975 ![Bolivia](https://www.covideo.com/assets/countries/bo.svg) +591 ![Bosnia and Herzegovina](https://www.covideo.com/assets/countries/ba.svg) +387 ![Botswana](https://www.covideo.com/assets/countries/bw.svg) +267 ![Brazil](https://www.covideo.com/assets/countries/br.svg) +55 ![Brunei](https://www.covideo.com/assets/countries/bn.svg) +673 ![Bulgaria](https://www.covideo.com/assets/countries/bg.svg) +359 ![Burkina Faso](https://www.covideo.com/assets/countries/bf.svg) +226 ![Burundi](https://www.covideo.com/assets/countries/bi.svg) +257 ![Cabo Verde](https://www.covideo.com/assets/countries/cv.svg) +238 ![Cambodia](https://www.covideo.com/assets/countries/kh.svg) +855 ![Cameroon](https://www.covideo.com/assets/countries/cm.svg) +237 ![Central African Republic](https://www.covideo.com/assets/countries/cf.svg) +236 ![Chad](https://www.covideo.com/assets/countries/td.svg) +235 ![Chile](https://www.covideo.com/assets/countries/cl.svg) +56 ![China](https://www.covideo.com/assets/countries/cn.svg) +86 ![Colombia](https://www.covideo.com/assets/countries/co.svg) +57 ![Comoros](https://www.covideo.com/assets/countries/km.svg) +269 ![Congo, Democratic Republic of the](https://www.covideo.com/assets/countries/cd.svg) +243 ![Congo, Republic of the](https://www.covideo.com/assets/countries/cg.svg) +242 ![Costa Rica](https://www.covideo.com/assets/countries/cr.svg) +506 ![Croatia](https://www.covideo.com/assets/countries/hr.svg) +385 ![Cuba](https://www.covideo.com/assets/countries/cu.svg) +53 ![Cyprus](https://www.covideo.com/assets/countries/cy.svg) +357 ![Czech Republic](https://www.covideo.com/assets/countries/cz.svg) +420 ![Denmark](https://www.covideo.com/assets/countries/dk.svg) +45 ![Djibouti](https://www.covideo.com/assets/countries/dj.svg) +253 ![Dominica](https://www.covideo.com/assets/countries/dm.svg) +1-767 ![Dominican Republic](https://www.covideo.com/assets/countries/do.svg) +1-809 ![Ecuador](https://www.covideo.com/assets/countries/ec.svg) +593 ![Egypt](https://www.covideo.com/assets/countries/eg.svg) +20 ![El Salvador](https://www.covideo.com/assets/countries/sv.svg) +503 ![Equatorial Guinea](https://www.covideo.com/assets/countries/gq.svg) +240 ![Eritrea](https://www.covideo.com/assets/countries/er.svg) +291 ![Estonia](https://www.covideo.com/assets/countries/ee.svg) +372 ![Eswatini](https://www.covideo.com/assets/countries/sz.svg) +268 ![Ethiopia](https://www.covideo.com/assets/countries/et.svg) +251 ![Fiji](https://www.covideo.com/assets/countries/fj.svg) +679 ![Finland](https://www.covideo.com/assets/countries/fi.svg) +358 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[Read full story](https://www.covideo.com/resources/customer-stories/reeder-trausch-marine-testimonial/) COVIDEO BENEFITS ## Stand out in a sea of competition Discover how Covideo changes the game for marine dealerships. ![HR](https://www.covideo.com/assets/HR.svg) #### Grab buyers’ attention Drive more responses, more appointments, and more adventures on the water. Video inspires trust and builds excitement for a purchase. ![Grab buyers’ attention - Image](https://images.ctfassets.net/tgq8i4774rfe/FY8KdMEFa61v5ZkmHo0Xm/3d94f9c069ffa54100355720c239717f/image1__3_.webp) ![Award](https://www.covideo.com/assets/award.svg) #### Be a show champion Connect before and after boat and watersport shows to schedule meetings with leads or follow up with a video of their favorite options—they won’t forget you! ![Be a show champion - Image](https://images.ctfassets.net/tgq8i4774rfe/4ZQ5BmUMIqX7N27uf9Knjr/1dbac2b182e76bd96d2867c5ff0cdb19/image2.webp) ![ServiceRoles](https://www.covideo.com/assets/serviceroles.svg) #### Empower your service department Build loyalty and trust by using video to remind customers of maintenance needs and demonstrate recommended repairs they can approve with a tap. ![Empower your service department - Image](https://images.ctfassets.net/tgq8i4774rfe/1TYFSU19dZwbjFtOYIcmRy/480ac0d3d6efb9d31fe8cf5e0adc1d8d/image3__2_.webp) ![AIAssist](https://www.covideo.com/assets/Aiassist.svg) #### Skill up your team Covideo makes it easy to record and edit videos–and even easier to see results. Discover tools to record and edit videos across your team. ![Skill up your team - Image](https://images.ctfassets.net/tgq8i4774rfe/4SDsZavHtoh6HVtlD3x7Vz/4998a1c08fcacc02e82d35c2a6259d30/image4.webp) ## All hands on deck Covideo covers the entire lifecycle from initial sales to ongoing maintenance. Our beginner-friendly tools help every department make an impact and boost revenue. ![Sales - Marine Card Image](https://images.ctfassets.net/tgq8i4774rfe/2jhxaWjK5H3HcPT8xMkQbD/f0993e8e495b8f142798d73115f885f3/sales1__1_.webp) ##### Sales Boost sales with video solutions that quickly connect boating enthusiasts to the recreational lifestyle they dream of. [Learn more](https://www.covideo.com/product/sales/) ![Service - Marine Card Image](https://images.ctfassets.net/tgq8i4774rfe/6gfA0ddfOpQ6npg4Rdiwv0/0991519da20ad6c058494f4a7892c933/sales2.webp) ##### Service Keep everything ship-shape with helpful repair and maintenance videos that build customer loyalty season after season. [Learn more](https://www.covideo.com/product/service/) ## Inspiring success Trusted by over 80% of the nation’s top dealer groups ![Chuck Borba - Image](https://images.ctfassets.net/tgq8i4774rfe/3v6xxsQhqGFabOYW29eC1A/f90b37885bffbc684eb2b017bd0d68fe/user_image.png) Chuck Borba Sales Representative at Spend-A-Day Marina ![Spend a day - Logo testimonial](https://images.ctfassets.net/tgq8i4774rfe/62nWwp2WVndPy0SsgFG2Qk/d20a0470e54a6289b3c052fd0aa50e48/logo-01.webp) "If you’re the person who doesn’t like typing out an email and you don’t know what to write… use this tool! Covideo shows the emotion. It shows you’re excited! I love when I get to talk to somebody about a new boat." [View all customer stories](https://www.covideo.com/resources/customer-stories/) ## Make waves with video See how you’ll crush this season’s sales with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Covideo Resources # Resources for your success Discover how you can get the most out of Covideo. Browse through our collection of video examples, customer stories, blogs, and more. Resource type: Resource Type [All](https://www.covideo.com/resources/) [Video Examples](https://www.covideo.com/resources/video-examples/) [Customer Stories](https://www.covideo.com/resources/customer-stories/) [Blogs](https://www.covideo.com/resources/blog/) [Expert Insights](https://www.covideo.com/resources/expert-insights/) [Downloads](https://www.covideo.com/resources/downloads/) Categories - Sales36 - Tips & Tricks22 - News7 - Automation3 - Service2 - ![A close up photo of car in a dealership showroom with a man standing behind it with his hand on his chin, thinking](https://images.ctfassets.net/h7jj0v7vjcpk/37UO2m0h9POkGApeXw9l3V/2f5882c3b07386ecbb4ec71039f4785e/Auto_tariff_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) 9 min read ##### Auto Tariffs and Your Dealership: Will Trump Tariffs Affect Car Prices? Will Trump tariffs affect car prices? We break down what dealerships need to know about auto tariffs and how they can improve sales during economic uncertainty. [Read More](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) - ![A close-up photo of hands typing on a laptop keyboard. Overlayed above the picture, you can see a reflection of an email inbox with a large photo of a mail icon with a red "no" sign.](https://images.ctfassets.net/h7jj0v7vjcpk/7ogN9ZBHewhGIYd2mGoN0e/3baed6d4d2db2005bce1f57bfcd70838/Avoid_Spam_Folder_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/avoid-spam-folder/) 7 min read ##### Avoid Spam Folder Pitfalls and Boost Your Email Engagement Avoid the spam folder and boost your audience engagement by creating meaningful content, optimizing your email lists, and boosting your open and click rates. [Read More](https://www.covideo.com/resources/blog/avoid-spam-folder/) - ![A photo of a young woman wearing headphones smiling and waving into her laptop camera. She is sitting in front of a brick wall with a bright window in what looks like a home office.](https://images.ctfassets.net/h7jj0v7vjcpk/1a5q2vkWzSUd0epjhNCM8y/5816da4f993ef0d685abfffedb96a90c/Animated_Gif_Blog_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/animated-thumbnail/) 6 min read ##### How to Create an Animated Thumbnail for Your Video An animated thumbnail is one of the best ways to share an enticing preview your video. Get the tools and knowledge you need to make great thumbnails! [Read More](https://www.covideo.com/resources/blog/animated-thumbnail/) - ![A man in a black tshirt sits in a white living room in front of a phone mounted to a ring light. He is reaching out and clicking the screen.](https://images.ctfassets.net/h7jj0v7vjcpk/3YFDoPhItbUJBlZwPNZSK9/14483a5217d4eb34db394aba25f0a15f/2_How_to_make_videos_for_social_media.webp) [Blog](https://www.covideo.com/resources/blog/how-to-make-videos-for-social-media/) 10 min read ##### How to Make Videos for Social Media If you want to learn how to make videos for social media, check out our best practices for recording great content and optimizing it for each social platform. [Read More](https://www.covideo.com/resources/blog/how-to-make-videos-for-social-media/) - ![A photo of a man in an office smiling as he types on the laptop at his desk](https://images.ctfassets.net/h7jj0v7vjcpk/15yq7IZnKez4Ib8I0H99X0/49b4db8aed9a5b0c7fab4e7d103ba6b9/64_How_to_send_a_video_through_email_and_other_platforms__1_.webp) [Blog](https://www.covideo.com/resources/blog/how-to-send-a-video-through-email/) 6 min read ##### How to Send a Video Through Email and Other Platforms It can be a challenge to figure out how to send a video through email. But with the right tools, you can embed your video anywhere share with your contacts! [Read More](https://www.covideo.com/resources/blog/how-to-send-a-video-through-email/) - ![A photo of a man wearing a headset working in the office. There is a computer in front of him.](https://images.ctfassets.net/h7jj0v7vjcpk/5BdvgR5hYiCwmq5iJYuh8l/db55b51d1efbe7e60946363385204a45/3_How_to_become_a_better_salesperson.webp) [Blog](https://www.covideo.com/resources/blog/better-salesperson/) 15 min read ##### How to Become a Better Salesperson The trick to being a better salesperson is to cultivate the right tools, traits, and interests for success. Check out our best tips for growing your sales career. [Read More](https://www.covideo.com/resources/blog/better-salesperson/) - ‹ - [1](https://www.covideo.com/resources/blog/#) - [2](https://www.covideo.com/resources/blog/#) - [3](https://www.covideo.com/resources/blog/#) - [4](https://www.covideo.com/resources/blog/#) - [5](https://www.covideo.com/resources/blog/#) - [6](https://www.covideo.com/resources/blog/#) - [7](https://www.covideo.com/resources/blog/#) - [›](https://www.covideo.com/resources/blog/#) - ![A close up photo of car in a dealership showroom with a man standing behind it with his hand on his chin, thinking](https://images.ctfassets.net/h7jj0v7vjcpk/37UO2m0h9POkGApeXw9l3V/2f5882c3b07386ecbb4ec71039f4785e/Auto_tariff_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) 9 min read ##### Auto Tariffs and Your Dealership: Will Trump Tariffs Affect Car Prices? Will Trump tariffs affect car prices? We break down what dealerships need to know about auto tariffs and how they can improve sales during economic uncertainty. [Read More](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) - ![A close-up photo of hands typing on a laptop keyboard. Overlayed above the picture, you can see a reflection of an email inbox with a large photo of a mail icon with a red "no" sign.](https://images.ctfassets.net/h7jj0v7vjcpk/7ogN9ZBHewhGIYd2mGoN0e/3baed6d4d2db2005bce1f57bfcd70838/Avoid_Spam_Folder_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/avoid-spam-folder/) 7 min read ##### Avoid Spam Folder Pitfalls and Boost Your Email Engagement Avoid the spam folder and boost your audience engagement by creating meaningful content, optimizing your email lists, and boosting your open and click rates. [Read More](https://www.covideo.com/resources/blog/avoid-spam-folder/) - ![A photo of a young woman wearing headphones smiling and waving into her laptop camera. She is sitting in front of a brick wall with a bright window in what looks like a home office.](https://images.ctfassets.net/h7jj0v7vjcpk/1a5q2vkWzSUd0epjhNCM8y/5816da4f993ef0d685abfffedb96a90c/Animated_Gif_Blog_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/animated-thumbnail/) 6 min read ##### How to Create an Animated Thumbnail for Your Video An animated thumbnail is one of the best ways to share an enticing preview your video. Get the tools and knowledge you need to make great thumbnails! [Read More](https://www.covideo.com/resources/blog/animated-thumbnail/) - ![A man in a black tshirt sits in a white living room in front of a phone mounted to a ring light. He is reaching out and clicking the screen.](https://images.ctfassets.net/h7jj0v7vjcpk/3YFDoPhItbUJBlZwPNZSK9/14483a5217d4eb34db394aba25f0a15f/2_How_to_make_videos_for_social_media.webp) [Blog](https://www.covideo.com/resources/blog/how-to-make-videos-for-social-media/) 10 min read ##### How to Make Videos for Social Media If you want to learn how to make videos for social media, check out our best practices for recording great content and optimizing it for each social platform. [Read More](https://www.covideo.com/resources/blog/how-to-make-videos-for-social-media/) - ![A photo of a man in an office smiling as he types on the laptop at his desk](https://images.ctfassets.net/h7jj0v7vjcpk/15yq7IZnKez4Ib8I0H99X0/49b4db8aed9a5b0c7fab4e7d103ba6b9/64_How_to_send_a_video_through_email_and_other_platforms__1_.webp) [Blog](https://www.covideo.com/resources/blog/how-to-send-a-video-through-email/) 6 min read ##### How to Send a Video Through Email and Other Platforms It can be a challenge to figure out how to send a video through email. But with the right tools, you can embed your video anywhere share with your contacts! [Read More](https://www.covideo.com/resources/blog/how-to-send-a-video-through-email/) - ![A photo of a man wearing a headset working in the office. There is a computer in front of him.](https://images.ctfassets.net/h7jj0v7vjcpk/5BdvgR5hYiCwmq5iJYuh8l/db55b51d1efbe7e60946363385204a45/3_How_to_become_a_better_salesperson.webp) [Blog](https://www.covideo.com/resources/blog/better-salesperson/) 15 min read ##### How to Become a Better Salesperson The trick to being a better salesperson is to cultivate the right tools, traits, and interests for success. Check out our best tips for growing your sales career. [Read More](https://www.covideo.com/resources/blog/better-salesperson/) Load more ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Automotive Video Solutions # Automotive dealers’ competitive edge Stand out from the competition by creating memorable customer experiences with videos that make your dealership the obvious choice. [Request a demo](https://www.covideo.com/request-a-demo/) covideo benefits ### Fuel your dealership’s success Discover how Covideo engages customers throughout your entire relationship - from the first impression to final sale and beyond. [Discover our difference](https://www.covideo.com/why-covideo/) ![Bolt](https://www.covideo.com/assets/Bolt.svg) #### Warm up leads “You’re the one from the video!” Our users hear this from their customers over and over - all because they connected a face with a name from the start. ![Warm up leads - Image](https://images.ctfassets.net/tgq8i4774rfe/6IgZqdZsyPG3bU6DhQByY1/ba1fd7e0c0ea6d3c70c6ebd078aa8868/1-1.webp) ![Sales](https://www.covideo.com/assets/Sales.svg) #### Increase appointments Wanna make the phone ring and the door swing? Personalized video is the game-changer that turns online leads into in-store traffic for more opportunities and at-bats. ![Increase appointments - Image](https://images.ctfassets.net/tgq8i4774rfe/5S5ilMHhp19cP01MdYggFV/f3cba103ab0b2dcfd511d71a438fd9ef/2-2.webp) ![Star](https://www.covideo.com/assets/Star.svg) #### Build loyalty Seeing really is believing. Through transparent communication, you’ll boost customer satisfaction, leading to better relationships and repeat business. ![Build loyalty - Image](https://images.ctfassets.net/tgq8i4774rfe/6LH6MBQkNAwnTlkv8BU7Qw/3610ce8c1ea5df693351831f65c47cd4/3-3.webp) ![Workflow](https://www.covideo.com/assets/Workflow.svg) #### Impact instantly You don’t have to wait months to feel the difference. With Covideo, you’ll see increased engagement and an impact on your bottom line and in as little as 30 days. ![Impact instantly - Image](https://images.ctfassets.net/tgq8i4774rfe/2JWlZMb7XzvRIVQi8ooWkh/e85abdf5131b9367844a2c0b2eed9016/4-4.webp) ### Many roles. One Covideo. Our comprehensive products provide an all-in-one automotive solution for your dealership. ![Automotive Sales Card Image](https://images.ctfassets.net/tgq8i4774rfe/QSWz745lvW1gNv4vYv60Y/cec8e05633bdd4f4144521dbd9a674bc/card1.webp) ##### Sales Trade in bland emails and text for impactful video messages that accelerate connections, conversions, and sales. [Learn more](https://www.covideo.com/product/sales/) ![Automation Service Card Image](https://images.ctfassets.net/tgq8i4774rfe/FHjPESbd7KW0SGpit7a3E/d5f44743e9da0c19a97ede26df98a102/card2.webp) ##### Service Video MPIs, reminders, and updates provide transparent communication that boosts repair order approvals and CSI scores. [Learn more](https://www.covideo.com/product/service/) customer stories ## Inspiring success ![A photo of Eddie Chamorro](https://images.ctfassets.net/tgq8i4774rfe/1hJsN22TjXuR9lQQQRrNEH/65f3411c0c995e7af90303834106880b/user_image.webp) Eddie Chamorro New Car Sales Consultant Cavender Toyota ![Cavender Toyota logo](https://images.ctfassets.net/tgq8i4774rfe/219t2JwezVpVm6CtlOMMev/53b139fd1bde8c9ad13568b56019b97b/logo-cavender-toyota-white.png) "In my very first month, I was able to get the number one internet sales rep spot by giving my customers not only a personalized experience, but a very transparent experience...If you’re looking to increase your sales, make sure you use Covideo." [View all customer stories](https://www.covideo.com/resources/customer-stories/) ## Let's get this show on the road. See how you'll crush your monthly targets with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Boost Service Transparency # Drive profitability through transparency Use Covideo to create customer experiences that boost transparency, customer confidence, and repair order approvals—fueling profitability in your service department. [Request a demo](https://www.covideo.com/request-a-demo/) ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/yOEVvre1LtJwZtKl1JS22/a597f2181f5f3ea2ae035ff51cdedc80/hero-service-image.webp) ## Earn Trust. Increase Approvals. Drive Results. Turn your service drive into a powerful profit engine with Covideo ![First engagement card – video messaging usage trends](https://images.ctfassets.net/tgq8i4774rfe/vXluPenhc1KMDdUAQ2oY5/818999b2805403e02f3a60e2aef95137/stats-card-1.jpg) **35-60%** Dollar per repair order increase with multi-point inspection videos ![Growth analytics card – user activity on video messaging platform](https://images.ctfassets.net/tgq8i4774rfe/10UhWKoGjkXqHRGlMoaSgM/7c7ada32bf7596146e328714957d41e3/stats-card-2__1_.webp) **70%** Of car buyers value the transparency of video in the service department ![Platform usage card version 2 – video messaging engagement](https://images.ctfassets.net/tgq8i4774rfe/5xVuTJvJKjBscSLdBLlETj/24a5126f3027e74d9678574bfac7188b/stats-card-3.jpg) **25-35%** increase in CSI score when using video in service department how it works ## Put your team in the driver’s seat Let the expertise of your team shine through with Covideo’s service product, designed especially for fixed ops. [See all features](https://www.covideo.com/features/) ![Stop](https://www.covideo.com/assets/Stop.svg) #### Record video repairs Technicians create detailed video walkthroughs of inspections, showcasing issues and recommended repairs with tools like video stabilization and dual-camera recording. ![Record video repairs - Image](https://images.ctfassets.net/tgq8i4774rfe/25RAYWGtVhk2ILQFoqDhFi/b40cf24c06df9c680e9364549287678e/image-1__2_.webp) ![Send](https://www.covideo.com/assets/Send.svg) #### Share with advisors Videos seamlessly pass to advisors for review and approval before being sent to customers with repair estimates, keeping your service team efficient and on task. ![Share with advisors - Image](https://images.ctfassets.net/tgq8i4774rfe/2ME0T37vRAUvUAzUEC4cK7/9dfc0073c8ddad41d0f0b8d8bbbc71b4/image-2__2_.webp) ![TopOfTheLine](https://www.covideo.com/assets/topoftheline.svg) #### Streamline approvals Customers get videos via email or text, approve repairs with a tap, and advisors get instant notifications to keep the process moving quickly and smoothly. ![Streamline approvals - Image](https://images.ctfassets.net/tgq8i4774rfe/NSFr30J28J66Cbfj7LG2y/3b74c7752ccec9e2e4999cb4c6027954/image-3__2_.webp) ![ServiceRoles](https://www.covideo.com/assets/serviceroles.svg) #### Keep them coming back Follow up with thank-you videos to gather feedback, build loyalty, and drive repeat business, making your service drive a reliable revenue generator. ![Keep them coming back - Image](https://images.ctfassets.net/tgq8i4774rfe/6iK2Nn1O8f87VTYRx6JZuS/baaa4a4511a5a981bb2192ca31b5b42d/image-4__1_.webp) ![Record video repairs - Image](https://images.ctfassets.net/tgq8i4774rfe/25RAYWGtVhk2ILQFoqDhFi/b40cf24c06df9c680e9364549287678e/image-1__2_.webp) service use cases ## Fuel your service success with video Reinforce clarity and confidence with every interaction. [Take it for a spin](https://www.covideo.com/free-trial/) ![Video Multipoint Inspections - Image](https://images.ctfassets.net/tgq8i4774rfe/7xs0XXDC1TQDAl3lkDsVkp/4bbe4f168e79ced782b9f3ec3618eab3/image-1__3_.webp) ##### Video Multipoint Inspections Identify potential problems early, visually demonstrate your findings, and help customers clearly understand their vehicle’s condition. ![Recommended Repairs - Image](https://images.ctfassets.net/tgq8i4774rfe/6nTrL3JHRIw3wOmhVc9ayQ/ed0015acb92d8966f41263c25ab57849/image-2__3_.webp) ##### Recommended Repairs Show exactly where, how, and why repairs are needed, helping customers understand the value and approve the work with confidence. ![Customer Satisfaction Follow-Ups - Image](https://images.ctfassets.net/tgq8i4774rfe/1FZqOp07YfhVSnZ8CAwubU/a6955bdd7c9fc1c50e769cf785abc770/image-3__3_.webp) ##### Customer Satisfaction Follow-Ups Send a post-appointment thank-you video and encourage customers to share feedback, strengthening relationships and ensuring satisfaction. ![Service Promotions and Maintenance Reminders - Image](https://images.ctfassets.net/tgq8i4774rfe/YwR0bfkrCcxUAvbSUnCO8/34cacb56cd2b83c65971f8e15da03ada/image-4__2_.webp) ##### Service Promos & Reminders Keep customers coming back with timely video updates about routine maintenance needs and promotions that drive additional revenue. **See it in action!** Receive an example video straight to your inbox. [Submit](https://www.covideo.com/) supported roles ## Empowering your experts ![Service Technician - Image](https://images.ctfassets.net/tgq8i4774rfe/4at4g4b2Lhwb717otkS6LU/5f17bac9cbae401d520ee73147ca0c8d/image-1__4_.webp) #### Service Technician Record videos showing recommended repairs and updates for customers, providing clarity and transparency. You’re the expert; we handle the rest. ![Service Advisor - Image](https://images.ctfassets.net/tgq8i4774rfe/2fxyYaioEQ9iTzMbuVVEsh/72d1830ff9af6b3a7207ea02b5c22306/image-2__4_.webp) #### Service Advisor Ensure quality customer service by reviewing and sending technicians’ videos to customers alongside estimates and RO recommendations. ![Customer Care Rep - Image](https://images.ctfassets.net/tgq8i4774rfe/55GuVaGdX95xDHjeFKi65q/684031879424fabf179017d7f0b6f79b/image-3__4_.webp) #### Customer Care Rep Conduct follow ups, send surveys, and share special offers with video to boost customer satisfaction. Build trust and ensure repeat business for years to come. customer stories ## Inspiring success ![Jimmy Hadley - Logo](https://images.ctfassets.net/tgq8i4774rfe/560sCLSWgeXPxuxgM0xrUM/e17e81cbcb517dc39baeb5df37e30ab3/jimmy-hadley.webp) Jimmy Hadley Fleet Department Lead Roseville Kia ![Roseville Kia - Logo](https://images.ctfassets.net/tgq8i4774rfe/3jXAUnfJp1C9dJh6NxMw6P/33df19fa7216887f96a96ed2356eb663/roseville-kia-logo-white.webp) "It's a great tool for follow up and engagement. I send out surveys to my customers with a video as soon as they interact with me. And they love it. It's super simple, super convenient, and all in one place on their phone." [View all customer stories](https://www.covideo.com/resources/customer-stories/) ## Supercharge your service department Turn your service drive into a powerful profit engine with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Cookie Policy Overview # Cookie Notice Last Updated: June 2022 This Cookie Notice explains how Covideo, LLC (“Company“, “we“, “us“, and “our“) uses cookies and similar technologies to recognize you when you visit our websites at https://www.covideo.com, (“Websites“). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. #### What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, Covideo, LLC) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. #### Why do we use cookies? We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below. The specific types of first and third party cookies served through our Websites and the purposes they perform are described below. #### How can I control cookies? You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services. The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information. In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com. The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit): - **Essential website cookies:** These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas. - **Performance and functionality cookies:** These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable. **Name:** PHPSESSID **Purpose:** Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. **Purpose:** Cookie generated by applications based on the PHP language. **Provider**: www.covideo.com **Service:** PHP.net **View Service Privacy Policy Country:** United States **Type:** server\_cookie **Expires in:** session - **Analytics and customization cookies:** These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you. **Name:** \_ga **Purpose:** It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years. **Provider:** .covideo.com **Service:** Google Analytics **View Service Privacy Policy Country:** United States **Type:** http\_cookie **Expires in:** 1 year 11 months 29 days **Name:** \_ga\_# **Purpose:** Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions **Provider:** .covideo.com **Service:** Google Analytics **View Service Privacy Policy Country:** United States **Type:** http\_cookie **Expires in:** 1 year 11 months 29 days **Name:** \_gat# **Purpose:** Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session. **Provider:** .covideo.com **Service:** Google Analytics **View Service Privacy Policy Country:** United States **Type:** http\_cookie **Expires in:** 1 minute **Name:** \_gid **Purpose:** Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session. **Provider:** .covideo.com **Service:** Google Analytics **View Service Privacy Policy Country:** United States **Type:** http\_cookie **Expires in:** 1 day **Name:**#collect **Purpose:** Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session. **Provider:** www.covideo.com **Service:** Google Analytics **View Service Privacy Policy Country:** United States **Type:** pixel\_tracker **Expires in:** session - **Advertising cookies:** These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. **Name:** a **Purpose:** Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. **Provider:** .covideo.com **Service:** Cox Digital Solutions (Fomerly Adify) **View Service Privacy Policy Country:** United States **Type:** pixel\_tracker **Expires in:** session **Name:** ga-audiences **Purpose:** Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites **Provider:** .covideo.com **Service:** AdWords **View Service Privacy Policy Country:** United States **Type:** pixel\_tracker **Expires in:** session - **Unclassified cookies:** These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers. **Name:** visitorId **Purpose:** \_\_\_\_\_\_\_\_\_\_ **Provider:** .ws.zoominfo.com **Service:** \_\_\_\_\_\_\_\_\_\_ **Country:** United States **Type:** server\_cookie **Expires in:** 11 months 30 days **Name:** sp\_t **Purpose:**\_\_\_\_\_\_\_\_\_\_ **Provider:** .spotify.com **Service:** \_\_\_\_\_\_\_\_\_\_ **Country:** United States **Type:** http\_cookie **Expires in:** 11 months 30 days **Name:** sp\_landing **Purpose:** \_\_\_\_\_\_\_\_\_\_ **Provider:** .spotify.com **Service:**\_\_\_\_\_\_\_\_\_\_ **Country:** United States **Type:** server\_cookie **Expires in:** 1 day #### What about other tracking technologies, like web beacons? Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning. #### Do you use Flash cookies or Local Shared Objects? Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations. If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content. #### Do you serve targeted advertising? Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.. #### How often will you update this Cookie Notice? We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Notice indicates when it was last updated. #### Where can I get further information? If you have any questions about our use of cookies or other technologies, please email us at legal@covideo.com or by post to: Covideo, LLC 6235 Guilford Ave Indianapolis, IN 46220 United States Phone: (800) 306-1445 Fax: (765) 807-3125 ## Let's get this show on the road. See how you'll crush your monthly targets with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Covideo Privacy Policy # Privacy Policy Last Updated: November 2022 This privacy notice for Covideo, LLC (doing business as Covideo) (“Covideo,” “we,” “us,” or “our“), describes how and why we might collect, store, use, and/or share (“process“) your information when you use our services (“Services“), such as when you: Visit our website at https://www.covideo.com, or any website of ours that links to this privacy notice Download and use our mobile application (Covideo), or any other application of ours that links to this privacy notice Engage with us in other related ways, including any sales, marketing, or events Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [legal@covideo.com](mailto:legal@covideo.com). ### Summary of key points This summary provides key points from our privacy notice, but you can find out more details below. - **What personal information do we process?** When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Covideo and the Services, the choices you make, and the products and features you use. - **Do we process any sensitive personal information?** We do not process sensitive personal information. - **Do we receive any information from third parties?** We do not receive any information from third parties. - **How do we process your information?** We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. - **In what situations and with which types of parties do we share personal information?** We may share information in specific situations and with specific categories of third parties. - **How do we keep your information safe?** We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. - **What are your rights?** Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. - **How do you exercise your rights?** The easiest way to exercise your rights is by filling out our data subject request form available here: https://www.covideo.com/datarequest, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws. #### I. What information do we collect? Personal information you disclose to us. **In short:** We collect personal information that you provide to us. We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. - ##### Personal Information Provided by You The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following: - names - phone numbers - email addresses - job titles - usernames - passwords - contact preferences - contact or authentication data - billing addresses - mailing addresses - debit/credit card numbers - sensitive Information We do not process sensitive information. - ##### Phone & SMS Data By clicking ​"I accept" on forms when you provide your phone number, you consent to receive marketing text messages from Covideo. Text STOP to opt out. Text HELP for support. Message frequency may vary. Standard terms and rates may apply. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text message All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. - ##### Payment Data We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by Stripe and Intact. You may find their privacy notice link(s) here: https://stripe.com/privacy and https://www.sageintacct.com/privacy\_policy\_website. - ##### Social Media Login Data We may provide you with the option to register with us using your existing social media account details, like your Facebook, Twitter, or other social media account. If you choose to register in this way, we will collect the information described in the section called “HOW DO WE HANDLE YOUR SOCIAL LOGINS?” below. - ##### Application Data If you use our application(s), we also may collect the following information if you choose to provide us with access or permission: - **Mobile Device Access** We may request access or permission to certain features from your mobile device, including your mobile device’s contacts, microphone, camera, calendar, social media accounts, storage, and other features. If you wish to change our access or permissions, you may do so in your device’s settings. - **Mobile Device Data** We automatically collect device information (such as your mobile device ID, model, and manufacturer), operating system, version information and system configuration information, device and application identification numbers, browser type and version, hardware model Internet service provider and/or mobile carrier, and Internet Protocol (IP) address (or proxy server). If you are using our application(s), we may also collect information about the phone network associated with your mobile device, your mobile device’s operating system or platform, the type of mobile device you use, your mobile device’s unique device ID, and information about the features of our application(s) you accessed. - ##### Push Notifications We may request to send you push notifications regarding your account or certain features of the application(s). If you wish to opt out from receiving these types of communications, you may turn them off in your device’s settings. This information is primarily needed to maintain the security and operation of our application(s), for troubleshooting, and for our internal analytics and reporting purposes. All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information. - ##### Information automatically collected **In short:** Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services. We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes: - ##### Log and Usage Data Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called “crash dumps”), and hardware settings). - ##### Device Data Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called “crash dumps”), and hardware settings). - ##### Location Data Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called “crash dumps”), and hardware settings). #### II. How do we process your information? **In Short:** We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your personal information for a variety of reasons, depending on how you interact with our Services, including: - **To facilitate account creation and authentication and otherwise manage user accounts.** We may process your information so you can create and log in to your account, as well as keep your account in working order. - **To deliver and facilitate delivery of services to the user.** We may process your information to provide you with the requested service. - **To respond to user inquiries/offer support to users.** We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service. - **To send administrative information to you.** We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information. - **To fulfill and manage your orders.** We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services. - **To enable user-to-user communications.** We may process your information if you choose to use any of our offerings that allow for communication with another user. - **To request feedback.** We may process your information when necessary to request feedback and to contact you about your use of our Services. - **To send you marketing and promotional communications.** We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see “WHAT ARE YOUR PRIVACY RIGHTS?” below): - **To protect our Services.** We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention. - **To identify usage trends.** We may process information about how you use our Services to better understand how they are being used so we can improve them. - **To determine the effectiveness of our marketing and promotional campaigns.** We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you. - **To save or protect an individual’s vital interest.** We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm. #### III. What legal bases do we rely on to process your information? **In Short**: We process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests. If you are located in Canada, this section applies to you. We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time. In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example: If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way For investigations and fraud detection and prevention For business transactions provided certain conditions are met If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim For identifying injured, ill, or deceased persons and communicating with next of kin If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced If the collection is solely for journalistic, artistic, or literary purposes If the information is publicly available and is specified by the regulations. #### IV. When and with whom do we share your personal information? **In Short:** We may share information in specific situations described in this section and/or with the following categories of third parties. - **Vendors, Consultants, and Other Third-Party Service Providers.** - We may share your data with third-party vendors, service providers, contractors, or agents (“third parties“) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The categories of third parties we may share personal information with are as follows: - **Data Analytics Services Finance & Accounting Tools Cloud Computing Services Communication & Collaboration Tools Data Storage Service Providers Payment Processors Performance Monitoring Tools Sales & Marketing Tools Social Networks User Account Registration & Authentication Services** We also may need to share your personal information in the following situations: - **Business Transfers.** - We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us. Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions. #### V. Do we use cookies and other tracking technologies? **In Short:** We may use cookies and other tracking technologies to collect and store your information. We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice. #### VI. How do we handle your social logins? **In Short:** If you choose to register or log in to our services using a social media account, we may have access to certain information about you. Our Services offer you the ability to register and log in using your third-party social media account details (like your Facebook or Twitter logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, and profile picture, as well as other information you choose to make public on such a social media platform. We will use the information we receive only for the purposes that are described in this privacy notice or that are otherwise made clear to you on the relevant Services. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their sites and apps. #### VII. How long do we keep your information? **In Short:** We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law. We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than two (2) months past the termination of the user’s account. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. #### VIII. How do we keep your information safe? **In Short:** We aim to protect your personal information through a system of organizational and technical security measures. We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment. #### IX. Do we collect information from minors? **In Short:** We do not knowingly collect data from or market to children under 18 years of age. We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at [legal@covideo.com](mailto:legal@covideo.com). #### X. What are your privacy rights? **In Short:** In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time. In some regions (like the EEA, UK, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below. We will consider and act upon any request in accordance with applicable data protection laws. **Withdrawing your consent:** If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below. However, please note that this will not affect the lawfulness of the processing before its withdrawal, nor when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent. Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying “STOP” or “UNSUBSCRIBE” to the SMS messages that we send, or by contacting us using the details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes. ##### Account Information If you would at any time like to review or change the information in your account or terminate your account, you can: **Log in to your account settings and update your user account.** - Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements. **Cookies and similar technologies** - Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. If you have questions or comments about your privacy rights, you may email us at [legal@covideo.com](mailto:legal@covideo.com). #### XI. Controls for do-not-track features Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice. #### XII. Do California residents have specific privacy rights? **In Short:** Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information. California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below. If you are under 18 years of age, reside in California, and have a registered account with Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g., backups, etc.). ##### CCPA Privacy Notice The California Code of Regulations defines a “resident” as: - every individual who is in the State of California for other than a temporary or transitory purpose and - every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose All other individuals are defined as “non-residents.” If this definition of “resident” applies to you, we must adhere to certain rights and obligations regarding your personal information. ##### What categories of personal information do we collect? We have collected the following categories of personal information in the past twelve (12) months: - Category - Examples - Collected **A. Identifiers: YES** Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name **B. Personal information categories listed in the California Customer Records statute: YES** Name, contact information, education, employment, employment history, and financial information **C. Protected classification characteristics under California or federal law: NO** Gender and date of birth **D. Commercial information: NO** Transaction information, purchase history, financial details, and payment information **E. Biometric information: NO** Fingerprints and voiceprints **F. Internet or other similar network activity: NO** Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements **G. Geolocation data: YES** Device location **H. Audio, electronic, visual, thermal, olfactory, or similar information: YES** Images and audio, video or call recordings created in connection with our business activities **I. Professional or employment-related information: NO** Business contact details in order to provide you our services at a business level or job title, work history, and professional qualifications if you apply for a job with us **J. Education Information: NO** Student records and directory information **K. Inferences drawn from other personal information: NO** Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics We may also collect other personal information outside of these categories instances where you interact with us in person, online, or by phone or mail in the context of: - Receiving help through our customer support channels; Participation in customer surveys or contests; and Facilitation in the delivery of our Services and to respond to your inquiries. ##### How do we use and share your personal information? Covideo, LLC collects and shares your personal information through: Targeting cookies/Marketing cookies Beacons/Pixels/Tags More information about our data collection and sharing practices can be found in this privacy notice. You may contact us by email at [legal@covideo.com](mailto:legal@covideo.com), or by referring to the contact details at the bottom of this document. If you are using an authorized agent to exercise your right to opt out we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf. ##### Will your information be shared with anyone else? We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Each service provider is a for-profit entity that processes the information on our behalf. We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be “selling” of your personal information. Covideo, LLC has not sold any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. Covideo, LLC has disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve (12) months: **Category A.** - Identifiers, such as contact details like your real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name. **Category B.** - Personal information, as defined in the California Customer Records law, such as your name, contact information, education, employment, employment history, and financial information. The categories of third parties to whom we disclosed personal information for a business or commercial purpose can be found under “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?“. ##### Your rights with respect to your personal data **Right to request deletion of the data — Request to delete** You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities. **Right to be informed — Request to know** Depending on the circumstances, you have a right to know: whether we collect and use your personal information; the categories of personal information that we collect; the purposes for which the collected personal information is used; whether we sell your personal information to third parties; the categories of personal information that we sold or disclosed for a business purpose; the categories of third parties to whom the personal information was sold or disclosed for a business purpose; and the business or commercial purpose for collecting or selling personal information. In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request. **Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights** We will not discriminate against you if you exercise your privacy rights. ##### Verification process Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g., phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate. We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you. ##### Other privacy rights You may object to the processing of your personal information. You may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the information. You can designate an authorized agent to make a request under the CCPA on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with the CCPA. You may request to opt out from future selling of your personal information to third parties. Upon receiving an opt-out request, we will act upon the request as soon as feasibly possible, but no later than fifteen (15) days from the date of the request submission. To exercise these rights, you can contact us by email at [legal@covideo.com](mailto:legal@covideo.com), or by referring to the contact details at the bottom of this document. If you have a complaint about how we handle your data, we would like to hear from you. #### XIII. Do we use YouTube APIs? Covideo uses YouTube API Services as an online resource to which our website may link or otherwise reference that you may access through our website (“Third-Party Services”). Therefore, our website utilizes the YouTube API Services, and you agree to be bound by the YouTube Terms of Service ( [YouTube Terms](https://www.youtube.com/t/terms)), Privacy Policy ( [Google Privacy Policy](http://www.google.com/policies/privacy)), and API Services Terms of Service ( [YouTube API Terms](https://developers.google.com/youtube/terms/api-services-terms-of-service)) when engaging YouTube content and services through our website. We take no responsibility for the content or privacy practices of any Third-Party Services. In addition to Covideo’s normal procedure for deleting stored data, you will be able to revoke the data of YouTube API Services via the Google security settings page at [Google Security Settings](https://security.google.com/settings/security/permissions). #### XIV. Do we make updates to this notice? **In Short:** Yes, we will update this notice as necessary to stay compliant with relevant laws. We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information. #### XV. How can you contact us about this notice? If you have questions or comments about this notice, you may email us at [legal@covideo.com](mailto:legal@covideo.com) or by post to: Covideo, LLC 6235 Guilford Ave Indianapolis, IN 46220 United States #### XVI. How can you review, update, or delete the data we collect from you? Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, click the icon in the bottom right-hand corner of the Covideo website where you can adjust this. ## Let's get this show on the road. See how you'll crush your monthly targets with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Boost RV Sales # Drive RV sales, fuel adventures Connect your customers with their dream RV with impactful, personalized video messages. [Request a demo](https://www.covideo.com/request-a-demo/) ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/2T9h0GczN9ifyjPGAWxCs/83c67f244da02150b58d39a1627bc77e/hero-1.webp) COVIDEO BENEFITS ## Your Hookup to Better Connections Covideo is your key to more RV sales and lifelong customers ![World](https://www.covideo.com/assets/World.svg) #### Capture internet leads When someone can’t visit in person, video is the next best thing! Record video walkarounds, appointment reminders, and thank yous for your online or faraway customers. ![Capture internet leads - Image](https://images.ctfassets.net/tgq8i4774rfe/2CN1eg0x8x2BlO9mLa89mg/223763df4182d48f2a1078083378a712/1-image1.webp) ![CommentsAndReactions](https://www.covideo.com/assets/CommentsAndReactions.svg) #### Connect in show season Personalized video helps your dealership shine before and after shows. Entice buyers to visit your booth or follow up about their favorite options! ![Connect in show season - Image](https://images.ctfassets.net/tgq8i4774rfe/4g9De8YOKFszAKAfGnHZL0/390ecca7fb7cbe5b019b41ff348a449a/2-image2.webp) ![Webcam](https://www.covideo.com/assets/Webcam.svg) #### Provide an unbeatable experience An RV is a large, exciting purchase. Video provides clear and open communication and an unparalleled customer experience that helps buyers feel confident. ![Provide an unbeatable experience - Image](https://images.ctfassets.net/tgq8i4774rfe/2yaHZ6og25SX5lNZLx52UY/41b66c526a11262f29c8efe210095e4f/3-image3.webp) ![StaticCalls](https://www.covideo.com/assets/StaticCalls.svg) #### Master easy-to-use tools No experience needed: Covideo provides simple editing tools, second-to-none support, and unlimited storage to boost success from day one. ![Master easy-to-use tools - Image](https://images.ctfassets.net/tgq8i4774rfe/4olhwhEu2mC2VmwulhdMbs/d4a78b236ea9e44ce58d33c7a105e9bd/4-image4.webp) ## Simplify Sales, Strengthen Service Our solutions support every side of your RV dealership—from sales to service—with ultra-efficient and easy-to-use tools. ![Sales RV Card - Image](https://images.ctfassets.net/tgq8i4774rfe/6DLbm69fwFmvb4TSJBXZRK/b0c9cd9368223f06255f474a41efac79/sales1.webp) ##### Sales Whether at a show, on-lot, or online, video builds customer loyalty and speeds up your sales cycle. [Learn more](https://www.covideo.com/product/sales/) ![Service RV Card - Image](https://images.ctfassets.net/tgq8i4774rfe/7qoCSCBw7T2MNMOfrL7SHs/d15eeaf5075f0e50c903a5def3ab8a73/service.webp) ##### Service Provide a transparent look into recommended RV repairs to ensure happy travels and repeat business. [Learn more](https://www.covideo.com/product/service/) Customer stories ## Inspiring success ![Selah Vee - Image](https://images.ctfassets.net/tgq8i4774rfe/8MLI87I6KoFSjcYYNhohF/c39254a4717ec39f92587cd1c063aa81/testimonial-user.webp) Selah Vee RV Sales Associate Forest River RV Medford by Camping World ![Forest River - Camping World - Logo](https://images.ctfassets.net/tgq8i4774rfe/1fU2VvxBVG63jfBz0UP45s/7ad383ee4c6b68b03c15c563ba9e4213/fr-footer-logo_480.png) "People look at so many RVs, they forget which ones they liked. So, when they leave, I send them a quick little Covideo clip. Then they come back, and guess what? They buy it. Covideo is awesome, and I use it on the daily. " [View all customer stories](https://www.covideo.com/resources/customer-stories/) ## Go the extra mile for your customers Connect more buyers to the RV lifestyle of their dreams with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Connecting Through Video our mission # Connecting people, one video at a time “Empower our users to create more meaningful experiences that spark more conversations and build stronger connections." ![A photo of Covideo building](https://images.ctfassets.net/tgq8i4774rfe/4dCwShB8Ek7an4JYMlOyPn/bafce50a616db8fcb8b3b2821684471e/Covideo_NewSign_Mock-up_White.jpg) ## About us ![Insight](https://www.covideo.com/assets/Insight.svg) #### Paving the way In 2004, our founders saw an opportunity: video was captivating audiences, but capturing and sending it was a challenge. They envisioned a tool to make recording and sharing video simple. And so, Covideo was born. Since then, Covideo has evolved into a powerful platform that helps thousands of businesses boost engagement, conversions, and sales. [Try it now](https://www.covideo.com/request-a-demo/) ![Logo](https://www.covideo.com/assets/Logo.svg) #### What’s in a name Our name, Covideo, is a reflection of what we stand for. "Co" means “with,” emphasizing our commitment to helping you create meaningful connections—with your customers, your teams, and your partners. At our core, we’re about joining people together through genuine interactions with video. [Why Covideo](https://www.covideo.com/why-covideo/) ![ManageUsers](https://www.covideo.com/assets/ManageUsers.svg) #### Join our team At Covideo, we’re always on the lookout for resourceful, driven individuals who want to make an impact within a fast-growing company. Think you’re a great fit? Explore all open positions and help us continue transforming how businesses communicate with personalized video. [Covideo careers](https://www.covideo.com/careers/) ## Come along for the ride Join Covideo on our journey to bring personal connection back to business. [Connect with Covideo](https://www.linkedin.com/company/covideo-systems) ## Covideo Resource Downloads # Resources for your success Discover how you can get the most out of Covideo. Browse through our collection of video examples, customer stories, blogs, and more. Resource type: Resource Type [All](https://www.covideo.com/resources/) [Video Examples](https://www.covideo.com/resources/video-examples/) [Customer Stories](https://www.covideo.com/resources/customer-stories/) [Blogs](https://www.covideo.com/resources/blog/) [Expert Insights](https://www.covideo.com/resources/expert-insights/) [Downloads](https://www.covideo.com/resources/downloads/) Categories - Automotive1 - ![Digital Ebook](https://images.ctfassets.net/h7jj0v7vjcpk/65FpV6KNqyVmvRwvNqj6UX/5b9bb02e62c3f5f342e4f70f3896a4f0/Blog-thumbnail-video-message-book__2_.webp) [Downloads](https://www.covideo.com/resources/downloads/ultimate-video-messaging-playbook/) ##### The Ultimate Video Messaging Playbook Learn why video is the go-to sales tool for dealerships, discover top use cases and best practices, and access video examples and scripts to help you get started today! [Read More](https://www.covideo.com/resources/downloads/ultimate-video-messaging-playbook/) - ‹ - [1](https://www.covideo.com/resources/downloads/#) - › - ![Digital Ebook](https://images.ctfassets.net/h7jj0v7vjcpk/65FpV6KNqyVmvRwvNqj6UX/5b9bb02e62c3f5f342e4f70f3896a4f0/Blog-thumbnail-video-message-book__2_.webp) [Downloads](https://www.covideo.com/resources/downloads/ultimate-video-messaging-playbook/) ##### The Ultimate Video Messaging Playbook Learn why video is the go-to sales tool for dealerships, discover top use cases and best practices, and access video examples and scripts to help you get started today! [Read More](https://www.covideo.com/resources/downloads/ultimate-video-messaging-playbook/) Load more ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Free Trial Signup # Start your free trial I accept the [Terms and Conditions](https://www.covideo.com/terms-and-conditions/) and [Privacy Policy](https://www.covideo.com/privacy-policy/) of this website. [Get Started](https://www.covideo.com/) ![Roseville Kia - Logo](https://images.ctfassets.net/tgq8i4774rfe/3jXAUnfJp1C9dJh6NxMw6P/33df19fa7216887f96a96ed2356eb663/roseville-kia-logo-white.webp) "For me, there is before Covideo and after Covideo, and it’s been night and day. It’s really improved my conversion rate and led to more sales—I mean, who could ask for more?" Jimmy Hadley Roseville Kia Direct Sales / Fleet Department Lead ## Video Solutions for Industries # Versatile video solutions. Transformative results. No matter your industry or role, amplify your outreach with video messaging that strengthens connections, conversions, and customer relationships. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ![Image of won badges](https://images.ctfassets.net/tgq8i4774rfe/68WEJfqzEcdlSfHpITcY0G/f5b67ecfcac3f5b596c7f890568032e7/g2-badges__1_.png) ![Thumbnail](https://images.ctfassets.net/tgq8i4774rfe/5SMS2WUYpm2mAWLij9Iucz/d5d05ecac466c61901f0bcfd3add343a/hero-image.webp) ## Results that speak for themselves See how Covideo delivers measurable impact. ![Dark mode stats image](https://images.ctfassets.net/tgq8i4774rfe/3TPEuTL6AkcA0nKo4DWrF8/cf6eada2e235ef72791aca52721e30d1/DarkStats.svg) 19% Increase in email open rates with video message ![Background with visual stats – video messaging platform metrics](https://images.ctfassets.net/tgq8i4774rfe/ThIoHIEOFuiqyCxB2AWse/7923c69ec93afffbc0bbdb0523ac71ae/stats-bg2.webp) 65% Boost in message click-through-rate ![Stats card with light background](https://images.ctfassets.net/tgq8i4774rfe/thur0Sqa1KmqOCETOmqE1/8cb54454161599b4886f883ee240e286/stats-card-light-bg.jpg) 26% Reduction in email unsubscribes ## From first impression to lasting connection Covideo’s comprehensive platform helps you effortlessly engage, connect, and convert with every message. [See all features](https://www.covideo.com/features/) ![Stop](https://www.covideo.com/assets/Stop.svg) #### Record. Personalize. Send. Create engaging messages that resonate with your audiences. With our best-in-class tools, you can quickly record videos, edit them, and send via email, text, or social media. ![Image of video of a woman with editing tools visible.](https://images.ctfassets.net/tgq8i4774rfe/491WvK6WLDVaYGY3VVTqTY/7534996907920028e09771ce0dc86c60/1-image.webp) ![Data](https://www.covideo.com/assets/Data.svg) #### Track. Analyze. Report. Improve your strategies with data-driven decisions. Monitor video views, track engagement metrics, and generate insightful reports so you can measure your success every step of the way. ![Image of statistics and a man smiling](https://images.ctfassets.net/tgq8i4774rfe/2IOB0TDTqEj995HVF3aQf8/a1879533bfb0ed2d30584f424601ec26/2-image__1_.webp) ![Blog](https://www.covideo.com/assets/Blog.svg) #### Organize. Manage. Approve. Stay on-brand and on the same page with your team. Build custom video landing pages, manage your library of videos, and streamline your approval process with Covideo’s collaborative features. ![](https://images.ctfassets.net/tgq8i4774rfe/1cBPgponhcFdW925g0xTcu/8cb8d5517b5fe7ce5a4654813dbd8cd0/3-image.webp) ![Image of video of a woman with editing tools visible.](https://images.ctfassets.net/tgq8i4774rfe/491WvK6WLDVaYGY3VVTqTY/7534996907920028e09771ce0dc86c60/1-image.webp) ## Tailored video solutions for every need Sales & Marketing Higher Education Real Estate & Mortgage Financial Services Customer Success HR & Recruiting ![Sales](https://www.covideo.com/assets/Sales.svg) #### Video messaging for sales and marketing Boost engagement and close more deals by using personalized video to turn cold leads into warm opportunities, demonstrate product value, and deliver tailored follow-ups. [Learn more](https://www.covideo.com/request-a-demo/) ![Image of a man smiling](https://images.ctfassets.net/tgq8i4774rfe/3njazlPnLCv6r2C35Zm3Co/728be7c476db115a4e64d3f42be7344b/1-sales-marketing.webp) ![School](https://www.covideo.com/assets/School.svg) #### Video messaging for higher education Admissions and development departments use video to boost enrollment and support fundraising goals. Connect with students and alumni in a more authentic and impactful way. [Learn more](https://www.covideo.com/request-a-demo/) ![Image of a student looking at their phone](https://images.ctfassets.net/tgq8i4774rfe/76y3ZcfUYC8riDURMn6Sea/586725100de7c895406a8d58d0d78138/2-higher-edu.webp) ![RealEstate](https://www.covideo.com/assets/RealEstate.svg) #### Video messaging for real estate and mortgage Agents and lenders build trust and close deals faster by providing personalized property tours, loan updates, and face-to-face communication through Covideo. [Learn more](https://www.covideo.com/request-a-demo/) ![Image of a man recording with his phone](https://images.ctfassets.net/tgq8i4774rfe/4vOQnxbyZS6tsRMKLIj0vS/cb255891223ccc3754d6ae6092737da2/3-real-estate.webp) ![Dashboard](https://www.covideo.com/assets/Dashboard.svg) #### Video messaging for financial services Financial professionals build credibility and trust in a highly regulated, relationship-driven industry through securely delivered video messages. [Learn more](https://www.covideo.com/request-a-demo/) ![Image of an older woman looking at her phone](https://images.ctfassets.net/tgq8i4774rfe/5Vu0vvQnMK8RMQi00muBHY/0dbe900e576372dc741ee7d17f8344a6/4-financial-services.webp) ![Comments](https://www.covideo.com/assets/Comments.svg) #### Video messaging for customer success Account managers and advisors strengthen relationships and improve retention by leveraging personalized video for onboarding, product training, and support. [Learn more](https://www.covideo.com/request-a-demo/) ![Image of a phone call operator](https://images.ctfassets.net/tgq8i4774rfe/eSd01POAJYpFFooQb0BnD/fd54eb95dfdf38358e49fde1f20bbd82/5-customer-success.webp) ![HR](https://www.covideo.com/assets/HR.svg) #### Video messaging for HR and recruiting From job offers to employee onboarding, both in-house and outsourced recruiters use video to attract top talent and make their applicants’ value known. [Learn more](https://www.covideo.com/request-a-demo/) ![Image of an HR worker](https://images.ctfassets.net/tgq8i4774rfe/1F84a7W6NVMv6wZRTi2hSw/49c149885f750fa8744f475a4652117e/6-HR.webp) customer stories ## Inspiring success ![](https://images.ctfassets.net/tgq8i4774rfe/61Q0Fs9LvZlDPtZzm95aUS/9078532eb4f8250197748e55afd18044/riley-van-pelt.webp) Riley VanPelt Admissions Counselor Michigan State University ![](https://images.ctfassets.net/tgq8i4774rfe/7j7qLGfAMXYnFKp7MoKNno/21cd79bf32d0544e567667546f2b05de/michigan-state-university-ve2ctor-logo.png) "Covideo has been an incredible recruitment tool… allowing us to personalize event invitations and messaging to both students and high school counselors. I would highly recommend Covideo to any college or university looking for new ways to reach prospective students." [View all customer stories](https://www.covideo.com/resources/customer-stories/) ## Easy to use. Hard to forget. Make lasting impressions and strengthen connections with Covideo. 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[Get my quote](https://www.covideo.com/) Trusted by over 80% of the nation's top 25 dealer groups ![Lithia Motors](https://www.covideo.com/assets/dealerLogos/lithia-white%202.svg) ![Sheehy Autostore](https://www.covideo.com/assets/dealerLogos/sheehy-auto-white%202.svg) ![Ourisman](https://www.covideo.com/assets/dealerLogos/ourisman-logo-white%202.svg) ![Group 1 Automotive](https://www.covideo.com/assets/dealerLogos/group1automotive-logo-white%202.svg) ![Cavender Family](https://www.covideo.com/assets/dealerLogos/cavender-logo-white%202.svg) ## Drive real results See what our partner dealerships achieved with Covideo. ![Dark mode stats image](https://images.ctfassets.net/tgq8i4774rfe/3TPEuTL6AkcA0nKo4DWrF8/cf6eada2e235ef72791aca52721e30d1/DarkStats.svg) ![Lindsay Logo ](https://images.ctfassets.net/tgq8i4774rfe/1MTLFXxD3GH3qGSVXL7nr2/a7d46fa0d6fcfe04809fe9d8dadc998e/lindsay-cdjr-card1.webp) **88%** Lindsay CDJR skyrocketed its lead to close rate by 88% ![Stats card with image – video messaging insights](https://images.ctfassets.net/tgq8i4774rfe/4no76MMwb5QwRCs6YNYG6L/36f367a7fd76b7c539bcb16f5c74cfd4/stats-card-w-image.webp) ![Windsor - Logo](https://images.ctfassets.net/tgq8i4774rfe/2VWcnATu8MnZDq0Ku2feBW/9e93c3a0df93af2e86bd4f7d5adf9d15/windsor.svg) * * * One video. 83 views. 15 deals closed ![Stats card with light background](https://images.ctfassets.net/tgq8i4774rfe/thur0Sqa1KmqOCETOmqE1/8cb54454161599b4886f883ee240e286/stats-card-light-bg.jpg) ![SVG logo for DGDG dealer](https://images.ctfassets.net/tgq8i4774rfe/3RSuBwC5SfO69luObrGOPV/0b96c493babfd19b97e3e903847c5339/dgdg-white.webp) **2.4x** more cars sold and 3x appointments set ## Let's get this show on the road. See how you'll crush your monthly targets with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Covideo Terms of Service # Terms & Conditions Last Updated: October 2024 IMPORTANT. PLEASE READ THE FOLLOWING TERMS AND CONDITIONS CAREFULLY. Please read these Terms and Conditions (these “Terms”) carefully as they govern your use of (which includes access to) Covideo LLC’s (“Covideo”) sales enablement tools and products (collectively, the “Covideo Platform”) and any audio and visual content of any text, videos, still images or other media recorded, uploaded, or otherwise entered into the Covideo Platform (“Content”). By signing up for, executing an order form (“Order Form”) or otherwise using, the Covideo Platform, you agree to these Terms. If you do not agree to these Terms, then you must not use the Covideo Platform or access any Covideo services. ### I. The Tools We Provide Covideo builds sales enablement tools to build stronger relationships. We may from time to time offer limited use or promotional offers related to the Covideo Platform. We reserve the right to terminate any such offers at any time at our sole discretion. Any videos, presentations, contact lists or other data stored in your account during such offers may be permanently lost when the offer is terminated if you elect not to subscribe to the service. We may add, modify or delete features on the Covideo Platform at our sole discretion without prior notice to you. From time to time, we will make services and products available to you that are in pre-release or beta release (“Beta”). We will clearly communicate the Beta status of any such service or product to you with the understanding that such services and products may not consistently function due to unsolved technical issues. ### II. Onboarding and Subscription After accepting these Terms, you will provide registration and payment information to Covideo. You assure Covideo that all such information is accurate, current and complete. It is your responsibility to provide Covideo with updated information as changes occur. Failing to provide ongoing accurate, current and complete registration and payment information may result in the immediate cancellation of the Covideo Platform and the loss of any videos, presentations, contact lists or other data stored in your account. The date you sign the Order Form will be the effective date and billing will commence following fifteen calendar days. You will pay us the fees described on the Order Form within thirty days from the invoice date without offset or deduction. If you do not make a payment when due, without limiting our other rights and remedies, we may suspend or terminate your access to any portion or all of the Covideo Platform until your account is paid in full. All fees and other amounts payable by you under these Terms are exclusive of taxes and similar assessments. You are responsible for all sales, use, and excise taxes, and any other similar taxes, duties, and charges of any kind imposed by any federal, state, or local governmental or regulatory authority on any amounts payable by you. You agree to promptly pay, upon written demand, all reasonable attorneys’ fees and costs incurred in connection with the collection of overdue fees. If any legal action or proceeding shall be commenced at any time by either party, Covideo shall be entitled to reimbursement of its reasonable attorneys’ fees and costs in connection therewith, in addition to all other relief to which Covideo may be entitled. Subscriptions automatically renew at the end of each subscription period unless canceled beforehand. Monthly plans renew on a month to month basis. Annual plans renew for one-year periods. In addition to the Covideo Platform subscription, we offer ancillary products including custom email icons and video email templates, which are one-time fees. You have the right to cancel your access to the Covideo Platform by providing a thirty day written notice to us by email to [cancellations@covideo.com](mailto:cancellations@covideo.com). Upon cancellation, any stored videos, presentations, contact lists, and other data may be deleted and access to the Covideo Platform will be immediately terminated. We may terminate these Terms (including any additional terms and conditions incorporated herein or suspend your access to the Covideo Platform at any time for any or no reason. ### III. Your Commitment to Covideo To use the Covideo Platform, you agree you are eighteen (18) years of age, have read and accept these Terms, and have the legal authority to enter into these Terms. You further agree you will not i) use the Covideo Platform for any unlawful, misleading, discriminatory, libelous, defamatory, obscene, pornographic, abusive, harassing, threatening or fraudulent purpose, ii) infringe or violate someone else’s rights, including intellectual property rights, or iii) not upload viruses or malicious code or do anything that could disable, overburden, or impair the proper working or appearance of the Covideo Platform. Unless otherwise stated on the Order Form, we may remove data that is in violation of these Terms. ### IV. Proprietary Rights We own all proprietary rights in the Covideo Platform and the Covideo website, including, but not limited to, patents, trademarks, service marks, trade secrets, copyrights, and other intellectual property rights. You shall retain all right, title, and interest in and to the material, content, data, and information (including your personal information and the personal information of others) you submit in the course of using the Covideo Platform. When you provide content to the Covideo Platform you grant us a non-exclusive, transferable, sub-licensable, royalty-free, and worldwide license to host, use, distribute, modify, run, copy, publicly perform or display, translate, and create derivative works of your content in order to provide the Covideo Platform. This license will end when your content is deleted from our systems, following the termination of these Terms. You represent and warrant that: (i) you own or have otherwise obtained all necessary rights, releases, and permissions to submit all your content to the Covideo Platform and to grant the rights granted to us in these Terms and (ii) your content and its submission and use as you authorize in these Terms will not violate (1) any applicable law, (2) any third-party intellectual property, privacy, publicity, or other rights, or (3) any of your or third-party policies or terms governing your content. If you provide us with any feedback regarding the Covideo Platform or Beta release, then you grant us a perpetual, irrevocable, royalty-free, non-exclusive, worldwide, sublicensable, and transferable license to use, reproduce, publicly display, distribute, modify, and publicly perform the feedback as we see fit. Any feedback you choose to provide is given entirely voluntarily. You understand that you will not receive any compensation for your feedback, and that we may use any feedback you provide to improve the Covideo Platform or to develop new features and services. ### V. Privacy To provide these tools, we will collect personal and payment information necessary to open and maintain your account as well as bill you for uninterrupted service. We will assure that all personal and payment information as well as username and password data provided by you is collected and maintained in a manner to assure your privacy. Our Privacy Policy explains how we collect and use your personal data. ### VI. Your Rights and Responsibilities Except as otherwise provided herein, you have the right to use the Covideo Platform for as long as you maintain a current paid subscription. This includes the right to record, upload, store and email videos and still images, create and upload Power Point Presentations and videos for Live Presentation and to conduct Live Conferences. Thus, you authorize the collection, storage and use, by us and our affiliates, partners and agents, of any information or data that you provide to the Covideo Platform and any information and data related to or derived from your use of the Covideo Platform. We may aggregate and anonymize data, including your data to create statistical information. We own all such aggregated and anonymized data and may use it, including, but not limited to, operating, analyzing, improving, or marketing our products and services and sharing such data externally for research, marketing, or other lawful purposes. These authorizations survive termination. You have no rights to trademarks of Covideo or its affiliates, including but not limited to, in any advertising, publicity or in any other commercial manner without our prior written consent. You have the right to choose your own available username and password for accessing the Covideo Platform and to change your password at your discretion. You have the responsibility to protect you username and password to prevent unauthorized access to your account. You have the right to change any personal and/or credit card information by going into the billing tab within the Covideo Platform. ### VII. Your Conduct You agree that you are solely responsible for your Content. We may monitor your content entered and stored on the Covideo Platform to assure that our Covideo Platform is not used for prohibited purposes under these Terms. We reserve the right to immediately delete any objectionable materials without notice to you and to terminate access to your account. While we retain the right to monitor and remove Content from your services, we deny any responsibility for such Content. We may remove or restrict access to your Content, services or information if we determine that doing so is reasonably necessary to avoid or mitigate adverse legal or regulatory impacts to us. You also agree to comply with any and all federal anti-spam laws when sending video emails. We do not permit the transmission of unsolicited bulk email (UBE) or unsolicited commercial email (UCE) known collectively as spam nor do we permit the use, sale or development of software that intentionally hides or alters the origin of the sender. We further prohibit the sale of bulk email lists containing unauthorized and/or unconfirmed email addresses or the sale of other spam friendly material. You agree that you will not in any way (i) attempt to copy, change, modify or capture any source codes, software or service(s) provided by us without express written consent from us, (ii) transfer, sell, rent, lease, distribute, or sublicense the Covideo Platform, or (iii) reverse engineer, disassemble, decompile the Covideo Platform. ### VIII. Compliance with Laws You represent and warrant that your use of the Covideo Platform will comply with all applicable laws and regulations. You are responsible for determining whether the Covideo Platform is suitable for you to use in light of your obligations under any regulations like HIPAA, GLBA, data protection laws, anti-corruption and anti-bribery laws and regulations, United States and any other applicable economic sanctions, and export control laws and regulations, or other applicable laws. If you are subject to regulations (like HIPAA) and you use the Covideo Platform, then we will not be liable if the Covideo Platform does not meet those requirements. You may not use the Covideo Platform for any unlawful or discriminatory activities, including acts prohibited by the Federal Trade Commission Act, Fair Credit Reporting Act, Equal Credit Opportunity Act, Children’s Online Privacy Protection Act, or any other applicable laws. If you collect any personal information pertaining to a minor and store such information within your Covideo Platform account, you represent and warrant that you have obtained valid consent for such activities according to the applicable laws of the jurisdiction in which the minor lives. ### IX. No Warranty We may offer you suggested uses and applications of the Covideo Platform for improving communication, management, and service; however, we offer no guarantees that the use of the Covideo Platform and services will deliver any specific results or benefits intended or expected by you. We work hard to provide the best products, however, you understand and expressly agree that use of the Covideo Platform is provided “as is,” and we make no guarantees that it always will be safe, secure, or error-free, or that it will function without disruptions, delays, or imperfections. To the extent permitted by law, we also **DISCLAIM ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.** ### XI. Limitation of Liability We cannot predict when issues might arise with our Covideo Platform. Accordingly, our liability shall be limited to the fullest extent permitted by applicable law, and under no circumstance will we be liable to you for any lost profits, revenues, information, or data, or consequential, special, indirect, exemplary, punitive, or incidental damages arising out of or related to these Terms, even if we have been advised of the possibility of such damages. Our aggregate liability arising out of or relating to these Terms shall not exceed the greater of $100 or the amount you have paid us in the past twelve months. ### XII. Indemification You shall indemnify, defend and hold harmless Covideo, its affiliates, partners, suppliers and licensors, and each of their respective officers, directors, agents and employees (the “Indemnified Parties”) from and against any claim, proceeding, loss, damage, fine, penalty, interest and expense (including, without limitation, fees for attorneys and other professional advisors) arising out of or in connection with the following: (i) your access to or use of the Covideo Platform or third party content and services; (ii) your breach of these Terms; (iii) your violation of law; (iv) your negligence or willful misconduct; or (v) your violation of the rights of a third party, including the infringement by you of any intellectual property or misappropriation of any proprietary right or trade secret of any person or entity. These obligations will survive any expiration or termination of the Terms. ### XIII. Additional Provisions These Terms and associated Order Form, if any, constitute the entire understanding of the parties. They supersede any prior agreements. If any portion of these Terms is found to be unenforceable, the remaining portion will remain in full force and effect. In the event of any inconsistency between these Terms and the Order Form, these Terms will control. If we fail to enforce any of these Terms, it will not be considered a waiver. We reserve all rights not expressly granted to you. You will not transfer any of your rights or obligations under these Terms to anyone else without our consent. These Terms do not confer any third-party beneficiary rights. All of our rights and obligations under these Terms are freely assignable by us in connection with a merger, acquisition, or sale of assets, or by operation of law or otherwise. Except for actions to protect intellectual property rights and to enforce an arbitrator’s decision hereunder, all disputes, controversies, or claims arising out of or relating to this Agreement or a breach thereof shall be submitted to and finally resolved by arbitration under the rules of the American Arbitration Association (“AAA”) then in effect. There shall be one arbitrator, and such arbitrator shall be chosen by mutual agreement of the parties in accordance with AAA rules. The arbitration shall take place in Indianapolis, Indiana, USA in person. The arbitrator shall apply the laws of the Indianapolis, Indiana, USA to all issues in dispute. The controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The findings of the arbitrator shall be final and binding on the parties, and may be entered in any court of competent jurisdiction for enforcement. Enforcements of any award or judgment shall be governed by the United Nations Convention on the Recognition and Enforcement of Foreign Arbitral Awards. Should you file an action contrary to this provision, Covideo shall be entitled to recover all attorney’s fees and costs. You may not use or otherwise export or re-export the Covideo Platform except as authorized by United States law and the laws of the jurisdiction(s) in which the Application was obtained. You represent and warrant that You are not (x) located in any country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country, or (y) listed on any U.S. Government list of prohibited or restricted parties including the Treasury Department’s list of Specially Designated Nationals or the U.S. Department of Commerce Denied Person’s List or Entity List. You also agree that You will not use the Covideo Platform for any purposes prohibited by applicable law. We are not currently servicing the European Union at this time. Sections II through XIII shall survive termination of this Agreement. If any legal action or proceeding shall be commenced at any time by either party, Covideo shall be entitled to reimbursement of its reasonable attorneys’ fees and costs in connection therewith, in addition to all other relief to which Covideo may be entitled. The developer of the Covideo Platform is Covideo LLC. Questions, complaints or claims with respect to the Covideo Platform should be directed to: [legal@covideo.com](mailto:legal@covideo.com). If you choose to share videos recorded through the Covideo Platform with YouTube, you agree to YouTube’s Third Party Terms of Service, which may be accessed here [YouTube ToS](https://www.youtube.com/static?template=terms). Covideo, its data, and customer data are hosted utilizing Amazon Web Services infrastructure and production hosting environments. Thus, you agree to Amazon Web Services Third Party Terms of Service, which may be accessed here: [Amazon ToS](https://aws.amazon.com/service-terms/). The Covideo Platform is Copyright © COVIDEO LLC 2024. All rights reserved. ## Let's get this show on the road. See how you'll crush your monthly targets with Covideo. [Request a demo](https://www.covideo.com/request-a-demo/) [Start your free trial](https://www.covideo.com/free-trial/) ## Expert Video Insights # Resources for your success Discover how you can get the most out of Covideo. Browse through our collection of video examples, customer stories, blogs, and more. Resource type: Resource Type [All](https://www.covideo.com/resources/) [Video Examples](https://www.covideo.com/resources/video-examples/) [Customer Stories](https://www.covideo.com/resources/customer-stories/) [Blogs](https://www.covideo.com/resources/blog/) [Expert Insights](https://www.covideo.com/resources/expert-insights/) [Downloads](https://www.covideo.com/resources/downloads/) Categories ![A picture of a woman smiling on a green gradient background. The text says "Podcast guest, Margaret Henney, VP of Marketing." There are star shapes and a spiral in yellow behind her headshot.](https://images.ctfassets.net/h7jj0v7vjcpk/5WV7QyMVK1qbBbS1bTslKX/a964ed8c3a8fdf301d657e5d7d00486e/Margaret_Henney_Podcast_Guest_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/dealer-talk-podcast-margaret-henney/) ##### Podcast with Margaret Henney: Unlock the World of Video in Your Sales Process Covideo's Margaret Henney joins Jen Suzuki of the Dealer Talk podcast to discuss how dealerships can easily and effectively add video into their sales process. [Read More](https://www.covideo.com/resources/blog/dealer-talk-podcast-margaret-henney/) ![A photo of a man in a suit smiling on a green background. There is the "carmotivators.com" logo in the top right corner over "guest author." The bottom says "Sean Kelley, CEO of Car Motivators."](https://images.ctfassets.net/h7jj0v7vjcpk/5ECy1RieX5Ae3pcblOMlHP/b89a6fe39b6b6981f8ab3ba372100bb9/Sean_Kelley_Expert_Insight_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/interview-sean-kelley/) ##### Interview with Sean Kelley: Using Video to Generate Referrals Sean Kelley, CEO of Car Motivators, discusses how using video before, during, and after sales generates more customer referrals and stronger relationships. [Read More](https://www.covideo.com/resources/blog/interview-sean-kelley/) ![A photo of the McKinney VW storefront shaded blue on the left and the words "Interview: Kaleb Garcia, General Manager" on the right](https://images.ctfassets.net/h7jj0v7vjcpk/5szz9LTbTFmYRedHxkOHht/ce616d4256bb446c8424adc79c34b7b4/Kaleb_Garcia_Expert_Insight_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/interview-kaleb-garcia/) ##### Interview with Kaleb Garcia: People Buy from People They Like Kaleb Garcia talks with Covideo about the changing automotive industry, adding video to the sales process, and why people are the heart of the business. [Read More](https://www.covideo.com/resources/blog/interview-kaleb-garcia/) ![A green background with a man in a suit smiling. The text says "Interview" and "Dave Anderson, CEO, LearnToLead."](https://images.ctfassets.net/h7jj0v7vjcpk/3yRg4xGrK6pXbpj8WY7H2s/192ce80c909b172fbc1e453311daaebb/Dave_Anderson_Expert_Insight_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/interview-dave-anderson/) ##### Interview with Dave Anderson: Leadership, Sales, and the Power of Video Dave Anderson is a successful speaker, author, and podcast host who started in automotive retail. He shares insights into leadership, sales, and using video. [Read More](https://www.covideo.com/resources/blog/interview-dave-anderson/) ![A photo of a man in a suit smiling on a green background. The text says "interview" and "Mike Delong, VP of Dealer Services." There is a yellow spiral and stars behind him.](https://images.ctfassets.net/h7jj0v7vjcpk/4FP3ALgAtViK7PsLLfVxCV/3252e9f0d1311a90bdc17113b0ddafd4/Mike_Delong_Expert_Insight_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/interview-mike-delong/) ##### Interview with Mike Delong: Automotive Salesperson as a Professional Advisor Mike Delong, a veteran of the automotive industry and the VP of Covideo Dealer Services, shares his predictions for the future of video in the industry. [Read More](https://www.covideo.com/resources/blog/interview-mike-delong/) Previous 1 Next ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Customer Success Stories # Resources for your success Discover how you can get the most out of Covideo. Browse through our collection of video examples, customer stories, blogs, and more. Resource type: Resource Type [All](https://www.covideo.com/resources/) [Video Examples](https://www.covideo.com/resources/video-examples/) [Customer Stories](https://www.covideo.com/resources/customer-stories/) [Blogs](https://www.covideo.com/resources/blog/) [Expert Insights](https://www.covideo.com/resources/expert-insights/) [Downloads](https://www.covideo.com/resources/downloads/) Categories ![On the right is a photo of boats docked on the water with the words "Video Testimonial." On the right, it says, "Tyler Allen, general sales manager" with the Reeder-Trausch logo.](https://images.ctfassets.net/h7jj0v7vjcpk/3CHtgqgaD4IwzSHGAMI21r/d65d81403babd8bc86810c459b65427e/Reeder_Trausch_Marine_Testimonial_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/reeder-trausch-marine-testimonial/) ##### Customer Story - Reeder Trausch Marine Doubled Close Rates with Covideo Reeder-Trausch doubled its sales and continues to set trends in the marine dealership space due to its success with personalized video. See how they did it! [Read More](https://www.covideo.com/resources/blog/reeder-trausch-marine-testimonial/) ![A photo of RVs across a lot with the words "Video testimonial" over it on the left. On the right, the Forest River Camping World logo and the words, "Selah Vee, RV sales associate."](https://images.ctfassets.net/h7jj0v7vjcpk/6UPYJUyDLMUdn6nqe0XxS0/580e42f6517185d4ba39bb9df9fd4138/Selah_Vee_Testimonial_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/forest-river-rv-medford-testimonial/) ##### Customer Video: Selah Vee at Forest River RV Medford Selah Vee's customers loved shopping for RVs but often forgot their favorite options. Covideo allowed her to connect them to their dream RV and close a sale faster. [Read More](https://www.covideo.com/resources/blog/forest-river-rv-medford-testimonial/) ![On the left side of the photo is the interior of the boat dealership with some boats and watercrafts and the words "Video Testimonial." On the left side is the Spend-A-Day Marina logo with the words "Chuck Borba, Sales Representative."](https://images.ctfassets.net/h7jj0v7vjcpk/4uUjVnrJ6ojzKn3oiw8YiN/b691c09210144d23450e4deca403cb7a/Spend_a_Day_Marina_Testimonial_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/spend-a-day-marina-testimonial/) ##### Customer Video: Chuck Borba at Spend-A-Day Marina When a new lead reaches out to Chuck Borba, he uses personalized video to welcome them to Spend-A-Day Marina and connect them with their dream boat or watercraft. [Read More](https://www.covideo.com/resources/blog/spend-a-day-marina-testimonial/) ![A photo of Lindsay CDJR's dealership entrance with the words "Case Study" on the left side. On the right, the Lindsay logo with their tagline and the title "Nino Sita, General Manager."](https://images.ctfassets.net/h7jj0v7vjcpk/7MihGssmcqS034wv0U8Bvn/f986fe03426a9b4b316d205c13db1f7f/Lindsay_CDJR_case_study_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/lindsay-cdjr-case-study/) ##### Customer Story - Lindsay CDJR's Dealership Turnaround: Accelerated by Covideo Learn how one dealership went from 31st to 1st in sales for its region by using Covideo for lead responses, vehicle walkarounds, and appointment reminders. [Read More](https://www.covideo.com/resources/blog/lindsay-cdjr-case-study/) ![On the left side, the title "Video Testimonial" over a photo of the Windsor storefront on a snowy day. On the right, the Windsor Chrysler logo above the words "Jack Bryan, New Car Sales Consultant."](https://images.ctfassets.net/h7jj0v7vjcpk/1yeKebezbGAH2AbQGlqyNE/59eaa6f1a510726c8e915a0ecbae3df6/Jack_Bryan_testimonial_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/windsor-chrysler-testimonial/) ##### Video Testimonial: Jack Bryan at Windsor Chrysler If you want to learn how to use video to stand out from the competition, look no further than Jack Bryan! He is an award-winning salesperson and Covideo pro. [Read More](https://www.covideo.com/resources/blog/windsor-chrysler-testimonial/) ![A photo of the entrance of a dealership with the Toyota logo and and Cavender is on one side with the label "video testimonial" on top. On the other side, there is the Cavender logo with the title "Eddie Chamorro, New car sales consultant."](https://images.ctfassets.net/h7jj0v7vjcpk/7sC9FixHAYAZmAmqyNdrOe/a3af1f7676259e30514c5d9106c16f8c/Cavender_Toyota_Testimonial_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/cavender-toyota-testimonial/) ##### Video Testimonial: Eddie Chamorro at Cavender Toyota When Eddie Chamorro joined his dealership, he grabbed the top internet sales rep spot in just one month. His secret? Providing a great customer experience with video! [Read More](https://www.covideo.com/resources/blog/cavender-toyota-testimonial/) Previous 1 Next ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## NADA 2025 Demo Confirmation # Thank you! We received your request for a demo at NADA 2025 in New Orleans. One of our experts will be in touch with you soon to schedule a time for your preferred day. ## Experience More at NADA with Covideo From recharging at the lounge to gaining game-changing insights, we’ve got your NADA experience covered. ![Covideo booth](https://images.ctfassets.net/tgq8i4774rfe/4HrfU6p9rEWo0vrORihw0T/5493a5e863bb0de5fea3270abf216355/booth.webp) ##### Relax & Connect Relax. Sip. Connect. Come take a load off! Stop by the Covideo Lounge (booth #8613) to refresh and recharge. Enjoy our complimentary bar service, Friday and Saturday afternoons from 12-5pm. Whether you’re a current user or just Covideo-curious, this is your chance to unwind and connect. [Visit Booth #8613](https://nada2025.mapyourshow.com/8_0/floorplan/?hallID=A&selectedBooth=8613) ![Image of Craig Zeutzius as a panel speaker at NADA](https://images.ctfassets.net/tgq8i4774rfe/57qre2BHZLHlQGpwoPpyvD/d78577d212167cef4595eddf9e02b830/image-2.webp) ##### Discover & Learn Discover & Learn. Catch Covideo’s CEO, Craig Zeutzius, and other industry leaders for their panel discussion: Video Killed the Telephone Star. Learn strategies for using video, how to get enthusiastic buy-in from your employees, and how to create a culture of learning for video novices. [Sat., Jan. 25th 12:30-1:15pm, Room 207](https://nada2025.mapyourshow.com/8_0/sessions/session-details.cfm?scheduleid=1025) ## Video Resources Overview # Resources for your success Discover how you can get the most out of Covideo. Browse through our collection of video examples, customer stories, blogs, and more. Resource type: Resource Type [All](https://www.covideo.com/resources/) [Video Examples](https://www.covideo.com/resources/video-examples/) [Customer Stories](https://www.covideo.com/resources/customer-stories/) [Blogs](https://www.covideo.com/resources/blog/) [Expert Insights](https://www.covideo.com/resources/expert-insights/) [Downloads](https://www.covideo.com/resources/downloads/) Categories Previous 1 Next ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Become a Better Salesperson # How to Become a Better Salesperson Written by: Covideo Team - 15 min read Published Date: December 4, 2024 ![A photo of a man wearing a headset working in the office. There is a computer in front of him.](https://images.ctfassets.net/h7jj0v7vjcpk/5BdvgR5hYiCwmq5iJYuh8l/db55b51d1efbe7e60946363385204a45/3_How_to_become_a_better_salesperson.webp) Want to be a better salesperson? We've pulled together our best advice for success in your sales career from helpful software to hobbies that grow your skills. So you want to become a better salesperson, but where do you start? Sales is a rigorous but exciting career field, and it takes a mix of the right attitude, personality, and tools to achieve success. Personality and personal connection especially are what sets a salesperson apart from the pack. It’s great for salespeople to have sociable personalities, so long as they can build a rapport with a prospect. At the end of the day, people do business with people they like, which is not exclusive to extroverted personalities. There are so many ways to improve your sales game! In this blog, we cover the helpful ideas, common characteristics, and popular hobbies, that can make you a better salesperson. ## 10 of our best tips for sales success Sales is a difficult business even in the best of times. How well you perform your job as a salesperson is highly dependent on the decisions of prospective customers who you have no direct control over. Sales has become an overwhelmingly digital process, and sales teams need to adjust accordingly. As such, sales teams need new tips and tricks to achieve success. Your old sales playbook may not work as well in today’s world. Fortunately, there are digital sales experts who can lead the way. Here at [Covideo](https://www.covideo.com/), we already have years of experience with digital sales. Read on to learn our 10 tips for growing your skills to become a better salesperson. #### **1\. Add personalization to your sales efforts** Most consumers want more personalization in their buyer experiences. Personalization can be defined as individualized experiences that appeal to a consumer’s specific habits, interests, and demographics. Overall, [approximately 68%](https://www.superoffice.com/blog/growth-trends/) of customers are willing to pay more for a personalized experience. Basically, your customers want to know that your business knows them and cares about them specifically. So how do you implement personalization in sales? Generally, you should make sure you understand what your customer wants. Use their name in all of your communication. If they are part of a business you’re hoping to sell to, then do your research about that business. And if you really want to go above and beyond, add personalized video messaging to your sales toolbox to really stick out to your prospects. #### **2\. Immediately state your reason for contact** When you’re cold calling or emailing a sales prospect, don’t beat around the bush. After you greet your prospect, get right to the point and state why you’re contacting them. Consumers don’t want to sit through a long-winded introduction; they’ll lose interest. Let them know right away what your product is and what it can do for them. If they’re not interested, then you’ve saved the time you would have wasted on a longer conversation and can move on to the next prospect. #### **3\. Pique curiosity** Here’s the deal: you’re probably not going to close a sale on first contact. As such, your first contact with a prospect should be focused on grabbing their interest and piquing their curiosity about your product. After first contact, your prospect should be eager to learn more and schedule a follow-up conversation. So, you don’t need to tell your prospect everything on first contact. Instead, focus on the highlights and what specific problems your product can solve for them. Make it clear that your product is useful and exciting, but leave your customer wanting more information. Then, in a follow-up meeting you can answer the questions your prospect has about your product. #### **4\. Use specific information and data** You can insist your product or service is great all day long, but unless you have the data to back you up, your prospects aren’t going to be impressed. You need to include specific data in your [business proposal letter](https://www.proposify.com/blog/write-a-proposal-letter) and communications to demonstrate why your product is a good product and a good fit for your customers. For example, you can give statistics for how your product has improved the lives of current customers, such as “it decreased time spent doing repetitive tasks by 25%”. The more specific you can get, the better! #### **5\. Communicate with your teammates** If you’re part of a sales team, then you need to be communicating with your teammates. Even if you handle most of your cold calls and meetings on your own, you need to be in contact with your team about updates and new ideas. Sales teams that communicate better can more quickly figure out what works and what doesn’t and support team members that might be struggling to get a sale. The best way to communicate with your team is to invest in a communication platform like Slack, Microsoft Teams, or Discord. You can also use email to relay information on new sales or schedule meetings. It is best to use multiple channels of communication as certain platforms are better suited for certain information. If your team is remote, then make sure that you’re still meeting face-to-face at least once a week over video. #### **6\. Set reminders** So, you’ve scheduled a meeting with a new client. You better be sure to make that meeting! Regardless of how good your memory is, you should set reminders for important events, meetings, or goal deadlines. These reminders should be set in multiple places – your phone, digital and manual calendar, sticky notes, etc. Make sure that the reminder is set long enough before the meeting that you have ample time to prepare! #### **7\. Send reminders** Even if you don’t forget an important meeting, the other party still might! This is why it’s important to not only set reminders, but send reminders to the other party. You should send a reminder at least the night before the meeting and follow up the next day if you have not heard back, regardless if the meeting is online or off. Don’t worry about being obnoxious – sometimes people forget meetings and a reminder can save the day. Your client will most likely appreciate the reminder as it reassures them that you have not forgotten either. #### **8\. Confirm contact information right away** Even worse than forgetting a meeting is going to attend and then realizing you have the wrong contact information! To avoid this, make sure that you confirm contact information right when you get it. If your contact is relaying information over the phone, repeat it back to them. If it’s over email, then email back asking for confirmation that the information is correct. You should also be sure to ask for contact information as soon as possible. The platform through which you initiated first contact may not be your prospect’s communication channel of choice. To ensure that the conversation keeps going, ask for the best way to reach them by second contact at the very latest. You can also offer multiple ways for your prospect to get into contact with you at first contact so that right away they can choose the method of communication that they are most comfortable with. #### **9\. Stay organized** This tip may seem obvious, but that doesn’t take away from its importance. If you’re going to excel as a sales team or person, then you need to be organized. Make sure you know exactly where client contact information is stored. Keep all of your sales material and data together in the same physical or digital location, and make copies of important material. Make sure your team is likewise organized and implement efficient [client project management](https://productive.io/blog/project-management-software-with-a-client-portal/) so you know how to find team-wide information as soon as you need. It’s generally a good idea to invest in a CRM platform like [Salesforce](https://www.salesforce.com/) or [Pipedrive](https://www.pipedrive.com/) that can help you organize all of your contact information and sales materials in one place. Other types of apps like cloud storage platforms and note-taking software can also help you stay organized. Make sure that you talk with your entire team before investing in new software so that everyone is on the same page. #### **10\. Be persistent but respectful of boundaries** Persistence is key. If you want to make a sale, then you need to be willing to send follow-ups, reminders, and reach out on multiple platforms. You may need to send several messages to the same prospect before you catch their interest. Don’t be afraid to come across as persistent as you try to convince your prospect that your product is what they need. However, you still need to be respectful of boundaries. You don’t want to get a reputation as someone who ignores boundaries and crosses the line from persistence to harassment. If a client requests that you don’t contact them on a specific platform, then don’t use that platform. If someone asks you to stop contacting them or that they’re not interested, then respect that and move on to someone else. And if a prospect seems unsure about your product, then you can keep pushing, but once they’ve given you a firm “no,” you need to back off. Who knows – maybe in the future they’ll need a product like yours and they’ll remember that you were respectful! ## 6 top traits of a great salesperson What types of personalities do successful sales professionals possess? You might imagine someone that’s outgoing, ya know, the type of person that enjoys talking to anyone and everyone. We agree, this quality is common in a sales position, but you don’t need to be a social butterfly to be successful in sales. Listed below are character traits that may make you a better salesperson. #### 1\. Confident It doesn’t matter if you’re loud and proud or quietly confident. Believing in yourself is one of the best qualities to have in sales. In most sales situations, it’s going to be you and the prospect–no one else. Having confidence that you can deliver what’s expected is the first hurdle. Don’t mistake arrogance with confidence though! Unlike arrogance, confidence stems from a healthy self-esteem, but it also comes from knowledge of your company’s product or service. Even if you’re not the most confident person, you can develop a thorough understanding of your product/service to rely on when prospecting. #### 2\. Collaborative Were you the type of student that loved group projects? In sales, your goal is to work with current or potential customers to find the right solution for them, while driving sales success for your team. People that are more collaborative tend to be great listeners because they are interested in the other person’s point of view. Understanding your prospect’s pain points will make it easier to guide them to the solution that fits their needs. #### 3\. Insighful After providing a quick comprehensive pitch of your product, are you able to go off script and think on your feet? This quality is helpful when a potential buyer throws you off with a new question or pushback. Even if you don’t know the answer, insightful questions will lead to a meaningful conversation. #### 4\. Bold According to [**Harvard Business Review**](https://hbr.org/2011/06/the-seven-personality-traits-o), “Less than five percent of top performers had high levels of self-consciousness”. Why? Sales can be an uncomfortable process, and if you’re easily embarrassed than you may have a hard time asserting yourself in a sales situation. #### 5\. Adaptable Change is constant in a sales environment. If you’re able to react appropriately to an unplanned phone call or meeting, then the fast-paced world of sales is a good fit. #### 6\. Trustworthy Successful sales professionals don’t need to lie in order to close a sale. Credibility is extremely important, and even the tiniest lie can hurt your company’s reputation. Great sales professionals don’t exaggerate their product or service, they want to make sure the product is a good match for their potential buyers. ## 10 hobbies that make you a better salesperson Sales can be an all-encompassing job. For some top salespeople, they would even call it a lifestyle instead of a career. However, even the best salespeople need downtime away from the job. Yet, even when away from the job, you can continue to become a better salesperson by cultivating hobbies that develop the same skills you need to succeed in sales. Yes, the hobbies of a salesperson do matter for their performance! But what are some good hobbies for salespeople? Below, we will go over 10 of the best hobbies that will help you become a better salesperson while still decompressing from your job. So, if you’re a salesperson and looking for some new hobbies to try, consider this list and pick out the one that you’re most interested in! #### 1\. Team sports Even as you work towards your own personal selling goals, sales is never a solo activity. You have to coordinate with other members of your team, product developers, and clients in order to sell your product. Basically, you have to be good at communicating with other people and knowing when to focus on supporting another member for the good of the team. Team sports can teach you how to be a great team member. While the best athletes are skilled on their own, they know when to take a step back from the limelight to support another member of their team to win the game. If you play a team sport, you will develop better communication and group work skills that will translate into being a better member of your sales team. So go ahead and pick the team sport that you’re most interested in! #### 2\. Traveling Traveling is among the most varied hobbies, as you can visit any place you desire while cultivating this hobby. It doesn’t matter whether you’re traveling to visit friends, historical sites, famous restaurants, or natural wonders: traveling involves learning how to navigate places and cultures different from your own. Traveling automatically takes you out of your comfort zone. This, of course, is especially useful for traveling salespeople, but it can be beneficial for sales teams that stay at home too. When you work in sales, you come across a variety of people with different values, concerns, and histories. You have to know how to connect personally with these people, despite your differences. Traveling in your free time will help you learn how to better communicate with other people and come to value different experiences. #### 3\. Role-playing games Role-playing games like Dungeons & Dragons are entering a renaissance. As a salesperson, you can join in on this trend while becoming better at your job! Tabletop role-playing games are a collaborative storytelling process, wherein the person who runs the game (often called a game master or dungeon master) and the players work together to create a narrative that everyone enjoys. Players also have to know how to inhabit a character and act as another person. These skills are vital for salespeople, who must both put on an effective selling persona and understand the background and desires of the person that they are selling to. Role-playing games develop empathy as they let players explore what it’s like to be another person, another important skill for salespeople who must understand their prospects in order to perfect their sales pitch. #### 4\. Reading The benefits of reading as a hobby are widely known, as reading helps you improve your knowledge, general vocabulary, memory, and focus skills. These, of course, are all important skills for a salesperson to cultivate. In fact, David Ogilvy, the Father of Advertising, was a voracious reader. Speaking on his hobby in relation to his job, Ogilvy stated that “the worst fault a salesperson can commit is to be a bore”. Reading can help you become a more interesting and intelligent person as you learn more about both the world around you and other people. Reading also improves empathy skills. For what you should read, go with whatever particularly interests you, whether that’s non-fiction, the classics, or even fantasy! #### 5\. Volunteering Like traveling, volunteering forces you to interact with a variety of people who may be quite different from you, whether they’re your fellow volunteers or people that you’re helping. Even more than traveling, volunteering requires you to act with empathy and understanding and learn how to step outside of yourself. When volunteering, you have to know how to set aside your own issues to support a greater cause. The same is true of sales. Whatever struggles you may be facing in your personal life, sales makes you put that aside to focus on supporting your team and company. Additionally, sales requires that you demonstrate care to the person that you’re selling to and convince them that your product will make a positive impact on their life. You can better perform these skills as a salesperson if you have cultivated them while volunteering for a cause that you believe in. #### 6\. Exercise Exercise is a good hobby for anyone as it has been shown to improve health and reduce stress. A good salesperson is one who is energetic and ready to face the day, and regular exercise will boost your energy levels and help you sleep better. Famous salespeople agree with this assessment: [John H. Patterson](https://www.cydcor.com/blog/2018/10/how-great-salespeople-spend-their-free-time/), the founder of the National Cash Register Company, was a known fitness nut and workout fanatic. If you don’t yet have a regular exercise routine, then pick an activity that you can enjoy and don’t worry about seeing gains right away. What’s important is to form a pattern and begin sweating away that stress and fatigue. #### 7\. Writing Like reading, writing helps you develop a better vocabulary, memory skills, and the ability to focus, all important traits for a great salesperson. Writing is also a skill that you will undoubtedly use during your sales job, as you write out emails, sales pitches, and persona scripts. If you write during your free time as well, then you will have better writing skills when it comes time to write for your job. It doesn’t matter what you’re writing as a hobby, either. Any type of writing, from journaling to poetry to novel creation, improves your overall writing skills and makes you better at professional writing as well. #### 8\. Collecting [Ron Popeil](https://www.cydcor.com/blog/2018/10/how-great-salespeople-spend-their-free-time/), the inventor and pitchman who has far exceeded $1 billion in sales, is also the holder of the world’s largest olive oil collection. This isn’t a coincidence, as both sales and collecting require patience, persistence, and great organization skills. Collecting requires you to approach many other people and negotiate with them to get a good deal on a new part of your collection. Sales requires the same skills, but from the opposite standpoint, as you are trying to sell a product instead of buying it. It is no surprise, then, the best salespeople would also be the best collectors. It doesn’t matter what you’re collecting – stamps, baseball cards, rare coins – as any type of collection will help you become a better salesperson as well as better understand the buyers on the other side of the selling process. #### 9\. Bird watching Bird watching is a much quieter hobby than many others on this list. It requires patience, fortitude, and good observational skills. While sales is much more fast-paced than bird watching, it requires these same skills. Selling is as much a people-watching activity as anything else, as you must observe your sales target in order to personalize your pitch (whether this is in-person or over email). You must also be patient and resilient as you wait for the right person to come along. Bird watching can help you become better at the more analytical, internal skills necessary to become a good salesperson. #### 10\. Karaoke Good salespeople need to be brave enough to step outside their comfort zone. They also need to know how to work a crowd. What hobby does this sound like? Karaoke! Karaoke involves performing in front of a group of people, which can include anyone from close friends to strangers. To be good at karaoke, you don’t necessarily have to be a good singer – you need to be passionate and know how to energize a crowd. The same is true for sales – even if you’re not an experienced salesperson or an expert in your product, you can be an effective salesperson if you are passionate, eager, and able to respond to the wishes of your client. Karaoke helps you learn how to read a crowd while performing and leaving your comfort zone, all important skills to develop as a salesperson. ## Become a better salesperson with video messaging Regardless of your approach to sales, video messaging is a great tool to make you a more approachable and effective salesperson. There is no better way to communicate digitally while still allowing your personality to shine. If you want to see how this approach would work at your business, [request a demo of Covideo](https://www.covideo.com/)! Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ![A close up photo of car in a dealership showroom with a man standing behind it with his hand on his chin, thinking](https://images.ctfassets.net/h7jj0v7vjcpk/37UO2m0h9POkGApeXw9l3V/2f5882c3b07386ecbb4ec71039f4785e/Auto_tariff_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) 9 min read ##### Auto Tariffs and Your Dealership: Will Trump Tariffs Affect Car Prices? Will Trump tariffs affect car prices? We break down what dealerships need to know about auto tariffs and how they can improve sales during economic uncertainty. [Read More](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) ![A close-up photo of hands typing on a laptop keyboard. Overlayed above the picture, you can see a reflection of an email inbox with a large photo of a mail icon with a red "no" sign.](https://images.ctfassets.net/h7jj0v7vjcpk/7ogN9ZBHewhGIYd2mGoN0e/3baed6d4d2db2005bce1f57bfcd70838/Avoid_Spam_Folder_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/avoid-spam-folder/) 7 min read ##### Avoid Spam Folder Pitfalls and Boost Your Email Engagement Avoid the spam folder and boost your audience engagement by creating meaningful content, optimizing your email lists, and boosting your open and click rates. [Read More](https://www.covideo.com/resources/blog/avoid-spam-folder/) ![A photo of a young woman wearing headphones smiling and waving into her laptop camera. She is sitting in front of a brick wall with a bright window in what looks like a home office.](https://images.ctfassets.net/h7jj0v7vjcpk/1a5q2vkWzSUd0epjhNCM8y/5816da4f993ef0d685abfffedb96a90c/Animated_Gif_Blog_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/animated-thumbnail/) 6 min read ##### How to Create an Animated Thumbnail for Your Video An animated thumbnail is one of the best ways to share an enticing preview your video. Get the tools and knowledge you need to make great thumbnails! [Read More](https://www.covideo.com/resources/blog/animated-thumbnail/) ## Understanding FQR in Sales # FQR Meaning: What is an FQR Anyway? Written by: Margaret Henney - 5 min read Published Date: July 21, 2024 ![A view of someone's hand scrolling through a Covideo interface to send a video with cars in the background](https://images.ctfassets.net/h7jj0v7vjcpk/7pu64weRpcRyiB5VrZwd9b/a3fa9f495e45f6dce3b1ad5d4b2bd5c5/7-_FQR_meaning-_what_is_an_FQR_anyway_.webp) An FQR, or first quality response, is an important outreach in the sales lifecycle because it needs to make a great first impression! Here are our tips. In the automotive industry, an FQR - or first quality response - refers to a prompt and effective resolution of a customer's question, concern or issue. It involves addressing the problem or complaint in a satisfactory manner during the first interaction with the customer, minimizing the need for further follow-up or escalation. A first quality response aims to provide the customer with a positive experience by acknowledging their concern, understanding the issue, and taking appropriate actions to rectify the situation. This may involve offering repairs, replacements, refunds, or any other suitable resolution that aligns with the customer's expectations and the manufacturer's policies. By ensuring a first quality response, automotive companies demonstrate their commitment to customer satisfaction and maintaining high-quality standards. Timely and effective resolution of issues can help build trust and loyalty among customers, ultimately contributing to a positive brand reputation and long-term success in the industry. ## **What are some best practices to follow when sending a first quality response to a lead?** When sending a first quality response to a lead in the automotive industry, it's important to follow certain best practices to make a positive impression and increase the chances of converting the lead into a customer. Here are some key practices to consider: ### **1\. Promptness** Respond to the lead as soon as possible, preferably within 5 minutes and certainly within 24 hours. Quick response times demonstrate your commitment and professionalism. [Timetoreply](https://timetoreply.com/blog/improving-inbound-lead-response-time-timetoreply/#:~:text=Responding%20to%20inbound%20sales%20leads,response%20gap%20to%20five%20minutes.) found that "Responding to inbound sales leads within five minutes makes it 100x more likely that you’ll convert that lead into a sale." ### **2\. Personalization** Tailor your response to the lead's specific needs and inquiries. Address them by name and reference any relevant details they provided. Personalization shows that you value their individual requirements. [Take personalization to the next level by sending a video as your FQR](https://dealerservices.covideo.com/freetrial/). ### **3\. Clarity and conciseness** Ensure your response is clear, concise, and easy to understand. Avoid jargon or technical terms that the lead may not be familiar with. Use a friendly and professional tone. ### **4\. Answer questions fully** Address all the lead's questions and concerns in detail. Provide accurate information about the vehicles, features, pricing, financing options, or any other relevant details they inquire about. Be transparent and honest. ### **5\. Highlight unique selling points** Emphasize the key benefits and unique features of your vehicles or dealership that differentiate you from competitors. Showcase why choosing your brand or dealership would be advantageous for the lead. ### **6\. Provide additional resources** Offer additional resources, such as brochures, spec sheets, or links to relevant web pages like the relevant VDP, to help the lead make an informed decision. This demonstrates your willingness to assist and provide comprehensive information. ### **7\. Call to action** Encourage the lead to take the next step by inviting them to schedule a test drive, visit your dealership, or request further information. Include clear contact information and make it easy for them to reach out to you. ### **8\. Follow-up plan** Outline your follow-up plan in the response, indicating when and how you will be contacting them again. This shows your commitment to ongoing communication and helps keep the lead engaged. ### **9\. Professional appearance** Ensure that your response is well-formatted, free of grammatical errors, and visually appealing. Use a professional email signature and include your contact information for easy reference. ### **10\. Timely follow-up** As part of your commitment to customer service, make sure to follow up as promised in your initial response. This reinforces your reliability and dedication to the lead's needs. _By following these best practices, you can provide a first quality response that is personalized, informative, and engaging, increasing the likelihood of converting the lead into a satisfied customer._ Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Boost Business with Video # How to Use Personalized Video to Boost Your Business Published Date: December 3, 2024 ![A woman in a white suit smiles into her phone which she is setting up on a camera stand to start recording a video.](https://images.ctfassets.net/h7jj0v7vjcpk/2zmipy0bTsxbqRhpwGLLpr/cbf0452a219846be9c5db0ccc64d99ed/4_How_to_use_personalized_video_to_boost_your_business.webp) Personalized video is tailored especially to your recipient, making it an easy and powerful way to make connections, increase sales, and build your business. Your customers love video. [Recent data shows](https://www.parksassociates.com/blogs/in-the-news/average-video-viewing-time-rises-to-435-hours-per-week-in-the-us-do-streamers-need-more-phone-specific-content) the average American household watches 43.4 hours of video per week across their devices. And video is made even more engaging with personalization. Personalized video allows you to cut through the noise of all the other information floating in someone’s messages or inbox and deliver outreach tailored especially for them. In this blog, we’ll cover the definition of personalized videos, tools you’ll need to create them, and best practices for selling your product or service with video. ## **What is a personalized video?** Personalized videos have become a powerful tool for businesses to break through the noise and connect with their audience on a personal level. Unlike traditional media, personalized videos are crafted to directly address individual viewers’ needs, interests, and experiences, creating a unique, impactful interaction. In general, a personal video is a one-off message you can record either for an individual or for a small group. It’s usually sent via email, text, or even on social media with the goal of being hyper-personalized and tailored towards your specific audience. They’re usually pretty short – between 30 seconds and two minutes in length – and have a clear goal. Personalized videos offer a memorable experience, allowing you to showcase both yourself and your brand while increasing engagement with prospects and customers, which may very well be the most important benefit of all. [McKinsey research found](https://www.covideo.com/resources/blog/Companies%20that%20grow%20faster%20drive%2040%20percent%20more%20of%20their%20revenue%20from%20personalization%20than%20their%20slower-growing%20counterparts./) 71% of customers expect personalized interactions, and companies that grow faster drive 40% more revenue from personalization than their competition. #### **Synchronous vs. asynchronous videos** Before we get too deep, it’s important to understand that personalized videos can be synchronous or asynchronous. Synchronous videos happen in real time, with two people communicating back and forth. Most people are familiar with virtual meetings and calls, but they have to be scheduled and often require both parties to have the same, specific software. Asynchronous personalized video does not happen in real time. You can record an appointment reminder, introduction video, or other message for your customer, and they can watch it whenever they are able. (Covideo will even send you a notification when they watch it so you can follow up!) These videos are often sent via text or email, so they require no specific software to be effective. ## **How personalized videos make an impact** Personalized video enhances engagement by offering a transparent, highly personalized experience. Here are some compelling reasons why businesses can benefit: 1. **Boosted Engagement**: Emails, texts, or social messages containing personalized videos are more impactful than their plan-text counterparts. Customers are more likely to click on and respond to video emails and texts. 2. **Enhanced Trust**: Many Covideo users have reported that recipients of their video get to know them before they even enter your place of business. That means that when they do arrive, they look for you immediately—and you earn their business. 3. **More Sales**: Personalized videos drive action and ultimately lead to more sales. [89% of marketers see a positive ROI](https://explodingtopics.com/blog/personalization-stats) when they use personalization in their campaigns. Now think of the impact with video! #### **Use cases across departments and industries** From sales to service, personalized video transforms how businesses connect with their audience. Here are some powerful applications: - **Sales**: Create personalized video introductions, appointment reminders, and product demonstrations to build rapport and showcase your offering directly to potential buyers. - **Business Development**: Use video for follow-ups, requesting reviews, and customer retention campaigns, providing a personal touch to outreach efforts. - **Asynchronous Meetings:** Sick of finding a time everyone’s available? No problem. The team can record their meeting updates and share for others to watch on their own time. - **Internal Communication:** Video is also a great way to share messages internally, like weekly memos, employee shoutouts, or to-do lists for the week. - **Marketing**: Develop promotional videos to drive engagement and brand awareness. Marketing content can be used alongside or merged with personalized videos to reach a wider audience. #### **Top industries that benefit from personalized videos** - **Dealerships:** Marine, RV, and car dealerships can benefit greatly from personalized video for appointment reminders, vehicle walkarounds, and service inspections and repairs. (Plus, Covideo has tons of special features specifically for [dealership sales](https://www.covideo.com/product/sales/) and service departments.) - **Sales and tech:** Sales teams across the board can benefit from personalization. Your prospects’ inboxes are overflowing, and a personalized video helps you (and whatever you’re selling) stand out–whether it’s a physical product, software, or service. - **Fundraising and non-profit organizations**: Give your donors a more personalized experience. Videos make thank yous and outreach super easy to keep your cause top of mind. - **Higher education:** Admissions departments use personalized video to introduce prospective students to their school with tours, introductions, and other helpful information. They can also better engage with alumni and donors. - **Human resources:** Provide a smooth, personalized hiring and onboarding process with video. Asynchronously ask candidates questions they can reply to with their own video. Keep all your training and onboarding videos in one place. Video makes human resources feel more human! - **Real estate:** Personalized videos are among the best ways to show buyers new properties with virtual tours. Buyers can get an inside look before they’re even able to visit the property and easily drum up excitement for a close. - **The possibilities are endless:** There truly is not a business out there that wouldn’t benefit from more creativity and personalization. The best part if you don’t need fancy equipment or extensive training to make personalized videos that connect, convert, and close. ## **Practical tips for creating effective personalized videos** Ready to hit record on your first personalized video? The good news is you don’t need to be an expert. People value connection and authenticity more than a polished, highly produced video. If you stumble on your words or feel nervous, most people won’t mind and will be grateful you made a message just for them. #### **Show your face** Don’t be camera shy! Showing your face allows others to see your body language, feel your emotions, and establish more of a connection. Remember to look directly at the camera when recording to make it look like you are making eye contact, and to pay attention to your posture. You should smile, wave, stand up or sit up straight – this makes you appear more trustworthy and open. #### **Personalize early on** This is a personalized video message, so it should be tailored for each recipient. Signal immediately that the video was created specifically. This can be by saying their name, including their name in the video thumbnail by writing their name on a whiteboard, or even adding their company logo to the video. Remember to always focus on answering someone’s specific questions and concerns before focusing on selling. #### **Keep it casual** Keep a conversational tone, as if you’re talking to a friend. Stay away from sounding too “salesy” or automated. We often describe it as a “video voicemail,” just like you’d leave a voicemail on your phone. Using a teleprompter is totally okay if you’re nervous, but we recommend speaking without a script. If you make a mistake, just roll with it; it humanizes you. #### **Customize CTAs** One CTA doesn’t fit all. Customize and change your CTA set links to relate to the prospect or message. With Covideo, your personalized video appears on a custom landing page. You can use the buttons on that page to make it easier for prospects to contact you, view your website, or sign up for newsletters. Be sure to end your actual video with clear next steps as well. #### **Practice, practice, practice** It may feel unnatural at first to record personalized video, but most dealers pick up on the process very quickly! Start by recording short videos to send to friends and family and start to get a rhythm to your outreach. #### **The importance of consistency** We’ve explained the importance of practice when it comes to personalized videos. Practice doesn’t always make perfect—but practice can make permanent. Using video consistently is key to seeing increased ROI. Leadership needs to set specific, actionable processes for using personalized video. This may start with evaluating the most important key performance indicators (KPIs) at your business. If there is a part of your sales cycle where you’re struggling, that would be a great place to add video. ## **Features to enhance your personalized video** Covideo offers an array of features tailored for personalization, enabling organizations to deliver impactful messages to their customers. Key features include: - **Customizable CTAs**: Adding calls-to-action helps guide viewers to the next step, making the experience not just personal but also actionable. These can be added to your personalized landing page and even into the video itself. - **Branded landing pages**: Videos can be embedded on branded landing pages, creating a cohesive experience and enhancing brand visibility. Unlike other video hosting sites, a custom landing page ensures you’re in control of what your viewer sees. - **Video library**: This feature allows users to save and organize videos for easy reuse. You can even share videos across your organization and create folders for easy access. - **Analytics and tracking**: Covideo provides insights into who watched your video, how long they engaged, and whether they took further action, allowing teams to assess video performance. Instant video view notifications can help you plan effective follow-up. Using these features is a simple but powerful way to boost the impact of your videos. ## **Benefits of personalized video** Personalized video is more than a trend—it’s a fundamental shift in how we communicate. As companies continue to prioritize customer-centered strategies, tools like Covideo make it easier to connect with audiences in a meaningful way. By integrating personalized video, your business can unlock new levels of engagement, trust, and impact. Ready to get started? [Join us for a 15-minute demo](https://www.covideo.com/request-a-demo/) and see what Covideo can do! Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Sales Toolkit Guide # How to Build a Great Sales Toolkit Written by: Covideo Team - 8 min read Published Date: July 16, 2020 ![A close-up photo of three people at an office in suits, smiling as they review a chart on a sheet of paper.](https://images.ctfassets.net/h7jj0v7vjcpk/5NWFdEVM8TzsGz59O1Jtni/cb76aa9c4090d30988ee4235400df717/52_How_to_build_a_great_sales_toolkit__1_.webp) Build a balanced and effective sales toolkit for your team with these tips from our experts. With the right software and processes, your whole team can thrive! Video is a must-have in your sales toolkit. Video messaging elevates your sales outreach, helping you stand out in the inbox, engage prospects, and drive more conversions. You can communicate more effectively and leave a lasting impression on your audience with a video message. ## What is Covideo? Covideo is the easiest way to record, send, and track video emails. Cut through the noise with the simple solution built for smarter sales outreach. Want to see how it works? Try a 15-minute demo. We've highlighted some of the best reasons to add Covideo to your sales toolkit below. ### Get your foot in the door, faster #### Increase response rates People want to do business with people, not technology. Skip the impersonal interactions by incorporating a personalized [video email](https://www.covideo.com/) into your initial outreach for a lasting first impression that resonates. #### Keep prospects engaged Use Covideo’s call-to-action buttons to share content like e-books, whitepapers, case studies, articles, or to invite working prospects to webinars. Helpful resources like these add value and demonstrate the expertise and insights you bring along with your product/service. ### Stay on track and on time #### Avoid missteps Carefully scribing an email eats up valuable time and energy. Failing to do so can lead to misunderstandings or even stop a deal dead in its tracks. Tone, inflection, and body language in a video ensures your hard-earned relationships aren’t derailed by miscommunication. #### Shorten sales cycles Delve into product overviews or address complex questions without sending lengthy, confusing emails or waiting weeks to coordinate calendars. Keep the lines of communication open and the timeline on schedule with a video your prospect can watch at their convenience. ### Finish strong #### Pass the baton When it’s time to hand off a client from sales to another department, send a Covideo to pass the proverbial baton and introduce your customer to their new best point of contact. A smooth transition and well-tended customer helps to stave off churn and leaves the door open for expansions and upsells. #### Offer thanks “Thank you” videos have some of the highest view rates – everyone likes to be appreciated! Once the sale is closed, send a personalized video email thanking customers for their business and taking the opportunity to ask for reviews and/or referrals. ## An intro to your sales toolkit If you had to make a list of some of the most invaluable resources that small businesses have available to them, a sales toolkit would undoubtedly be right at the top. But first, let’s address – what is a sales toolkit and what are they most commonly used for? Simply put, a typical marketing or sales toolkit is a term encompassing anything and everything you would need to know about your business’ sales process and how it operates. This includes buyer personas, for example – which are detailed breakdowns of your fictional “ideal customer” so that you have someone to “write for” with the collateral you’re creating. It includes pricing information about your products and services and why these factors are set the way they are. It would include the sales responsibilities of not only departments but various people within those departments. It would include marketing materials like flyers and brochures. The list goes on and on. Covideo completes any sales toolkit— [see for yourself through our free trial](https://www.covideo.com/freetrial/). Oftentimes, sales toolkit examples will break things down based on various departments. One section might cover marketing, another might be sales, and the other still might directly relate to your B2B sales toolkit. All of this is in service of the most important goal of all: making sure that each department within a business has a crystal clear understanding of their role, all so that they can perform their job more effectively and efficiently than ever. #### **Where to start** Whether you’re talking about a B2C or B2B sales kit, if you truly want to build one of your own there are a number of important things you’ll need to keep in mind. First and foremost, you need to come to grips with the idea that there really is no “one size fits all” approach for how to create a sales toolkit. How one business might go about developing a sales toolkit will vary wildly from even their closest competitor, as no two businesses are created in quite the same way. All of this is to say that while it’s great to get some ideas by looking up common sales toolkit template or sales toolkit PDF examples, you need to look at these for what they really are – a starting point in every sense of the term. Only by looking at your own organization and determining exactly what you need your sales kit design to accomplish will you be able to come up with the sales kit ideas that are right for you. For the best results, take the time to familiarize yourself as much as possible with your own unique sales techniques and strategies. You know what works for you, and your sales toolkit isn’t supposed to reinvent the wheel – instead, it’s supposed to reinforce what is already there. In fact, we’d even go as far as to say that if you’re new to creating a sales kit, don’t even worry about the sales kit design. The content is what’s most important. If the quality content you need isn’t available, the best design in the world isn’t going to be able to help you. Start using Covideo’s sales toolkit to create eye-catching video content today! [Start a free trial](https://www.covideo.com/freetrial/). ## **Sales toolkit software** In general, one of the biggest components of your sales kit will be the sales toolkit software that you choose to use on a regular basis. These days, the process simply isn’t complete without the sales process tools that businesses need to remain on the cutting edge. Sales software and sales tools for sales reps don’t just make the process easier – they help you eliminate waste from your sales process, all in a way that allows your employees to work smarter, not harder, at the exact same time. By far, one of the most effective sales tools for B2B and B2C brands, in particular, is Covideo – a solution that was built from the ground up with you in mind. Covideo is one of the rare types of sales tools that can be used throughout ALL phases of the sales cycle. It’s a video messaging tool that allows you to record and send sales videos, all while sharing them via email, text, and more. It’s great for video prospecting, follow-ups, building trust, and connecting face-to-face. But better yet, it’s built to integrate into the platforms that you’re already working with – making your sales process even more efficient and effective. #### **Using video in your sales toolkit** Never forget that video messaging is a great way to get your foot in the door and stand out in someone’s inbox. Using video in sales emails immediately differentiates yours from every other message that a person might receive that day. It’s also invaluable in that it helps people put a face to a name. Up until now, they may have seen you as little more than a corporate logo. Now, they can hear the tone in your voice when you speak and look into your eyes, and sometimes, that can make all the difference in the world. Likewise, a sales opportunity tool like Covideo can help build trust, provide a modern sales toolkit to your team, and speed up the sales cycle, both of which are common challenges that salespeople face on a daily basis. Regardless of the type of business, you’re running or even the industry that you’re operating in, this is the best sales tool and should be included in your kit. There are also sales toolkit software examples out there that can help with more specific goals like lead generation, cold calling videos, prospecting in personal selling, sales follow-up emails [,](https://covideo.com/prospecting-in-personal-selling) and more. [Request a demo to see Covideo in action!](https://www.covideo.com/requestademo/) ## **Sales manager toolkit** So again, it’s more than okay to look at sales toolkit examples to get ideas all day long – it’s just that your actual sales kit folder will vary wildly because it should be built with you and your unique goals in mind. A creative sales kit aimed at a business like a marketing firm, for example, will obviously differ from a more interactive sales kit needed for those in a different profession. The same is true of a sales manager toolkit, which will soon take on a life all its own. #### **Techniques for sales managers** One of the biggest sales management techniques there is involved trying to gain as much insight as possible into your sales team and their processes, for example. Therefore, it stands to reason that actually building the kit would be the responsibility of the sales manager themselves. But they need to do so in a way that supports their existing sales management system. They shouldn’t have to change the way they work to make up for the limitations of their kit. Their sales manager toolkit should be built to empower the way they already like to do things. Inside a sales kit folder designed specifically for managers, you’d likely find a list of not only techniques, systems, and spreadsheets, but also territory plans and more. In essence, you’d find everything they need to do their jobs – all by way of one collection of sales management PDF documents and similar collateral that is laser-focused on what they’re trying to accomplish. It would be common to see sales management PPT documents, sales territory plan template Excel documents, a sales activity tracking spreadsheet, or two – you name it. Again, the absolute beauty of a sales kit is that everything is finally included in one place. Not only does it make it easier for someone like a sales manager to do their job, but it’s accessible to literally everyone within an organization. If everyone is clear at all times about exactly what role they’re playing and why it’s so important, it’s easier to keep everyone on the same page and moving in the same direction. At that point, guaranteeing that everyone is following the same, correct process all but becomes a forgone conclusion. Are there ways to accomplish these goals without this unified sales management system? Of course – but they tend to be equal parts time-consuming and frustrating for most people. But the most critical thing to understand is that you no longer have to rely on these antiquated techniques of the “old school.” You don’t have to give in to inefficient processes that weren’t built with the modern enterprise in mind. Thanks to the breakneck pace at which modern technology continues to advance, there IS a better way to get things done. Any sample sales kit template can show you just how true this is, literally in a matter of minutes. ## **Add a new tool to your sales kit today** So if you’ve spent time looking up different types of sales toolkits for inspiration and you’re ready to build one of your own, or if you’re looking to enhance your sales process by adding a powerful new tool to your existing sales kit, please don’t delay – contact our team at [Covideo](https://www.covideo.com/contact/). Not only do we offer a totally free, no-obligation [free trial](https://www.covideo.com/freetrial/) so that you can see what Covideo can do with your own two eyes, but we’re also more than willing to set up a time to meet and strategize to find out how we can really change your process for the better. We’ve been helping organizations build better sales tool kits (and by extension, better sales processes) for many years, and we truly can’t wait for the opportunity to do the exact same thing for you. Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Animated Thumbnail Guide # How to Create an Animated Thumbnail for Your Video Written by: Olivia Barickman - 6 min read Published Date: March 9, 2025 ![A photo of a young woman wearing headphones smiling and waving into her laptop camera. She is sitting in front of a brick wall with a bright window in what looks like a home office.](https://images.ctfassets.net/h7jj0v7vjcpk/1a5q2vkWzSUd0epjhNCM8y/5816da4f993ef0d685abfffedb96a90c/Animated_Gif_Blog_Thumbnail.webp) Creating an animated thumbnail is easy and a great tool to engage your audience when you share a video. We'll show you how to make impactful video thumbnails. Your customers love watching online video, and the best way to link them to a video is with an animated thumbnail that gives them a sneak peak into what they're about to watch. Static images and links can't match the engaging experience of a moving gif! But to achieve results from your animated thumbnail, you'll need the right tools to create one. We'll show you how. ## Animated thumbnails vs. static images A video thumbnail is a "snapshot" of your video. If you've ever browsed a blog or video platform, you've likely seen the rows of images that preview the content you're about to consume, often with titles and descriptions. (You can see an example of this on the [Covideo Resources page](https://www.covideo.com/resources/)!) Content creators generate these images to help viewers preview what's to come on the other side of the link. Most often, a thumbnail will be a static image, especially when grouped together with a lot of other resources. However, if you were going to copy and share a video with a friend, it will often appear to them as a text link. An animated thumbnail is a key tool for sharing over email to signify to your user that you're sending a video. It is currently not possible to embed a video into an email that will automatically play. But if you use an animated thumbnail as a gif, your recipient will see motion and a play button that signifies them to click and watch. Of course, it is much easier to see this in an example! If you saw the options below, which would you be most likely to click? **Option 1** We've completed your brake pad replacement. Check out our update [here](https://vidmails.com/v/MnbIToIYNa). **Option 2** We've completed your brake pad replacement. Click the image to learn more! [![Embedded Image](https://images.ctfassets.net/h7jj0v7vjcpk/437FxfuNcP4UYiiCIM8pUn/fc7ee2f7c675bbef6c086df4abc88602/Recommended_Repairs_-_Brake_Pad_Replace_-_Megan_Loi_-_Automotive_Service_thumbnail.webp)](https://vidmails.com/v/MnbIToIYNa) **Option 3** We've completed your brake pad replacement. Here's a video update! [![Click here to view your video.](https://covideo-gif-snapshots.s3.amazonaws.com/182789/182789_3_tozzrpp7om.gif)](https://vidmails.com/v/IqUZPt3WQw) [Click here to view your video.](https://vidmails.com/v/IqUZPt3WQw) ## How do you make an animated thumbnail? Animated thumbnails are made possible by gifs, a file type that contains several frames that come together in a moving image. Gif stands for "Graphic Interchange Format." [According to Adobe](https://www.adobe.com/creativecloud/file-types/image/raster/gif-file.html), this file type has been around since 1987, originally created to reduce the download size for large images. Looping gif animations were made possible in 1995. Now, it would be hard to scroll through a website or social feed without seeing a gif! Static thumbnails typically pull one frame from the sequence of images to entice a viewer. Gifs are a little more tricky to create and often require specific software and editing knowledge. You can create your own in programs like Adobe Photoshop or [Canva](https://www.canva.com/create/gif-maker/) or even [generate images using AI](https://depositphotos.com/ai-image-generator.html) with tools like Depositphotos. But if you're making an animated thumbnail for a video, a software like Covideo is the easiest and most full-proof option. It automatically generates a gif from the first few frames of your video, which makes sharing a breeze. ## Using Covideo for animated thumbnails Covideo is a video email platform that helps busy professionals stand out in a crowded inbox. Experts across many industries use Covideo, from [car dealerships](https://www.covideo.com/solutions/automotive/) to [professional services](https://www.covideo.com/solutions/other-industries/). Check out our [guide to sending a video over email](https://www.covideo.com/resources/blog/how-to-send-a-video-through-email/) for a more in-depth guide on email sharing. With Covideo, a user can record, upload, share, and track video messages from their computer or smartphone. When they're ready to share that video, Covideo's software automatically generates an animated thumbnail for easy sharing. Simply open your Covideo library and select the video you want to share. Through the "Share" tab, you have the option to share via video URL, CRM code, or raw HTML. Copying the CRM code will allow you to drop that link with an animated thumbnail into your CRM, email, or other online platform. The raw HTML is great for adding videos with an animated gif into webpage code or coded email. You can even set up social sharing to send that video to your social media accounts! Of course, if you need to generate a static image thumbnail that doesn't include animation, you can do that with Covideo, too. You'll use what we call a "video snapshot." This will take a single frame from your video hyperlink and add it to the body of your email or wherever you're sharing. ## How to generate an eye-catching video thumbnail Your animated thumbnail is like the cover of a book. It tells your user what to expect and should entice them to learn more. Follow our best practices below to ensure your animated thumbnail pulls in all the attention your video deserves! ### Plan a strong start Because a program like Covideo grabs the first few frames of your video to generate an animated thumbnail, the first few seconds of your video need to be on point. Start by showing your face or the product you're selling. If you're looking into the camera, don't forget to smile and look confident! ### Focus on video quality Gifs have many strengths, but they can only support 256 colors and therefore come across as lower resolution. (This may seem like a lot, but this is the amount of colors supported by an 8-bit video game. Your computer monitor [can "see" over 16 million colors](https://www.the-daily-record.com/story/business/2019/04/21/understanding-color-on-computer-monitors/5394405007/)!) This means you need to preserve quality every way you can. Check the lighting of your video and keep your camera still, especially in the very beginning. Covideo even has a camera stability feature that can help you smooth out your recording. ### Use a whiteboard This one is a signature Covideo strategy! When someone sees your animated gif, they can't hear what you're saying. So how do you ensure they know the video was personalized just for them? We like to write their name on a white board and hold it up at the start while smiling and waving into the camera. If you saw a sign that said, "Hello, Joe!" and recognized your name, you'd be extra compelled to watch. ![Whiteboard animated gif example](https://images.ctfassets.net/h7jj0v7vjcpk/1L7axlCbuLFwq4xCpi2we3/5f72f62a7b266117313032a52f900694/thank-you-gif.gif) ### Practice, practice, practice Most Covideo users have no previous video experience, and they pick it up fast! Over time, you'll get comfortable with the techniques that help you begin your video with an excellent animated thumbnail. At the same time, your audience appreciates the moments that make you human. If you have a little camera shake or aren't centered in the frame, you're still making a stronger connection than your peers who don't use video at all! ## What happens after someone clicks my thumbnail? A gif can link to any webpage you want! But a Covideo animated thumbnail is special because it can link to your own personalized video landing page. Your video will automatically play on a landing page designed especially for your business containing your contact information and any calls-to-action you'd like to share with your audience. If you clicked the video on the [animated thumbnail above](https://vidmails.com/v/IqUZPt3WQw), you would have seen the Covideo landing page with links to our demo and free trial alongside the contact information for our marketing team. A video landing page helps direct your viewer to their next action, rather than distracting them with other links or videos that may appear on some webpages. It also ensures you don't have to save or host your own videos, which can have some massive file sizes! ## Start generating animated thumbnails for your videos Get the technology you need to make sharing videos easier than ever! [Try a free trial of Covideo](https://www.covideo.com/free-trial/) to start recording and sharing videos with animated thumbnails, no previous experience required. Plus, we can walk you through all our best features in a 15-minute demo. [Request a demo now!](https://www.covideo.com/request-a-demo/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Chip Shortage Strategies # Surviving the Chip Shortage: Sales & Service Strategies for Dealerships Written by: Meli Taylor - 6 min read Published Date: April 5, 2022 ![A close-up image of a purple-colored computer chip](https://images.ctfassets.net/h7jj0v7vjcpk/70rvrIi7t3Q0NIOQcuQzgC/ef4edf06305df7fa678ac01ed4d35204/40_Surviving_the_Chip_Shortage__Sales___Service_Strategies_for_Dealerships__1_.webp) A chip shortage can delay production of vehicles and cause problems for dealerships. Here's what you need to know. The chip shortage has caused a lot of trouble in the automotive industry. If you know, you KNOW, and you can skip ahead to the good stuff. If you don’t, allow us to briefly explain: Due to a number of factors, including the ongoing COVID-19 pandemic and associated labor shutdowns and shortages, demand for integrated circuits, also known as semiconductor chips, has exceeded the current supply since 2020. (Though [some experts believe this could improve in 2023](https://www.automoblog.net/will-chip-shortage-end-in-2023/).) Products that use these chips such as computers, video game consoles, and cars are in short supply as manufacturers cannot get enough chips to complete production. At the same time, demand for these products remains the same as ever or has even increased in some sectors. This means that there are simply not enough products available to meet consumer needs. Unfortunately, it doesn’t look like the car chip shortage will end anytime soon since manufacturers still cannot get enough chips to produce enough cars to fulfill demand. However, we’ve got some new strategies for car dealerships to help you survive (and dare we say, thrive?!) through the shortage. In order to do this, dealerships can develop unique ways to sell vehicles and retain customers even as car production stalls. In this article, we go over four ways dealerships can get through this down period. These methods include: - Buy-back strategies - Focusing on used car sales - Selling online - Investing in customer service and fixed ops By following the above methods, you can keep your customers happy and grow your dealership, regardless of external factors outside your control. ## What the auto chip shortage means for dealerships The biggest issue facing dealerships with the vehicle chip shortage is that demand is greatly outpacing supply. Because of the chip shortage, manufacturers cannot get ahold of enough chips to build new vehicles. At the same time, demand for new vehicles has been increasing. As such, there are simply not enough vehicles available on the market to meet demand from consumers. Because of this, dealerships can develop new ways to meet increasing demand. Additionally, dealerships can focus on using great customer service to retain existing customers even if new vehicle supply is low. The auto chip shortage may hurt the auto industry as a whole, but your dealership can weather the storm and come out on top by implementing the following strategies. ## Top 4 strategies for growing your dealership during the chip shortage ### Implement new buyback strategies If your auto inventory is low due to the chip shortage or other reasons, then you can implement new buyback strategies to add more cars to your lot and get customers into your dealership with the right incentives. You can use dealer software such as [DealerSocket](https://dealersocket.com/) and [Elead](https://www.cdkglobal.com/elead-crm) to identify which vehicles are best to focus your buyback campaign on and which customers might be ready to trade in. Once you’ve identified the focus of your buyback campaign, you can begin to market it. Here are some strategies for running a successful buyback campaign: - **Emphasize the deadline.** In your marketing materials, make the deadline for the promotion clear. You want to give your customers a sense of urgency so that they don’t miss out. - **Focus your promotion.** Focus your promotion on a specific model or product line that’s hot right now. Then, focus only on the leads that fit the bill. This way you won’t spread yourself too thin and will ensure that the cars you buy back can be sold. - **Provide flexible incentives.** Give used car owners options for incentives. Some may want to trade in for a new car right away; others might be more interested in cash back or a rebate. Make it clear to each owner what the different options are and how each option provides value for their trade-in. - **Be upfront about terms and conditions.** Buying back used cars involves risk. Make it clear upfront what the terms and conditions of your campaign are, including those on vehicle damages, miles, and pricing. - **Use Covideo’s video reply feature.** You can send out a request for videos of used cars with Covideo’s video reply feature. Simply send out a video message asking for a walkaround video featuring the customer’s car so you can check its features and any damages before they bring it in. Best of all, customers can send their video back to you even if they don’t have a Covideo account! See how it works in this video: ## Double down on used car sales Buying back old cars will inevitably land you with more used cars to sell, even despite the chip shortage. You can double down on used car sales by planning events for or focusing marketing efforts towards used car buyers. Like with buy back campaigns, it’s best to first identify the leads who would be most interested in purchasing used cars and the specific models in your inventory. Marketing efforts can then focus both on the best models and the best deals for used cars. To maximize your marketing of used cars, you should consider using [an auto dealership video creation platform like Covideo Dealer Services](https://www.covideo.com/). With Covideo, you can send personalized videos of cars in your inventory to leads. Leads are more likely to open and respond to your messages when they include video. They are also more likely to come into your dealership if they have already begun a relationship with a salesperson online and seen a video of their desired vehicle. Covideo is the best way to advertise your used car sales event and encourage customers to visit your lot. ## Encourage customers to buy online Does your car lot look a bit underwhelming right now? Are you running on shorter hours or fewer salespeople than usual? If you’re having trouble selling in-dealership, you can encourage customers to buy online. The prospect of buying online can seem daunting to customers who are used to visiting a dealer and test driving their choice. However, with enhanced online dealership features like [video walkarounds and full 3D models of vehicles](https://www.covideo.com/resources/blog/sell-cars-with-video-messages/), customers can feel confident that the car they purchased online is the one they’ve been looking for. You can encourage online sales through special sales events on social media platforms like Facebook. Nowadays, you can host your entire inventory online with all technical details, photos, videos, cost, and financing information. Your customer can even put in their credit information and requested down payment to personalize the car buying experience. You can highlight these features as well as the ease of online shopping when promoting online sales events. Make sure that your salespeople are still available to talk with customers online so that your dealership keeps that special personal touch in the selling process. Take that chip shortage! ## Invest in great customer service While inventory is down, the best way to keep customers invested in your dealership is to provide great customer service. During the car chip shortage, you can promote fixed ops services to keep customers happy and expand your revenue stream. Make it clear to both new and existing customers why your dealership is the best place to get their car serviced. Set competitive prices compared to auto repair shops and include service deals in every sale. Additionally, you can emphasize your technical and mechanical expertise. Remind customers that every car is different, and your dealership knows how to specifically service each car you’ve sold. Be sure to complete service quickly and efficiently—nobody wants to spend a full day without their car! In addition to car sales, you can use Covideo as a customer service video messaging platform. You can use video to communicate with customers about regular maintenance or provide updates for a car that is being serviced. Outside of fixed ops, you can use a customer service messaging platform to communicate with customers when they send in a question or report an issue. Video can be used to discuss financing updates, alert customers about recalls, or offer virtual help with car maintenance. The possibilities are endless with a dedicated car sales video app like Covideo. ## Try Covideo today We’ve barely touched on [how Covideo can help your dealership](https://www.covideo.com/solutions/automotive/) make more sales and satisfy your customers, even beyond the chip shortage. With Covideo, you can send videos directly to your customers through email, text message, or your favorite CRM. When your customer clicks on your video, they are redirected to a video landing page that you can customize or set as an overlay on your website. You can also add clickable CTA buttons to your video so that your customer can schedule a meeting or visit a webpage for more information directly from the landing page. Best of all, Covideo tracks every click so you always know exactly when your customer watches your video. Covideo includes additional special features just for dealerships such as an [integration with WheelsTV](https://www.covideo.com/integrations/) and a [marketing intelligence system](https://www.covideo.com/solutions/automotive/) that integrates into your DMS. To find out more, [schedule a demo](https://www.covideo.com/request-a-demo/) with one of our auto sales experts today. Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Fast Track Success # You're on the Fast Track to success! Thank you for your interest in the Fast Track Advisory program. We'll reach out over email soon with more details. [Back to homepage](https://www.covideo.com/) ## We’re here for you Whether you're exploring our solutions or need support as an existing user, we're just a message away. ![Talk to sales - Image](https://images.ctfassets.net/tgq8i4774rfe/19BnGyMi7JyyG9hDzGh5Wc/57989401d843626dbb6f146111322fc7/sales-card.webp) #### Talk to sales Learn about how Covideo’s simple and powerful solution can work for your business. [Request a demo](https://www.covideo.com/request-a-demo/) ![Help desk - Image](https://images.ctfassets.net/tgq8i4774rfe/5Iw2c0hyLCQYh2sLw0mQ3R/6b206c497d5443e73ba888ad8608e79a/help-desk-card.webp) #### Search help desk Need fast answers about using Covideo? Our support articles are the best place to start. [Search help desk](https://support.covideo.com/en/) ![Contact support - Image](https://images.ctfassets.net/tgq8i4774rfe/2LqO3EvyIb2wpgz1mAIS14/c57e601159f49983bc68bc0acd83609f/support-card.webp) #### Contact support Our experts are available Mon-Fri from 9 a.m. to 6 p.m. ET to provide one-on-one help. [Email us](mailto:support@covideo.com) ## Camera Confidence Tips # Get Camera Confident: Overcoming Barriers to Video Written by: Covideo Team - 5 min read Published Date: March 10, 2019 ![A woman sitting at a desk next to her laptop smiles into her phone, which is held up by a tripod so she can record a video.](https://images.ctfassets.net/h7jj0v7vjcpk/1bPzUGvt3s9H2ypus7r76t/f381590c4113ddaa0d361a78bb9e4ff0/56_Get_camera_confident__overcoming_barriers_to_video.webp) Anyone can overcome barriers to using video! Follow our tips for becoming camera confident to make more compelling videos that connect with your audience. Camera confidence doesn’t always come naturally. Yes, some people are born confident, but the others need to practice a bit more to get camera confident and impress everyone with their video communication. Today we’re going to teach you how to feel more comfortable on camera, establish strong on-screen confidence, and obtain practical tips for speaking on camera. Before we get started, it’s important to note that we’ll be giving our best tips for recording and sending personalized videos using a video email platform like Covideo. However, most of these tips should help you get confident on camera regardless of the purpose! We've compiled our top 7 tips for overcoming barriers to appearing on video and shining as your best self. ## **1\. Bullet points for being bulletproof** If you know what you’re going to talk about in your video, you've already significantly downsized the possibility of camera anxiety. Compose yourself before hitting that record button. Draft out some main bullet points or a small script with the most relevant topics you want to say in your video. It doesn’t have to be a massive, fancy scenario: a couple of small post-its with a few bullets will help you a lot. Just summarize all the things you want to emphasize, determine your primary message, and scribble it down on a piece of paper. You will instantly feel more comfortable and appear more confident in front of the camera. ## **2\. The great pretender** No, we’re not suggesting you should listen to that great Freddie Mercury song before filming a video. (But if it might help, go for it!) One of the most excellent tips for speaking on camera is pretending that you’re talking to your friend. That’s right – pretend like you’re having a conversation with a person who you feel comfortable with. It might even work better if you imagine that person is behind the lens, recording you. Your imagination will help you to relax and create a more natural environment, even though you’ll most likely be on your own. You will speak more fluently and conversationally, and your body language on camera will be more natural, clear, and positive. Not the worst way to build camera confidence, right? ## **3\. Practice makes confident** Even though it sounds cliche, the all-known “practice makes perfect” routine will help you best when it comes to trying to master any skill. Getting camera confident isn’t much different. The more you practice, the more confident you will become. Sit every day in front of the camera; say what you’re about to say and repeat it. **Record, delete, record again.** You can do it as many times as you want. Talking in front of the mirror can also be as useful. With time, your camera confidence will grow. You’ll get rid that annoying, nervous feeling, and it will become natural for you to talk to your camera as genuinely as if you’re talking to a real person. Don’t strive for perfection, though. No video is perfect, and no video should be. The authenticity is what makes video communication so ideal! ## **4\. Get your energy up** Let’s be clear – if you’re not inspired or moved in any way while recording that video, how do you expect for others to feel that way? To keep your videos exciting, engaging, and inspiring, you need to get your energy on the right level. It’s a fact that the camera can “drain” your energy a bit, so make sure to increase your power a few times. People don’t want to listen to a robotic-like creature that dictates text, and they certainly don’t want to watch it, too. Deliver your video message exactly as you would in person. This might challenge you to get outside of your comfort zone – be more animated, talk louder (but don’t yell) and amplify the gesticulation. Get rid of that stiff, unnatural body and loosen up, talk with arms. If you’re sitting, sit up straight, but in a casual and comfortable position. If you’re standing, make sure your camera is at eye level, relax your shoulders, and lose that formal, uptight position. Remember to breathe, don’t be afraid to blink, and of course, smile! A warm smile at the beginning and the end will automatically make YOU feel more comfortable and it will also appear that way to the viewer as well. ## **5\. Don’t afraid to be an introvert** Remember those born-confident people we mentioned in the beginning? Those people might not be as camera confident as you expect. Sometimes people who are a natural attention-grabbers in a room are the same ones who freeze in front of the camera. Extroverts, who usually lead the conversation in groups of people, get their energy from others. To be confident, they may need to have a real audience, listening, nodding their heads, exclaiming, and smiling. When it’s just them and their lens, it can become a struggle. On the other hand, if you are on the introverted side and don’t feel comfortable on camera in front of a large group of coworkers, find a quiet space and record your videos in there. This will take away another anxious barrier and allow you to be yourself and focus on your message without worrying about your surroundings. ## **6\. Let there be light!** Alright, we’re covered some of the body language, tone, and verbal components, so now let’s take care of some technical issues. First up, lighting. Take advantage of the natural light by recording yourself in front of a window or go outside (but make sure it’s not a loud environment which will dampen your video and muffle your message). You can also invest in some affordable but useful gear, such as professional flash stands, ring lights, or a simple selfie-light online. You’ll be surprised how balanced and professional your video will come out. However, these are definitely not necessary to create your videos! ## **7\. Plan your content** If you plan what you’re going to record next week, you’ll also get more mentally prepared for what is coming. Let’s say you have a thank you video, a partnership proposal video, and one check in video with a client. If you plan their scripts, timelines, and deadlines for sending at the very beginning of the week, there won’t be much space for that camera anxiety. Create a powerful intro and flesh out a conclusion. Add a simple call at the very end, and let your recipients know how to reach you. ### **Next steps for camera confience** So there you have it – seven simple ways to get confidence on camera. It isn’t always easy to be camera confident, and not everyone can feel like it all the time. The most important part is to find your style, determine what suits you best, and detect what resonates best with your audience. All of this is possible only if you give it a try – **multiple times**! Create your content, share it with people that matter, and enjoy their feedback. Cherish all your efforts and celebrate all the small victories. What matters the most when trying to get that camera confidence is being consistent and believing in yourself along the way. If you want to remove plain-text email barriers and make your message finally heard, start using video in your daily communication. [Start a free trial of Covideo](https://www.covideo.com/freetrial/) to try it out! Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Impact of Auto Tariffs # Auto Tariffs and Your Dealership: Will Trump Tariffs Affect Car Prices? Written by: Olivia Barickman - 9 min read Published Date: May 26, 2025 ![A close up photo of car in a dealership showroom with a man standing behind it with his hand on his chin, thinking](https://images.ctfassets.net/h7jj0v7vjcpk/37UO2m0h9POkGApeXw9l3V/2f5882c3b07386ecbb4ec71039f4785e/Auto_tariff_thumbnail.webp) Will Trump tariffs affect car prices? Auto tariffs have shaken customer confidence, vehicle inventory, and supply chains, but dealers can develop smart strategies to boost sales during economic uncertainty. If you work in the auto industry, it may feel like tariff news changes by the minute. Many are asking, will Trump tariffs affect car prices? We’re already seeing changes to supply chains, manufacturing, and inventory brought on by auto tariffs. If you think now is the time for business as usual—think again! Savvy dealers need to have resources, strategies, and talking points to guide their buyers through this uncertain economic time. In this blog, we'll walk through a detailed background on auto tariffs, how those tariffs may impact dealerships, customer perceptions, strategies for selling in difficult economic times, and of course, how [video messaging](https://www.covideo.com/resources/blog/video-message-app/) can help tariff-proof your sales. ## **Overview of Trump tariffs** Tariffs are a tax on imported goods from outside the country. Governments may use tariffs to encourage more domestic projection and jobs. They may also lead to increased prices for consumers or retaliatory measures. Since President Donald Trump took office, he made it clear that tariffs will be a key part of his economic strategy. On January 20, Trump signed an executive order requiring certain cabinet secretaries to research trade practices and make tariff recommendations by April 1. Since then, the Trump administration has levied, retracted, and threatened several tariffs, and many will affect car prices and the auto industry, for better or worse. ### **Auto tariffs by the numbers** As [reported by Today](https://www.today.com/news/companies-raising-prices-tariffs-rcna208888) in late May, there is a 10% “baseline” tariff on all foreign countries with the threat of a “reciprocal higher tariff” on 60 countries after a negotiation period. There is also a 25% tariff on imported vehicles and a 25% tariff on aluminum and steel. Trump’s May 3 executive order also placed an additional 25% tariff on auto parts. As of late April, Trump’s administration softened auto tariffs by cutting duties on some foreign parts (though not on those from China) and offering credits to auto makers assembling vehicles domestically. ### **Why will Trump tariffs affect car prices?** Trump’s auto tariffs on imported vehicles and automotive parts, particularly from countries like China, Mexico, and Europe, may lead increased costs throughout supply chains. For dealerships, that means: - **Some higher new vehicle prices**: Automakers that use foreign-created parts or assemble vehicles in other countries may be subject to auto tariffs. Some OEMs will absorb costs while others will choose to pass them onto the consumer. Tariffs may raise costs an additional $2,500 to $5,000 for the lowest-tariffed American cars, and up to $20,000 for some imported models, according to research from [Anderson Economic Group](https://www.andersoneconomicgroup.com/tariffs-economic-impact-on-auto-industry/). - **Emphasis on American-made vehicles**: Some OEMs have [committed to increasing their U.S.-made output](https://www.autonews.com/manufacturing/an-trump-tariffs-us-production-moves-0428/) in response to auto tariffs, including Nissan and Hyundai. Though it takes time and effort to move supply chains, manufacturing changes can impact inventory and pricing for dealerships. - **Used vehicle shortages**: With auto tariffs raising the price of new vehicles, people who may have originally bought new may choose to save money by turning to used options. However, inventory of used vehicles is low, and those prices may rise as well. - **Parts shortages and delays**: Auto tariffs on key components can slow down production of vehicles as well as parts needed for repairs. - **Nervous customers**: Buyers may hold onto their cars for longer, delay repairs, or choose less expensive cars in response to auto tariffs. - **Tighter margins**: Independent dealers, who already work with thinner profit margins than major franchises, are especially feeling the pinch. In a market already affected by rising interest rates, inflation, and supply chain disruptions, auto tariffs add yet another layer of complexity. For customers, this translates into sticker shock, financing challenges, and longer wait times—all factors that can stall the car-buying journey. ## **2025 car sales so far** The [Cox Automotive Dealer Sentiment Index](https://www.coxautoinc.com/news/q2-2025-cadsi/) (CADSI) shows significant momentum in the industry amid auto tariffs. The survey suggested franchised dealers selling new and used vehicles are more optimistic about the market than independent dealers who only sell used vehicles. Customer traffic surged in Q1, with franchised dealers reporting a 10-point jump in in-person visits. The profitability index also climbed, while inventory tightened for both new and used vehicles. **51% of all dealers surveyed cited the U.S. economy as the top factor holding back business, moving above interest rates (42%).**While sales have been up in response to auto tariffs while buyers try to snag an excellent deal, dealers expect weaker conditions for summer 2025. ### **Top-selling vehicles of 2025** Buyers are asking, “Will Trump tariffs affect car prices?” While they show concern about affordability, large trucks and SUVs still dominate the market. These were the top-selling vehicles for the first quarter of 2024, according to [Car and Driver](https://www.caranddriver.com/news/g64457986/bestselling-cars-2025/): - Ford F-series pickup trucks - Chevrolet Silverado - Toyota RAV4 - Honda CR-V - Ram Pickup This data shows that, so far, people have not pivoted to buying smaller, less expensive cars just yet. ### **Do auto tariffs impact used cars?** In short, Trump’s tariffs cannot raise prices on used cars in the U.S. or new cars that are already on dealership lots for sale. However, used car prices are up and may continue to rise. [According to Kelley Blue Book](https://www.kbb.com/car-advice/is-now-the-time-to-buy-sell-or-trade-in-a-used-car/), the average used **car buyer paid $25,547** in April 2025, up **$367 from March**. This is a large increase for a single month. Used car prices tend to increase as new car prices do, and the used market may become more competitive due to auto tariffs as people struggle to afford new vehicles. Low inventory levels also continue to impact used vehicles. Pandemic disruptions limited the creation of new vehicles a few years ago, meaning there are fewer used vehicles hitting the market now. If they haven’t already, dealers should plan to source more used vehicles via auction or trade-in. A great way to reengage customers at the end of their lease is to [send a video](https://www.covideo.com/resources/blog/how-to-send-a-video-through-email/) that starts the conversation. ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/0c4tRYyDXS5PvJEnk6583/d92374bbe92013681e8c58513d526080/Introduction_Video_-_Lease_End_Options_-_Thomas_Sarrazin_-_Automotive_Sales_Thumbnail.webp) ## **How customers believe Trump tariffs will affect car prices** Auto tariff news impacts consumer perceptions and buying behavior. Car Dealership Guy created a [CDG Consumer Snapshot Survey](https://news.dealershipguy.com/p/3-real-time-shifts-in-car-buying-behavior-post-tariff-announcements-2025-05-01) early in May to track consumer sentiment and behavior following the announcement of auto tariffs. Here are the three major findings: ### **1\. Consumers are less interested in buying a car due to auto tariff concerns** **42.1% of consumers** say they’re somewhat or much less likely to buy a car, while **38.8%** say their plans have not changed. J.D. power reported that new vehicle sales are forecasted to rise **10.5%** YoY while consumers hurry to lock in low pricing. But sales pace is slowing, and **19.2%** of consumers say they’ll change to smaller or less expensive vehicles. **24.7%** said they’re more likely to buy used. Buyers are trying to play it safe. ### **2\. Consumers plan to hold onto their trade-ins for longer** We’re seeing dealerships try to encourage trade-ins to build up their used inventory, but **41.1%** of consumers say they’re less likely to trade in a vehicle right now. **81.7% of buyers** say they expect car prices to rise. Savvy shoppers are nervous about stretching their budgets in the future, so they’re holding onto cars they may have upgraded under different circumstances. ### **3\. Consumer confidence is dropping fast** **80.5% of survey** respondents said they feel more cautious about the car market than they did earlier this year. Only **4.8%** feel more optimistic. These fears may change how consumers make car deals, and dealers are leaning into price transparency and shifting toward “least risk” language over pushing the “best deal.” ## **How large dealership groups are responding to auto tariffs** Automotive News recently released its top dealer groups for used-car sales across the country [and asked some of the top players](https://www.autonews.com/retail/used-cars/top-100-used-dealerships/an-dealers-talk-tariffs-in-2025-0420/) how they plan to navigate the used-car market. Jeff Swickard, CEO of Swickard Auto Group of Las Vegas, said it’s hard to relay a plan to employees or lenders while “policy changes hourly.” However, most used car dealers say if tariffs raise new-vehicle prices, demand will shift toward used vehicles. In theory, this would bring wholesale prices up. Here are some strategies used-car dealers are trying: ### **1\. Focus on the short term.** Krause Auto COO Zack Krause said his dealership is focusing on the next two months of inventory, so they don’t hit zero days’ supply, but isn’t trying to predict sales for the full year or stock up too much. ### **2\. Self-source more used vehicles.** Swickard Auto is trying to self-source used vehicles through trade-ins, lease purchases, or its service loan fleet, rather than using auctions or other outside sources. (Customers can use customary loaners while their car is being serviced, and those loaners turn into near-new used vehicles to sell.) ### **3\. Encourage customers to move fast.** The affordability gap between new and used vehicles may begin to close due to tariffs. At that point, it would make more sense just to buy new. Jenni Newman, editor-in-chief for Cars.com, says if you’re thinking about buying a car—whether new or used—you should act soon. ## **How independent dealers can prepare** Independent dealers don’t have the deep resources of OEM-backed franchises, but they do have one major advantage: flexibility. With the right approach, smaller operations can adapt quickly to market conditions and turn challenges into opportunities. Here’s how: ### **1\. Reevaluate your inventory strategy** Auto tariffs can make sourcing new vehicles or parts from overseas more expensive. Consider: - **Source locally:** Focus on domestic brands and parts that aren’t subject to auto tariffs when possible. If you sell American-made vehicles, incorporate that message into your outreach and advertising - **Create a used-vehicle strategy:** If new-car prices rise, buyers may shift to used vehicles. Since used vehicle inventory is already tight, you may have to lean more on trade-ins or lease purchases. - **Diversify vehicle types:** SUVs and trucks remained the top sold vehicles in early 2025, but tariffs may push more buyers toward sedans and hybrids. Make sure you have a mix of available vehicles. ### **2\. Review your vendor relationships** Lean on trusted vendors who can help you navigate sourcing issues, provide insight into pricing trends, and help you access in-demand vehicles and parts faster. Now is not the time to cut back on selling tools and vendor partnerships. A competitive edge is more important in a difficult economy than a “normal” one. Make sure your CRM is tracking data, use vehicle presentation tools, and share videos to better engage your customers. Ensure your sales tools are working for you. ### **3\. Sharpen your marketing and sales messaging** Now is the time to communicate value, transparency, and customer-first service. With price sensitivity on the rise, customers want to understand: - Why they’re paying what they are - What value they’re getting in return - How your dealership is different from the competition As a dealership professional, you have keen insight into how auto tariffs impact the market. Your buyers may be less experienced, and it’s your job to act as a trusted adviser. Dealers (68%) are approximately three times more likely than car buyers (21%) to say that the car buying process is very or completely transparent, according to the [CapitalOne Car Buying Outlook.](https://www.capitalone.com/about/newsroom/car-buying-outlook-report-2023/) Use video to put a face behind your word and create a friendly in-person buying experience. ## **How video can drive more sales in a tough market** At Covideo, we’ve seen firsthand [how personalized video helps dealerships](https://www.covideo.com/resources/blog/personalized-video/) build trust, communicate clearly, and create a standout experience—even when times are tough. Here’s how: ### **1\. Put a face to the name** Video humanizes your team. Sending a personalized video lets your customer see and hear you—instantly [building rapport and credibility](https://www.covideo.com/resources/blog/building-rapport-with-customers-at-dealership/). For digital-first buyers, this is the best way to get facetime before they visit. ### **2\. Explain price and value with confidence** Use video to walk through a vehicle's features, condition, and price. If auto tariffs have increased the price, explain why. When you address concerns proactively and transparently, customers feel respected and informed. ### **3\. Show, don’t just tell** Whether you’re showcasing a vehicle, highlighting its condition, or explaining financing options, video enables you to provide a dynamic, engaging experience. Customers can see the details, hear your tone, and feel confident they’re getting all the details they need. ### **4\. Keep the conversation going** From the first inquiry to post-sale follow-up, video makes it easy to stay in touch. Thank-you messages, service reminders, and personalized updates turn one-time buyers into loyal customers. This is also a great way to reach out for trade-ins while used inventory is tight and suggest an upgrade to past buyers. ### **5\. Prioritize maintenance and service** Video isn’t just for sales professionals! When Trump tariffs affect car prices, people may hold onto cars for longer and need more repairs. [Video builds transparency and trust in the service department](https://www.covideo.com/resources/blog/auto-service-videos/), and buyers can approve work in a single click with Covideo! ### **6\. Stand out from the competition** In a crowded market, dealers who use video are cutting through the noise. It’s a differentiator that customers remember—and it sets the tone for a more transparent, human-centered buying experience. ## **Tariff-proof your dealership sales with video messaging** Dealers can’t control the economy, but they can respond to it. Auto tariffs, affordability challenges, and interest rates will remain a challenge, but having the right sales tools can help you keep up the pace and sell more cars. Now is the time to add video to your sales strategy! Easily record and send impactful introductions, vehicle walkarounds, thank you videos, and more with Covideo—video messaging made specifically for dealerships. [See a demo today!](https://www.covideo.com/request-a-demo/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Adapting Car Sales # Adapting to Survive: The Automotive Industry Written by: Katherine Deighan - 3 min read Published Date: May 19, 2020 ![A man in a suit smiles as he stands in front of a woman who is reviewing information on a white tablet. Behind them, you can see a line of cars in a dealership showroom.](https://images.ctfassets.net/h7jj0v7vjcpk/6pPU7RnQQ344M1Bj1sgXGe/60c4235b66f44694a233b3d8a1176667/53_Adapting_to_Survive__The_Automotive_Industry__1_.webp) Automotive trends and customer expectations should guide how you handle the sales process. Check out our suggestions for creating a better car-buying process. In 2019, [72% of car buyers said they would visit dealerships more often if there was a better car buying process](https://porchgroupmedia.com/blog/25-amazing-statistics-on-how-consumers-shop-for-cars/). People want to see the car in person and take it for a test drive without being pressured to make a final decision on the spot. Therefore, in order to survive during the digital age, you have to change your approach to meet buyers where they’re at, without sacrificing the personal touch they expect and the facetime you need. What’s the best way in doing so? Using personalized video for business. ## Survival of the flexible To illustrate this concept of adapting your traditional approach, we’re going to explore a real-life scenario—the changing ways we view and consume content—and apply it to the automotive industry. Let's begin. **Blockbuster**: Blockbuster was the king of video content, and when they were offered the opportunity to acquire Netflix, they declined, seeing it as a niche player in their industry. Look who’s king of the court now. This scenario is comparable to a dealership that is resistant to change and writes off video as a fad. They continue selling in their traditional style, failing to recognize that dealership visits and sales are on the decline. **Redbox**: Then, there’s Redbox, who saw the need for convenience and efficiency, and placed movie rental kiosks at the entrance of local, everyday shops. Families could grab their groceries and pick out a movie for the night, all in one place and for a few extra dollars. It was quick, easy, and affordable. Compare this to Carvana kiosks. The business has made it convenient to purchase a car, yet have removed human interaction completely. **Netflix**: And lastly, there was the survival of the fittest: Netflix. Netflix originated as a rent-by-mail DVD service but changed its business model as consumer behavior changed and pivoted towards a personalized, digital experience. Mail rentals are now set to end in fall 2023. Netflix is so well-known that its easily recognized simply by the letter “N.” Consider Netflix the savvy dealer who focuses on adapting to accommodate buyers by digitizing the car buying experience. You decide to send a personalized video directly to your buyer showcasing the vehicle they inquired about and helping them navigate their car buying experience, all from the comfort of their home, blending convenience and a personal touch. **Be Netflix.** ## Why change is necessary "With car buyers making more decisions online and ahead of time, by the time they arrive at the dealership, many of them are likely ready to buy. As a result, dealers should hone their online marketing and sales strategy to help buyers get to ‘yes’ online.” - [Cox Automotive](https://www.coxautoinc.com/learning-center/2019-car-buyer-journey-study/) By incorporating video marketing strategies into your sales outreach, you’re including the best aspects of the digital experience, without losing your greatest asset: you and your people. It’s your team, the experience you offer, and the relationships you’ve built with customers that differentiate yourselves from your competitors. ## How to get buyers in your dealership The million-dollar question, "How do I get buyers in my dealership?" actually has a relatively simple (and affordable!) answer: personalized videos. Use video marketing throughout all stages of the sales process, from your first response to a new lead to the final thank you after purchasing. This immediately puts a face to a name, making you more human, relatable, and trustworthy—rather than appearing to be a pushy salesperson. It creates a positive first impression from the first interaction a buyer has with your dealership, increasing your chances that they’ll choose your dealership over the number of options they have in town. Video also gives sales reps the ability to show the customer the vehicle they’re interested in and all of its amazing features. In the auto world, [seeing is believing](https://dealerservices.covideo.com/blog/seeing-is-believing/). Telling a customer about the new speaker system and smooth leather seats isn’t nearly as enticing as them seeing it for themselves—right on their phone or computer. Sending the customer a personalized video recorded specifically for them, improves the car buying experience and is the driving force behind getting a buyer to choose your dealership to visit and make a purchase. ## Ready to adapt to survive? Start making personalized videos today by trying Covideo Dealer Services for free or speaking with one of our automotive strategists. Start creating personalized video messages that help your team be flexible, adapt, and thrive during today’s changing sales landscape. Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Auto Service Video Strategies # Use These 5 Auto Service Videos to Convert Lifelong Customers Written by: Margaret Henney - 4 min read Published Date: June 27, 2022 ![A photo of a man wearing safety glasses in front of the open hood of a car. He is taking a video of the inside of the vehicle on his phone with a repair shop scene behind him.](https://images.ctfassets.net/h7jj0v7vjcpk/5LX3kcQJCbDoi9Fa6FkPWX/0213e7381c11d39e087338c3cb5d8673/37_Use_These_5_Auto_Service_Videos_to_Convert_Lifelong_Customers.webp) Bring the power of video to your service department! These five auto service videos are sure to increase your business and delight your customers. If you work in an auto repair business or run the service wing of a car dealership, then you know it can be challenging to convert one-time visits into lifelong customers. The key to dealer service retention goes beyond targeted auto repair marketing campaigns—you need to form a personal relationship with your customers. You must develop trust, respect, and care in each customer relationship. But how do you develop a personal relationship with your customers? One excellent method is to use personalized video messaging to create auto service videos for every step of the auto repair process. With personalized videos, you can communicate more effectively with customers and introduce yourself as more than just a name. You can answer customer questions in more detail and demonstrate the care you put into every car repair. Video is the best way to develop a personal connection with your customers and build a trusting relationship. Stand out from your competitors by using video messaging to retain lifelong customers. ## Top 5 video ideas for automotive service Before you begin sending auto service videos to customers, let’s discuss the types of videos you should send. Here, we list five auto service videos covering every step of the process, from the first consultation to the final thank you. These videos include both live video conferencing and video messaging, so be sure to consider which automotive shop software you should use to create and send your auto shop videos. ## 1) Video consultations You can begin a relationship with a new client before they even come into your shop by offering a video consultation. A video consultation is a meeting over video wherein your customer shows you their vehicle, and you provide a preliminary assessment of service needs. Video consultations let you demonstrate your expertise and establish trust. They also respect the customer’s time and safety by allowing them to get assistance without having to come into a shop. Best of all, if the customer does decide to go into your shop, you will be able to repair it faster since you have already diagnosed the issue over video. ## 2) Appointment reminders Send a video email to remind customers of an upcoming appointment. In this video, state the date and time of the appointment as well as the requested service. Also, relay any regulations that the customer must follow for the appointment. At the end of the video, invite your customer to send a video reply with any questions or concerns. Even better, with [automotive repair software](https://www.covideo.com/product/service/), you are automatically notified when your customer views your video. So, you can rest assured that they received your reminder and will attend the appointment. ## 3) Video updates Keep customers who dropped their vehicle off in the know by sending video updates during service. For example, if you run into a new issue and need to do an additional repair, send a quick video to your customer explaining the problem and updating them about any changes in time or cost of the repair. With a video, you can show the issue directly to your customer instead of trying to explain it over a text or phone call. Additionally, you can send a video update when you complete repairs. In this update, show the completed repairs and invite the customer to come to pick up the vehicle. You can also discuss financing options, demonstrate tips for preventing future issues, and recommend future services. ## 4) Follow-ups Sending a video follow-up after service will continue the relationship and increase the likelihood that the customer will choose your business for future service. With a follow-up message, you can check in to see if the vehicle is working correctly again. Ask about how your fixes are holding up and whether the customer has encountered any new problems. Follow-up videos give your customer the chance to provide feedback on your service. They also demonstrate you care about the quality of your service. When customers feel that you care about them and their vehicle, they are more likely to return to your business for future service and recommend others. Furthermore, if there are any issues, you can take a proactive role in fixing them and getting back into your customer’s good graces. ## 5) Thank you videos Nothing builds a relationship better than a good old thank you video. You can express gratitude for the customer’s choice to service their vehicle. You can offer future deals and discounts or remind your customer to complete a [CSI survey](https://www.covideo.com/resources/blog/improving-your-csi-score/). Ultimately, thank you videos are the perfect way to close out a customer interaction in a way that guarantees them to choose your shop again. ## Covideo: Auto service software for all of your needs The easiest way to create and send auto service videos is to use video messaging software that integrates with the auto repair software you already use. Covideo is a video messaging platform [built specifically for dealerships](https://www.covideo.com/) and auto repair companies. With Covideo, you can record and send personalized videos over email, text message, or your favorite dealership CRM. When your recipient clicks on your video, they will be redirected to a [video landing page](https://www.covideo.com/features/) of your choice. Covideo [integrates with the best software in the automotive industry](https://www.covideo.com/integrations/), including Elead, WheelsTV, iPacket, VinSolutions, and DealerSocket. As a result, video messages fit seamlessly into your larger workflow. Better yet, if you need help with your video strategy, you can contact one of our auto experts at any time for personalized assistance. Get started with auto service video messaging today by [signing up for a demo with our auto sales team](https://www.covideo.com/request-a-demo/). Or, get started creating your auto repair videos today [with a free trial of Covideo](https://www.covideo.com/free-trial/). Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Automotive Customer Outreach Tips # Customer Outreach: Three Tips for Diversifying Your Automotive Plan Written by: Jessee Sandlin - 2 min read Published Date: August 24, 2022 ![A close up photo of the front of a car in a dealership showroom. You can see two men shaking hands in the background, suggesting they have made a deal.](https://images.ctfassets.net/h7jj0v7vjcpk/B9CkIxU156iYUwfzUAlxL/bcef747f59a12695571eb5a9a5ff297b/35_Customer_Outreach__Three_Tips_for_Diversifying_Your_Automotive_Plan.webp) Engaging your customers effectively is one of the most important factors in relationship maintenance. If you want full-lifecycle customers, communicate with them intentionally. Customer outreach needs to be well-timed, properly articulated, and effectively delivered. Let’s explore three highly effective considerations for diversifying your communication with your automotive customers. ## 1) Your customer outreach should be purposeful It can be tempting to build out an extensive strategic communication plan that makes use of every event, deliverable, and trigger your company already has available. While technically not spamming, this “buckshot” approach risks abusing your customers’ time and attention spans. As you build out your communication strategy, it’s important to only reach out with relevant information and calls-to-action. As Entrepreneur notes, “If you keep bombarding your email list with emails, whether promotional or non-promotional, your subscriber list will begin to shrink at a rapid pace. In fact, [**69 percent of users unsubscribe \[because of\] too many emails**](https://www.entrepreneur.com/article/294162).” Covet your customers’ desire to engage in your customer outreach. Be selective with the topics, events, and opportunities you want to make them aware of. ## 2) Your customer outreach should factor in personalization Notice this tip isn’t “personalize everything!” Some messages are just important updates that your entire customer base needs to be aware of, but throwing a personalization token in can cheapen your other efforts to individualize content. When you have an opportunity unique to a specific customer, the medium is crucial to reinforcing the message. Personalized videos, [like those created through Covideo Dealer Service's platform](https://dealerservices.covideo.com/), allow you to make a customer aware, beginning with the preview GIF, that this message is intended exclusively for them. We like to write the customer’s name on a dry erase board and display it in the preview (this can help with open rates), but make sure the individualized approach doesn’t stop there. Keep the message brief, relevant, and end with a clear call-to-action. ## 3) Your customer outreach should reward your customers’ efforts Clicking on an email, answering a phone call, watching a video—these are all deliberate acts your customers must choose. Reward their effort. Sometimes this can mean literally rewarding them (with rebates, coupons, etc.). Sometimes this is more figurative (delighting with helpful, insightful, or actionable information customers need/want to know). The Nielsen Norman Group found that [**users read an average of 28% of the words**](https://www.nngroup.com/articles/how-little-do-users-read/) they see on a page. Want more than skimming/half-listening customers? Don’t say more than is necessary. Keep videos from going on and on. Avoid calling “just to check in.” Know what customer outreach your audience wants, whether that’s a tangible incentive or aligning with their communication preferences, and give it to them. ## The Takeaway By diversifying your customer outreach, your automotive customers will repay your efforts with higher engagement, more awareness, and deeper utilization of your full sales cycle rather than disappearing and reappearing at random when they need something at a critical stage. Well-timed, deliberate, and purposeful communication that chooses the right channel demonstrates this to your customer base. Want to learn more about “best practices” content, proven analytics, and more? [**Reach out to a Covideo expert today!**](https://dealerservices.covideo.com/requestdemo/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Customer Engagement Strategies # Create an effective customer engagement strategy Published Date: March 14, 2021 ![A photo of two men dressed in business casual standing side by side in front of a clear wall. One is holding papers with charts, and the other is writing notes on the wall.](https://images.ctfassets.net/h7jj0v7vjcpk/5dPFtlpLwSmmXjHEiVGh2d/b3b925c5f56330bec955a188e7ade4f8/42_Create_an_effective_customer_engagement_strategy__1_.webp) Level up your customer engagement strategy so your prospects, clients, and customers can better connect to and trust your brand. Maintaining customer engagement can be a challenge, but with the right tools, you can build a strong connection! In this article, we’ll outline a complete customer engagement guide and show you how to create an effective strategy to engage, retain, and provide a positive experience for the customer. We'll cover these basic points to help you start to increase customer engagement: - What is customer engagement? - Engagement strategy examples - How to increase engagement with customers - Customer engagement tools ## **What is customer engagement?** A customer engagement definition includes the various ways that customers interact with your brand and vice versa. Effective customer engagement is important for so many different reasons. Having a positive customer experience can lead to your brand retaining customers for longer and can even generate referrals, which is one of the most powerful forms of attracting new customers. Better customer engagement leads to increased customer loyalty and trust, valuable feedback, and a better brand experience and image. When brands start to look into how to retain and engage customers, they’ll see that: - [86% of buyers](https://www.superoffice.com/blog/customer-experience-statistics/) are willing to pay more for a better customer experience. - [64% of customers](https://www.salesforce.com/blog/2019/06/customer-engagement-trends.html) expect tailored engagements that are based on past interactions. - [52% of customers](https://www.superoffice.com/blog/customer-experience-statistics/) are less likely to engage with the company because of bad mobile experience. - [67% of customers](https://www.zendesk.com/resources/searching-for-self-service/) prefer self-service over speaking to a company representative. These [stats](https://outgrowco.medium.com/customer-engagement-statistics-in-2020-547e41c70c74) show that better customer engagement not only helps you retain current customers but they can help you bring back lapsed customers and referred ones too. ### **Successful customer engagement campaigns** Before you start to look into ways you can increase customer engagement for your own brand, it would be helpful to look at other customer engagement models and customer engagement strategies that have been successful for other brands. One of our favorite customer engagement marketing campaigns is Spotify’s end-of-the-year "Wrapped" campaign. At the end of the year, Spotify creates a curated playlist and personalized content for each user that summarizes their listening habits throughout the year and provides them data with top artists and music genres for that year. Users then can share these infographics and information on other various social media platforms like Instagram and Twitter. This then encourages other people to check out their own "Wrapped" playlist to see what they’ve been listening to. This marketing strategy works so well because users keep coming back to it and look forward to it at the end of every year. It’s become a universal aspect of every Spotify user’s brand experience and results in high customer engagement amongst all users. Another great client engagement campaign that had great success was Coke’s "Share a Coke" campaign. In this campaign, Coca-Cola printed 250 different popular names on Coke bottles with the slogan, "Share a coke with \_\_\_.” This encouraged individuals to go out and find a Coke bottle with their name on it. People would then proceed to take a photo with their bottle and even share it on their own social media accounts. The reason this customer engagement strategy worked so well was because it connected on a very personal level with individual customers and had a specific call to action. Users were encouraged to buy more products and seek out their names while simultaneously feeling "recognized" by a large company. ## **Effective customer engagement strategies** There are so many different client engagement strategies that you can incorporate into your business, but we’ve outlined four that are both effective and build brand image, and can enhance customer engagement. These strategies are easy examples to follow of how to enhance customer engagement even for those who haven’t worked on campaigns to increase consumer engagement. #### **Personalization** [Surveys](https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/?sh=397867d22a94) show that 90% of customers find personalization appealing, and 72% of customers report that they only engage with personalized content. A personalized customer experience can help users feel more connected and heard by a brand. #### **Humanize your business** Associating faces with a name and your business can help customers feel like they have actual relationships with your brand and the people that work there. #### **Engage on social media** Brands can use social media as a way to communicate with their customers and their audience along with using it to raise brand awareness. You can build relationships with followers by commenting on other relevant posts, responding back to all comments on your feed, and responding to direct messages. #### **Provide top-notch customer service** [Surveys](https://blog.hubspot.com/service/customer-service-stats) also show that 90% of individuals factor in customer service when deciding to do business with a company. A great user engagement strategy is to make customer service quickly and easily accessible. You can do this by setting up a chatbox on your site and having a phone number listed on your site. ## **How to increase customer engagement** Something to consider when you’re building out your engagement marketing strategies is using a tool or method that could help you master all of the strategies listed above. Using videos throughout your business communication can help personalize some of our customer interactions and help engage users more. A tool like Covideo makes it easy to record, send, and use all types of video content in your strategies. Personalized videos can be used when interacting with sales leads, customer service, and through email marketing. Customer engagement best practices when using videos include the following. #### **Personalization** Creating videos directly for an individual customer can help them be more interactive in their communication with you and it can also leave a more positive impression. #### **Humanizing your business with video** There’s a lot of value in putting a face to a name, Videos allow you to humanize yourself and interact with customers on a more personal level. Users will feel like they know you which ends up making it easier to build relationships and increase brand loyalty with those customers. #### **Increase online engagement with video** Video content is the most engaging form of content online. 60% of businesses use videos as a marketing tool for this very reason. Videos grab a user’s attention more easily and provide additional information without having to use lengthy and wordy content. Videos are also a lot easier to digest on the go. #### **Delight your customers with personalized video** Using video to provide 1:1 personalized support for customers is a great way to offer customer service that is both easier for you and the customer. You can send users screen recording to help them walk through issues, questions, etc.. and is one of the many ways to improve customer engagement. ## **Enhance customer engagement today** As we can see, customer engagement is crucial in maintaining and supporting current customers as well as attracting new ones. Nowadays, people like to feel heard, appreciated, and connected with the brands they use and work with. Using video throughout the sales process is another effective technique to engage prospects. Learn how to use video in your sales strategy and prospecting strategy to increase engagement and drive sales. With Covideo, you can use try out our video recording software free of charge to see what it’s all about. [Start a free trial](https://www.covideo.com/freetrial/) to kickstart using video in your new marketing strategies! Or, [learn more with a guided demo now](https://www.covideo.com/requestademo/)! Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Avoid Spam Folder Tips # Avoid Spam Folder Pitfalls and Boost Your Email Engagement Written by: Olivia Barickman - 7 min read Published Date: March 11, 2025 ![A close-up photo of hands typing on a laptop keyboard. Overlayed above the picture, you can see a reflection of an email inbox with a large photo of a mail icon with a red "no" sign.](https://images.ctfassets.net/h7jj0v7vjcpk/7ogN9ZBHewhGIYd2mGoN0e/3baed6d4d2db2005bce1f57bfcd70838/Avoid_Spam_Folder_thumbnail.webp) The best way to ensure your emails avoid the spam folder is creating compelling, useful content for your audience. Clean up your list, evaluate your content, and get better results! Email is still king when it comes to contacting prospects, customers, or peers in most industries. But you could write the most beautiful, engaging email in the world and still fail to avoid spam folders. Imagine putting in all that hard work, and your message doesn’t even land in an inbox! Recent calculations show [nearly half of all emails worldwide are identified as spam](https://www.statista.com/statistics/420400/spam-email-traffic-share-annual/). Even if you’re following best practices to avoid the spam folder, it can take some practice to ensure you send polished, highly deliverable emails. We’ve pulled together our best practices for crafting engaging emails that don’t fall victim to spam filters. While many of these tips apply to mass marketing emails, they also often apply to one-off, personalized emails. Even if you’re sending a message to a single contact, you still need to consider how to avoid spam folders. ## Managing your sender reputation The first step to avoiding spam folders is understanding your email reputation. According to [Sendgrid](https://sendgrid.com/en-us/blog/5-ways-check-sending-reputation), these actions may hurt your email reputation: - Sending a large volume of emails in a short period, especially if it’s not within your usual pattern - High rates of people marking your emails as spam - Email bounces, or emails that fail delivery to a recipient’s inbox - Receiving few clicks, opens, or other interactions on your emails - Many people deleting your emails without reading them - Being on a blocklist that organizations use to track domains sending spam ### Understanding Sender Score A Sender Score is an easy and free way to [measure your email deliverability rate](https://senderscore.org/assess/get-your-score/). A sender score gives your IP reputation a ranking from 0-100: 0-70 being a poor score, 70-80 being fair, and above 80 being good. If your score is below 70, you may have been flagged for poor sending behaviors. Higher scores have a higher chance to avoid spam folders. The data used to calculate your Sender Score comes from the [Validity Data Network](https://www.validity.com/validity-for-email/), consisting of more than 80 message and mailbox security providers. Keep in mind, if you’re working with a third party to send emails, their Sender Score can impact your own! At Covideo, **we have a Sender Score of 98**. (Not to brag, but that is extremely hard to beat!) When a business uses our platform to send a video message to a contact, it can help boost their Sender Score and avoid spam folders. ## Do video emails avoid the spam folder? As a video messaging company, we have to address the elephant in the room: If you [add a video link to an email](https://www.covideo.com/resources/blog/how-to-send-a-video-through-email/), is it more likely to be flagged as spam? The short answer is no. A properly formatted email with an **embedded** video should arrive safely in your contact’s inbox. (If this wasn’t the case, there is no way we’d be able to cultivate a near-perfect Sender Score over the past 20 years!) In fact, a well-formatted video email should perform _better_ than a plain-text email. Why? Because viewers want to see a video. When they click the thumbnail to watch a video, their engagement goes up, which is good for your overall deliverability health. [Studies show](https://www.campaignmonitor.com/resources/guides/video-in-email/) that including a video in your email can increase open rates by 19% and click-through rates by 65%. However, if you include a video as an **attachment** in your email, you run the risk of being marked as spam. Videos are almost always large attachments, and large files are a red flag to spam filters. That’s why a tool like Covideo is so helpful. Covideo embeds your video as a link and stores it on our servers; it doesn’t eat up any of your storage space _and_ improves your deliverability. If you want to avoid the spam folder, [turning a video into a link](https://www.covideo.com/resources/blog/how-to-make-a-video-into-a-link/) is the way to go! ## Tips for creating emails that avoid spam folders For the most part, if you create thoughtful emails your audience wants to read, you will have a solid email reputation. There are a few best practices you can follow to improve your deliverability health and better connect with your audience. ### 1\. Don’t purchase email lists Have you ever been tempted to grow your following by millions with the click of a button? Purchased email lists may seem too good to be true, and in many cases, they are! These lists can be loaded with dead emails or poorly matched contacts that may flag you as spam. Though it’s much more work, building your own email list from scratch is a safer bet to avoid spam folders. Over time, you’ll cultivate a target audience that appreciates your outreach. Growing your email list organically is a better path to the long-term health of your email reputation. ### 2\. Avoid specific trigger words Spam filters are savvy at scanning specific words and phrases that may denote an email as spam. There are no magic words to avoid spam folders, but there are some obvious triggers. Phrases that suggest urgency (limited time offer, hurry, last chance), make unrealistic claims (no hidden fees, risk free), or relate to money or special deals (free gift, exclusive deal) can (even accidentally) trigger spam. There are also some unexpected culprits that may land you in spam, like writing “Dear \[first name\]” as your salutation. Once again, there is no secret sauce, so try to be authentic and honest to avoid any issues. ### 3\. Don’t include too many images compared to text [Mailchimp reported](https://mailchimp.com/resources/most-common-spam-filter-triggers/) that the main issue people face with deliverability is creating emails that contain way too many graphics and little text. Spammers caught onto the fact that filters couldn’t read images, and spam filters responded. But now, innocent professionals need to consider their image use, too! Graphics are important but be sure to balance them with readable text. Use HTML to build out headers and text sections when possible, and do not convert your text blocks to images. ### 4\. Avoid all caps, weird fonts, and other funky formatting Crazy font combinations and colors, all-caps headlines, and even using multiple exclamation points can signal to filters that a message is potentially spam. To avoid the spam folder, make sure your email is polished, readable, and formatted in a visually pleasing way. When in doubt, keep it simple! ### **5\. Consider how many emails you’re sending at once** Even if your email itself is free of spam triggers, email providers may scan to see how many emails you’re launching at a time. If your list is too large or irrelevant to your audience, it may have a higher chance of going to spam. Set up your server so it slowly releases emails or set up a cadence of smaller lists to avoid the spam folder. And never target someone who has opted out! ### 6\. Provide a clear “unsubscribe” link That brings us to a related point: including an unsubscribe option in your emails isn’t just polite, it’s the law! If you work with a U.S.-based audience, you’re required to comply with the [CAN-SPAM Act](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business). This law requires you to offer opt-outs and honor them promptly. No matter how engaging your emails or loyal your audience, you must include this option. Not only will this help you avoid the spam folder, but it could also protect you from fines. Pro tip: This doesn’t just apply to mass emails! If you email individuals, you still have to give them a chance to opt out. ### 7\. Avoid the spam folder with clean email lists Some of your recipients will unsubscribe from your content if they are not interested over time. But some of your contacts will simply ignore your emails and let them sit in their inbox—spam or not. Unfortunately, keeping these contacts around hurts your engagement rate. ISPs will view your emails less favorably, and it will eventually become difficult to avoid the spam folder. To avoid this pitfall, regularly clean up your email lists by removing unengaged users and bounced emails. ### 8\. Increase your open rates Email providers like Gmail and Yahoo look at how many emails are opened (and how many are deleted before they’re opened) to decide if an email is spam. This is called “engagement-based spam filtering.” So, if you send an email to the same address repeatedly without any opens, it’s probably time to say goodbye to that contact. The trick is to keep your audience engaged before they lose interest and entice them to open as many emails as possible. Some simple steps to boost your open rate include: - **Perfect your subject lines** – Avoid spam-triggering words while still creating a sense of urgency and compelling enough content to encourage your reader to learn more. - **Send your messages at the right time** – Experiment with the best times to send an email to your audience. This may vary by industry, but [data from Brevo](https://www.brevo.com/blog/best-time-to-send-email/) found 10 a.m.-3 p.m. on Tuesdays and Thursdays has the highest open rate, with Wednesdays amassing the highest click-through rates. - **Keep your email list fresh** – Once again, we want to emphasize the importance of cleaning up your list, managing opt outs, and removing unengaged users when it comes to avoiding the spam folder. - **Add “video” to your subject line**– Remember earlier when we said emails with videos have a higher engagement rate? To get to that point, your reader needs to expect video content. Adding the word “video” to your subject line can increase opens 19%! ## Avoid the spam folder with engaging video emails This may seem like a lot to remember, but keep in mind small steps can help you avoid the spam filter and build a loyal following. If you’re creating meaningful content that provides value, you’re likely to land safely in your contacts’ inboxes. If you want a boost to your email deliverability and engagement, it may be time to consider video emails! With Covideo, you can take advantage of our excellent Sender Score, easy interface for embedding videos, and unlimited video storage to make every email a win. See how it may work at your business [with a 15-minute demo](https://www.covideo.com/request-a-demo/). Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Video Communication Insights # Seeing Is Believing Written by: Marinko Josipovic - 3 min read Published Date: July 11, 2017 ![A photo of a woman in a blazer and jeans at a car dealership. She stands in front of a sedan and smiles into her phone camera, which she is holding out in front of her to show off the car.](https://images.ctfassets.net/h7jj0v7vjcpk/3T1GW0ErBIpYHsKgByY9c3/033e5fb6810c6c7971f4243e19c92c33/62_Seeing_Is_Believing__1_.webp) Video communication was relatively new in 2009 when Marinko started working with Covideo. He reflects on how video messaging has evolved since the company's beginnings. I remember when I first started with Covideo in 2009. Back then, the idea of using video for personalized communication was still rather new. During that time, advanced technology was continuing to grow in the market and internet speeds began to improve drastically. ## Technology has changed In the world of technology, much has changed. Today, the idea of using video is more like, “How can I get started?” instead of, “Should I use video?” Nationwide, [companies large and small are on board with video](https://www.smh.com.au/business/small-business/the-future-is-video-20170810-gxtiel.html) and utilizing the technology to stand out from the competition. Over the years, there have been plenty of stories and statistics in regards to the success of video marketing. Despite all the positive publicity, you may still be wondering how video will fit into your specific business needs, or you may just need assistance on how to get started. Video marketing is a wonderful tool for any business. While there are several creative ways to utilize video, this article will explore video marketing from the perspectives of a car dealership and customer. ## Video in dealerships Let’s imagine you are a car dealership interacting with prospective buyers. Video email allows you (the sales personnel) to respond to internet inquiries with a personal, face-to-face video for each prospective buyer and helps build trust between the two parties. Using video email is the most efficient way to showcase your dealership’s top qualities and build trust with the customer so they will make a future purchase with you. As a car buyer, do you remember when you made your first car purchase? You may have submitted an inquiry on a dealership website and waited for an automated response (often containing incorrect personal information), which then asked you to “please call them at your earliest convenience.” ## Using video for personalized communication As a car owner, have you ever sent your vehicle into the dealership to be serviced, and a mechanic told you your vehicle will need extended work accompanied by a hefty price tag? Do you trust your mechanic? Do you ignore your mechanic’s recommendation and seek a second opinion? As a customer, you want to feel you can trust your mechanic’s recommendations without jeopardizing yourself, your family, and others on the road. With video email, building trust through face-to-face interaction with the customer and mechanic is crucial. How? As a service provider, video plays an important role by enabling you to provide outstanding customer service as well as upsell your RO. ## Customers know that seeing is believing Video gives the mechanic the ability to create a visual recording of an issue via the mobile app. If a mechanic knows [how to send video](https://support.covideo.com/en/articles/4924887-how-to-use-covideo-s-sms-feature), they can then choose to deliver that video through email or SMS. This gives the customer the option to review the video and approve or decline the repair. Additionally, video email ensures the service department is doing its part in building a relationship of trust with the customer. When your business uses video to build relationships, customers appreciate that “seeing is believing” factor. If you need specifics on how to utilize video for your business, I would love to hear from you. If you would like to [try Covideo for free](https://dealerservices.covideo.com/freetrial/), give it a test drive! Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Online Screen Recorder # Online Screen Recorder: How to Easily Capture and Share Written by: Covideo Team - 8 min read Published Date: February 28, 2021 ![A photo of a laptop showing the Covideo homepage, and a bar at the top of the page indicating someone recording their screen. In the foreground, you can see the back of a person's head and their hands typing on the keyboard. On the left side of the image, there is a play button icon with a yellow glow.](https://images.ctfassets.net/h7jj0v7vjcpk/5h9TzwOjxF3BASkCnQrbCV/5a54dfb3aad36e7e7aa7b27f0ce43b95/Online_Screen_Recorder_thumbnail__1_.webp) If you need to record content on your screen, an online screen recorder can make the process seamless and efficient! Here's how to easily record and share your screen. Covideo’s online screen recorder allows you to record via your screen, webcam, or both. With our screen recorder, you have the option to record your entire desktop or limit the recording to a specific application window or tab. This versatile solution is fast, easy, and effective! If you’re not already a Covideo customer, you’re welcome to [try out a free trial](https://www.covideo.com/free-trial/) of our product, which includes our online screen recorder alongside our other recording features! ## Why use an online screen recorder? A screen recorder is a powerful tool to demonstrate products and services to customers, coworkers, prospects—you name it. It can be used throughout all aspects of your business: sales, marketing, customer service, internal communications, and more. There isn’t a department that wouldn’t benefit from a desktop screen recorder! Likewise, installing screen recording software will save your team a ton of time, especially when it comes to sharing these videos over email or text. Picture this: your coworker reaches out to you and asks how you typically update a spreadsheet or how you pulled together certain data from Google Analytics. Traditionally, you'd have to type out a detailed email, making sure your instructions are clear and concise. Or, you could jump on a video conference call to show them in real time, which takes time and coordination. With an online screen recorder, you could simply record a short video explaining your exact process. Plus, the recipient can replay or refer to the video whenever they're in need of a refresher. The same process could work to show a client how to pay for a service with your online portal, onboarding a new hire, or demonstrating a product. Screen recording makes everything more efficient and effective for both parties. In this article, we’ll show how to get a free computer screen recorder to test out for yourself and how you and your team can create high-quality, action-driven video messages, all from an easy-to-use online screen recorder. ## Use cases for your online screen recorder There are so many ways using an online screen recorder can level up your communication! ### Screen Recorder for Sales #### 1\. Video introductions Record yourself and your screen to create an eye-catching video introduction. Use your website as the background while your webcam records you. Unlike a cold call or cold email, a video recording will provide face-to-face interaction and act as a stage for introducing your company. #### 2\. Demos Sometimes people can’t connect in real-time. Pre-record a demo using an online screen recorder that walks your recipient through a product or a service. They can watch your video when it's convenient for them and even send it to other decision makers at their company. #### 3\. Presentations with slides A screen recording of a slide deck (or PowerPoint presentation) is instrumental in helping your prospects embrace your solution or partner with you. Include a sales deck to help deliver facts, figures, and statistics that back up your presentation. Pro tip: This is a great time to combine an online screen recorder with a webcam recording, so your recipient can see both you and your presentation! ### Screen Recorder for Customer Service #### 4\. Training Screen recordings are valuable when your team is teaching customers about your product or service. Easily walk them through online interfaces with an online screen recorder. #### 5\. Troubleshooting with customers Answer your customers’ questions with step-by-step instructions from an online screen recording. These videos provide a personalized customer service experience and reduce time for problem solving. **Pro tip**: You can still create training and troubleshooting videos via your phone. Use Covideo’s merge video feature to combine both types of videos into one! ### Screen Recorder for Marketing #### 6\. Webinars We get it: sometimes, attendees miss a webinar they have signed up for. Make sure your efforts are captured! Record your webinar and email it out as a gift to those you signed up. Or, post it as a social media video later. #### 7\. Product demonstrations Speaking of social media, an online screen recorder can be a useful tool to walk viewers through a new feature and show them precisely what they can expect if they sign up. Helpful product videos can sway a prospect that is on the fence about investing in your offering. #### 8\. Blog content Writing engaging and entertaining content takes a lot of work. Including a screen recording in your blog will help illustrate your ideas, catch your audiences’ attention, and improve the experience for your readers. ### Screen recorder videos for internal communications #### 9\. Training new hires Record your screen to show a new hire how to operate your company’s internal software, like Salesforce or Dialpad. This is especially helpful if your team is remote! They can also go back and review the online screen recording as needed. #### 10\. Collaborating with coworkers Collaborating with coworkers can be difficult for remote workers if they don’t have the right technology. Using an online screen recorder can make your team more productive! If you want to get your colleague's input on a project, ask them questions, or inform them of an update, record a video. Share your screen and walk them through the details. An asynchronous video allows you to communicate on your own time. ### Other perks of an online screen recorder There are several reasons why you would use a video and screen recorder. And once you have access to one, you’ll be shocked at how often you find yourself using it! Here are a few other ideas for when to use an online screen recorder: - Providing detailed instructions on how to complete a task, fill out a form, or sign into an account - Recording online lectures or educational material for teaching - Walking through how to use your website or software - Sharing a presentation or giving a demo where you want both your screen and webcam displayed simultaneously - Creating content for marketing campaigns by recording new products or services on screen - Reporting a bug to development or IT teams - Suggesting technology improvements ## What to look for in screen recording software What features make the best online screen recorder possible? The answer may depend on your specific needs, but here are some general features to look for: - **Webcam functionality**: The ability to screen record using your webcam simultaneously is very useful. This way, you can explain details of your screen recording for your audience and communicate nonverbally through body language. - **Video editing**: To make your videos perfect, you can use video editing tools that let you trim videos, add text and drawings, or blur out sensitive information. - **Captions**: Subtitles make your video accessible to anyone with difficulty hearing or those who can’t listen to audio in their current situation. Translatable captions make your video accessible to speakers of other languages. - **HD video and audio**: Look for video recording software that lets you make crisp videos so your viewers can see and hear everything clearly. - **Video analytics**: Track important data like who has watched your video and how many times. This is an especially useful feature for sales and marketing teams who use videos to reach out to prospects. - **Video hosting**: Online cloud storage and landing pages make it easier to share your videos with others. With online video hosting, neither you nor your recipient needs to download your video and take up device storage space. - **Integrations**: Integrations with other productivity and social sharing apps let you share your videos more easily and view more insights into video performance. **Pro tip:** Covideo covers all these features and more! Feel free to [create a free trial account](https://www.covideo.com/free-trial/) and follow the steps below to begin using our online screen recorder. ## **How to record your computer screen with Covideo** Covideo offers three recording options: - Screen only - Screen + cam - Cam only “Cam” refers to whatever recording device you’re using on your phone, desktop, or laptop. Most often, that will be the internal camera included on your device, though you can also plug in an inexpensive USB or use a Bluetooth webcam for the same results! When you use the screen + cam option, you can record both your screen _and_ yourself (or whatever is on camera) at the same time. This online screen recording option is great if you’re giving an explanation or demonstration. You can record from our desktop or mobile app or with our Chrome extension! ### Recording your screen via your Covideo library Covideo’s online screen recording tool is a key component of our product. Here’s how easy it is to record your screen from our desktop app. 1. Click the orange camera button in the top right corner of your library to start a new recording. 2. Choose if you would like to record with your screen only or screen and camera simultaneously. 3. Choose if you would like to record a single tab, a certain window, or your full screen. You can also toggle on the option to share your system audio. 4. Your screen is now recording. You can pause as needed and click “Finish” when done. 5. Clicking “Finish” will prompt you to add a title and select a folder for your video. Clicking “Save Recording” will save that video to your library. ### Recording your screen on our Chrome extension For current Covideo users, it’s easy to record anywhere on the internet with our online screen recorder for laptops and desktops. You’ll first need to [download it from the Chrome store](https://chromewebstore.google.com/detail/video-screen-recorder-for/hpinghefcjjgfegpbpcigbgcdmboadjc?hl=en). Once downloaded, this will create a plugin on your Chrome toolbar, allowing you to access our online screen recorder wherever you are on the web in just one click! 1. Locate the Covideo icon in the toolbar on your Chrome browser. Click the icon, and you will be prompted with three recording options. 2. Select the "Screen" option if you only want to use the screen recorder with audio. Select “Screen + Cam” if you want to record your screen, audio, and webcam. “Screen + Cam” will automatically show your webcam’s view in a smaller screen in the bottom right corner. 3. Click "Record.” You can record up to 30 minutes. 4. Select if you would like to record either the entire screen, an application window, or a single Chrome tab. 5. Click "Share." You will get a 3-2-1 countdown before recording starts. 6. Your screen is now recording. You can end your recording by clicking “Stop Sharing” in your Chrome window. 7. A new tab in Chrome will open giving you the option to "Delete" or "Upload" your video to your account. Click “Upload” to save it. 8. The video will take a moment to process. You can then edit your video title and share it via email, link, or connected social accounts instantly. ## Get additional screen-recording tools with Droplr If you want an online screen recorder that also you to take screenshots, mark up content with colors or highlights or use lines, arrows, and boxes to guide your viewer through a demonstration, consider [checking out Droplr’s features](https://droplr.com/products/screenshot-screen-recorder/). Droplr is our sister company that enables you to quickly capture screenshots and screen recordings with additional markup and sharing tools. Products like Droplr are especially helpful for demonstrations, tutorials, and trainings because they give you a few extra helpful tools. ## Get started with Covideo Screen recording software is an important tool for every desktop, laptop, or mobile user, especially businesses and remote workers. With an online screen recorder, you can create visual how-to videos, product demos, sales and marketing content, and more. Screen recording tools are also perfect for remote collaboration between teams. Covideo’s online screen recorder works with Windows PCs, Macs, iPads, and other mobile devices. And when combined with personalized videos, screen recordings can make a huge impact, simplify your workload, and boost your connections. So, what are you waiting for? If you want to see how Covideo would work for you or your business, [reach out for 15-minute demo](https://www.covideo.com/request-a-demo/). Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Covideo SMS for Automotive # Introducing Covideo’s New SMS Feature Written by: Kendall Povilaitis - 2 min read Published Date: February 23, 2021 ![A close-up photo of a person typing on their smartphone](https://images.ctfassets.net/h7jj0v7vjcpk/2foza5gqp7rvlCtwnvANXF/597d9f6010abb0ba8786d6a9df1fd31e/44_Introducing_Covideo_s_New_SMS_Feature__1_.webp) Use Covideo's SMS features to share videos over text, manage texts from your dashboard, and comply with security and privacy needs. Covideo’s SMS for automotive feature allows you to message customers from a unique, local number dedicated specifically to your dealership. ## What to expect from Covideo’s new SMS feature - **Protect your privacy:** Record, send, and track messages from your personal device without using your personal phone number. - **Keep it professional:** Monitor team outreach and video statistics from your Covideo dashboard. - **Prevent dropped leads:** Never miss out on leads or conversations, even if there’s staff turnover. - **Comply with policy:** Centralize dealership communication and adhere to messaging compliance policies. ## Protect your privacy Keep your personal life and your job separate. With Covideo’s SMS, your entire dealership will receive one unique phone number to send videos and follow-up messages and schedule test drives. So, regardless of who uses the SMS feature at your dealership, the same phone number will appear to all contacts. ## Keep it professional You can view and track all video messages sent via SMS from Covideo’s desktop application. You’ll see who watched your video, how much of it they watched, and if your recipients clicked on any CTA buttons. ## Prevent dropped leads Turnover happens. But when it does, your dealership won’t lose out on any leads and their previous conversations. When a user deactivates, all their communication with a lead will be sent to admins who can reassign the lead to another sales rep. Then, the sales rep can pick up where the conversation left off. For example, let’s say a sales rep moves away, but a lead responds to a car walkaround video message. The lead’s response will automatically be forwarded to the Covideo admins at your dealership. Your admins can then reassign the lead to another salesperson to continue the conversation. Pretty neat, huh? ## Comply with policy When you send an SMS message from Covideo for the first time, a compliance message will follow. This lets your lead know they’re receiving a message on behalf of your dealership. Your leads will not have to opt-in to receive messages unless your state messaging laws require otherwise. If a contact opts out by replying “STOP,” the sender will receive an alert. Then, all messaging to this contact will be automatically disabled through the platform. ## Texting a prospect with SMS for automotive When someone responds to your unique phone number, the message can be found in the Covideo app—not in your phone’s native messaging app. As the sender, you will receive alerts when you have a new Covideo SMS message. All messages, regardless of whether they are a video text or plain text, are recorded in Covideo’s SMS feature. It’s important to note: your dealership-specific phone number is for messaging only and cannot make or receive calls. More questions? Learn step-by-step [how to use Covideo’s SMS feature.](https://support.covideo.com/en/articles/4924887-how-to-use-covideo-s-sms-feature) ## Want to add SMS to your Covideo account? To add SMS to your account, please contact us at [support@covideo.com](mailto:support@covideo.com) or give us a call at 1-800-306-1445. You can also reach out to your dedicated account manager, who will be able to help add the SMS feature for your dealership. Not a Covideo user? [Try a free trial](https://dealerservices.covideo.com/freetrial/) or [schedule a demo](https://dealerservices.covideo.com/requestdemo/) with an automotive video expert today. Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Covideo Video Messaging # Covideo's video message app Written by: Covideo Team - 9 min read Published Date: September 28, 2020 ![A photo of a man in a button-up shirt sitting at a desk in an office. He is smiling and waving into the webcam on the laptop in front of him.](https://images.ctfassets.net/h7jj0v7vjcpk/Y2CdqUz9g4llSucbtibJW/4f26a5d401699b4905d18152f5838ebe/48_Covideo-s_video_message_app__1_.webp) Look no further for the best video message app! Covideo contains everything you need to make stronger personal and business connections with personalized video. Learning how to properly send a video message and use a video message app is helpful for anyone. In this article, we’ll be going over everything you need to know about video message apps, what video messages are, and why and when you should use them. More specifically, we’ll cover these topics: - What is a video message? - Why use a video message app? - Top video message apps - Upgrading your emails with video ## **What is a video message?** A video message can be used in so many different scenarios and use cases. Use cases include professional ones such as when you’re attempting to secure a sale or personal ones such as when you need to send a video message for a birthday email. But you must be wondering, what exactly is a video message? A video message is essentially any message you would send over email or text but in the form of a video with a recording of yourself. It is usually meant to be sent to one specific person or a small group of people. Individuals who work in sales, customer service, marketing, recruiting teams, and many other industries send video messages when communicating. There are many different reasons why people prefer sending video messages over traditional emails. When you message videos, you can personalize your communication style and humanize workplace correspondence. Video email helps you stand out in a cluttered inbox and can even increase engagement from recipients, increase open rates, and increase click-through rates. You can send a video message from almost any platform including email, text message, social media, CRM platforms, and more! ## **Why use a video message app** When trying to send video messages, you may experience some common challenges, like file size limitations and quality issues. This is why you should always use a video messaging platform instead. With a video recorder platform, you can easily record, upload, and send videos with just the click of a few buttons. Once you record and upload your message, the app will compress your videos into short links that you can send anywhere. These platforms can also embed these video thumbnails right into an email for you. Once you’ve sent your video message, the right platform will be able to easily track any analytics associated with your email. You can see who viewed your video, how many times it was viewed, and when it was viewed. When creating a video message, you can also have the option of recording both your webcam, your screen, or both. Your video message can incorporate these different elements to truly capture your message and help you personalize your communication. Once you’ve created and sent your videos, an important and crucial element to your video message platform is its ability to store messages. These stored messages can be accessed at any time along with their analytics. Many video message apps have additional features that can help you when recording your video. These features include captions, call-to-action buttons, landing pages, and more! Next, we’ll talk about Covideo, the best app for sending video messages for business as well as some features that come with the platform. ## **Covideo’s video message app for businesses** Covideo is the best video messaging app for business. Covideo allows you to record, send, and track videos easily all in one place. You can use Covideo’s online video recorder to send videos through email, text message, your favorite CRM platform, and more! Not only is it easy to use on desktop, but Covideo is also the best video message app for Android as well as the best video messaging app for iPhone. Download the mobile app and access our video message app anywhere, even when you’re on the go. Covideo’s additional features like trim and merge, call to action buttons, video landing pages, a customizable player, and captions can all help you personalize your video message to suit any of your needs. You can also track your results through real-time notifications, detailed reporting, and even admin reports for team accounts to perfect any of your video messaging campaigns. #### Covideo's top features Covideo itself is the best video chat app for groups, professionals, and more because it’s so easy to use and straightforward. It doesn’t matter where you are or what type of device you’re using – you can record, send, and track your videos all from the Covideo mobile app or from your desktop computer. Stop dealing with random video message apps and start making the power of visual communication work for you. With Covideo, you also have the ability to add text and captions and can even trim the beginning and end of your videos. This is all in the name of making sure that your content ends up exactly the way you need it to.When you’re done, you can send your videos directly through the Covideo app to watch your viewer engagement soar. Also, thanks to HotSpot details, senders will see what parts of the message were watched or played back and other important analytical insights. This makes communication more successful because you no longer have to guess at what your viewers are positively responding to. You’ll have access to more insights than ever before thanks to the recipient’s reactions and viewer analytics. ## **The rise of video messaging** If you had to make a list of some of the most important factors that are impacting nearly every facet of human life, communication would undoubtedly be right at the top. It’s become an invaluable part of our personal lives – especially these days – as we work hard to stay connected with loved ones. We also use communication in our professional lives, where we work hard to develop relationships with clients and customers. Without the right video calling app for PC or the best video call app for iPhone, you’re most likely relying on calls and plain-text email to start communication. This is problematic, as so much of communication is non-verbal. It’s not about what we’re saying; it’s about how we’re saying it. ## **Personalize your video messages with a video message app** It is clear that finding a video message app for PC or some other way to make a free video call online is important. Video is far more inviting and personal than a wall of text could ever be. Through a video message app, you can send videos to prospects or clients from literally anywhere. This is vital for a successful professional as, according to a study conducted by Litmus, mobile represents 55% of all email opens. Webmail comes in at 26%, while desktop accounts for just 19%. Keep in mind that a video message app is an entirely different animal than a video call app, too. With a video message app, you can record a message right from your mobile device and share it via text, email, and more. The best apps like Covideo also let you track all the messages you’re sending so that you can make sure people are actually receiving them in the way that you intended. ## **Use data to drive engagement** This type of data can also help marketers better understand the engagement of their email campaigns. If you know as much about what someone likes as possible, it stands to reason that you’re also getting insight into what they might not be as receptive to. Maybe there was one particular technique that you thought was a home run that turns out not to be. Rather than trusting gut instinct and flying blind (so to speak), you know beyond the shadow of a doubt what is working and what isn’t. At that point, you can double down on the former and get rid of the latter whenever you have the opportunity to do so. ## **Sending video messages as a marketer** Another great way to send video is through a video marketing app – and Covideo absolutely falls into that category, too. After a marketer texts or emails a video to their customers, they can develop a brand new strategy based on the viewer’s engagement levels. This is a targeted, forward-thinking solution that can help take your efforts to the next level. Once you have the opportunity to spend a little time with Covideo, you’ll be able to see how it performs above and beyond that video calling app for PC you spent so much time looking for. ## **Use a video message app at home or the office** Over the last decade in particular, smartphones have made it easier than ever before to record a high-quality video message from any location. This is a big part of the reason why people are always on the hunt for the best group video call app. Even the least tech-savvy person in the office can record, edit, and send high-quality videos to prospects or new hires in a matter of seconds! This is especially important now when more professionals are working remotely. Home offices certainly have their benefits, especially when you consider the easy access to the food in your kitchen. It does, however, make it difficult to meet people in person. Now thanks to a video calling app like Covideo, this isn’t something you have to worry about any longer. There are many different types of video apps and screen recorders for Windows, but Covideo’s software includes not only screen recording but also video emailing and a mobile video message app. ### **Enhance your email messages with video** Video helps to humanize our digital communication because it puts us back to the basics. We can see someone’s mannerisms when we talk to them and better understand their hand gestures and even the tone in their voice. All of these social cues go a long way towards helping us better communicate with one another. This in turn helps create the most important benefit of all: building better relationships as often as possible. Think about all of this within the context of the best live video message app options in the iTunes App Store. One of the reasons why live video has become so popular over the years is because it’s nothing if not intimate. People would much rather watch a video than read something like a long blog post, even if the two contain essentially the same information. People WANT to be able to see and hear you while they digest your message. They WANT to finally be able to put a face to all those words that they’ve been reading. But an online video calling app doesn’t necessarily fit into everyone’s schedule, as you don’t always have the time to sit down for a one-on-one with somebody. With Covideo, you can record personalized messages from any device and send them to people in a way that lets them open and enjoy that content on their own terms. It really does create a mutually beneficial situation in every sense of the term and it’s one that will continue to serve both you and your business well for years to come. Sure, you can accomplish a lot of this using the Facetime app on your iPhone. But as a true working professional, you need something that goes deeper than that. You need something that will give you powerful insights into how your messaging is being received. You need a way to get your messages out to as many people as possible in a way they’ll naturally be receptive to. ## **Start recording video messages today** You need a way to record, edit, and share videos from anywhere, at any time, on any device. Facetime lacks a lot of those features, but Covideo has all of them and more. So the good news is that you can stop searching for online video message apps and tell your team members that you already know what the best group video call app really is. If you’d like to find out more information about how Covideo can fit into your own professional life, or if you’d just like to take advantage of our free trial or what our video messaging app can do in more detail, [request a demo today](https://www.covideo.com/request-a-demo/). Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Distance Selling Strategies # Dealership Distance Selling: How to Boost Sales by Reaching Faraway Buyers Written by: Olivia Barickman - 4 min read Published Date: April 11, 2024 ![A close up of the front headlines on a car is displayed on a black background of a laptop while a person types on the keyboard.](https://images.ctfassets.net/h7jj0v7vjcpk/7nCICDBNQfGmAWVEpeE2v2/272f6fd8251667e626b14060ca7dc578/23_Dealership_Distance_Selling__How_to_Boost_Sales_by_Reaching_Faraway_Buyers.webp) Your buyers aren't just in your neighborhood! Customers are willing to travel far and wide for the right dealership if you provide them a great experience. Car buyers have unlimited options beyond the brick-and-mortar dealership down the street. The internet opens the door to dealership distance selling, allowing dealerships to expand their reach beyond geographical boundaries, tapping into a wider pool of potential customers. But how can traditional dealerships effectively attract customers from afar and provide an exceptional buying experience? Let's explore the game-changing concept of dealership distance selling and its vital role in shaping the future of car retailing. ## Understanding dealership distance selling Dealership distance selling refers to the practice of selling vehicles to customers who are not physically present at the dealership. Instead of relying solely on in-person interactions, dealerships leverage various digital tools and technologies to connect with buyers remotely. This approach eliminates the constraints of geographical distance, allowing customers to browse, negotiate, and purchase vehicles from the comfort of their homes. While this may seem intimidating, the opportunity to expand your pool of buyers outside of your immediate community puts your dealership at an advantage! A 2022 Subaru dealership study found that Americans are willing to [travel an average distance of 469 miles for their next car](https://www.caranddriver.com/news/a40381621/survey-travel-miles-to-buy-new-car/). ## Challenges of long-distance dealership sales While dealership distance selling can boost sales for automotive retailers, it also presents unique challenges. One of the primary concerns is providing a seamless and personalized buying experience to customers who may be hundreds or even thousands of miles away. Additionally, building trust and rapport with remote buyers can be more challenging compared to face-to-face interactions. However, with the right strategies and technologies in place, independent dealerships can overcome these obstacles and turn dealership distance selling into a competitive advantage. ## 10 tools for selling outside your region To reach new customers beyond your immediate geographic location, you’ll want to master a few digital tools and software. For your best chance at dealership distance selling, consider the options below! #### Online inventory platforms Utilize online inventory platforms such as your dealership’s websites, third-party listing sites (e.g., Autotrader, Cars.com), and social media channels to showcase available vehicles. Ensure listings include comprehensive details, high-quality photos, and videos to provide remote buyers with a thorough understanding of the vehicles. #### Customer relationship management (CRM) software A great CRM is crucial for both local and distance dealership selling to manage customer interactions and track leads efficiently. A CRM system enables dealerships to organize customer data, streamline communication, and follow up with leads effectively, regardless of their location. #### Virtual showroom tools Consider how to display your vehicles virtually. Some virtual showroom tools allow customers to explore vehicles remotely through immersive experiences like virtual reality (VR) or augmented reality (AR). But your tools don’t need to be this advanced to master dealership distance selling! Starting with video is a great way to virtually showcase inventory. #### Video communication platforms Leverage video communication platforms like Covideo to connect with remote customers on a more personal level. Sales representatives can use video messages to introduce themselves, provide virtual walkarounds of vehicles, and address customer inquiries. One big plus of video in dealership distance selling is that you can easily prove you have the vehicle on the lot, so they know it’s worth the trip! This is exactly what happened for Covideo user and dealership salesperson Skylar Prange, check it out: #### Online financing tools Offer online financing options and tools to facilitate the car buying process for remote customers. Implement secure online credit applications, digital document signing capabilities, and transparent financing calculators to streamline the financing process and make it more accessible to buyers outside the dealership's immediate area. #### Remote vehicle inspection services Partner with third-party inspection services or utilize remote vehicle inspection technology to provide buyers with detailed vehicle condition reports. These services enable remote customers to assess the condition of the vehicle accurately and make informed purchasing decisions without physically inspecting the car. Service is another great area to implement video and improve dealership distance selling. Technicians can create videos showing recommended repairs that customers can approve with a click—without having to make a long trip. [Check out our service solutions.](https://www.covideo.com/product/service/) #### Secure payment and delivery solutions When distance selling at your dealership, provide secure payment and delivery solutions to facilitate long-distance transactions. Offer online payment options and reliable vehicle transportation arrangements to ensure a seamless buying experience for remote customers. #### Online reviews and testimonials [According to a SalesFuel study](https://porchgroupmedia.com/blog/59-auto-shoppers-choose-dealership-based-reputation/), 59% of people said reputation was the most important factor in choosing a dealership. Distance selling is easier when you showcase positive reviews. Encourage satisfied customers to share their experiences online, whether through social media, review platforms, or testimonials on the dealership's website. #### Live chat and instant messaging Live chat delivers the highest levels of customer satisfaction (more than email and phone), [according to eDigital’s Customer Service Benchmark](https://econsultancy.com/consumers-prefer-live-chat-for-customer-service-stats/). Live chat and instant messaging features on your dealership's website to provide real-time assistance to remote customers where they can ask questions and request more information. #### Geotargeted marketing campaigns Geotargeted marketing campaigns allow dealerships focused on distance selling to reach potential customers in specific geographic regions or target markets. Use digital advertising platforms, social media ads, and email marketing to promote special offers, incentives, and inventory tailored to remote buyers' preferences and locations. ## Get video tools for dealership distance selling In conclusion, there is so much technology available to dealerships looking to sell outside their immediate area. Don’t get bogged down with the details and get started with an easy-to-use tool: video. Covideo is the #1 video messaging tool for dealerships across the country. You can record, send, and track videos in one platform without any prior experience on camera. It’s the best way to connect personally with customers at any distance and boost sales. [Sign up for a quick demo!](https://www.covideo.com/request-a-demo/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Covideo Elead Integration # Auto Platforms Covideo and Elead Collab on Integration Written by: Margaret Henney - 2 min read Published Date: July 13, 2021 ![An image of the Covideo and elead logos with a plus sign in the center on a green background](https://images.ctfassets.net/h7jj0v7vjcpk/1j4IoDxLO3pobgx3mtIMKp/097d589fc973216c9a1098dc96556a9c/41_-_Auto_Platforms_Covideo_and_Elead_Collab_on_Integration.webp) CDK's CRM Elead has partnered with video messaging solution Covideo for an integration that allows users to record, send, and track videos in their CRM. [Covideo](https://dealerservices.covideo.com/freetrial/), the Indianapolis-based video messaging software company, has partnered with powerhouse automotive CRM, [Elead](https://www.cdkglobal.com/elead-crm), to launch an integration that allows shared users to record, send, and track videos within the CRM. Users will now have access to Covideo’s proprietary software directly within their Elead account, allowing them to record new videos, utilize existing videos, add them to their messages, and automatically track the activity. Additionally, videos sent through Covideo’s desktop or mobile applications will also be automatically logged to the corresponding customer’s record in Elead. “This partnership aims to save dealers time and effort, while also creating a more efficient process to engage buyers, strengthen relationships, and drive higher sales,” said Covideo CEO, Jason Price. Founded in 2004, Covideo is a market leader in video messaging, used by automotive dealerships worldwide for internet lead responses, vehicle walkarounds, appointment reminders, service repairs, and more. Covideo’s integration for Elead is the first of its kind that allows users to incorporate personalized video into messages and accurately track outreach without manual entry. “With Covideo’s integration, salespeople and BDC teams can do everything from start to finish from a single screen,” said Price. “It’s hands down the fastest, most streamlined way for dealers to incorporate video into their outreach.” Those interested in integrating Covideo and Elead can reach out to Covideo at support@covideo.com, contact your designated account manager, or [request a demo online](https://www.covideo.com/). * * * **About Covideo:** Covideo is a market leader in video messaging, used by thousands of businesses worldwide. Through Covideo, users can record, send, and track videos across a variety of channels allowing them to build relationships and convert leads into customers. With an emphasis on personalization and personal connection, Covideo is helping people reimagine business communication. Visit [covideo.com](https://covideo.com/) for more information. **About Elead:** Elead is a pioneer in automotive CRM, helping dealerships bridge the gap between sales, service, and marketing to provide a simple, comprehensive customer acquisition and retention platform. Elead exists to help convert leads into sales, prospects into customers, and customers into trusted, long-lasting and rewarding relationships. Visit [cdkglobal.com](https://www.cdkglobal.com/elead-crm) to learn more. ### ###### _Media contact: Margaret Henney_ [_margaret@covideo.com_](mailto:margaret@covideo.com) _\| 574-870-6672_ Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Video Integration for Dealers # Covideo and iPacket Team up on Video Integration for Dealers Written by: Margaret Henney - 2 min read Published Date: July 6, 2024 ![On a green background, there is the Covideo and iPacket logos with a plus sign between them.](https://images.ctfassets.net/h7jj0v7vjcpk/6T0JOXKJOhhVqFddSddMnk/db33d2fc35425dc3778e775f6016c6fd/17-_Covideo_and_iPacket_Team_up_on_Video_Integration_for_Dealers.webp) Video messaging solution Covideo and vehicle presentation platform iPacket have teamed up for an integration that puts your personalized videos directly inside the iPacket interface. Covideo and iPacket have collaborated on an integration that allows automotive dealers to enhance their digital vehicle presentations in iPacket with personalized video messages that can be recorded and added to presentations on the spot. “iPacket’s partnership with Covideo delivers the most engaging and customized digital vehicle presentation experience ever imagined,” said iPacket founder and CEO, Seve Astorg. “Our mutual dealer partners can now record, attach, and share customized videos with every packet shared directly from our iPacket mobile app and dealer portal.” Shared users of the platforms can now access their Covideo recorder and library of videos directly within iPacket for a streamlined, efficient process. iPacket has served dealerships since 2012, helping them close more deals by sending salesperson- and dealership-branded digital vehicle presentations that provide all available vehicle VIN-specific documentation and digital sales material for every vehicle in their inventory. Founded in 2004, Covideo is a market leader in video messaging, used by automotive dealerships worldwide for internet lead responses, vehicle walkarounds, appointment reminders, service repairs, and more. “This integration between our industry-leading technologies allows dealers to deliver the very best experience to buyers, in the shortest amount of time,” added founder and CEO of Covideo, Jason Price. “It completely redefines the possibilities of presenting a vehicle digitally,” To learn more about the integration and platforms, dealers can connect on a virtual demo with a [Covideo Dealer Services](https://dealerservices.covideo.com/requestdemo/) or [iPacket](https://www.ipacket.us/schedule-demo) representative. You can also [learn more about how the integration works](https://dealerservices.covideo.com/integrations/ipacket/) on our Integrations page. * * * **About Covideo:** Covideo is a market leader in video messaging, used by thousands of businesses worldwide. Through Covideo, users can record, send, and track videos across a variety of channels allowing them to build relationships and convert leads into customers. With an emphasis on personalization and personal connection, Covideo is helping people reimagine business communication. Visit [covideo.com](https://covideo.com/) for more information. **About iPacket:** Founded in 2012, iPacket is a leading provider of digital vehicle presentation and delivery solutions for the automotive industry. The company’s cloud-based solutions help automotive dealers provide shoppers with a transparent digital vehicle-purchasing experience. iPacket currently partners with almost 2K dealer partners and is headquartered in Morgantown, WV. For more information, visit [ipacket.us](https://www.ipacket.us/) or follow the company on Facebook and LinkedIn. **Media contact:** Margaret Henney [_margaret@covideo.com_](mailto:margaret@covideo.com) _\| 574-870-6672_ **Media:** iPacket logo: [https://files.covideo.com/UOSLBx](https://files.covideo.com/UOSLBx) Covideo logo: [https://files.covideo.com/KDMOl1](https://files.covideo.com/KDMOl1) ### Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Covideo and WheelsTV Partnership # Covideo and WheelsTV Partner to Arm Dealers with Ready-to-Use Videos Written by: Kendall Povilaitis - 2 min read Published Date: November 8, 2020 ![An image of a sedan driving down a scenic road towards the sun. There is a play button in the middle of the image and the WheelsTV and Covideo logos at the top of the image.](https://images.ctfassets.net/h7jj0v7vjcpk/2Mi0StGVZ9XppYDocCWnZ4/967a6d77f61742965439b8450e72fe7d/47_-_Covideo_and_WheelsTV_Partner_to_Arm_Dealers_with_Ready-to-Use_Videos.webp) Get access to WheelsTV's thousands of professional, OEM-approved vehicle videos and add them to your dealership outreach or walkarounds in Covideo! Covideo – an Indianapolis-based video messaging software company – has partnered with WheelsTV to launch a new, exclusive feature for its automotive users. The integration will give its users access to WheelsTV’s library of more than 6,000 OEM-approved vehicle walkaround videos. Users can search the library by year, make, and model, directly within their Covideo account. And, thanks to Covideo’s new merge feature that allows users to trim and combine videos, they’ll be able to include a personalized intro or outro along with the vehicle walkaround. “This is one of the most exciting partnerships and features we’ve released to-date,” said Covideo CEO, Jason Price. “It will allow dealers to scale their video efforts, while minimizing the time required, and provide a better, more polished experience for their buyers.” Founded in 2004, Covideo is a market leader in video messaging, used by automotive dealerships worldwide. Through Covideo’s tool, internet managers, BDC teams, and car sales and service professionals can record, send, and track videos across a variety of channels. “The partnership with Covideo was a natural fit,” said WheelsTV CEO, Jim Barisano. “Both of our companies help dealers engage, inform, and convert their leads into customers through the power of video. Combining our comprehensive library of videos with Covideo’s ability to personalize the message, as well as host, send, and track the videos—it just made sense.” WheelsTV provides thousands of auto dealers with premium, ready-to-use video test drives, covering most makes and models since 2008. Their award-winning video content gives buyers an in-depth look at the most popular cars on the road today. Covideo is offering the premium feature to its automotive users free for the months of November and December 2020. “We know car dealers work really, really hard,” said Price. “And this last year has been especially difficult. We felt it was important to offer the feature as an early gift to our users as we move into the winter months, and help them to close out 2020 strong.” Following the two months of free access, dealerships can continue to use the WheelsTV premium feature in Covideo for $100 per month. To learn more, contact your Covideo representative or [request a demo](https://dealerservices.covideo.com/requestdemo/). Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Demo Request Confirmation # Thank you! We received your request for a demo. One of our experts will get in touch with you soon. [Back to homepage](https://www.covideo.com/) [Contact us](https://www.covideo.com/contact-us/) ### Watch and Learn Get the latest insights from our industry experts. [View all](https://www.covideo.com/resources/blog/) ## Quote Request Confirmation # Thank you! We received your request for a quote. One of our experts will get in touch with you soon. [Back to homepage](https://www.covideo.com/) [Contact us](https://www.covideo.com/contact-us/) ### Watch and Learn Get the latest insights from our industry experts. [View all](https://www.covideo.com/resources/blog/) ## Reset Password ![Logo](https://www.covideo.com/assets/darkLogo.svg) # Finish resetting your password Password must be at least 8 characters long and contain at least one upper case letter, one number, and one special character. New Password ![Eye](https://www.covideo.com/assets/eye.svg) Re-enter Password ![Eye](https://www.covideo.com/assets/eye.svg) Letter Number Upper case character Special characters (only !@#$%^&\*) At least 8 characters Reset password #### Covideo weekly webinars Looking for an interactive way to learn about the Covideo platform and brush up on your video skills? Register for one of our live, weekly webinars to learn from our experts! [Register Now](https://support.covideo.com/en/articles/9680978-weekly-covideo-training-sessions) ![Covideo Promo Image](https://www.covideo.com/assets/login-promo-image.webp) ## No-Haggle Car Buying # The Shift Towards No-Haggle Car Buying: Understanding Why Customers Don’t Want to Negotiate Written by: Olivia Barickman - 6 min read Published Date: March 27, 2024 ![In a dealership, a man holding car keys reaches across the table and shakes hands with a woman wearing a suit.](https://images.ctfassets.net/h7jj0v7vjcpk/7npjZtIDPNCWipP1I5XYPN/9ababc3856f0a76157bd211533acf767/24_The_Shift_Towards_No-Haggle_Car_Buying__Understanding_Why_Customers_Don_t_Want_to_Negotiate.webp) Most customers are looking for a deal, but some want to forego negotiating altogether! Adapt your sales strategies to accomodate buyers in the no-haggle era. For some buyers, the age-old tradition of negotiating their price at a dealership has begun to lose its luster. In its place, a new trend has emerged: no-haggle car buying. Consumers have a world of information at their fingertips paired with nearly unlimited online buying options, which has made them prioritize transparency. In this blog, we will delve into the reasons behind this phenomenon and explore effective strategies for catering to budget-conscious buyers while highlighting the value of a vehicle. ## Why fixed-priced sales are becoming more common Historically, vehicles for sale have an MSRP or “sticker price,” the price recommended by the manufacturer. Savvy buyers will see this as an asking price that they can negotiate down for a deal. Dealerships may also have special offers or financing deals. The dealer and buyer may go back and forth on costs to come up with a mutually agreeable offer. Now, customers have more resources. Not only can they easily research available vehicles online, but they can also browse inventory from everywhere. And they have different online buying options—like Carvana, CarMax, or Cars.com. [A Cox Automotive study](https://www.coxautoinc.com/learning-center/2019-car-buyer-journey-study/) found 61% of a person’s time researching and shopping for a vehicle is spent online. Some manufacturers have even made no-haggle car buying part of their sales model, particularly in the electric vehicle (EV) market. Tesla, for example, has physical showrooms and in-person test drives but only offers one price on its new vehicles: the MSRP. They claim that avoiding the “middle man” of independent dealerships allows them to pass on better deals to consumers. Your customers are now used to seeing cars online sold at MSRP and have plenty of options for no-haggle car buying. What does that mean for your independent dealership? ## What pushes customers to no-haggle car buying? Before we go into the specifics, we want to encourage you not to assume what experience your customers want. Some people never want to step into a dealership and prefer to handle a full transaction online. Some are expert negotiators hunting for a deal, and they can't wait to get in the showroom. For those customers who do want a no-haggle car buying experience, there are several reasons they may have this perception. #### The dread of negotiation Negotiating a price at a car dealership has long been associated with stress, anxiety, and uncertainty. The prospect of haggling over every dollar can be daunting, leading some buyers to avoid the dealership altogether or seek out alternatives that offer a more transparent and streamlined purchasing process. #### Time and energy drain The negotiation process at a car dealership can be time-consuming and mentally draining. Convenience is king, and many well-informed buyers enter the dealership knowing what a car should be worth, yet they fear going back and forth with sales representatives. As a result, they gravitate towards no-haggle car buying experiences that promise efficiency and simplicity. #### Mistrust and skepticism The traditional model of negotiating prices at a car dealership has also contributed to a perception of mistrust among consumers. As a matter of fact, more than three out of every five Americans has reported [feeling taken advantage of at a car dealership](https://digitaldealer.com/dealer-gm/survey-says-consumers-hate-dealership/). In an era where transparency and honesty are valued more than ever, buyers are highly sensitive to finding dealerships that prioritize integrity and fairness in their pricing practices. ## Strategies for handling budget-conscious buyers Perhaps some buyer perceptions of dealerships are untrue. Even without offering no-haggle car buying, dealers can be invaluable resources and guides for their buyers. They can offer better deals, help with financing, and make the buying process smoother. If you’re an honest and helpful dealer, you should have no problem earning business. However, considering these shifting attitudes towards negotiation, it's essential for dealerships to adapt their approach to cater to budget-conscious buyers. Here are some effective strategies to consider: - **Embrace no-haggle pricing**: Don’t fight it! Maybe it’s right for your dealership to explore no-haggle car buying and emphasize its benefits, such as transparency, simplicity, and peace of mind. Especially if you’re selling from your website, some customers may prefer this option. - **Provide transparent pricing:** Regardless of if you’re haggle-free or offering negotiation at your dealership, be upfront about the pricing of your vehicles, including any additional fees or charges. Avoid hidden costs and surprise expenses that could erode trust and credibility. - **Offer value-added services:** Showcase the value of your vehicles by highlighting features, benefits, and warranties that set them apart from the competition. Focus on the quality, reliability, and longevity of your products to justify their price tag. (A great way to show off these vehicles is [with a walkaround video](https://dealerservices.covideo.com/blog/what-is-a-vehicle-walkaround-video/) like the one below!) ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/5mrrK5lMZmypkAUxAEZHaE/36bdb07f0914d5c0421e25161affffac/Vehicle_Walkaround_-_2013_Acura_TL_-_Markiss_Stone_-_Automotive_Sales.webp) - **Educate buyers:** Yes, buyers are excellent at doing their research, but you may need to take the time to educate them about the factors that influence pricing, such as market demand, vehicle depreciation, and optional upgrades. Empower them to make informed decisions based on their individual needs and preferences. - **Personalize the experience:** Tailor your approach to each customer's unique circumstances and budgetary constraints. Listen attentively to their concerns and objectives and position yourself as a trusted adviser. No-haggle car buying is only one way to make the experience more transparent. You should be an expert in matching buyers’ personal preferences to a budget-friendly choice. ## Demonstrating the value of a vehicle In addition to addressing buyers' budgetary concerns, it's crucial to effectively communicate the value of your vehicles and prioritize clear communication. Regardless of whether someone is looking for a no-haggle car buying experience or an excellent deal, showing them the value is crucial to close a deal. Here are some strategies to showcase the value of a vehicle: - **Highlight key features:** Showcase the standout features and amenities of your vehicles, such as advanced safety technology, fuel efficiency, spacious interiors, and cutting-edge infotainment systems. - **Provide test drive opportunities:** Allow potential buyers to experience the performance and handling of your vehicles firsthand through test drives. Encourage them to explore different models and configurations to find the perfect fit for their lifestyle and preferences. You can even use software like Covideo to offer virtual test drives before they arrive. - **Offer competitive pricing:** If you’re offering no-haggle car buying, there isn’t always wiggle room to beat the competition’s price. Position your vehicles competitively in the market while emphasizing their superior quality and value. Provide pricing incentives, discounts, and financing options to make your vehicles more accessible to budget-conscious buyers. - **Leverage customer reviews and testimonials:** [Share positive reviews and testimonials](https://www.covideo.com/resources/blog/customer-testimonial-videos-car-dealerships/) from satisfied customers who had excellent experiences with your dealership and vehicles. Social proof can help build trust and confidence in your brand. We especially love testimonials in video form because they feel extra authentic! - **Provide exceptional customer service:** Customer service can make or break your dealership. As a matter of fact, Autotrader found that [54% of people would buy from the dealership that offered their preferred experience](https://press.autotrader.com/2015-03-31-New-Autotrader-Study-Consumers-Want-Big-Changes-to-the-Car-Buying-Process) over the one that offered the lowest price. Build rapport, instill trust, and foster long-term relationships with your customers through attentive service and support. You may be seeing a trend! Regardless of vehicle cost, personalization, customer service, and attentiveness to customer needs are key in closing a sale. No-haggle car buying will not be preferred for every customer, but they will always want a highly tailored experience. That’s why thousands of dealerships use Covideo to create personalized videos for introductions, vehicle walkarounds, appointment reminders, and more. We’d love to show you how it works— [all you need to do is request a demo](https://www.covideo.com/request-a-demo/)! No-haggle car buying reflects evolving consumer preferences and expectations in the automotive industry. Embracing transparency, efficiency, and customer service will be key to thriving in the era of no-haggle car buying—even if you continue using traditional price negotiation strategies. Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Improve Your CSI Score # CSI Score: Automotive Tips & Tricks for Improving Your CSI Score Written by: Margaret Henney - 10 min read Published Date: July 20, 2024 ![A man in a suit hands the keys to a woman inside a car in a dealership showroom. She is smiling and reaching for the keys through the car window.](https://images.ctfassets.net/h7jj0v7vjcpk/56mgnl1cUVjKMnrJLjeBCO/0757d57a1975f3870b015b189e504653/10_CSI_Score__Automotive_Tips___Tricks_for_Improving_Your_CSI_Score.webp) A CSI score, or "Customer Satisfaction Index," is a representation of how your customers rate your dealership. We'll cover what counts as a good CSI score and how to bump it up. In the automotive industry, CSI score stands for "Customer Satisfaction Index" score. It is a measurement used by automakers and dealerships to assess and evaluate the level of satisfaction among their customers. The CSI score is typically based on surveys and feedback collected from customers after they have purchased a vehicle or received a service. The index helps manufacturers and dealerships identify areas for improvement and enhance the overall customer experience. ## **What is a good CSI score?** In the automotive dealership context, a good CSI score is generally considered to be **above 90**. However, it's important to note that benchmarks and expectations can vary among different manufacturers, regions, and customer demographics. Some manufacturers or organizations may set their own target CSI scores, taking into account various factors such as customer expectations, industry standards, and internal performance goals can [increase your CSI score](https://www.uber.com/us/en/business/articles/how-to-increase-csi-scores/). While a CSI score above 90 is often seen as an indication of high customer satisfaction, it's crucial to remember that the focus should be on continuous improvement and meeting or exceeding customer expectations. Dealerships should strive to provide exceptional customer experiences and work towards consistently high satisfaction levels. Regularly monitoring and analyzing customer feedback, addressing concerns, and making improvements based on the feedback received are key steps towards achieving and maintaining a good CSI score. ## **What tools can a dealership use to measure CSI?** Dealerships have several tools and methods at their disposal to measure CSI (Customer Satisfaction Index). Here are some commonly used tools for measuring CSI in the automotive industry: ### **1\. Customer surveys** Dealerships often conduct surveys to gather feedback directly from customers. These surveys can be administered in various formats, including online surveys, email surveys, or mailed questionnaires. The surveys typically cover aspects such as the sales process, service experience, vehicle quality, and overall satisfaction. The results of these surveys provide quantitative data that can be used to calculate the CSI score. ### **2\. Manufacturer CSI programs** Many automotive manufacturers have their own CSI programs in place. These programs typically involve sending surveys to customers on behalf of the manufacturer to assess their satisfaction with the dealership experience. The manufacturer's CSI program may have specific criteria and methodologies for measuring CSI, and the results can impact the dealership's performance ratings or incentives from the manufacturer. ### **3\. Online review platforms** Monitoring online review platforms such as Google Reviews, Yelp, or DealerRater can provide insights into customer satisfaction. Dealerships can analyze customer reviews and ratings to gauge overall satisfaction levels and identify specific areas for improvement. Responding to reviews and addressing customer concerns publicly demonstrates attentiveness to customer feedback. ### **4\. Mystery shopping** Dealerships can hire mystery shoppers who pose as potential customers to evaluate the sales and service experience. These mystery shoppers provide [detailed reports](https://www.visme.co/templates/reports/) on their interactions, highlighting strengths and areas for improvement. This method provides a firsthand perspective of the customer experience and allows dealerships to identify training needs and operational gaps. ### **5\. Focus groups and customer panels** Dealerships can engage in qualitative research methods such as focus groups or customer panels. These involve gathering a small group of customers to discuss their experiences, preferences, and suggestions for improvement. These sessions provide in-depth insights and valuable feedback that can supplement quantitative survey data. ### **6\. CRM systems** [Customer Relationship Management (CRM) systems](https://dealerservices.covideo.com/blog/the-best-crm-for-auto-dealerships/) can help dealerships track customer interactions, service history, and customer satisfaction data. These systems can provide a consolidated view of customer interactions and enable dealerships to identify trends and patterns related to customer satisfaction. It's worth noting that dealerships can use a combination of these tools and methods to obtain a comprehensive view of customer satisfaction. By leveraging these tools, dealerships can gather feedback, identify areas for improvement, and continuously enhance the customer experience to achieve higher CSI scores. ## **Why is your CSI score important?** The CSI score is important because it provides valuable insights into the level of customer satisfaction and helps automotive manufacturers and dealerships understand how well they are meeting customer expectations. Here are a few reasons why the CSI score is significant: ### **1\. Customer loyalty and retention** A high CSI score indicates satisfied customers who are more likely to remain loyal to a brand or dealership. Positive experiences and high satisfaction levels can lead to repeat purchases and long-term customer relationships. ### **2\. Reputation and brand image** A strong CSI score helps build a positive reputation and brand image. Customers who have had a satisfactory experience are more likely to recommend the brand or dealership to others, leading to increased word-of-mouth referrals and a positive perception in the market. ### **3\. Competitive advantage** A higher CSI score can give a brand or dealership a competitive edge over its rivals. In a highly competitive industry, customer satisfaction becomes a key differentiating factor. Customers are more likely to choose a brand or dealership that has a reputation for excellent customer service and satisfaction. ### **4\. Continuous improvement** The CSI score acts as a feedback mechanism for identifying areas of improvement. It helps automotive companies and dealerships pinpoint specific aspects of their products, services, or customer interactions that may require attention. By addressing these areas, they can enhance the overall customer experience and increase satisfaction levels. Overall, the CSI score is important for measuring and monitoring customer satisfaction, driving customer loyalty, enhancing brand reputation, and guiding continuous improvement efforts in the automotive industry. ## **How can dealerships improve their CSI score?** There are several specific ways a dealership can work to improve their CSI score and enhance customer satisfaction. Here are some strategies commonly employed: ### **1\. Communication and transparency** Dealerships can focus on effective communication with customers throughout the entire sales and service process. Providing clear and transparent information about vehicle features, pricing, financing options, and service procedures helps build trust and reduces potential misunderstandings. ### 2\. Training and development Investing in training and development programs for dealership staff is crucial. Employees should receive comprehensive training on customer service skills, product knowledge, and handling customer inquiries or concerns. Well-trained staff members are better equipped to provide a positive and knowledgeable experience to customers. ### 3\. Prompt and efficient service Ensuring prompt and efficient service is essential to customer satisfaction. Dealerships should strive to minimize wait times, streamline service processes, and deliver vehicles on time as promised. Quick response times to inquiries and effective issue resolution also contribute to a positive customer experience. ### 4\. Personalized customer experience Tailoring the customer experience to individual needs and preferences can go a long way. Dealerships can collect and maintain customer information to provide personalized recommendations, follow-ups, and offers. [Sending personalized video emails and texts is a prime example of tailoring your outreach](https://dealerservices.covideo.com/sales/) to customers to provide the best experience possible. This demonstrates a commitment to understanding and meeting customer expectations. ### 5\. Post-purchase follow-up Engaging with customers after a purchase or service visit is crucial. Dealerships can conduct follow-up calls, send surveys, or use other feedback mechanisms to gauge satisfaction levels. It's also a best practice to send a personalized video message thanking the customer for their business and taking that opportunity to ask for their feedback, referrals or reviews. This provides an opportunity to address any issues, express appreciation for the customer's business, and reinforce a positive dealership experience. [Check out post-purchase videos and other examples here.](https://dealerservices.covideo.com/video-examples/) ### 6\. Online reputation management Dealerships should actively monitor and manage their online reputation. Responding promptly to online reviews, both positive and negative, demonstrates attentiveness and a commitment to customer satisfaction. Addressing concerns publicly and resolving issues can help improve the overall perception of the dealership. ### 7\. Continual improvement Dealerships should regularly analyze CSI scores and customer feedback to identify areas for improvement. By collecting and analyzing data, they can pinpoint specific areas that may be causing dissatisfaction and take proactive steps to address them. Continuous improvement efforts help ensure that the dealership remains responsive to changing customer needs and expectations. Implementing these strategies can contribute to an improved CSI score by fostering positive customer experiences, building trust, and enhancing the overall perception of the dealership. _Boost your CSI score by leveraging the power of video to provide the most personalized and engaging customer-first approach to your sales process._ [_Get started today by creating your free account._](https://dealerservices.covideo.com/freetrial/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Mike Delong Interview # Interview with Mike Delong: Automotive Salesperson as a Professional Advisor Published Date: May 22, 2018 ![A photo of a man in a suit smiling on a green background. The text says "interview" and "Mike Delong, VP of Dealer Services." There is a yellow spiral and stars behind him.](https://images.ctfassets.net/h7jj0v7vjcpk/4FP3ALgAtViK7PsLLfVxCV/3252e9f0d1311a90bdc17113b0ddafd4/Mike_Delong_Expert_Insight_thumbnail.webp) Mike Delong is the Vice President of Covideo Dealer Services and has led the dealer side of the business for more than 14 years as of 2025. He also has more than 20 years of automotive retail experience, making him an invaluable resource for Covideo’s many users in the automotive industry. Mike coaches them on best practices to better engage their customers through the power of video. We conducted this interview with Mike in 2018 to share his insights into the dealership industry, how it is changing, and how video will pave the way to the future. **Covideo:** You had worked in the automotive industry for 18 years before you joined Covideo. What is it about the industry that attracts you most? **Mike:** I have always had a passion for serving customers within a retail sales environment. The automotive industry was particularly appealing in which it afforded you the ability to control your own destiny. By that I mean, within a commission-structured environment, you have control of your income. Success relates to limitless financial income along with additional opportunities for continued growth. **Covideo:** Now you are working at Covideo as the VP of Covideo Dealer Services. What previous experiences helped you the most for this position? **Mike:** My retail experience has provided me with a better understanding as it relates to customer interactions within the various departments—the challenges within those departments, and how we can use video technology to enhance customer engagement while providing an excellent customer experience. **Covideo:** What is it like to communicate with automotive companies from the vendor side? **Mike:** Rewarding. I can truly understand their daily challenges and can ask the relevant questions to offer meaningful solutions in efforts to help them succeed. **Covideo:** What makes an automotive salesperson different from sales professionals in other industries? **Mike:** When I first started in the industry, I believed there to be a great disparity. The “car salesman” was considered the corporate misfit and was not guided by ethical boundaries as those within the corporate world, creating for themselves an aura of irrelevancy, thus tarnishing their reputation. However, I believe that bridge has been gapped and over the years our automotive dealers were forced to embrace Customer Satisfaction. Where now I believe that today’s an automotive salesperson’s role has evolved into more of a professional advisory role when providing today’s educated customer with a friendly, transparent experience. “Now, I believe that today’s an automotive salesperson’s role has evolved into more of a professional advisory role when providing today’s educated customer with a friendly, transparent experience.” -Mike Delong **Covideo:** As a passionate video lover, what benefits do you like to point out most to your clients for integrating video communication in their business? **Mike:** We are forced into the habit of communicating via email in today’s business world. Yet no email, even with its bold-typed words, can ever replace those passionate voice inflections of face-to-face interaction. Adding visual cues along with voice and facial expressions clearly allows you to deliver a more compelling message. As they say: If a picture is worth 1,000 words, what is a video worth?! **Covideo:** Positive short-term effects are great, but can you tell us more about the long-term ones? What do companies that use video communication in a year or two, or even more, get from it? **Mike:** The long-term effects, in part, help to create a company culture of transparency. Mind you, video communications are not just powerful for customer-facing communications. Many companies create a culture of synergy when using video within their internal communications as well. **Covideo:** What changes have occurred in the automotive industry that lead to increased adoption of video communication? **Mike:** I believe the industry is trying to stay ahead of the technology curve and better communicate to customers’ lifestyle today. **Covideo:** What are your predictions for communication trends in the automotive industry? **Mike:** Video communications will become the new norm and plain text communications will become obsolete. Our customers will dictate as such. **Covideo:** Are there any challenges you see that might become obstacles for video integration in this industry? **Mike:** As with any industry, yes, there will be challenges. But the only obstacle will be those who refuse to keep up with technology and change with the times. Unfortunately, these companies will be left behind. * * * Covideo provides video email software that helps dealerships communicate more effectively, build relationships faster, and reinforce their brands with easy-to-make personalized videos. [Try it out for free!](https://www.covideo.com/free-trial/) Share this post ## Latest Expert Insights [View all](https://www.covideo.com/resources/expert-insights/) ## Username Recovery [![Logo](https://www.covideo.com/assets/darkLogo.svg)](https://www.covideo.com/) # Forgot your username? To recover your username, enter the email address associated with your Covideo account: Email Recover Username #### Covideo weekly webinars Looking for an interactive way to learn about the Covideo platform and brush up on your video skills? Register for one of our live, weekly webinars to learn from our experts! [Register Now](https://support.covideo.com/en/articles/9680978-weekly-covideo-training-sessions) ![Covideo Promo Image](https://www.covideo.com/assets/login-promo-image.webp) ## Password Reset [![Logo](https://www.covideo.com/assets/darkLogo.svg)](https://www.covideo.com/) # Reset your password If you don't remember your password, enter the username associated with your Covideo account: Username Reset Password #### Covideo weekly webinars Looking for an interactive way to learn about the Covideo platform and brush up on your video skills? Register for one of our live, weekly webinars to learn from our experts! [Register Now](https://support.covideo.com/en/articles/9680978-weekly-covideo-training-sessions) ![Covideo Promo Image](https://www.covideo.com/assets/login-promo-image.webp) ## Interview with Dave Anderson # Interview with Dave Anderson: Leadership, Sales, and the Power of Video Published Date: August 29, 2018 ![A green background with a man in a suit smiling. The text says "Interview" and "Dave Anderson, CEO, LearnToLead."](https://images.ctfassets.net/h7jj0v7vjcpk/3yRg4xGrK6pXbpj8WY7H2s/192ce80c909b172fbc1e453311daaebb/Dave_Anderson_Expert_Insight_thumbnail.webp) Dave Anderson is a leading international speaker and author on personal and corporate performance improvement. After an extensive career in the automotive retail business, Dave began [**LearnToLead**](https://www.learntolead.com/) with the goal of helping individuals and organizations reach their personal and corporate potential. He is an author of 14 books and the host of the wildly popular podcast, “The Game Changer Life.” Dave’s no-nonsense messages impact listeners and readers in nearly 70 countries. Dave speaks more than 100 times per year to a wide array of businesses and non-profits and works as a mental toughness consultant for individual athletes and teams. We spoke to Dave who shared his top tips about business trends and video's impact on sales. ## **About Dave** **Covideo:** You are the President of Dave Anderson’s LearnToLead, an international sales and leadership training and consulting company. How do you usually present your company to someone who hasn’t heard of it? **Dave:** We provide the resources, inspiration, and support individuals and organizations need to reach their fullest potential both personally and corporately. **Covideo:** Before LearnToLead, you were very active in the automotive industry. How much has that experience helped you in your current business? **Dave:** Tremendously. I’ve been in the trenches and faced the same challenges our clients do, so I can offer real-world solutions to grow themselves and their people. **Covideo:** Also, we have to mention that you are the author of 14 books. Can you tell us what your audience is like—who are the people who read your books? **Dave:** I’ve written three books on sales, and the rest have been on personal and organizational leadership development. Because of this, they have an appeal that transcends borders, industries, and even generations. As a result, I’ve been able to speak at seminars in 18 countries and help individuals and organizations from very diverse walks of life. **Covideo:** As an author of many training programs in sales, management, and leadership, how do you maintain a relationship with your audience? What are the elements you find most important in nurturing that relationship? **Dave:** We need to be personal and accessible in multiple ways. For instance, our social media, virtual training, podcasts, website resources, and various articles help clients continue to build upon what they’ve learned in my books or seminars. But, it’s also important to customize communication specifically for their groups that individualize messages most relevant to them. You have to move beyond sterile emails and notes to more engaging and personable communication like Covideo, and customized web conferences. ## **About Learn to Lead** **Covideo:** How would you describe an average LearnToLead client? Do your clients have something in common? **Dave:** We have everyone from teenage athletes who listen to our podcasts and college athletes who attend our seminars; to professional athletes I counsel personally; to seminar attendees ranging from leaders of non-profits, CEOs of small and major companies, entrepreneurs, frontline workers aspiring to move up the ladder; and more. They all have one thing in common: they want to get better. So, while we don’t have an average LearnToLead client in a demographic sense, they all share a common motivation to improve their performance, be able to impact others more significantly, and maker a bigger difference in the world they live and work in. **Covideo:** Since you’ve been active in the automotive community for a long time now, what are the main challenges for automotive companies and dealerships across the US in making constant business growth? Is that even possible? **Dave:** The same as it’s always been: their leaders don’t lead well enough. Within their dealerships there is little vision or accountability, anemic attention given to cultural development, and a low priority on proactive and consistent talent acquisition. Their style is to overmanage and under-lead, and people are promoted because they excel in one position—then move into a new and unrelated position they have little expertise in or training for. In order to grow their businesses, they’ve got to get better at growing their people and retaining their customers; the former will help the latter. **Covideo:** LearnToLead was founded in 1999. We believe a lot has changed since then, but if you have to choose which changes made the biggest impact on sales professionals in 20 years, what would they be? **Dave:** Changing technology and a customer’s access to information. **Covideo:** What are your company goals for the future? **Dave:** Our goals haven’t changed in an overall mission-sense in 20 years. It still boils down to finding ways to increase our relevance to customers and to become an indispensable training partner to facilitate their growth. "When it comes to technology, you can either be the boxer or the bag. We prefer to use it to our advantage rather than get beat up with it." - Dave Anderson ## **About Video** **Covideo:** When talking about the technological achievements of our time, do you see them as something that complements business processes or do they have a negative effect? **Dave:** When it comes to technology, you can either be the boxer or the bag. We prefer to use it to our advantage rather than get beat up with it. **Covideo:** As president of an international sales and leadership training and consulting company, what tools or programs do you use that you couldn’t imagine doing your job without? **Dave:** Our website. My laptop. Covideo. Online banking and purchasing. **Covideo:** On your website, you share a significant amount of video material. How much has video helped you in delivering your message to your audience? What do you love most about it? **Dave:** Videos convey personality, warmth, and passion moreso than other mediums. They allow you to customize and personalize messages for marketing, customer updates, customer acquisition, and customer retention. For instance, we use Covideo for all of these purposes. Our clients love the personal touch, and we love how it differentiates us from others using less effective methods. **Covideo:** You’re also a Covideo user. What are your favorite features? Do you recommend Covideo to others? **Dave:** The instant accessibility, ease-of-use, and templates with external links to vital aspects of your organization are all tremendous. Reliable technology and support staff are also unmatched. I don’t have time to waste, and Covideo demonstrates a high regard for that time in many ways. **Covideo:** In the next five years, do you think that business communication will stay the same or will it change somehow? Do you see the video as an important part of that communication? **Dave:** I believe where and how you are able to communicate will change to a degree; but, the primary mediums are likely to be very similar—only we’ll see faster, better versions of those mediums. **Covideo:** You once said that if people want to set themselves apart from the competition and make the price less relevant for their customers, they have to create better experiences. Regardless of the industry or job position, what would be your advice when trying to create a better experience? **Dave:** You’ve got to get the customer to say “WOW.” “Wows” throughout the customer experience make price less relevant. If you are only doing what is expected and required of you, you’ll never stand out, and you will create apathetic customers that have a relationship with you based solely on price. * * * Covideo gives dealerships the tools they need to record, edit, send, and track personalized videos that wow customers. Stand out from the competition with our easy-to-use solution. [Schedule a demo with one of our experts and see what Covideo can do for you.](https://www.covideo.com/request-a-demo/) Share this post ## Latest Expert Insights [View all](https://www.covideo.com/resources/expert-insights/) ## Understanding Vehicle Detail Pages # What is a VDP? Written by: Margaret Henney - 6 min read Published Date: July 20, 2023 ![In an office with many computers, you can see the screen of a computer with an example of a vehicle detail page depicting a yellow Audi driving on a road next to additional photos.](https://images.ctfassets.net/h7jj0v7vjcpk/3pbTYR6scpWSFNvXx7Lape/80fdf25751ef799278a5ccc41a11570e/29_-_What_is_a_VDP_.webp) In the automotive industry, VDP stands for “vehicle detail page” or “vehicle display page.” A vehicle detail page is a web page or an online listing that provides comprehensive information about a specific vehicle available for sale. It serves as a digital showcase for a particular vehicle and is typically found on automotive dealership websites, online classifieds platforms, or automotive marketplaces. A VDP is designed to give potential buyers a detailed overview of the vehicle's features, specifications, condition, pricing, and other relevant information. It often includes details such as the make, model, year, mileage, VIN (Vehicle Identification Number), exterior and interior photos and video, a description of the vehicle's condition, available options and packages, pricing, financing options, and contact information for the seller or dealership. Additionally, a VDP may include interactive elements like a contact form or buttons to schedule a test drive, request more information, or initiate the purchase process. The goal of a VDP is to provide potential buyers with all the necessary information about a vehicle to help them make an informed decision and ultimately facilitate the sale of the vehicle. ## **How can dealers improve their VDPs to generate more inbound leads?** To generate more inbound leads through VDPs, automotive dealers can implement several strategies to improve the effectiveness of their listings. Here are some ways to enhance VDPs and increase lead generation: ### **1\. High-quality photos and videos** Include multiple high-resolution photos of the vehicle from different angles, both exterior and interior. Additionally, consider incorporating videos that provide a virtual tour or showcase the vehicle's features. Thanks to [Covideo's integration with HomeNet](https://www.homenetauto.com/) and "Push to VDP" feature, dealers are able to record videos using Covideo, and then easily and automatically push that video content to the vehicle's VDP on their website. Visual content is crucial for capturing the attention of potential buyers and giving them a better understanding of the vehicle's condition. ### **2\. Detailed and accurate descriptions** Provide a comprehensive and accurate description of the vehicle, highlighting its key features, specifications, and any unique selling points. Be sure to include important information such as the vehicle's history, maintenance records, and any recent repairs or upgrades. Use language that is engaging and persuasive to attract potential buyers. ### **3\. Transparent pricing and financing information** Clearly display the price of the vehicle, including any discounts or promotions, as well as any available financing options. Transparency in pricing helps build trust with potential buyers and encourages them to take the next step. ### **4\. Vehicle history reports** Consider providing vehicle history reports, such as [Carfax](https://www.carfax.com/) or [AutoCheck](https://www.autocheck.com/vehiclehistory/) to give buyers confidence in the vehicle's condition and maintenance history. This can help alleviate concerns about hidden issues and increase trust in the dealership. ### **5\. User-friendly and mobile-optimized design** Ensure that your VDPs have a clean and intuitive design that is easy to navigate. Optimize them for mobile devices, as many potential buyers use smartphones or tablets to browse and research vehicles. A mobile-friendly experience will make it easier for users to access the information they need and increase the likelihood of generating leads. ### **6\. Call-to-action buttons** Include clear and prominent call-to-action buttons that encourage users to take the next step, such as scheduling a test drive, requesting more information, or initiating the buying process. Make it easy for potential buyers to contact your dealership directly from the VDP. ### **7\. Customer reviews and testimonials** Display customer reviews and testimonials that highlight positive experiences with your dealership. Positive social proof can build trust and credibility, ultimately increasing the likelihood of generating leads. ### **8\. SEO optimization** Optimize your VDPs for search engines by using relevant keywords in the titles, descriptions, and content. This will help your listings appear higher in search engine results, increasing visibility and driving more organic traffic to your VDPs. ### **9\. Integration with digital advertising** Utilize digital advertising channels, such as search engine ads or social media ads, to drive traffic to your VDPs. Ensure that your ads are targeted to relevant audiences and provide a compelling reason for potential buyers to click through to your VDPs. ### **10\. Analytics and continuous improvement** Monitor the performance of your VDPs using analytics tools. Track metrics such as page views, time spent on page, and conversion rates to identify areas for improvement. Continuously test and optimize your VDPs based on data insights to maximize lead generation. By implementing these strategies and continuously refining your VDPs, automotive dealers can enhance their online presence, attract more qualified leads, and increase the chances of converting those leads into sales. _Ready to enhance your VDPs with high-quality videos for more inbound leads?_ [_Create your free trial_](https://www.covideo.com/free-trial/) _to get started with Covideo today._ Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Automotive Marketing Trends # Implement These Top Automotive Digital Marketing Trends Written by: Olivia Slade-Silovic - 8 min read Published Date: July 9, 2018 ![A blurred image of a row of cars. In front of them, you can see a person holding out their phone, possibly recording a video.](https://images.ctfassets.net/h7jj0v7vjcpk/7zffkJ3TEdRmPBGhC4gNrn/32562124c490c9a60a805b32c2729ee3/58_Implement_These_Top_Automotive_Digital_Marketing_Trends__1_.webp) Dealerships should be aware of changes in digital marketing trends to connect with and impress their customers. Here are some ideas to look out for. Digital marketing trends change very quickly. In the automotive industry, digital marketing is more important than ever. Customers want more than to just purchase a car; they want unforgettable experiences. Is that customer thinking about coming back to your dealership? Are you their favorite salesperson? How much information did he or she have before contacting you? The answers to these questions will show you how much the customer-salesperson relationship has changed over time. Before, customers talked to salespeople to get all the information they needed about a vehicle. Now, customers search for that information online, compare vehicles and dealerships, and come to visit when they already know which vehicle to purchase. Following digital marketing trends will help you connect with these savvy shoppers. ## Meet your customers online A digital marketing strategy for dealerships is necessary because customers are always online. Do you know where your customers search for information? Are they active on social media, forums, or other platforms? What content do they prefer? If you want more people making purchases in your dealership, you have to connect with them sooner. In other words, your customers are no longer waiting in line; they are looking for information online! That’s where you need to be! ## Create a better customer experience Customer experience is more complex than ever. To provide customers with the best purchasing experience, salespeople have to become experts—not just sales experts, but customer relationship experts as well. To do so, they have to know where their shoppers are, what they are searching for, and how are they searching for it. As a marketing professional in a dealership, start with a simple question: What does my customer need? Think about the habits, wishes, needs, ideas, and problems customers have in their everyday life. How can your way of communication be incorporated into their lifestyle? Every detail is important because it creates something bigger: a perfect online world designed just for this customer. Start reaching shoppers during their buying experience and provide them with the exact information they need at that time. However, their buying experience doesn’t start when they visit your dealership or even when they first contact you. Their buying experience starts when they first think of buying a new car. That’s where your digital marketing needs to be very effective! Start thinking step by step. When a car shopper begins thinking about buying, what does he or she do next? They scour the web to find the best deals, nearest dealerships, and brilliant customer reviews. ## Create good content on your website Are you satisfied with your website? Are your visitors and customers satisfied with it? Don’t forget to check how your competition is doing. The average shopper will not make his or her buying decision without comparing at least three or four dealerships. They spend time exploring dealership websites, looking at their inventory, reviewing special deals and important updates, etc. If somebody spent two minutes on your website, would they be bored? Do you have enough good content to keep that person active and intrigued? This is why your website needs to be tailored to your customers. Your website needs to provide the answers to all the questions your customers might have. You’re not just selling your customers their next vehicle; you are participating in a major buying decision. When you design content for your site, design for mobile. This is probably one of the most important digital marketing trends. Now more than ever before, Google search prioritizes websites and content that are mobile-friendly! Your marketing has to be tailored to mobile users because 18% of vehicle buyers only use mobile devices. ## Prioritize video content Video is here to stay. But, what video content works best? What do your customers prefer? When it comes to purchasing vehicles, your customers will appreciate the kind of content that provides them with the best, most accurate information. Imagine a customer visiting your dealership website, and the first thing he sees is a video. Video on a landing page can increase conversions by 80% or more. Your customers would rather watch videos than read only text. So, each time you think about writing about a specific vehicle (or any other topic), ask yourself: Would this be more effective in video form? Not only does it engage viewers better than text; it provides them with more information about the product. The importance of including a video on your website could best be presented with the fact that the average user spends 88% more time on a website with video. Additionally, [64% of consumers are more likely to make a purchase after watching branded social videos](https://tubularlabs.com/), according to Tubular Insights. If you look from the management point of view, 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. Keep in mind that your shoppers will watch videos on mobile phones more often than on their personal computer. Don’t forget to think about the format, size and other technical details of your videos that could affect the viewer’s experience. The viewer of your video will more likely become the buyer in your dealership if you communicate effectively from the first moment he comes in contact with your company. In a digital world, that first contact is users visiting your dealership’s website. Make it count with prominent video! ## Get active on social media We all are aware the world of social media is constantly changing. For users, it’s exciting to see every new update or feature. For marketers, it can get pretty frustrating. Let’s say you’ve just learned how to create effective and profitable social ads, but your favorite social media platform is announcing new updates for it. Yes, you will probably benefit from upgrades in the long run, but thinking about changing the way you've gotten use to doing things can be frustrating. Focus on serving only the best social media content, which is often video-centric. You need to get your shoppers into your showroom, simple as that. Of course, most of your shoppers will buy in person, but they will do their research online. Video gives them the most realistic view of potential vehicles for sale. But which social platforms should dealerships use? In the United States, Facebook is still the number one most visited social website. [71% of adults in the U.S use Facebook in 2023](https://thesocialshepherd.com/blog/facebook-statistics), which is still strong though growth is declining for the platform. Instagram is becoming another favorite social channel for dealerships, because the platform is oriented toward photos and videos. Dealership salespeople can posting pictures and videos of their satisfied customers who just bought a new car. What’s a better way to show your future customers that you are the right person for them than by sharing the experiences of your other satisfied customers? Not to mention that Instagram is a social media platform full of influencers, who you can collaborate with to improve recognition of your brand. YouTube is another great option. According to Google, [69% of people who used YouTube while buying a car were influenced by the video that they watched](https://www.thinkwithgoogle.com/marketing-strategies/search/five-auto-shopping-moments-every-brand-must-own/). Even HubSpot confirmed that 72% of people would rather use video to learn about a product or service. We can’t forget Twitter. With Twitter, you can easily search trending topics by hashtags or even open a discussion about something that is important to your dealership or your customers. However, tweet activity is currently low for most users. Since April 2022, [20% of adults on Twitter produced 98% of all tweets](https://www.pewresearch.org/short-reads/2023/05/17/how-us-adults-on-twitter-use-the-site-in-the-elon-musk-era/), according to Pew Research Center. ## Use helpful apps NADA MarketValues is an app designed specifically for car sales and valuation. With a quick scan of a VIN, dealerships can find the fair market value for a used car as well as a history report. The app gives you quick access to all the information you need for making smart decisions at an auction or on the lot. NADA MarketValues includes weekly auction values, as well as monthly trade-in, loan, and retail values for used passenger cars and light-duty trucks along with many others. If driving leads and customer retention is your dealership’s goal, NxGarage is the app for you. It’s designed to benefit automotive dealerships and attract their customers. NxGarage allows dealerships to efficiently manage inventory while driving leads and improving customer communication and retention. ## Get the tools you need The customer profile is constantly changing, and so should your approach to current digital marketing trends. Today, customers are spending a large amount of their time searching for vehicles online and making their decisions before they even get to the dealership. Your dealership has to adjust its digital marketing strategy to meet the demands of its shoppers and the industry in general. Follow these digital marketing trends to get ahead of the competition! Your website and digital skills need to be at the top of the game! Of course, there are so many useful tools and applications for dealerships out there. In the end, it’s all about making your customers feel good and entertained. Don't get too overwhelmed with options—get started with easy wins that will boost your return on investment. Covideo is an excellent tool for getting started quickly, easily, and affordably with video. Our software gives you everything you need to start recording, sending, and tracking personalized videos—no videography experience or equipment required. [Try it out for free.](https://dealerservices.covideo.com/freetrial/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## DGDG Case Study # Video Case Study: Del Grande Dealer Group Published Date: April 30, 2024 ![A photo of a man and a woman with their names Elwira Wilczynska and Scott Pettitt on a green background. The image says "Case Study" and "Del Grande Dealer Group."](https://images.ctfassets.net/h7jj0v7vjcpk/5JFN5AHrrXhWsc89VA3b7n/3f1ea632d037560ca6e7bec2f0d5688d/DGDG_testimonial_thumbnail.webp) The team at [Del Grande Dealer Group](https://www.dgdg.com/) in San Jose Calfornia sometimes jokes that they're a "tech company that happens to sell cars." The 18-rooftop group spans across Northern California, where its dealers rub elbows with the tech-savvy crowd in Silicon Valley and juggle plenty of internet leads. Embracing technology is a key part of DGDG's success—but not at the expense of person-to-person connection. Enter Covideo. Elwira Wilczynska, Director of Sales Training at DGDG, first recieved a Covideo in her inbox. She was surprised to see the person in the video holding up a whiteboard with her name. The personalized touch piqued her interest, and the team began to explore what Covideo would like at DGDG dealerships. They decided to pilot the tool at one store for three months to start. Quickly, the results were undeniable. The store using Covideo almost immediately raised its closing rate by 5% on used cars. As well as: - 38% higher lead to response rate - 3x increase in lead to appointment rate - 2.4x vehicles sold As a group driven by data and results, expanding Covideo to the full group was a no-brainer. Salespeople and product specialists who use Covideo at the group consistently get more responses from customers. And when those customers visit the dealership, their eyes light up when they already recognize the person who sent them a video. Learn more about how DGDG uses technology to build meaninful relationships and sell tens of thousands of cars each year. ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/1BbeK9X8vu2x7yjrtZt2sz/a1270f707701a4bb09dda40e19f3c0e0/DGDG_Success_Story_Thumbnail.png) ## Video Transcript: **VO Scott Pettitt:** We sell 30,000 cars a year, and there’s no doubt that video has helped us do that. **VO Elwira Wilczynska:** We’re here in the heart of Silicon Valley, which means that we get a ton of internet leads, but also, we have a lot of competition a lot closer. Being able to be open to adopting resources and platforms that not only help our team members be more effective and efficient but also create an experience to our guests that they may not be expecting, lowers that sales resistance and really creates that human to human connection. **VO Elwira:** I got an email from a representative with my name on a whiteboard, and my name is “Elwira,” which is not a very common name, so for me to even be able to open that email, that’s where the journey started. **VO Scott:** One of the things that Covideo has done is they have allowed us to move at whatever pace we want. **VO Elwira:** And we actually piloted a store where we just wanted to run three months to see what happens if we have a specific process around first video introduction of a vehicle walkaround and maybe the product specialist. **VO Scott:** Once we started, we looked at that closing ratio to make sure that was the number one thing: What is the effect to the bottom line? **VO Elwira:** And what we soon saw was the dealership that was using that video, their closing percentages on used cars specifically went up by 5%. **VO Scott:** Like, I want to say it was overnight, but it wasn’t overnight, but it was pretty darn close. **VO Elwira:** For us, that was an indicator to say, “Okay, let’s scale and let’s put it in all of our stores” because that early success. We had a process in place, we wanted to measure success before we roll it out, and we were able to see that. When our product specialists got in the rhythm, and we have some of our top performers or top video producers, the first thing they’ll tell you is they get more responses than product specialists that don’t do it. **VO Sam Maldonado:** Our customers are super, super jacked about that video, just because they’re like, “Oh my god, okay cool, it’s an actual person.” When I actually make an appointment with a customer and they come to the dealership, even if I’m walking outside or I’m doing something, they’ll come up to me, walk up to me—“Hey, you’re the guy who sent me the video.” **VO Elwira:** We get a lot of excitement around that because they don’t lose deals now, right? So now you have someone walking in and asking, saying, “Hey, I remember that face, I want to talk to that person.” **VO Sam:** Customers reaching out to me and letting me know that one of the reasons they chose me versus another Chevy dealership—even though the price may have been higher—is because of that video. **VO Scott:** The tool is not only easy to use, it’s easy to integrate. But it also allows you the flexibility to personalize it. **VO Aaron Rivera:** It is next level. You know, anybody can sell a car and pick up a phone, but to add that on there and then have that quality engagement, it brings a lot of referrals. Covideo is a way to just make the whole closing process of the way I like to close deals easier, quicker, smoother. **VO Scott:** So, you’re spending money. Are they going to use it? Am I going to see a lift? When I’m here to tell you that I know there’s a lift. If you know there’s a tool out there that can help lend you to getting a higher engagement rate, then you’d be foolish not to try it. ## Use Covideo to Boost Your Most Important Metrics Get the technology you need to make stronger person-to-person connections at your dealership and boost car sales. We'll show you how to get great results like DGDG. Just [request a demo of Covideo](https://covideo.com/request-a-demo/), and we'll be in touch! Share this post ## Latest Customer Stories [View all](https://www.covideo.com/resources/customer-stories/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Impact of Rate Cuts # How Interest Rate Cuts Could Impact Dealerships and Boost Sales Written by: Olivia Barickman - 5 min read Published Date: July 20, 2024 ![A photo at a dealership with a couple sitting across from a saleperson who is shaking their hand in front of a laptop](https://images.ctfassets.net/h7jj0v7vjcpk/7GKNLkbC0ZUNF9fmPh3kQ8/58f2e08a12ac2c1ff3c2f851552823b5/8_How_Interest_Rate_Cuts_Could_Impact_Dealerships_and_Boost_Sales.webp) The Fed's rate cuts could mean more sales opportunities for dealerships. Here are the groups most likely to buy and how to connect them to better financing. Long-anticipated rate cuts are finally here! On September 18, the Federal Reserve officially announced a large 0.5% rate cut with more to potentially follow. Rate cuts will likely impact dealerships positively, making it more affordable for customers to take out loans on vehicles. But taking advantage of this moment will take knowledge, creativity, and intentional follow-through. We’ll cover what the Fed’s announcement means for dealerships, how consumers will respond, and tools you’ll need to stand out while your competitors ramp up their outreach. ## **Why is the Fed cutting rates and how much will they change?** The Fed [announced it is cutting the benchmark interest rate by 0.5%](https://www.cbsnews.com/news/fed-rate-cut-decision-federal-reserve-interest-rates-september-meeting/). This is the first rate reduction in four years, aimed at making borrowing costs more affordable for consumers. There will likely be additional cuts. The Fed Chair Jay Powell said the economy and labor market are currently in “solid shape,” and the intention of this cut is to keep it there. Inflation soared during the pandemic, and the Fed chose to lower rates now to protect against the growing unemployment rate while they felt confident inflation is down. ## **How will rate cuts impact dealership customers?** The impact of rate changes on dealerships is not immediate. Consumers will see changes gradually as banks lower their interest rates on loans alongside the Fed. [A Cox Automotive study for Q3 of 2024](https://www.coxautoinc.com/news/q3-2024-cadsi/) found dealers overall view the market as weak and see the economy, interest rates, and the political climate as the top three factors holding back business. More than 62% of respondents to the recent ["Car Shopper Expectations vs. Market Realities" report](https://www.edmunds.com/car-news/edmunds-study-affordability-concerns-remain.html) from Edmunds said they have put off purchasing a vehicle due to high interest rates. (We’ll dive more into this report below.) So, it’s clear rate cuts impact both dealerships and consumers. More affordable rates should correlate with more dealership sales. #### **Buyers most likely to make choices based on interest rates** While rate cuts impact dealership customers on all levels, there are certain groups who may be more closely watching rates fall to guide their decisions. Here are some additional insights on those groups and the [Edmunds study:](https://www.edmunds.com/car-news/edmunds-study-affordability-concerns-remain.html) - **Used car shoppers:** Used car loans typically have higher rates. A used car is considered a higher-risk investment since it has already undergone some wear and tear, so many lenders will bump up the interest rate to protect themselves against a potential drop in value. These buyers, who may already be more budget-focused, will certainly be watching interest rates. - **EV shoppers:** 74% of likely electrical vehicle buyers said a rate cut would affect their purchasing decisions, compared to 57% of non-EV car shoppers. EV prices are dropping fast, especially for used models. As a matter of fact, used EVs are dropping in price six times faster than their gas-powered used counterparts. Couple this with growing incentive opportunities and a lower interest rate, and EV shoppers could really score a bargain. - **Younger shoppers:** 72% of buyers under 44 said the rate cut would impact their choice to purchase a car, compared to 57% of buyers 45 and older. Younger buyers who have less savings may be more likely to need a longer-term loan and will be watching interest rates. - **Those putting off other expenditures to afford their next vehicle:** Regardless of interest rates, affordability is a struggle for the average American consumer. More than half of the Edmunds study respondents were putting off other expenditures to buy their next vehicle, including deferring home purchases, vacations, and even medical procedures. Americans feeling the squeeze of the economy can find some relief when it becomes more affordable to borrow money. ## **How should dealerships prepare for the impact of rate cuts?** As we have mentioned, the impact of rate cuts on dealership sales will be gradual. But to stand out and make an impact during this pivotal time in the industry, dealerships need to show how they are trustworthy, knowledgeable, and attentive. #### **Evaluate your advertising** The bottom line: _lots_ of people have been waiting a long time for rates to drop. This may be a key time to evaluate your advertising. Look at how much you’re spending on advertising versus how many leads you’re converting. Determine if your BDC team and salespeople can handle more incoming leads. We put together [a helpful blog](https://dealerservices.covideo.com/blog/maximize-dealership-advertising-spend-impact/) on what the average dealership is spending and how many opportunities you should generate. #### **Share knowledge and build trust** Dealers are almost three times more likely than car buyers to say that the car buying process is very or completely transparent, [according to Capital One](https://www.capitalone.com/about/newsroom/car-buying-outlook-report-2023/). We’re in this industry every day, but most people go years without buying a car. You may know more about the impact of rate cuts on dealerships than your leads. Prioritize your reputation and be a trusted advisor to customers navigating the process with patience and personalization. Some ways you can do this include [introducing yourself with a personalized video](https://dealerservices.covideo.com/blog/fqr-meaning/) in their inbox, clearly outlining finance options, and answering relevant questions. #### **Re-engage repeat buyers and visitors** If you made a sale awhile ago and haven’t followed up in a long time, it may be an opportune time to let your customers know loan rates are dropping and offer a trade in. Alternatively, anyone who visited your dealership and walked away for whatever reason may be enticed to return when they can finance a new car at a lower rate. Use video to reach out to these buyers and let them know their options. #### **Stand out from the competition** Your biggest competitors are also aware of the impact of rate cuts on their dealership. They’ll be investing in advertising, reaching out to past customers, and polishing their lead response strategies in anticipation of more sales. We’ve heard from our customers time and time again that video was the difference-maker they needed to beat the competition. Whether it’s reminding buyers of their appointment or showing them a [walkaround of their favorite vehicle](https://dealerservices.covideo.com/blog/what-is-a-vehicle-walkaround-video/), video helps them remember you and builds excitement for a purchase. ## **Get ahead of the rate cut rush with Covideo** We’ve spent 20 years serving dealerships, and while the economy and industry go through twists and turns, we know providing a transparent, engaging, and personalized experience is key to winning over your customers. Covideo provides a simple but powerful solution for recording, sending, and tracking the success of your personalized videos. The result is better customer connections and more sales. Take advantage of the impact of rate cuts at your dealership and level up your sales tools! [Schedule a demo with us to learn more.](https://dealerservices.covideo.com/requestdemo/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Covideo Login Page [![Covideo](https://www.covideo.com/images/covideo-rebrand-logo-primary.png)](https://www.covideo.com/) Email Login with SSO # Covideo weekly webinars Looking for an interactive way to learn about the Covideo platform and brush up on your video skills? Register for one of our live, weekly webinars to learn from our experts! [Register Now](https://support.covideo.com/en/articles/9680978-weekly-covideo-training-sessions) ![](https://www.covideo.com/images/image-login-page-backgronud.webp) ## Video Email Best Practices # Video Email Best Practices for Effective Outreach Written by: Covideo Team - 10 min read Published Date: December 2, 2024 ![A woman works on an emal interface, and you can see a video with a play button inside the email.](https://images.ctfassets.net/h7jj0v7vjcpk/6JdEFFNjl4VufQZEwbMtSN/46c7c98e9a0dd7a2b2879bc5d2501c68/5_Video_email_best_practices_for_effective_outreach.webp) Use these video email best practices to plan great content, nail effective recording techniques, and easily share your videos through email. Whether you’re a video pro or just getting started, there is no denying that video is an effective tool to engage your leads and customers. But it’s a common misconception that you need expensive equipment or training to make an impactful video. As a matter of fact, all you need is your phone or webcam and a few minutes. In this guide, we’ll outline our video email best practices to help you record and send attention-grabbing, polished, and personalized videos. Our video email best practice guide also includes: - Tips on nailing proper lighting, high-quality audio, and body language - Tools you need for recording and sending great videos - Troubleshooting for common video issues ## **What is a video email?** First off, what do we mean when we say “video email” anyway? Adding a video into an email or text can be done in several ways, including inserting a link or animated gif. Because videos cannot automatically play in an email, the animated gif gives someone a preview of the content they’re about to see. We recommend putting these videos on personalized landing pages, so you can control the content and display your chosen calls-to-action. Whether you’re sending your video via social media, text, or email, these video best practices will help you nail recording and sending videos. ## **Prepare your video outreach** Before hitting the record button, it’s important to have a clear structure of your video in mind. Outlining key points you want to cover ensures your message remains concise and focused. While scripts can help with planning, we usually recommend speaking conversationally to avoid sounding rehearsed. Authenticity resonates more with viewers, so aim for a tone that feels genuine. If you fumble, don’t worry—imperfections make you more relatable, which is especially valuable to customers. Think of it as a video voicemail, not a polished ad. Remember to start with a “give” before an “ask.” Offer them deals, knowledge, and assistance before asking them when they can come in and buy. If you’re still getting used to being on camera or concerned about missing important details, you can use a teleprompter to help you out, though our top video email best practice is to make it feel natural! ## **The power of personalization** Video messaging is ultra-effective when personalized. A personalized video email grabs attention more effectively than a generic one. So what does personalization look like in a video text or email? The best practice is to address the recipient directly including their name, reference previous conversations, and answer specific questions. We also recommend writing their name on a whiteboard to display in the video thumbnail, so they know you made the video just for them. These small efforts make your viewer feel special and increase the likelihood they engage with your message. #### **The importance of your thumbnail** Why do we recommend the whiteboard tactic? Because videos can’t autoplay in emails, the thumbnail image serves as the “book cover” of your video. Use a clear, inviting image, ideally with a smile, to entice your audience to click. Animated gifs, which loop the first few seconds of your video, are more engaging and can be easily generated through platforms like Covideo​. #### **Optimal video length** Attention spans are short, and people tend to lose focus after about 30-60 seconds. When recording, make sure your video is succinct and delivers the key message quickly. For introductory or follow-up videos, aim for under 30 seconds. However, longer videos may be necessary for more in-depth explanations or vehicle walkarounds. In these cases, limit the video to 2-3 minutes at most. #### **Include a clear call to action (CTA)** Every effective video email should end with a strong call to action. Be explicit about what you want the viewer to do next—whether it’s filling out a form, telling you what they're looking for, or scheduling a test drive. While you can say the CTA out loud, you can also make them easier to follow with links. With Covideo, you can add clickable CTAs inside your video and on your landing page. Physically point to the CTA button in your video to direct attention and improve navigation. ## Quality matters: lighting, background, sound, and stability Yes, it is a video email best practice to be natural and approachable on camera, and you don’t need a lot of fancy equipment to achieve that. However, the quality of your video still plays a significant role in how customers perceive your message. Here are some best practices to follow: #### **Lighting** Ensure you’re well-lit by positioning your light source in front of you. Natural light works well, but if that’s not available, use artificial lighting that doesn’t cast harsh shadows​ like a ring light at your desk. When recording walkarounds, keep the direction of the sun in mind so it doesn’t shine into the screen and distract from your recording. #### **Background** Avoid distracting backgrounds. A simple, tidy backdrop helps keep the viewer focused on you and your message. If necessary, use virtual backgrounds, but make sure they’re professional and relevant​! Your office or business space can give leads a sneak peek into your brand. When recording in an open space, walkaround, try to move the car into a space where you have space to show it off and move around without bumping into other objects or cars. #### **Sound** Good audio quality is essential. It has been said that people will forgive a bad picture, but they will never forgive bad sound. This video email best practice may be among those who work in a fast-paced or noise environment. But there are some easy ways you can boost your sound quality. Avoid noisy environments and use an external microphone if possible for clearer sound​. There are even microphones you can plug into your phone and clip on your shirt or hold as you speak. When recording outdoors, move away from street traffic or windy areas. If you have to shout to be heard on your video, it may be too noisy. Indoors, try to find an empty area away from other conversations or noise. #### **Stability** Stability is another tricky best practice to master on your video emails and texts. Realtors, car salespeople, or other professionals who are on the go may struggle to stabilize their recording. Speaking into the camera while moving around in a video can cause some shaky footage! Professional videographers often use a tool called a gimbal to stabilize videos, and you can purchase affordable options that work for your phone in the same way, reducing bouncing and shaking. However, you can also use software to reduce camera shaking. Covideo offers a stabilization slider that you can use to improve the smoothness of your video in post-production. #### **Composition** Think about how your face appears in the frame. Center yourself within the video and position your camera in line or slightly above your face. If you talk down to your camera, it may cause shadows or an unflattering angle. When showing off a product or space, make sure what you’re covering is visible in the frame. ## **Video email best practices for sending** We’ve covered the “video” side of video email best practices, but what should your email look like when it contains a video? #### **Video email subject lines** To increase open rates, include the word “video” in your email subject line. This simple addition can boost open rates by as much as 19%. Personalizing your subject line with the recipient’s name and vehicle of interest increases the likelihood they notice your email. #### **Keep your text clear and brief** Like any email, start out with a greeting and explain why you are reaching out. A video email still needs text! Introduce yourself and your dealership if necessary. It can be helpful to encourage someone to click the video by saying something like, “I’ve included additional info in the video below.” Or, “I recorded a video of the \[name of car\] you were interested in—check it out!” #### **Focus on CTAs** Your email should include your contact information and any links someone needs to take the next step. But even better, consider having your video open on a personalized landing page that contains your business' branding and relevant CTAs. This will help guide them to the next action you want them to take. ## **Video analytics and follow up** Most of these video email best practices cover how to record and send your video, but your work doesn’t end there! Video email platforms like Covideo often provide analytics that allow you to track viewership. You can see when a recipient watched a video, how much they watched, and even if they left any comments or reactions. Receiving a notification when someone views your video is a huge help to know when to plan additional follow-up. Use this data to improve future videos and understand your audience's preferences. Additionally, be sure your outreach data is collected in your CRM. #### **Determining email KPIs** Noting your key performance indicators is also important to tracking progress. [According to Campaign Monitor](https://www.campaignmonitor.com/resources/knowledge-base/what-are-good-email-metrics/), the average open rate for all industries is 21.5%, and the average CTR is 2.3%. If you haven’t started adding video into your emails, take stock of your current stats and see how they change over time! - Email Open Rate = # of emails opened / # of emails sent x 100 - Email Click-Through Rate = # of views / # of emails opened x 100 Using this formula, track the change over time on your opens and CTRs from using video. (We bet they’ll go up!) #### **Video email best practices for troubleshooting** There are many factors that influence the success of your video emails. If people are not opening or responding to your video emails, try checking these areas: - Review your thumbnail—is it clear and friendly? - Revamp the copy on your email—is it helpful while enticing viewers to click the video to learn more? - Check your subject line—is it compelling, relevant, and avoiding “spammy” words? - Make sure your videos are landing in inboxes—have you [checked your email deliverability score](https://www.mail-tester.com/)? Here are some more video email best practices to boost response rates: - Keep your video messages short and get to the point early. - Consider adding a phone call into your cadence before your first video email. - Personalize the video! (We’re repeating this a lot because it’s important!) - Consider providing a “give” before an “ask” (information, answers, deals, etc.) – anything that would provide real value to your buyer and encourage them to learn more. - When you receive the email notification that your video has been watched, pick up the phone and call the recipient as soon as possible. It’s a best practice to do this while they’re engaged and your message is top of mind. - Pose a question that asks for their input and/or offer them value. “What is your price range?” “When would you be available for a tour?” - Grab their attention with a shot of the product or service they inquired about when applicable. ## **Pro Tip: leverage video for multiple use cases** Think you have your video email best practices nailed down for sales? Challenge yourself to use video emails in other parts of your business: - **Marketing**: You can add marketing videos to email campaigns alongside individual, personalized outreach. These are great for announcing seasonal deals, reminding of deadlines, and celebrating milestones. - **Customer Support**: Videos can help explain solutions to customer queries more effectively than text-based responses​. Use video to educate and inform customers. - **Internal Communication**: Whether it’s for training or team updates, videos can enhance internal communication, making it more engaging and easier to digest. - **Service Department:** At dealerships, show recommended repairs and maintenance over video to build trust and communicate more clearly with customers. ## **Video email best practices: avoid these mistakes** Now we’ve reviewed the top video email best practices. Here’s a little refresher on common mistakes to avoid: - **Lacking personalization:** Use a person’s name, remember their preferences, and tailor your message to their unique situation. - **Not thinking about your starting frame:** Your video thumbnail is your first impression—make it strong! Be sure you start out the video with a smile and consider writing the recipient’s name on a whiteboard to hold up. - **Ignoring body language and tone:** Use good posture, positive language, and a calm, enthusiastic tone when communicating on camera. - **Not making eye contact:** How do you make eye contact through a screen? On a phone or web cam, looking directly into the camera (not at the reflection of yourself), will simulate in-person eye contact. - **Poor audio or visual quality**: Take measures to record in a quiet place, stabilize your recording equipment to reduce shaking, choose optimal lighting, and mind any distractions in your background. - **Overly long videos**: Keep short videos to 30 seconds or longer videos to no more than a few minutes. - **Unclear messages**: Have a clear goal and stick to it, so viewers know what action to take next​. Be sure to answer all their questions before pushing a sale. And don’t forget the next steps! ## **Put these video email best practices to work** Incorporating video into your email strategy is a game changer! By following these video email best practices you can dramatically improve engagement, build stronger connections, and achieve better results. Of course, the best video email best practice of all is this: just get started! You don’t need any fancy equipment, editing software, or on-screen experience to make impactful, personalized videos with Covideo. [Contact our experts to set up a demo!](https://dealerservices.covideo.com/requestdemo/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Elead Video Integration # Using Elead Video Integration with Covideo Written by: Olivia Barickman - 2 min read Published Date: March 7, 2023 ![An image of the Covideo and elead logos with a plus sign in the center on a green background](https://images.ctfassets.net/h7jj0v7vjcpk/1j4IoDxLO3pobgx3mtIMKp/097d589fc973216c9a1098dc96556a9c/41_-_Auto_Platforms_Covideo_and_Elead_Collab_on_Integration.webp) Covideo integrates with the popular automotive CRM Elead (also known as CDK CRM). Using Covideo, you can seamlessly add video to your CRM workflow. Covideo is proud to offer integration with [the popular dealership CRM Elead](https://www.cdkglobal.com/elead-crm), and we’ve just made the experience better than ever. Dealerships can easily record, send, and track video through Elead, without ever leaving the CRM. This integration is unique to Covideo, so if you want to combine the power of Elead and video, you’ve come to the right place! ## Why you need Elead video integration Personalized video is an amazing sales tool for dealerships which allows you to tailor your communications to individual customers. [Covideo](https://www.covideo.com/) is designed to integrate directly with the industry’s top platforms. With Covideo, dealerships can easily record a video and seamlessly drop it into email, text, or online platform. Then, their recipient will receive an animated gif of the video and a link to its custom landing page. Not only does this protect the video from being lost in spam filters, but it also differentiates that dealer from the competition. Salespeople can show off their unique personality, as well as vehicles the customer may be interested in. Elead is one of the most-used dealership CRMs, which help salespeople manage and nurture their customer relationships. This Elead video integration allows salespeople to be more effective in less time. They can manage the Covideo platform without ever leaving Elead. ## How to use Elead’s Covideo integration Use Elead video integration while you’re working in the CRM. Simply click the “Videos” button in the Elead email composer to access your full video library. From here, you can insert existing videos, record new videos, merge videos together, or record a video voiceover. You can even insert quality, OEM-generated videos from [WheelsTV](https://www.wheelstv.net/). When you insert a video, you can trim it, select a landing page and CTA, enable reactions or comments, and add a vehicle. The result will appear directly in the Elead email! Access tracking data on any video you’ve sent through Elead in the corresponding customer’s record, which will show as the “SendEmail” activity type. In Covideo, you can see even more analytics—like hotspots and call to action links. This Elead video integration allows for: - A simple, fast process for your users - More accurate and reliable analytics - An easy, seamless option for your team members ## The Takeaway Want more detailed instructions on using Covideo within the Elead CRM? Check out our [helpful article that outlines each step of using the Elead video integration](https://support.covideo.com/en/articles/5397722-how-to-use-the-covideo-elead-integration). Of course, our helpful support team is here for you every step of the way. Additionally, you can check out a [larger list of Covideo’s most popular integrations](https://www.covideo.com/integrations/) to see how other tools you’re already using work seamlessly with Covideo. If you’re a dealership using the Elead CRM, you cannot miss out on the power of video—a game-changing tool for creating customer relationships, improving user experience, and providing best-in-class service. If you’re ready to explore this integration for yourself, [talk to one of our experts](https://www.covideo.com/request-a-demo/) to get started with Covideo today. Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Windsor Chrysler Testimonial # Video Testimonial: Jack Bryan at Windsor Chrysler Published Date: January 9, 2025 ![On the left side, the title "Video Testimonial" over a photo of the Windsor storefront on a snowy day. On the right, the Windsor Chrysler logo above the words "Jack Bryan, New Car Sales Consultant."](https://images.ctfassets.net/h7jj0v7vjcpk/1yeKebezbGAH2AbQGlqyNE/59eaa6f1a510726c8e915a0ecbae3df6/Jack_Bryan_testimonial_thumbnail.webp) What do you do when your dealership is in a market surrounded by six other dealerships—selling the same make and model of cars you are—all within driving distance? You find a tool to set yourself apart. For Jack Bryan at Windsor Chrysler in Canada, Covideo was the difference-maker he needed, and its tracking tools that showed when and how much someone watched a video helped him develop follow-up strategies for an even greater competitive edge. Sometimes, just one video can make a major difference! When Jack was making the move to Windsor Chrysler, he made a video announcement and extended his services to former customers. It gained 83 views in just one day and led to multiple appointments, which became 15 closed deals. We love Jack's story because it shows how an easy-to-use solution can lead to big results. Plus, he's a master of personal branding. You'll love his website, [meetjackbryan.com](https://meetjackbryan.com/), which blends useful CTAs, an easy credit application, video content, and a little humor to win over customers. Check out his testimonial below and grab his tips for your dealership! ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/3Gv4ocJvtUIRZucuksHN3A/aa9355e2fcf1d686f90d09143fe213ba/Video_Testimonial_Jack_Bryan.png) ## Video Transcript VO from Jack: Hi Covideo, Jack Bryan from Windsor Chrysler! Today I'm excited to share a story about how the power of Covideo not only transformed my approach to car sales, but also set Windsor Chrysler, the dealership I work at apart from a market with six other dealerships, all within driving distance. But before we dive into that, let me take you back to when I decided to move and change dealerships. Awhile back, I sent a video to my customers announcing the move to Windsor Chrysler. Little did I know, the video would get over 83 videos in just one day and lead to multiple appointments. Also, I was able to close about 15 deals. Marlow, a friend and potential buyer, received a personalized walkaround video of their dream car, just like the videos that caught their attention when I made the move to Windsor Chrysler. Marlow VO: So, the video that Jack Bryan had sent me was an absolute game changer, and I can't say enough about it. Truthfully, for one, it made me feel like Jack Bryan was absolutely locked in, and two, he really felt genuinely interested in helping me find the right vehicle for myself. And I can't say enough about how wonderful that service was. Once again, thank you so much, Jack, for everything you've done. You've been a great help. Thank you. Jack VO: Now, here's the exciting part. This doesn't just help you stand out in the eyes of your customers, it puts Windsor Chrysler ahead of the competition. With the Covideo app, I can track the views on my videos, giving me the edge of knowing when to follow up and provide that extra level of service. So, if you're navigating a competitive market like mine, give Covideo a try. It's not just an app, it's a difference-maker that Windsor Chrysler has used to make it the obvious choice. Thanks for watching and here's to leaving the competition in the rearview mirror with Covideo. ## Using Covideo for Automotive Sales If you're surrounded by competitor dealerships and need to stand out, it may be the time to try Covideo's easy-to-use video messaging solution, just like Jack. [Request a demo today to get started.](https://dealerservices.covideo.com/requestdemo/) Share this post ## Latest Customer Stories [View all](https://www.covideo.com/resources/customer-stories/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Video Sales Strategies # Interview with Sean Kelley: Using Video to Generate Referrals Published Date: November 27, 2018 ![A photo of a man in a suit smiling on a green background. There is the "carmotivators.com" logo in the top right corner over "guest author." The bottom says "Sean Kelley, CEO of Car Motivators."](https://images.ctfassets.net/h7jj0v7vjcpk/5ECy1RieX5Ae3pcblOMlHP/b89a6fe39b6b6981f8ab3ba372100bb9/Sean_Kelley_Expert_Insight_thumbnail.webp) Sean Kelley, [CEO of Car Motivators](https://carmotivators.com/), and Covideo partner, is leveraging video to increase sales and results for his organization, and for other organizations as well. The infamous #carbizcoach is here to give you some practical and tactical tips for using video before the sale, during the sale, and after the sale. Continue reading to discover how you can leverage video to make your customer relationships more meaningful. ## Sean Kelley on Leveraging Covideo Before, During, and After the Sale First and foremost, let’s talk about before the customer arrives. Every salesperson in the world is trying to connect with their potential customers. If we use the same channels to connect with our customers that every other salesperson is using, that’s bad. We need to connect in a creative and unique way. At the end of the day, once we do begin a sales dialogue, the further down the sales funnel the customer is, the easier they are to close. What I mean by that is we can begin our dialogue with our customer after we’ve connected with a phone call, email, text, or video. Which one of those means of communication has the customer further down the funnel? Where there’s more trust, where there’s more rapport, where there’s more value in you or your product? Video! That’s right; if you connect with your customers in advance, prior to them engaging with you around sales-related activities, with a video, there is more trust. This is because they see you are going the extra mile for them to make a personalized video. Number two: the relationship is stronger because of the law of familiarity. Because they’ve watched the video prior to jumping into a sales conversation, there is now familiarity, causing the viewer to feel like they know you a little bit more whether you have met them or not. So when you do engage in a sales-related conversation, it’s easier to sell to them. You are setting yourself apart by leveraging video when most people do not. That’s how you can leverage video ahead of time. Now, during the sale, when you’re working with a client, leverage the tools that Covideo offers. For example, you can leverage the Covideo screen share to walk someone through a proposal and explain it to them. I personally use that for my company’s purposes all the time and my clients love it. Why? Because they can watch what I need them to watch at their leisure versus me forcing them into a specific meeting at a specific time. The number one most coached-on topic for salespeople this year has been: “How can I get in front of more clients?” If you want to generate more referrals, you can leverage the power of Covideo! Here’s another tip: Keep in touch in between sales. Don’t wait until after the sale because after the sale insinuates that they’re not going to buy from you again. I believe that if we create a memorable enough experience, and we follow up with video, we can actually develop these amazing relationships where people remember us when they are in the market for a vehicle or another product. Most salespeople leave voicemails. How many words is a 20-second voicemail for a customer worth? Well, however many words you can say in 20 seconds. How about a picture? A picture is worth a thousand words, but a picture is so final, just like after the sale. So let’s talk about in between sales, the relationship from one purchase to another. Whatever it is you sell, whether it’s a car or another product, people are probably going to buy another one again at some point. This is why you need to keep in touch in between sales. If you send your good, loyal customers a 30-second video three or four times a year, just so they remember you’ve developed a relationship, how much time will that take? Two minutes. Is it not worth it to know that will help you be the go-to expert for their purchases from now on? It’s amazing. Hopefully, these practical and tactical tips are going to help you get in touch and connect before the sale, help you create better experiences during the sale, and help you follow-up and build relationships in between sales. ## Get Connected to Covideo and Car Motivators Find out more about Sean Kelley and his team at [https://carmotivators.com/](https://carmotivators.com/) to find out how they’re changing the car business through D.R.I.V.E.C3 coaching and a frontline, grassroots growth approach. Or, request to join the private Facebook group [Car Motivators](https://www.facebook.com/groups/coachingthecarbusiness/) to connect with other like-minded individuals in the auto industry for daily tips and discussions. Covideo provides video email software that helps businesses and individuals communicate more effectively with easy-to-make personalized videos. [Try it out for free.](https://www.covideo.com/free-trial/) Share this post ## Latest Expert Insights [View all](https://www.covideo.com/resources/expert-insights/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Video Format Guide # Horizontal vs Vertical Videos: Which Video Format Should I Use? Written by: Covideo Team - 15 min read Published Date: September 17, 2018 ![Side by side photos of a smiling woman in a yellow shirt. In one photo, she is recording with her phone horizontally. In the other, she holds her phone vertically.](https://images.ctfassets.net/h7jj0v7vjcpk/41m20z8ePnLNGEBSa5eZtp/e21c77e35f0445b1c488f8c4c85e0a2d/57_Horizontal_vs_Vertical_Videos__Which_Video_Format_Should_I_Use___1_.webp) Horizontal vs vertical videos can be used in a variety of applications. Follow our guide to determine which is best for your audience and platform. Not long ago, holding a camera vertically and recording vertical videos was unusual. Viewers were consuming vertical videos with black bars on either side of the video and a narrow viewing angle on desktop screens, which was not pleasant for the audience. But now, people are watching videos more than ever on their phones. Video consumption trends have changed, as well as social media platforms and the whole digital world. So, when is it convenient to record and upload a vertical video? When will your business benefit more if you record videos horizontally? Before we start discussing the pros and cons in this horizontal vs vertical videos battle, let’s dive into their main characteristics. ### **Vertical videos** A vertically-oriented or portrait-mode video is one that is taller than wider. It takes up the entire screen on a phone, focusing the user’s full attention on the played video. Not to mention that smartphones design forces you to hold them vertically. Mobile owners hold their phones upright at least 94% of the time, and they want to consume content without having to rotate their phones 90 degrees. ### **Horizontal videos** The main reason for making horizontal videos is the horizontal alignment of our eyes; we spend our lives on a horizontal plane. Therefore, movies and TV are horizontal. The horizontal format is far superior to vertical when showing most things in daily life. For instance, scenes that have more than one person involved, or those that include dynamics and motion, are rarely vertical. They also can’t be as effective as they are in a horizontal video. ### **Coexisting** One way doesn’t exclude the other. Social media users prefer vertical videos, but when we talk about TV production, the audience always demands horizontal videos. **Only 13% of people switch their device horizontally to watch a video.** The social media platform which popularized vertical video and allowed people to tell their stories in full-screen vertical mode was Snapchat. According to Snapchat, advertisers report the completion rates of their vertical video ads as 9x higher than their horizontal video ads. This tells us that users are more likely to stay engaged with a video that is vertical. ![Vertical vs horizontal videos example](https://images.ctfassets.net/h7jj0v7vjcpk/4PzAT9xxt742pCpE3HEcpA/a4eb6044d660a4e0e40552e387d478cb/Vertical-vs-horizontal-videos1.png) Traditionally, video content has been produced and optimized for the big screen, which is why most of the video we encounter is horizontally-oriented. However, horizontal video players represent the standard, and they don’t accommodate vertical video. This is where the horizontal wins in this horizontal vs vertical video game. On the other hand, trends in video consumption habits are showing that people are more and more embracing videos in vertical mode. Even many publishers (Daily Mail, The Washington Post, Mashable) are embracing it and now shoot their videos vertically. If the future of video is mobile, can we expect a future creation of vertical videos? Alternatively, will the horizontal video with its many benefits overpower the vertical one? ## **It all starts and ends with a smartphone** Before smartphones, almost all video content was horizontal because of the way people watched the content. When smartphones arrived, everything changed. The way of holding their phones showed publishers, marketers, and advertisers what format of content their target audiences want. Let’s not forget one crucial thing: People hate making an extra effort when consuming content! If the quality of your video is not affected by the position of the phone, there aren’t many people willing to make an effort to turn their phone horizontally and tap to expand to full screen. Zena Barakat, a former New York Times video producer, spent a whole year researching vertical videos and eventually discovered that [many people didn’t reorient their phones to watch horizontal videos in full-screen mode](https://www.nytimes.com/2015/08/13/technology/personaltech/vertical-video-on-the-small-screen-not-a-crime.html). In fact, only 94% of smartphone users today consume content only vertically. In addition, Barakat said that even though marketers had other intentions for video consumption, viewers didn’t care. Having to keep switching phones back and forth is something most mobile users highly dislike. If something is uncomfortable for them, they lose their interest. Watching a video is an experience. And sometimes you’re on the other end – you’re creating and sending videos for marketing, prospecting, in customer service, etc. Using a video platform like Covideo simplifies the process. It allows you to record videos at ease from your desktop or mobile device and share them via email, text, social, on your website, and more – [Start a free trial today](https://www.covideo.com/freetrial/) and see the impact! ## **Social media videos** The amount of time people spend on social media continuously increases. Eighty percent of social media use now occurs on mobile devices, 61% of which is from smartphones alone. This year, people are spending close to 3 hours and 20 minutes using the Internet on their smartphone. To compare, they’re spending just 40 minutes on their computer. When thinking of creating videos for social media users, businesses need to be aware of that information. People consume the most content via a smartphone, therefore, how should your video be oriented – horizontally or vertically? Since February of 2017, Facebook, Instagram, Snapchat and Twitter have removed the black borders on their vertical videos. This update was the result of realizing people prefer to watch vertical over horizontal videos on social media. So, rather than looking upon vertical video as something with flaws, social networks decided to make updates so their users can enjoy it even more. While watching live videos, people tend to hold their smartphones vertically. This allows them to engage with reactions and comments in the most natural way. For example, Facebook even decided to display a larger portion of each vertical video in the mobile News Feed. Since Facebook wants people to stay on the platform, they are willing to do whatever they need to please them. Instagram had a similar sentiment for vertical videos. In 2015, Snapchat reported that full-screen vertical video ad completion rates were 9x higher than those of horizontal video ads. Snapchat’s internal research showed that vertical video ads draw up to 2x higher visual attention vs. comparable platforms. They advised businesses to communicate their messages in a way users usually consume it – vertically. There are only a few mobile apps that are designed for users to hold their phones horizontally. Indeed, most apps come forth with the assumption that the users use it while holding smartphones vertically. But, can we say that businesses publish videos in the right format to ensure their audience consume it in their preferred way? #### **Facebook video ads** As mentioned above, Snapchat already reported vertical video ads having a higher completion rate when compared to horizontal video ads. Experts say that from a storytelling perspective, vertical videos are more exciting for viewers. When talking about business communication, Facebook is a leading social media platform which shows tremendous potential for marketers to connect, engage, and convert their audience into customers. To simplify, if businesses want to make the best of their social media budget, they should listen to what the social media platform is telling them about their target audience. Aware of the vertical vs. horizontal debate, one company decided to create a study on how people react to these two different video formats. They ran a test campaign with a $200 budget split into two sections. The campaign showed that vertical video managed to reach 58% more people than horizontal video (163,871 people – vertical, 103,397 people – horizontal). The cost per 1,000 impressions for horizontal videos was $0.85 while for vertical ones it was $0.52. In other words, horizontal video ads are more expensive and get less exposure at the same time. Comparing post reactions showed that vertical videos got 28.5% more reactions than horizontal ones. Even the shares were higher for vertical videos by 39%. When searching for a reason why are vertical videos are popular, you don’t need to think too much. Computers and laptops are no longer devices people go to for content consumption. At the same time, smartphones are becoming more powerful and affordable. Undoubtedly, how people hold their phones will determine how businesses shape their apps and content. ## **Video for communication** Visual elements are crucial in communication. The way we see things is always horizontal due to the placement of our eyes on our heads. As mentioned above, that’s how television content was created from its beginning. The TV program is tailored horizontally and, consequently, TV commercials were created horizontally, too. TVs have horizontal screens. After television, when the Internet was becoming more and more popular, marketers recognized its potential in building relationships with their target audience. With just a simple email message, the company could reach to their potential customers, inform them about their product or service, and encourage them to act. Fast forward to today; companies already implemented video into their email communication. They’ve noticed that plain-text emails lack one crucial thing – personalization. With videos in emails, it is possible to create better, significant, and more informative relationships with your potential and existing customers, clients, partners, and employees. According to Forbes, adding a video to marketing emails can boost click-through rates by 200-300%, which is a high starting point in building these relationships. See for yourself and try adding video to your emails with video email platform. [Start a free trial of Covideo.](https://www.covideo.com/freetrial/) ### **Video platforms** Many platforms allow you to send video emails. For example, Covideo has many options to implement video into your email communication. Having beneficial features such as recording and sending videos through your desktop recorder, web-based recorder, [Chrome extension](https://chromewebstore.google.com/detail/video-screen-recorder-for/hpinghefcjjgfegpbpcigbgcdmboadjc), Outlook add-in, or even our mobile app for [Apple](https://apps.apple.com/us/app/covideo/id507458417) or [Android](https://play.google.com/store/apps/details?id=covideo.com&hl=en_US&pli=1) gives you the ability to reach and engage your audience. In the electronics world, the term “aspect ratio” refers to the shape of your screen. Nowadays, a high-definition television picture has a 16:9 aspect ratio, a rectangle with those proportions. Years ago, the standard TV picture had a “squarish” 4:3 aspect ratio. When recording videos for such platforms, you should keep in mind that your viewers get the best-quality videos which include recording horizontal instead of vertical videos. Your desktop is horizontal; emails are horizontal, so your video should be horizontal, too. Don’t bother your email recipients with poor formats and ratio, because they might lose interest. However, if you adjust your video content and its characteristics for your audience, you amplify their interest in your company, as well as in the products and services you offer. Make sure that your focus, whether it’s you or the product, is in the center of the video. A platform like Covideo even allows you to add templates and exit links next to the video to give the recipients more information about your business. You can have a personalized template designed specifically for your business or add links to your website, blog, contact information, or anything else you want. And, you can try it all for free with [a free trial.](https://www.covideo.com/freetrial/) If you’re not sure whether to record a horizontal or vertical video, the good thing about these templates is that they adjust to your video and don’t diminish its quality. On the contrary, the person who receives your video message gets to enjoy more than just a video itself. All the other visual elements are here to provide your target audience with more information about you and your business. Why not use it then? If you’re still unsure – [contact us](https://www.covideo.com/contact/#send-message) and we’ll put you in touch with one of our video expert who will help you strategize on how to create the most effective video messages and which orientation to use for certain situations. ## Tips for horizontal videos #### **Composition and focus** When you’re recording a horizontal video, think about what your viewer sees in the video. If you’re recording yourself, stay in the center of the video. If you’re recording your product or something else, place it so the viewer knows what he or she should focus on while watching. When you’re recording and watching the video before sending, always remember to check what’s in the background. #### **Watch where you look** Recording a video horizontally can sometimes seem less natural than capturing it vertically, especially if you’re recording yourself. Looking into the camera instead of the middle part of your phone decreases the level of awkwardness you might be feeling. Getting your target audience to feel comfortable with you is an essential step in establishing a meaningful, mutual relationship. #### **Be careful with the zoom** While recording a video, you’ll probably want to highlight something and make it stand out from everything else that’s in the video. If you’re thinking about zooming into the object, try to zoom objects that are near you, so you don’t ruin the quality of the entire video. Rather than zooming in, use the mobility your smartphone has to move closer to the object. Here is how it looks when your recipient sees the email with a horizontal video on desktop: ![Covideo Intro Horizontal Video Example](https://images.ctfassets.net/h7jj0v7vjcpk/6GCQSqulNs9fOB3sKDsJwD/30d018ee30bbb589dfce0a021d11cfda/covideo_introduction_horizontal_video1.png) See what it looks like when your recipient views the email with a vertical video on desktop: ![Vertical Video Covideo Email Example](https://images.ctfassets.net/h7jj0v7vjcpk/5ZfeRzKCwFW3COqhTcYQU2/36ba291e0ced52c87964c556dec09082/Vertical_video_email_covideo1.png) ## **Videos recorded with mobile apps** When recording business videos with a mobile app, you should remember that mobile users hold their phones vertically. With this in mind, videos recorded with a mobile app should be vertical. To please your target audience, you have to understand their needs and wishes. Mobile users don’t want to flip their phone from vertical to horizontal to watch a video. That’s why all social media platforms have switched mainly to vertical videos to ensure their users get the best experience. When recording a video with a mobile app, look into your camera the same way you would look at a person who is standing in front of you. Hold the phone at eye level and try to be still. If you’re recording something else, such as a product or your workplace, try to keep your phone at the level of the object. Don’t record from above or below. This way you can highlight the best product features or workplace elements. And to make recording and sending on your mobile device even easier, [start a free trial](https://www.covideo.com/freetrial/) of Covideo and download the mobile app to send videos on the go – right from your phone. ## **Tips for vertical business videos** #### **Look at the camera** Your mobile camera is your audience. Look directly into the camera and hold your phone at eye level. The first few seconds of the video are crucial if you wish to get to your target audience. If you’re not recording yourself but rather a product or another person, think about the connection people have from eye contact and try to incorporate it into the video. #### **Be personal** Recording a vertical video adds a touch of personalization to it, especially with a front-facing camera. Don’t forget – personalization is the key to getting your customer’s attention. Also, if you introduce yourself or say hello to the recipient, you’re increasing the chances of that person replying to your video message and eventually buying your product or paying for your service. #### **Hold the phone still** Quality is essential for a visual medium such as video. Even if the content of your message is good, the technical quality affects the viewer’s attitude towards what he/she is watching. How you’re communicating is equally important to what you’re communicating. If you want your target audience to buy from you, you have to provide them with an omnipresent quality. ## **Think before recording** Recording a video vertically is different from recording a video horizontally. For instance, when recording vertically, you have to follow the point of interest and keep the subject centered while thinking about what’s in the top and the lower third portion of the screen. If you’re recording with front-facing camera, you’re probably recording yourself. That means you need to decide how much of yourself you wish to include in the video. Is it going to be just a headshot or medium shot or maybe full shot? When recording horizontally, you’re focusing on the opposite. You want to include more objects in the video. Let’s say you work as a salesperson in a dealership, and you want to show your offer to a potential buyer with video. If you want to show him that the choice is pretty extensive, you can opt for a horizontal video that emphasizes the number of vehicles available. Also, recording just one vehicle can quickly be done with a horizontal video where you walk around it, sit in it, show off the interior, and change from the front to the rear camera. ![Vertical and Horizontal Video Measurements](https://images.ctfassets.net/h7jj0v7vjcpk/76WGoxZqhvxuNUzdEOL492/2057696c6d077ff73082cbbc5ca2d32c/vertical-video-formats1.png) ## **Recording shots** There are four main types of recording shots – headshot, medium shot, full shot, and long shot. Even though all of them are good option to use when you’re delivering a message to your target audience, sometimes your choice of the right shot can help you achieve your goals faster, easier, and more efficiently. #### Headshot The head shot is when you record a person’s head and his or her shoulders. This type of shot provides a closer view of a character, and that’s why it’s perfect for sending an introduction or lead-response videos. By sending a headshot video, you can evoke the feeling of familiarity in your viewers: you’ll create the illusion of being physically close to them. Consequently, you make the information shared in the video more accessible to remember and encourage them to make a move. #### **Medium shot** A medium shot is when you record a person from the waist up. It’s usually used to provide new visual information or to show a closer view of the action. You can record these types of videos when you’re trying to educate your audience (e.g., complicated terms in mortgage and insurance), having a person announcing an event, introducing your team or a specific department, or interviewing someone. It is great for recording videos for special occasions such as birthdays or holidays. #### Full Shot A full shot is when you record a person from head to toe or completely record an object. It’s used either to establish something or to provide deeper insight. For instance, creating videos which portray your company culture are best to record using the full shot. In the lifestyle industry, full shot videos are used to show the viewers a person’s sense of style or workout results. In the corporate world, these videos are best when you wish your viewers to see what’s happening behind your walls. #### Long shot A long shot is when you record a full shot, but show the person at a greater distance. You can use it when you want to show an object, but be personal when displaying it. A real estate agent can record long shot videos when they’re recording property walkaround or a salesperson in a dealership when they're recording a vehicle walkaround. By recording such videos, the recipients of your video message can feel more connected to you and what you’re presenting. ### **Recording in the future** Today, we watch more video on our mobile gadgets than we do on TVs and computers. If we add that the usage of mobile phones is continuously increasing, then we can predict that mobile devices determine how users prefer their video content – horizontally or vertically. While some still believe that horizontal videos are popular with mobile users, many studies have shown what we already know: people are lazy. Not to give a negative connotation to that, but people want to be spoiled with the technology they paid good money for, and there is nothing wrong with that. Watching a horizontal video on your phone moves you from One-Hand Land to Two-Hand Land. Social media also supports vertical videos. Snapchat, the first social media platform which embraced videos recorded vertically, has 178 million fans who are passionate about their vertical Snapchat videos. Facebook has also presented vertical videos in the scrolling feed without having to tap to expand them. Instagram and Twitter have updated their apps to improve user experience regarding vertical videos. The trend has gone so far that there is now a vertical-video film festival called Vertical Cinema in which the movie screen hangs vertically. ### **All in all** We cannot fail to mention that our TVs and computer screens are still horizontal. Movies are still filmed horizontally because they never look even close to right on vertical screens. Sure there are some of those that are similar to Vertical Cinema, but the majority of the film industry is still determined to stay with horizontal recording. The horizontal vs vertical video debate fails to find its winner, which is a good thing. Having two options is always better than having just one. Horizontal videos don’t have to exclude vertical videos and vice versa. Businesses and individuals can decide, depending on the situation and their goals, whether they should record horizontal or vertical videos. There are no negative consequences if we accept both formats. There are only negative consequences if we create low-quality videos without thinking about what our target audience wants to see. Be sure to think about them from the first phase of planning your video! See how video can work for you by requesting a 15-minute Covideo demo. And if you’re looking for some guidance on what to say during these videos, check out out downloads page in the resource center. Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Cavender Toyota Testimonial # Video Testimonial: Eddie Chamorro at Cavender Toyota Published Date: January 9, 2025 ![A photo of the entrance of a dealership with the Toyota logo and and Cavender is on one side with the label "video testimonial" on top. On the other side, there is the Cavender logo with the title "Eddie Chamorro, New car sales consultant."](https://images.ctfassets.net/h7jj0v7vjcpk/7sC9FixHAYAZmAmqyNdrOe/a3af1f7676259e30514c5d9106c16f8c/Cavender_Toyota_Testimonial_Thumbnail.webp) When Eddie joined his dealership, he was able to grab the top internet sales rep spot in just a month by adopting Covideo. Eddie Chamorro at [Cavender Toyota](https://www.cavendertoyota.com/) is no stranger to the automotive industry. He has more than seven years of experience under his belt and loves connecting with customers. But he was extra excited to start using Covideo when he joined Cavender. Within his first month, he landed the number one internet sales rep spot due to his adoption of video. Eddie and the team at Cavender Toyota appreciate video not only because it gives customers a personalized experience, but because it allows them to be more transparent. Customers never have to question what is on their lot or what a vehicle looks like. Eddie especially loves being able to answer very specific customer questions with a quick video that shows—not just tells—them what to expect. As you can see in the video, Eddie has great energy that makes his customers feel cared for and excited for their purchase. Video is the key component that allows Eddie’s personality to shine even before a customer meets him in person! ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/2SCGmR6KIDCkHRefhMGmHA/e1421eeade35091fd4a48f9b48d7e714/Eddie_Chamorro_Video_Thumbnail.png) ## Video Transcript VO: Hey, how’s it going, guys? Eddie here with Cavender Toyota in beautiful San Antonio, Texas, and I wanted to come by and share my success story using Covideo. Real quick, I’ve been in the car industry for about seven years, but I’ve been with Cavender Toyota for about seven months now, and let me tell you, I love that they use Covideo. Let me tell you how I’ve been able to be successful with the platform. On my very first month, I was able to get the number one internet sales rep spot by giving my customers not only a personalized experience, but a very transparent experience. Not only that, but when a customer has a very specific question on features on the vehicle, I am able to respond to them using a video, guys, which is super exciting for them. They get to see how transparent we are and get them that personalized experience. So, guys, if you are looking to increase your sales and get that number one spot, make sure you send them a video. You can see in the background, I’ve got one of my coworkers here. He’s actually sending a video to a client on a Toyota Crown. If you’re ever in the market for a Toyota, look for me at Cavender! I’ll be more than happy to give you that personalized and transparent experience. And if you’re looking to increase your sales, make sure you use Covideo, guys! ## Delight Your Automotive Customers with Video You can let your personality shine on camera just like Eddie! [Contact our experts to get a demo of Covideo](https://covideo.com/request-a-demo/) and try it for yourself. Share this post ## Latest Customer Stories [View all](https://www.covideo.com/resources/customer-stories/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Hennessy Porsche Testimonial # Video Testimonial: Greg Jordan at Hennessy Porsche Published Date: April 26, 2024 ![A green background with a photo of a man smiling has the Hennessy Porsche logo and the words "Video Testimonial." Under his photo, text says, "Greg Jordan, sales manager."](https://images.ctfassets.net/h7jj0v7vjcpk/4Tq1vVXhftZxI4NSe0DJKm/690f888d076de7aa24ab20dc482a9cc7/Greg_Jordan_testimonial_thumbnail.webp) When Greg Jordan at [Hennessy Porsche](https://www.hennessyporsche.com/) sent a quick follow-up Covideo to a potential customer, he didn’t expect to see it receive five, ten, 50, and eventually more than 75 views in a single afternoon! He was certain there was some kind of glitch. Little did he know his customer was a C-suite level executive at a large company and had shared Greg’s video in his keynote presentation at a conference as a great example of customer service. “Look what Hennessey Porsche is doing to separate themselves from their competitors and rise above the noise,” his customer said of the video he received. “What are we doing to rise above our competition?” And this was not a unique situation. _Every_ customer who contacts Hennessy Porsche in North Atlanta receives the same special treatment. Greg uses video to communicate with all customers—whether they’re a phone-up, floor-up, or online lead. He credits Covideo with helping Hennessy Porsche reach the first or second top spot in new and used sales in the region month after month. Check out Greg’s video to learn more about how Covideo gives his dealership a competitive edge through unmatched customer experiences. ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/6r9ErQfPer2ZLRW6nUNcv8/6c30b81e79b20ee5df415016f5bf4dca/Greg_Jordan_Testimonial_Video_Thumbnail.webp) ## Video Transcript: Hello, my name is Greg Jordan. I’m one of the sales managers with Hennessy Porsche North Atlanta. I was very pleased to see a message from Covideo this morning requesting sales feedback and success stories, and I thought I would provide my two cents and am happy to do so. Here at Hennesey Porsche North Atlanta, Covideo has become a fundamental pillar of our sales process. In fact, one of my job roles is to make sure that I reach out to each and every phone-up and floor-up with a personalized greeting; thank them for their visit and interest in doing business with Hennessy Porsche; provide my name, number, and email; and make certain that no one falls through the cracks and everyone feels special about shopping with us. And I’ve seen untold success from this strategy. I’ll be walking across the showroom floor with clients that I’ve never met in person who say, “I got your video. You really stood out from our competitors. Thank you so much for showing that extra mile and that you care.” And we continue to use this as a strategy on video workarounds, but also post-sale, pre-sale, phone-up, and floor-up. It’s a huge success story. And the numbers don’t lie: Hennessey Porsche is certainly in the top one or two dealerships in new and preowned sales each month, and I do believe that the sincerity of Covideo is at the heart of it. It is so easy for a dealership to hide behind a text or an email or a quick, one-line voicemail when you can’t reach a particular client. Covideo sets yourself apart, and of course, everything that you see on video is more memorable and is more believable, but now you get tone and intent and inflection and body language. That sets us apart, and the success proves it. A true story: Last year, I sent a particular message to a gentleman who was a phone-up who happened to be a C-level executive, unbeknownst to me, for a very well-known company in the marine sector. I sent him a quick follow-up from his phone-up here at Hennessey Porsche, and I noticed several read receipts over the course of the afternoon—five, ten, twelve, 50! Then it exploded and went viral—for the lack of a better term—with over 75 views over the course of the afternoon. I thought maybe the algorithm was maybe corrupted and it was just a one-off error. It turns out that this C-level executive had shared this video with attendees at a convention that he was keynote speaking at. He played this video and said, “Look what Hennessey Porsche is doing to separate themselves from their competitors and rise above the noise. What are we doing to rise above our competition?” And that really cemented in my brain the value of Covideo from that moment on, and we continue to use it in our processes and involve with the new technology. Looking forward to a successful 2024 with video at the heart of it and very grateful for this tool and the continued success that it will bring. Happy 2024 and beyond, and we’ll see you at the end with Covideo at the heart of it. Take care. ## Create Memorable Customer Experiences with Covideo It’s super easy to get started and wow your customers with personalized video. [Request a demo of Covideo](https://covideo.com/request-a-demo/), and we’ll show you how to get great results and nab that top sales slot each month like Hennessy Porsche. Share this post ## Latest Customer Stories [View all](https://www.covideo.com/resources/customer-stories/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Covideo Dealer Services # Covideo Launches Dealer-Specific Suite of Solutions, Emphasizing Automotive Focus Written by: Jessee Sandlin - 2 min read Published Date: August 8, 2022 ![A man in a suit and tie smiles into his phone while surrounded by sedans in a dealership showroom](https://images.ctfassets.net/h7jj0v7vjcpk/oqNQkCxPr3OVI4hkOAnGi/94dfa6f44751b1d8813ca087a7a0a5d3/36_Covideo_Launches_Dealer-Specific_Suite_of_Solutions__Emphasizing_Automotive_Focus__1_.webp) Covideo is the #1 video messaging tool for dealerships. We've solidified our commitment to serving the automotive industry with the creation of Covideo Dealer Services. Today Covideo announced the launch of three new solutions in automotive sales, service, and automation, elevating the platform to a full-cycle suite for dealerships. Dubbed [Covideo Dealer Services](https://www.covideo.com/), the suite of solutions has been tailored to meet the unique needs of the platform’s automotive users. The initial launch includes a bevy of new features, including inventory management, calendar and scheduling integration, as well as expanded SMS capabilities—allowing users to text from both desktop and mobile devices. Additionally, the platform’s new service solution introduces a streamlined workflow specific to service departments’ processes, as well as a repair order quoting system. “While Covideo is, and has been, the leader in automotive video since our establishment in 2004, this release marks an exciting new chapter for us,” said Covideo CEO, Jason Price. “Separating out an auto-specific branch of the Covideo platform allows us to purposefully develop and launch tools, features, and functionalities just for dealers well into the future. These exciting new releases are the first of many dealership exclusives that will accompany the Covideo Dealer Services name and logo.” Covideo is a market leader in video messaging, used by automotive dealerships worldwide for internet lead responses, vehicle walkarounds, appointment reminders, service repairs, recovery and retention efforts, and more. Automotive has been Covideo’s flagship industry since its inception, but, since then, the Indianapolis-based SaaS platform has grown to serve a wide variety of verticals. “The automotive marketplace has been at the heart of Covideo since our founding, but we recognized that the industry needed a more deliberate, and more robust, video solution to bring together every touchpoint of the customer experience,” said Price. “We worked directly with dealers to ensure CDS is the seamless, intuitive solution for next-level dealership success.” To learn more about Covideo Dealer Services’ suite of video solutions, visit [covideo.com](https://www.covideo.com/). Covideo Dealer Services - YouTube [Photo image of Covideo](https://www.youtube.com/channel/UCQiaxCuitRzVybvoo5aVwTA?embeds_referring_euri=https%3A%2F%2Fwww.covideo.com%2F) Covideo 480 subscribers [Covideo Dealer Services](https://www.youtube.com/watch?v=7MySxl0hZy8) Covideo Search Watch later Share Copy link Info Shopping Tap to unmute If playback doesn't begin shortly, try restarting your device. More videos ## More videos You're signed out Videos you watch may be added to the TV's watch history and influence TV recommendations. To avoid this, cancel and sign in to YouTube on your computer. CancelConfirm Share Include playlist An error occurred while retrieving sharing information. Please try again later. [Watch on](https://www.youtube.com/watch?v=7MySxl0hZy8&embeds_referring_euri=https%3A%2F%2Fwww.covideo.com%2F) 0:00 0:00 / 1:06 •Live • [Watch on YouTube](https://www.youtube.com/watch?v=7MySxl0hZy8 "Watch on YouTube") **Media:** [Covideo Dealer Services logo](https://files.covideo.com/6Wl2lA) [Covideo Dealer Services video](https://youtu.be/7MySxl0hZy8) **About Covideo:** Covideo is a market leader in video messaging, used by thousands of businesses worldwide. Through Covideo, users can record, send, and track videos across a variety of channels, allowing them to build relationships and convert leads into customers. With an emphasis on personalization and personal connection, Covideo is helping people reimagine business communication. Visit [covideo.com](https://covideo.com/) for more information. Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Customer Testimonial Videos # The Power of Customer Testimonial Videos for Car Dealerships Written by: Covideo Team - 6 min read Published Date: July 18, 2024 ![A smiling couple stands in front of a car taking a selfie or recording a video on their phone camera. The man on the right holds the phone, and the woman on the left holds up the keys. They appear to be recording footage with their new car.](https://images.ctfassets.net/h7jj0v7vjcpk/43f0UDPVRmjXZkU1HMbYOI/c50ad4f47cd79f9f90c85cf00b22cd3b/11_The_Power_of_Customer_Testimonial_Videos_for_Car_Dealerships.webp) Make the most of customer reviews with video! Customer testimonial videos can be a great way to market your dealership, and with Covideo, they're super easy to make. ## Why customer testimonial videos matter for car dealerships Video content has become a dominant force in marketing, with over 80% of global internet traffic attributed to video consumption. Leveraging this trend through customer testimonial videos can be a game-changer for car dealerships. These videos build trust and credibility and create a personal connection with potential buyers, making them more likely to choose your dealership over competitors. ### Building trust and credibility Customer testimonial videos serve as powerful social proof. When potential buyers see real customers sharing their positive experiences, it builds trust and credibility. According to a Limelight study, [54% of car buyers would pay more](https://dealerservices.covideo.com/#:~:text=54%25%20of%20car%20buyers%20would%20pay%20more%20for%20a%20better%20buying) for a better buying experience. Testimonial videos can highlight your dealership's exceptional service and satisfaction, encouraging new customers to visit. According to Wyzowl, auto shoppers who [view videos are 1.81x more likely to purchase](https://silverbackadvertising.com/blog/video-marketing-for-auto-dealers-key-stats-and-trends-to-leverage#:~:text=1.81x%20more%20likely%20to%20purchase). This statistic underscores the impact of video content on consumer decision-making in the automotive sector. ### Enhancing customer engagement Personalized videos engage customers in a unique way that text or static images cannot. Consumers retain 95% of a message delivered through video, compared to just 10% when reading text. This increased retention can significantly impact a potential buyer's decision-making process. Videos provide a dynamic and authentic representation of your dealership's offerings, from vehicle walkarounds to service recommendations. This engagement can drive in-store traffic and foster loyalty, leading to repeat business and referrals. Google reports that [92% of auto shoppers visit YouTube](https://silverbackadvertising.com/blog/video-marketing-for-auto-dealers-key-stats-and-trends-to-leverage#:~:text=92%25%20of%20auto%20shoppers%20visit%20YouTube) when researching vehicles they may purchase. Furthermore, the time to watch "test drive" videos on YouTube has grown by more than 65% in the past two years. These statistics highlight the importance of video content in car-buying journeys. ## Real-world success stories Several dealerships have already reaped the benefits of implementing customer testimonial videos: - [Freeman Toyota](https://www.spyne.ai/blogs/car-dealership-videos#:~:text=11)-,Freeman%20Toyota,-This%20Texas%20dealership) in Texas created a series of customer testimonial videos where satisfied buyers shared their experiences. These authentic stories-built trust and credibility, leading to increased sales inquiries and purchases. - [AutoNation](https://www.spyne.ai/blogs/car-dealership-videos#:~:text=12)-,AutoNation,-This%20large%20dealership) launched a "Shop from Home" initiative, offering customers virtual tours and video consultations during the pandemic. This helped them maintain sales and provide a convenient buying experience. These success stories demonstrate the tangible impact of well-executed video testimonials on a dealership's bottom line. ## How to create compelling customer testimonial videos To achieve the highest-quality testimonial videos, you’ll need to focus on careful planning. If you’re inviting customers to your dealership to record a professional video, you want to be prepared! Here are some tips to help you get started: ### 1\. Plan your content Before filming, outline the key points you want your customers to cover. Focus on their overall experience, the quality of service, and any standout moments. This will ensure the testimonial is comprehensive and highlights the strengths of your dealership. ### 2\. Choose the right customers Select customers who have had positive and memorable experiences with your dealership. Their genuine enthusiasm and satisfaction will resonate more with potential buyers. Additionally, featuring diverse customers can appeal to a broader audience. ### 3\. Keep it authentic Authenticity is crucial in testimonial videos. Encourage customers to speak naturally and share their honest opinions. Avoid scripting their responses, as this can come across as insincere. Authentic testimonials are more relatable and trustworthy. ### 4\. Focus on quality Invest in good quality video and audio equipment to ensure your videos look and sound professional. Poor quality can detract from the message and make your dealership appear less credible. If necessary, hire a professional videographer to handle the filming and editing. ### 5\. Edit for impact Edit your videos to keep them concise and engaging. Include auto-generated captions, splice together multiple clips, and add branded video landing pages and calls-to-action to drive next-level engagement. Highlight the most compelling parts of the testimonials to maintain viewer interest. ### 6\. Share widely Distribute your testimonial videos across multiple platforms, including your website, social media, email campaigns, and even direct mail. The more visibility your videos have, the greater their impact. Utilize [Covideo Dealer Services](https://dealerservices.covideo.com/)' tools to streamline this process and track engagement with in-depth analytics. While it’s great to have polished marketing videos on hand, don’t be intimidated by the desire to constantly make professional, high-quality videos at your dealership. People appreciate humanity and authenticity. A testimonial can be as simple as requesting a webcam recording or short clip recorded from your customers’ phone. With Covideo’s “video reply” feature, you can even send a thank you video to customers and request they reply with a video of their own describing their experience. ## Leveraging video testimonials in your marketing strategy Incorporating video testimonials into your broader marketing strategy can yield significant results: - **Website integration:** Feature testimonial videos prominently on your website. This can increase the time spent on your site and improve conversion rates. - **Social media campaigns:** Share snippets of testimonials on platforms like Facebook, Instagram, and YouTube to reach a wider audience. - **Email marketing:** Include video testimonials in your email campaigns to boost engagement rates. - **In-dealership displays:** Play testimonial videos on screens throughout your dealership to reinforce positive experiences for visitors. ## Leveraging Covideo for maximum impact [Covideo](https://www.covideo.com/) offers a comprehensive suite of tools designed specifically for car dealerships to effectively create, manage, and distribute customer testimonial videos. This platform includes features such as: 1. [**Personalized video emails**](https://www.covideo.com/personalized-video-email-marketing/) **:** Create custom video messages for potential buyers, incorporating testimonials that match their interests and needs. 2. **In-depth analytics:** Track viewer engagement, click-through rates, and conversion metrics to optimize your video strategy. 3. **Mobile app integration:** This allows sales representatives to easily record and send testimonial videos on the go, increasing responsiveness and personal touch. By utilizing these tools, dealerships can significantly improve customer engagement, follow-up efficiency, and overall sales performance. ## The impact on sales and customer interactions Video testimonials not only influence online behavior but also drive real-world actions. Car shoppers are 90% more likely to visit your website and 5.3 times more likely to visit a dealership if they see it has positive reviews. Video testimonials are an excellent way to add some extra punch to your reviews. By incorporating compelling video testimonials into your online presence, you can increase the likelihood of potential customers reaching out and visiting your dealership. ### The emotional connection One of the most powerful aspects of customer testimonial videos is their ability to connect emotionally with potential buyers. Hearing customers describe their excitement and satisfaction after purchasing a car can evoke similar emotions in viewers, making them more likely to choose your dealership. Emotional resonance is difficult to achieve through traditional marketing methods but comes naturally through well-crafted testimonial videos. ## Conclusion Customer testimonial videos are a powerful tool for car dealerships, helping to build trust, enhance engagement, and drive sales. By creating authentic, high-quality videos and sharing them widely, you can leverage the power of video testimonials to elevate your dealership's reputation and attract more customers. Embrace this strategy and watch your dealership thrive in the competitive automotive market. Ready to boost your dealership's credibility and sales? [Contact Covideo](https://www.covideo.com/) today to get started with customer testimonial videos and transform your marketing strategy! Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## AI Assist for Dealerships # Covideo Announces Release of New Artificial Intelligence Capabilities for Dealerships Written by: Olivia Barickman - 2 min read Published Date: July 16, 2024 ![An illistration of a person holding the black outline of a phone with the Covideo interface inside. Off to the right, there is the faint illustration of a robot (Covideo's AI Assist mascot), on the green background.](https://images.ctfassets.net/h7jj0v7vjcpk/5Cvyl4TTJVqGDc8CspHhLw/81b6236f849dc661ba6e881b6c267ed5/13-_covideo_announces_release_of_new_artificial_intelligence_capabilities_for_dealerships_.webp) Covideo's AI Assist tool makes it easy for dealerships and businesses to generate scripts, emails, texts, and more for more effective outreach. AI Assist generates vehicle-specific video scripts, emails and more for effective dealer communications **INDIANAPOLIS**– This week, Indianapolis-based software company Covideo announced the launch of “Covideo AI Assist,” an artificial intelligence tool enabling dealerships to easily generate vehicle-specific video scripts, emails and text messages. This solution saves dealers time on researching and memorizing vehicle information and makes it easier for them to create videos with impactful, consistent messaging. “Our customers are accustomed to being on the cutting edge of dealership technology,” said Covideo CEO, Craig Zeutzius. “AI Assist delivers on our promise of value-driven innovation, while still honoring the personalization element on which we’ve built our business.” AI Assist transforms dealership sales with innovative, AI-driven messaging for video scripts, emails, and texts. By harnessing ChatGPT technology and integrating with a dealer’s inventory, AI Assist crafts precise scripts for any vehicle on the lot. The result is highly personalized communications that dealers can generate quickly and effortlessly, propelling sales to new heights. “Adding AI helps us answer the most frequent questions for Covideo’s new users: What do I say and where do I start?” said Josh Winograd, Chief Product Officer at Covideo. “Our intuitive tools work with you to create personalized scripts and reduce the barrier to entry to start using video.” Covideo, founded in 2004, was among the first providers of personalized video email. Now, the company is the market leader in video messaging for dealership sales and service departments, providing tools to record, send and track personalized videos across many channels. “It was important for us to create an AI tool tailored specifically to dealers’ needs,” said Zeutzius. “With AI Assist, they can feel confident in their messaging and spend more time getting cars off the lot.” To learn more about Covideo’s tools for dealerships, visit [dealerservices.covideo.com](https://dealerservices.covideo.com/). _About Covideo, LLC_ _Covideo is a market leader in video messaging, used by thousands of businesses worldwide. Through Covideo, sales and service professionals can record, send and track videos across a variety of channels, allowing them to build relationships and convert leads into customers. With an emphasis on personalization and personal connection, Covideo is helping people reimagine business communication._ _Visit_ [_covideo.com_](https://www.covideo.com/) _for more information._ Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Automotive Lead Response Tips # 10 Best Practices for Automotive Lead Response Written by: Katherine Deighan - 8 min read Published Date: June 27, 2022 ![A graphic of a yellow and green background with the Covideo logo in the corner. In the foreground, a man wearing glasses and a button-up shirt smiles into his phone. There are images surrounding him showing a list of people who have responded to a video, CTA clicks, and a chart showing growing video views and engagements.](https://images.ctfassets.net/h7jj0v7vjcpk/5amONsafgkL80lRprkuZF1/81e99d62c72893537320abcb650831da/38_-_10_Best_Practices_for_Automotive_Lead_Response.webp) Your lead response sets the tone for the entire sales process. Here are 10 best practices for automotive lead response that hit the mark and convert leads! Your dealership’s lead response is the most important touchpoint with a car buyer. But why is the lead response so vital to landing a deal? A powerful automotive lead response will engage your leads, drive in-store traffic, improve set-to-show ratios, and best of all, close more sales. ## The value in a car dealer's first response Organic traffic and online activity are some of the most common automotive lead sources. A strong automotive lead response is your dealership’s first opportunity to reconnect with a buyer who visited your site. This gives you the chance to leave a lasting impression, stand out from the competition, and build a positive customer experience. The average sold lead browses 7.5 dealership pages online but only visits 1.6 dealerships in person. These statistics show if you’re able to engage the buyer online and get them into the dealership, you’ll likely sell them a car. So, now you need to ask yourself, “How successful is my dealership at converting internet leads into in-store visits?” ## Best practices for auto lead response In this article, we’ll provide automotive internet sales best practices that will jumpstart your response emails, increase engagement, and drive traffic to your dealership. We accumulated countless data, examined the first responses car dealers send, and put together the ultimate guide to perfecting your dealership lead response. We’ve compiled this into ten best practices for automotive lead responses to engage buyers, drive traffic, and increase sales. If you’re interested in receiving personalized feedback on your dealership’s first response and want to see how it compares to your competitors— [reach out to our team](https://www.covideo.com/request-a-demo/). We’ll have an automotive expert walk you through your current lead response and offer suggestions for improvement. ## 1) Speed of auto lead response When online car sales leads engage with your dealership, you want to get in contact with them as fast as possible. Research shows your buyer is three times more likely to visit your dealership if your first response time frame ranges from 10-30 minutes. However, don’t let speed sacrifice the quality of your response. Refrain from sending a quick, automatic reply to your e-leads. This automotive lead response is generic, unhelpful, and doesn’t resonate with buyers. Instead of automated responses, follow up _with a human response._ Yes, this means someone on your team should personally respond to the buyer and craft a tailored response based on their specific inquiry. This will engage your buyer and nurture them through your sales funnel. If an inquiry comes in after hours, set up a more personalized automatic response, such as a video message, and let them know you will be in touch tomorrow. ## 2) Make subject lines detailed, personalized, and compelling Crafting an engaging subject line should be your first step towards improving your automotive lead response. Your subject line is the main factor when it comes to your open email rate. A poorly written subject line may cause a lead to overlook your message. To create compelling subject lines, consider adding personalized elements such as the individual’s name, the vehicle’s make/model, and your dealership name. Auto sales leads are likely requesting information from more than one dealership when shopping online. So you can imagine their inbox will have tons of responses and follow-up information. Therefore, to win their attention, you want to ensure your subject line is detailed, personalized, and compelling enough to stand out against your competition. Take a look at 3 examples of subject lines, ranging from excellent to poor, and take note of which elements resonate with you. - **Excellent:** _Video of Katherine’s 2020 VW Tiguan at Covideo Dealership_ - **Average:** _Your Grand Cherokee_ or _Katherine – Thanks for reaching out_ - **Poor:** _Your requested information_ or _Thank you for contacting Dealership_ **Pro tip:** If you’re sending a video email, make it known. Including the word “video” in your subject line increases auto dealer email open rates by 19%. ## 3) Keep it professional After your email is opened, it must look clean, professional, and polished. For best results with your automotive lead response, use a branded email template with your dealership’s name, logo, and tagline. Only include what’s essential and relevant to the buyer, making it easy for them to consume. Too much text causes the reader to get lost or overwhelmed and move on. A good rule of thumb is the less the buyer has to scroll, the better. Your ultimate goal is to create an appealing message that guides the reader to a clear and compelling CTA (Keep reading to learn more about this tip!) **Beware of:** Too much text, embedding dozens of photos, lots of scrolling required, catching your recipient’s attention because it’s too overwhelming. ## 4) Personalize your message Your subject lines aren’t the only thing that should be tailored to each buyer. Continue using personalized elements throughout your response—in salutations, the email body, CTAs, etc. To personalize your message, use the lead’s first name, provide more information on the vehicle, or answer any questions in the lead’s inquiry. To leave a lasting impression, record and send a personalized video when receiving an automotive internet lead. In this video, introduce yourself and your dealership, then answer their inquiry like you would if they were sitting in front of you. Check out the video below to see a personalized video introduction in action, and use this as a guide for what to include in your dealership internet sales process to promote more auto lead responses. ## 5) Be helpful and give the buyer what they’re looking for The best car salespeople recognize where the buyer is in their journey—and meets them there without pushing them. For example, if your lead requests more information or wants to compare the pricing of two models, it sounds like they’re not quite ready to be invited into the dealership yet. Be mindful of this when crafting your automotive lead response and call to action. Instead, develop a relationship with a lead, so you become the point of contact for the buyer, assist them in any way possible, and offer additional ways to help. Going above and beyond with your customer service shows the buyer you’re here to help, rather than just to sell. ## 6) Include rich content (photos and videos) for the buyer Rich content like photos and videos offers your buyer a real-time look at the vehicle. The most effective automotive lead response emails follow up with a personalized video message. In this message, it’s best to introduce yourself, answer questions, and, if possible, provide a walkaround of the requested vehicle. [Car walkarounds](https://www.covideo.com/resources/blog/sell-cars-with-video-messages/) give buyers a 360-degree view of the model while highlighting distinguishing features and sharing the condition of previously owned vehicles. To maximize engagement, embed your video in the email body [using a video message platform like Covideo](https://www.covideo.com/). If you don’t have access to a video platform, take a few photos to give the buyer insight on what to expect. ## 7) Offer options A vehicle is one of the most expensive purchases an individual makes on average. So it’s safe to say your buyer may feel stressed. A buyer can become frustrated if they feel like you’re influencing or persuading them to buy a car, so instead, make them feel like they’re in control. To accomplish this, offer multiple options to your automotive leads. For example, if they inquired about a new car, maybe mention you have a used model on the lot that’s more affordable and still in excellent condition. This can also be achieved by sharing flexible payment options, asking about communication preferences, or highlighting the different trim levels (good, better, and best). Regardless, providing the buyer with choices shows you want to accommodate their preferences throughout the purchase. ## 8) Conclude with one effective call to action You could have the best auto lead response email in the city, but your email is useless without a call to action. A CTA drives action from the buyer and guides them towards what to do next. Always include one, clear and specific CTA in your lead response. To make your CTA more effective, use strong language such as “s _chedule a test drive_” or “c _all me at…._” rather than something more passive like, “ _Visit us – We’re open until 6 p.m._” However, remember to align your CTA with the stage of the buyer’s journey—you don’t want to accelerate the process if they’re not ready to commit. **Pro Tip:** The most effective CTAs are straightforward and specific. It saves you and your buyer time when you’re direct about the actions they need to take next and makes it easy for them to engage. This can be done by turning your CTA into a clickable button or [hyperlinked text, like this link to schedule a demo](https://www.covideo.com/request-a-demo/)! ## 9) Make it easy to contact your dealership When your buyer is ready to contact you or your dealership, you need to make it easy and efficient for them to do so. First and foremost, ask upfront the best way to communicate with the buyer. Some may prefer text and email, while others would rather jump on a phone call. Next, make sure there is only one main point of contact, rather than multiple reps reaching out. Limiting communication to just one salesperson builds familiarity and recognition between the buyer and your dealership. To build rapport, send a video introduction of yourself in the message. You can also create an email signature that includes your photo, name, and phone number. ## 10) Limit the number of emails One of our final internet auto sales tips: always consider volume. How many times are you reaching out to a lead on a given day? You should be sending two emails at most that first day – one automatic (if necessary) and one personalized. Ideally, it would be best to follow up with a personalized video email immediately; however, if that’s not possible, send an auto-response while you create a more personalized message in the meantime. As we mentioned before, your lead is likely reaching out to multiple dealerships in your area. This means their email will be flooded with generic, impersonal messages. Avoid cluttering their email with a useless message and instead focus on sending one solid and powerful lead response. ## 10) Convert online car dealer leads with your automotive lead response Our team is here to help you master your auto dealer email marketing and drive more traffic to your dealership. We’ve created a powerful grading system that will show you the effectiveness of your current lead response. To see your score, [reach out to our dealership experts for a demo](https://www.covideo.com/request-a-demo/). We’ll share your results and provide you with actionable feedback and quick email car dealer tips on improving. Start driving more traffic to your dealership today and convert online auto dealer leads into paying customers! Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Video Boosts Marine Sales # Customer Story - Reeder Trausch Marine Doubled Close Rates with Covideo Published Date: May 4, 2025 ![On the right is a photo of boats docked on the water with the words "Video Testimonial." On the right, it says, "Tyler Allen, general sales manager" with the Reeder-Trausch logo.](https://images.ctfassets.net/h7jj0v7vjcpk/3CHtgqgaD4IwzSHGAMI21r/d65d81403babd8bc86810c459b65427e/Reeder_Trausch_Marine_Testimonial_Thumbnail.webp) When marine dealerships look for a north star to determine new tech tools and best practices, they look to [Reeder-Trausch Marine](https://www.reedertrauschmarines.com/). This trendsetting dealership with two Indiana locations attracts buyers from all across the country due to its excellent customer service—and personalized video helps make it happen. ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/4dBVlFk3vyz0Vabi0lkVWR/d600c8ee895822d6a091ea06e6382b62/Reeder_Trausch_Video_Thumbnail.webp) ## How video made the difference The team's process for using video is simple: send an introduction video as soon as a lead comes in, then an appointment reminder, and then a post-visit message, whether someone walked away with a boat or not. This could be a request for referrals, a brief check in, or a thank you for their visit. The process is as effective as it is simple. General Sales Manager Tyler Allen says Reeder-Trausch **closed double the business after adopting Covideo**. It gives the dealership the edge it needed to stand out in a sea of competition and gave peace of mind to faraway buyers who made significant journeys for their new boat or watercraft. Video has especially helped Reeder-Trausch suceed in sales to email-only leads, or inquiries that come in online with an email and nothing else. Video ramps up the effectiveness of the dealership's emails when there is very little personal or contact information available. When customers receive the video, they're ready to open up and start moving toward a sale. The human element sells. [![Embedded Image](https://images.ctfassets.net/h7jj0v7vjcpk/3wEMlxoOyHDLp3yhZgG9PM/ef378e2c3dc1e69fe2164cc0f1d52417/banner-2.webp)](https://www.covideo.com/request-a-demo/) ## Keeping the team on track From a management perspective, Tyler also appreciates the tracking and analytics Covideo offers. That way, he's able to see who is recording great videos and seeing results. Then, leadership can encourage anyone who needs a little help. While there can be hesitation when adopting a new tool, Tyler said that everyone was quick to get on board when they saw their peers using Covideo were getting great results. Tyler also advises other dealership leaders to be a "doer." Model how to incorporate new tech into your processes, and your team will surely follow. When Reeder-Trausch opened its second location in Indianapolis, he knew Covideo needed to be one of the first tools up and running for success. With the support of the Covideo team, everything was running smoothly, and Reeder-Trausch continues to dominate the market in marine sales. ## Video Transcript from Tyler Allen VO Tyler Allen: Our open rate, our close rate on the deal is so much higher. I would say probably double because we actually are getting a customer engaged right from the beginning. #### Covideo success story Reeder-Trausch Marine, we're a trendsetting dealership. People are typically following us in the market from advertising, marketing, things like that. We knew we had to separate ourselves. We wanted to stand out from other dealerships. How we could do that was offering a better experience, a better service, which was putting a face to the name to the customer right off the bat, as soon as the lead came in, or even being able to show the customer their boat and do a full video on it and just help the customer to have a better experience. So, once we got with Covideo, we could make videos easier than using just your, you know, your iPhone or your Android. We do a Covideo as soon as the lead comes in. We'll do another Covideo once we set an appointment, and then after they're in our showroom, whether they purchase or not, whether we're thanking them for their business and asking for referrals, or just thanking them for coming in. The benefits now is we're able to actually track from a sales management side, you know, what all of our employees are doing. You know who they're sending the videos to, what videos they're actually sending, we can see who does videos better. So, if I have sales associate 1 and sales associate 2, if 2's doing a lot better than 1, we talk to one. Say, "Hey, this is what sales 2 is doing." It helped us be able to really just focus on where we could provide a better experience for the customer. Our open rate, our close rate on the deal is so much higher. I would say probably double because we actually are getting a customer engaged right from the beginning. #### Early wins You know, there's a little bit of hesitation to get people kind of over the hump to just want to have the camera in front of them. Where it really helped us when our team got to see other people be successful to get email-only leads—you know, that's been the biggest thing. There's no phone number. There's a name and an email address; that's all you got. We're able to just send them a video, tell them who we are, what we're doing, humanize ourselves with them. Once they've seen that, the hesitation was out the window and we were using it full force. So on the leadership side of things, you have to be a doer. If you're not getting on the camera, your team's not going to. So you've got to be the first one to jump in, get on the camera, and make it happen, and then add it into your processes and procedures. Use the Covideo to your advantage to grow your dealership and your business. #### Destination dealership In Rockville, we're a destination dealership, so we're getting people to drive hours and hours to get to us from all across the country, from California to New York and everywhere in between. We can send them a video. We can show them everything on the pre-owned boat or new boat, depending on what they're looking at. Talk about scratches, dents, dings on a pre-owned boat, so there's no hesitation when they get there or when the boat gets delivered to them at their house. I had a customer. It was again, an email-only lead. There was no phone number, but there was something in his email that I was able to feel like I could get on common ground with. I talked about his email in the Covideo, and the guy called me almost right away and then came in the next day and purchased a boat from over 4 hours away. #### Growing with Covideo Once we signed on the dotted line for a second location, we knew that one of the first things that we had to get set up was our Covideo, so our sales team would have that same success and be able to provide that same experience at our Indianapolis location, which is our second location compared to our first one in Rockville. With Deven, everybody in the \[Covideo\] office, they've just made it super easy. Anytime I need to get somebody set up, they're right there. They reach out, you know, it's just been a great experience from a customer side of it. ## Bring the power of video to your marine dealership Need to boost responses from leads, appointment shows, and sales at your dealership? Covideo is uniquely designed to increase engagement at each step of your sales cycle. Try out our all-in-one platform for recording, editing, and sharing video messages that get real results. Double your sales like Reeder-Trausch Marine! [Contact our experts to set up a demo and see how.](https://www.covideo.com/request-a-demo/) Share this post ## Latest Customer Stories [View all](https://www.covideo.com/resources/customer-stories/) ## Maximize Advertising Impact # How to Maximize the Impact of Dealership Advertising Spend by Optimizing Conversions Written by: Margaret Henney - 4 min read Published Date: July 20, 2024 ![Two men and a women standing between cars look at a tablet screen together and smile](https://images.ctfassets.net/h7jj0v7vjcpk/4rt3ZriUu8hArxqHtpxdJl/4dc378ffa6781a036a2e2c912b6e8660/9_How_to_Maximize_the_Impact_of_Dealership_Advertising_Spend_by_Optimizing_Conversions.webp) Optimize your marketing approach for attracting and converting quality leads! We'll outline how to make sure you're spending in the most helpful areas. When demand fails to keep pace with inventory, the typical battlecry of most dealers is: “We need more leads!” But generating leads - not to mention quality leads - can be an expensive endeavor month after month. When it comes to dealership advertising spend, you want to make the most of your dollars. In this article we take a look at how much dealerships typically spend on advertising, how that investment translates into leads, and how many of those leads actually become viable opportunities (for Covideo users it’s around 32%\*). We also make a case for treating your precious (and costly!) internet leads with greater care so you can 1. Maximize your investment in advertising and lead generation and 2. Convert more of the leads you’re already getting into appointments. Let’s get into it! ## **Monthly cost of advertising** The amount a car dealership spends on advertising each month varies significantly depending on the size of the dealership, OEM, its location, and its overall marketing strategy. The [National Automobile Dealers Association (NADA) reports](https://www.nada.org/media/4695/download?inline) that dealerships spend 6–7% of their total gross profit on advertising, and in 2023, the average new car dealership spent $44,077 per month\*\*. The bulk of that - about 72% - was spent on digital mediums, working to drive paid and organic internet leads. The remaining dealership advertising budget was spent on more traditional mediums like TV, radio, direct mail, newspaper, and other. Here’s the breakdown on average monthly spend for digital mediums: #### **Monthly spend per dealership for digital advertising:** - Third Party Listing Sites: $9,124 (20.7%) - Search Engine Marketing: $8,771 (19.9%) - SEO Website Optimization: $8,595 (19.5%) - Social Media Advertising: $5,333 (12.1%) **Total: $31,823** (72.2% of total monthly advertising spend) Nearly $32k is no small chunk of change. But it’s all worth it when you’re spending that dough to drive tons of top-quality buyers right into the loving arms of your sales team, right? Let’s see about that… ## **Monthly internet leads driven by dealership advertising spend** The number of leads a dealership can expect from their monthly dealership advertising spend can vary widely based on several factors, including the effectiveness of the campaigns, the competitiveness of the market, the quality of the leads, and the specific channels being used. To estimate how many leads a dealership can expect to generate from its advertising spend, it’s first helpful to land on an average cost per lead (CPL). NCM Associates estimates the average CPL for internet leads at $35\*\*\*. Note that it’s best to determine your own CPL based on each medium and campaign. But for simplicity sake, we’ll use $35 as the CPL across the board. So, if a dealership’s monthly spend for digital advertising is $31,800 and we divide that by a CPL of $35, that dealership should end up with 908 internet leads that month. **$31,800 (Monthly Advertising Spend) / $35 (CPL) = 908 Internet Leads** _NOTE: $35 may under-reports the typical CPL for dealerships as other sources say it can be as high as $150 (depending upon the medium, like social media, Google PPC, third party listing sites, etc.). Most dealerships will generate between 400-1,000 internet leads per month._ **Monthly Opportunities from Internet Leads:** According to NCM Associates, car dealerships convert about 25% of their leads into appointments set (keep in mind this is different from actual appointment shows)\*\*\*. So, if a dealership has 908 internet leads and sets appointments for 25% of them, they’ll end up with 227 viable opportunities. **908 (Internet Leads) x 25% (Appointment Set Rate) = 227 Opportunities** This appointment set rate of 25% can vary based on factors such as the quality of the leads, market conditions, the effectiveness of the dealership's follow-up process, and the responsiveness of the sales team. While you can’t control the market or quality of leads you generate from dealership advertising spend, you CAN control your team’s follow-up process and the speed with which you respond. And it can make a massive difference. Now, consider how your dealership advertising spend translates to conversions. Dealerships that use Covideo typically see a conversion rate of 32% and shoot for a [response time under 15 minutes](https://dealerservices.covideo.com/downloads/speed-vs-quality-webinar/)(5 minutes is best-in-class). Meaning, if they receive 100 internet leads a month, they set 32 appointments. They do this by sending a [video lead response](https://dealerservices.covideo.com/blog/best-practices-automotive-lead-response/) as their [FQR (first quality response)](https://dealerservices.covideo.com/blog/fqr-meaning/) to each and every internet lead they receive. In this way, they’re able to provide a first-class customer experience that’s prompt and personalized from the get-go, set themselves apart from and ahead of the competition, and lay the foundation for a strong relationship with buyers. Check out this video from our Video Sales Journey Series for best practices and an example of a great video lead response that leads to more appointments booked: ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/OelGDcfeR7G8NGZkruPof/0058e9a8a128cfaefb2793a326107653/Video_Sales_Jouney_Ep_1_Lead_Response_Thumbnail.webp) ## **Conclusion** Continually increasing your dealership advertising budget to drive more leads can be an expensive, never-ending rat race. Instead, consider maximizing your advertising spend by developing and executing a plan to better care for the leads you’ve paid good money to generate. This will lead to more appointments set, trickling down the sales funnel to an increase in appointment shows and cars sold! If you’re looking to maximize your advertising budget’s impact by optimizing conversions, [connect with one of our video lead response experts today.](https://dealerservices.covideo.com/requestdemo/) \*32% lead-to-appointment conversion rate taken from Covideo case study conducted with Del Grande Dealer Group \*\*NADA Data: 2023 Annual Financial Profile of America’s Franchised New-Car Dealerships \*\*\*NCM Associates Benchmarks: U.S. Key Performance Indicators for Variable Operations Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Sell Cars with Video # How to Sell More Cars With Video Messages Written by: Kendall Povilaitis - 5 min read Published Date: August 16, 2020 ![A man stands in front of a white car, recording it on his phone. You can see the image of the car on the phone screen.](https://images.ctfassets.net/h7jj0v7vjcpk/2WnGYcivgg9b50opxA79Cj/6750c2c11609afb19e1da855ffc0134c/50_How_to_Sell_More_Cars_With_Video_Messages__1_.webp) Increase response rate, appointment shows, and overall sales by using video messaging at your dealership. Are you looking to sell more cars or attract more customers? You can do both and more by using personalized video to sell more cars! In fact, one of the most effective ways to use video in the auto industry is a vehicle walkaround. With a car walkaround, you get to show off a vehicle up close and in detail to a potential customer. Showing a customer a car before they visit is proven to increase show rates and in-person visits. So, let’s go through some tips and best practices to make your video on car walkarounds successful. ## How to sell more cars with video **Personalize your message.** When starting your video, make sure to personalize it by saying the customer's name and reintroducing yourself and your dealership. This all helps to re-establish a human connection and lets them know who to look for when they stop by the dealership. **Record in landscape mode.** Then, swap cameras to show the entirety of the car. Turn that phone sideways! Shooting in landscape mode allows you to show more of the car at once. It’s nice to see the entire car at the start of the video. Quick note: the recording may pause for a second as the cameras change, so don’t swap in the middle of a sentence, or you’ll be cut off. **Highlight key features.** Now you can start the actual walkaround, pointing out any details of the car that you want to include. If the vehicle is pre-owned, this is a good time to showcase its condition. Customers better trust salespeople willing to be honest about the car's condition. **Show the inside, too.** Once you’ve shown everything relevant on the outside, go ahead and open the car door to record the interior. For a little extra flair, sit in the driver’s seat to give the buyer a glimpse of their potential view. Take this opportunity to showcase any of the vehicle's cool features the customer was looking for. And, answer any questions they might’ve had about the car and its history. **End your car walkaround video with a call to action.** Now that the video of the car is coming to a close, switch the camera back to you and give a call to action. Let your buyer know what to do next, how to contact you, and give a nice farewell. **Bonus tip:** Don’t share everything you know about the car. This way, when someone comes into your dealership, you still have more information to offer to further catch their attention. ## Car walkaround example To see an example of a car walkaround video in action, check out the video below. Sending car walkaround videos to customers is one of the best ways to show off your cars. If you have any questions or want to get started, [give us a call at Covideo](https://dealerservices.covideo.com/requestdemo/). If you’re not sure where to begin, we’ve put together a brief script for a generic video of a car walkaround. A few things to note: introduce yourself, mention the specific car and model the buyer inquired about, and highlight some of its main features. And most importantly, always end the video with a call to action so the viewer knows what to do next. In this example, the sales rep is reminding the buyer about an upcoming appointment. **Walkaround script example:** “Hey Bob, it is Ross at Covideo’s dealership. Thank you for your inquiry on the 2008 Nissan Sentra. We got it pulled up here; let’s give you a look at it. So, you have a nice gloss going. We’ll take a look at the tread. Plenty of life left as you can see there. One thing I did want to point out is we do have a minor scratch here. We’ll get that buffed out the best we can for today. Let's swing you around and look at the other side of the vehicle here. Now, I’ll go ahead and jump in, driver side here. Show you what it’s like to be the owner. As you can see, we’ve got climate control. We are looking at an automatic shift. I really look forward to seeing you today at 2 o’clock for our scheduled appointment. Bye for now.” ## Why should I add Covideo to my sales toolbox? It’s no secret: video has become one of the main ways of communicating for consumers. Right now, six out of ten people would rather watch online videos than television, with users viewing more than 1 billion hours of video each day on YouTube alone. 81% of businesses use video as an effective marketing tool. Consumers respond better to video than plain-text messages because they are easier to consume, are more engaging, and can be received on different platforms. There are tons of video tools available for businesses that will support their needs in sales, marketing, customer support, and other internal and external operational areas. More businesses have started engaging with video marketing app solutions and video marketing tools. Now, businesses are also taking advantage of free video tools and paid video marketing platforms that match their goals. [Covideo is a video messaging platform](https://dealerservices.covideo.com/) that helps businesses create engaging online marketing videos. Having a reliable video software that assists in connecting with prospects in a sales setting, helps promote the business in marketing, and connects to potential hires for recruiting is essential. Adaptable and versatile, it’s a great video marketing tool, especially in the car industry. ## Start sending car walkaround videos today The right video editing software can rejuvenate your sales and marketing efforts. There are also numerous options that fall within the best professional video editing software. The goal is in finding the one that works best for your company. If you're a beginner, Covideo is among the easiest, most affordable, and most effective options. [Plus, you can try it free today!](https://dealerservices.covideo.com/freetrial/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Joint Venture Proposal # Introductory Message ![](https://www.covideo.com/images/images/464c06ca7c5266005cdd6759417d80144a19ed42ce32da1ff8c2251718950453.jpg) # Cross Promoting Because we joint venture with the number of people we do, and each person speaking at GlobalTeleclass in a month is cross-promoting all the other speakers, you will be exposed to anywhere from 250,000 to as many as 500,000 or more prospects. We call this database leveraging because your product or services is exposed to people on the lists of all the speakers at GlobalTelelclass, which gives you access to prospects you would not otherwise reach using just your database or your own personal list. Because each person sends their own mailing cross-promoting all the speakers to their own lists, we NEVER have or need access to your personal list. # Speakers To see who is speaking today and get an idea of the caliber of people with whom we work please click here. You may also view testimonials from Bob Proctor, T. Harv Eker, and Carolyn Gross by clicking here. Get much more information by visiting our website at FreeJointVentures and reading through the information. There is also a brief video presentation done by my partner, Donna Spitzer. # Welcome Hello, my name is Roy Harper, a Joint Venture Specialist with Hilton Johnson Productions, a 20 year old sales and marketing company. I'm currently seeking people who would have an interest in forming a joint venture with us, at no cost to you. Why Us? ![](https://www.covideo.com/images/images/6bed768e370aa31697d8f76175e7ce2fd4326260e6f0cfb7ecdaf96e39436460.jpg) 01. Enlarge your database, or list. 02. Increase your video sales. 03. Increase your book sales. 04. Increase your tape sales. 05. Increase sales of other products or services. 06. Absolutely no cost to you. 07. Flexibility, all you need is a phone. 08. Large number of participants. 09. Many participants expect you to market to them. 10. No cost to participants to attend. Contact us or get details easily by visiting FreeJointVentures.com ## Covideo-Solera Integration # Solera and Covideo join forces to enhance technology integration for DealerSocket CRM Written by: Olivia Barickman - 3 min read Published Date: January 31, 2024 ![A close up photo of someone typing on a laptop that shows the DealerSocket interface on its screen](https://images.ctfassets.net/h7jj0v7vjcpk/2Vi6zA6IiHuitQvRy618Fy/4caea5138f7f055a3e3404e325737385/27_-_Solera_and_Covideo_join_forces_to_enhance_technology_integration_for_DealerSocket_CRM.webp) Bring the power of Covideo into your DealerSocket! We've teamed up with Solera to allow you to record, send, and track videos directly from your CRM. **INDIANAPOLIS**—Today, Covideo, an Indianapolis-based video messaging software company, and Solera, the global leader in vehicle lifecycle management, announced an exciting partnership to seamlessly integrate the two products within Solera’s CRM platform, DealerSocket. This will offer its customers access to Covideo’s state-of-the-art video outreach capabilities, conveniently integrated into email and messaging workflows. This improved integration provides mutual customers full access to Covideo’s suite of solutions from within the DealerSocket CRM without manually switching between applications. Customers can easily record and share new and existing videos, insert videos into messages and track all activity. Furthermore, all videos and customer interactions are automatically saved in the customer’s record in DealerSocket. “The integration with Covideo is among a larger series of enhancements being released by DealerSocket with our renewed focus on innovation,” said Sunil Marolia, VP of Product at Solera. “We continue to work closely with our dealer customers to introduce new features that improve efficiencies and drive top-line and bottom-line results across their organizations.” With its focus on vehicle lifecycle management and AI solutions, Solera is one of the most popular automotive technology companies, making it a strategic fit for Covideo. The collaboration seeks to ensure users have the data to back up the success of their video outreach. “DealerSocket is a longtime trusted partner of our company,” Covideo CEO Craig Zeutzius said. “This collaboration represents our efforts to improve the sales process for dealerships so they can spend less time jumping between software and more time nurturing leads.” This upgrade will be available to all users of both DealerSocket and Covideo in February 2024. By logging a customer record, Covideo saves as an activity type instantly and requires no manual input, which is critical for dealerships looking to respond to leads quickly. “Every second counts for dealerships responding to inquiries, so salespeople need tools that add both efficiencies and effectiveness while automatically capturing that data,” said Dustin Baumis, VP of Partnerships at Covideo. “Prioritizing partnerships with top CRMs like DealerSocket allows dealerships to make video engagement a more seamless piece of the sales process.” DealerSocket, a member of the Solera Group of companies, offers a suite of automotive solutions to over 9,000 customers, including inventory management, customer relationship management, and digital marketing. Covideo has been a market leader in video messaging since its inception in 2004, now serving thousands of dealerships. “We’re excited to bring video to our customers along with our new email editor,” said Juan Camargo, senior director of CRM Product at Solera. “Sales associates can now supercharge their outreach capabilities through our combined efforts with Covideo, quickly adding media content to emails on desktop and mobile while tracing their activity on the CRM.” The partnership aims to provide a seamless customer experience and streamline the sales process. To learn more about Solera and DealerSocket or to schedule a demo, visit [solera.com](https://www.solera.com/). To learn more about Covideo or see a demo, visit [dealerservices.covideo.com](https://dealerservices.covideo.com/). If you are attending NADA Show 2024 in Las Vegas from Feb. 1-4, visit Solera at booth #2901W and Covideo at booth #6820N. \# # # **About Solera \| Vehicle Solutions** Solera is home to many leading brands within the vehicle lifecycle management ecosystem through four lines of business – Vehicle Solutions, Vehicle Claims, Vehicle Repairs, and Fleet Solutions. Solera’s Vehicle Solutions business, including the RedCap, LoJack, DealerSocket, AutoPoint, Auto/Mate, Solera Titling, and GoldStar brands, is the preferred choice for dealerships seeking to enhance and streamline their processes and increase profits while empowering its customers to succeed in the digital age. Solera helps customers drive sales, promote retention, and improve profit margins and serves over 300,000 global customers and partners in more than 100 countries. For more information, visit [www.solera.com](http://www.solera.com/). **About Covideo** Covideo is a market leader in video messaging, used by thousands of businesses worldwide. Through Covideo, users can record, send and track videos across a variety of channels, allowing them to build relationships and convert leads into customers. With an emphasis on personalization and personal connection, Covideo is helping people reimagine business communication. Visit [covideo.com](https://covideo.com/) for more information. **Media contacts:** Covideo Margaret Henney margaret@covideo.com Solera Cassandra Harris cassandra.harris@solera.com Or PAN Communications solera@pancomm.com Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Video in Sales Emails # Using Video in Sales Emails Written by: Covideo Team - 6 min read Published Date: August 12, 2020 ![A photo of a man sitting at a desk wearing glasses and a button-up shirt. He is smiling and waving into the camera on his laptop.](https://images.ctfassets.net/h7jj0v7vjcpk/1RFzQ6Ig4XlgntVAMbiqps/c0e84895d5b05dec5e76b1194f6e61eb/51_Using_video_in_sales_emails__1_.webp) If you're a salesperson, using video in sales emails can make a huge difference in generating meaninful connections with your customers and prospects. If you made a list of some of the most common challenges that salespeople face on a regular basis, simply making the right connection with the right person at the right time would undoubtedly be right at the top. Using video in sales emails is a great way to overcome this! Prospecting is an important part in the daily life of a sales professional. But at the same time, it’s tough to cold call successfully. At best, you have just a couple of seconds to make an adequate first impression – and that’s if you’re even able to get someone on the phone. Emails may seem convenient, but they often go ignored because it’s just far too easy to hit that “Delete” button and never think about the message in question again. To help combat these issues, try incorporating cold calling videos into your outreach. Salespeople must build trust in any and all ways that they can. You need to instantly show them the raw value that you can provide by coming across as genuinely as you can. The timeline is another hurdle that sales professionals often come up against, as it’s more or less working against them at all times. Of course, you’re trying to speed up the sales cycle and close deals as quickly as possible – but you don’t want to do that at the expense of the important relationship you’re trying to forge. Finally, sales professionals need to do whatever they can to stand out against their competitors. The chances are slim that you’re the only person going after this particular client, so naturally whatever you can do to differentiate yourself from your competitors is a step that is worth taking. ## **Incorporating video into your sales outreach** If nothing else, all of these points underline the power of video in sales in a way that is difficult to ignore. Using video in sales emails is a great way to overcome the vast majority of these problems all at the same time. There’s a reason why video prospecting statistics reveal that video email leads to a 200-300% increase in click through rates, name video as the type of content with the best return on investment, and show that businesses who use video tend to grow their revenue at a rate about 49% faster than those who don’t. Sales videos are so powerful because they can be used throughout all stages of the sales process. Introduction videos are a great way to raise awareness for your brand and to get people up-to-speed on your products and services in a way that is fun and naturally engaging. Sales prospecting videos can then be used to take that relationship to the next level, slowly but surely moving someone farther down the pipeline towards that eventual sale. Even using video in your sales follow-up emails is perfect for re-establishing contact after you’ve already had an interaction with someone. It’s also a more meaningful way to check in and make sure they’re getting the most out of their purchase. But for the best results, you need to go inside sales email strategy techniques and figure out what really makes them tick. Your videos should be short, sweet and to the point; you need to resist the urge to overstay your welcome. You also need to focus on providing value first and selling something second. Likewise, don’t forget to just be yourself and inject as much personality into your videos as possible. Below, we’ll dive deep into some of the best practices that you can use to not only successfully add videos to your emails, but also use them to help enhance and empower your larger sales strategy moving forward. ## **Video in sales emails** By far, one of the most important techniques that you should be aware of is video email. Video email is relatively new, but it is still one of the best sales tools in the sales process as it allows you to embed your video in an email, as opposed to sending it as an attachment as you would have in the past. When your email is sent, it will be delivered to the inbox of your prospect along with a video thumbnail. The first five seconds will automatically play in the email, which is a great way to entice your prospect into clicking on the video so that they can keep watching. If you’re looking for a sure-fire way to enhance your sales strategy in a way that instantly attracts someone’s attention and lets you stand out from all of the text-based messages prospects receive on a regular basis, congratulations – you’ve just found it. Of course, you need to choose the best video email platform for the job. There are a number of video email platforms out there for you to choose from depending on your needs, with Vidyard being a prominent example. They will help you with creating video emails, sure – but they do little when it comes to the actual distribution and tracking of those very same messages. A platform like Covideo, on the other hand, does both at the same time – it adds the many tools to your sales toolkit that you need to actually create compelling content, along with everything you could ever ask for to get your message out to the widest possible audience. ## **The benefits of video email** Want to know how to autoplay video in email? Covideo has you covered. Want to know how to embed video in email? With Covideo, you can do it in seconds. Different video formats, Gmail video, you name it – Covideo has it all accounted for. At its core, Covideo is easy-to-use software that allows you to record and send video messages via email, SMS text message or even social media platforms like Facebook and Twitter. As stated, it also integrates with popular email tools you may already be using like Gmail and video email for Outlook. This means that you can easily send and record videos from your business’ email account in a matter of not days or hours, but minutes. Since their inception, the team at Covideo have made it a point of pride to work closely with sales teams to help them better use video in their own sales processes. When you partner with Covideo, you get access to a Video Strategist for Sales to call your very own. This is a hardworking person who will devote their time to making sure you know everything you need about how to create a video email, about which video email best practices you should be following, about which sales email tips you should be taking advantage of, and more. They’ll even dive deep into what your video email subject lines should be to guarantee the best responses, and they’ll give video email examples as well! ## **Sales email template** If you’re looking for some examples of what you should be saying in your video emails for sales to create the maximum impact in the shortest amount of time, we have more than a few sales email template options for you to help get you started on the right foot. Overall, know that what you say in your video is going to be very similar to what you would have written in your plain old email. Therefore, how to write a sales email examples also double as video email examples. Any sales email best practices that you’re already using can likely be adapted to work for video with the right approach. The same is true for sales call examples. If you want to really take your efforts to the next level, we encourage you to download our eBook on this very topic. It covers video email templates, prospecting in personal selling ideas, includes persuasive sales email example ideas, a sales proposal email template, and much, much more. It can even act as your guide to everything from pitch emails to sales follow up emails, thank you emails, more – all in the name of helping you create the most persuasive sales pitch email that you can! ## **Start using video in sales emails today** At Covideo, we understand what sales professionals like you are looking for because at the end of the day, it’s a big part of what we’re doing every day, too. Over the years, we’ve perfected a few tried-but-true techniques that have really helped us generate tremendous results – and the good news is that we’re not afraid to share them with you. Far from it – we want everyone to experience the joy that only comes with knowing that all of your sales and prospecting needs are taken care of! [Fill out this quick form,](https://www.covideo.com/requestademo/) and someone from our team will get in contact with you to show you the ropes of using video for sales. By the end, you won’t just know how to reach out and make that perfect first impression with someone at exactly the right moment; you’ll also have everything you need to optimize and overhaul your sales process, setting your business up for the next decade of success and beyond! Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ![A close up photo of car in a dealership showroom with a man standing behind it with his hand on his chin, thinking](https://images.ctfassets.net/h7jj0v7vjcpk/37UO2m0h9POkGApeXw9l3V/2f5882c3b07386ecbb4ec71039f4785e/Auto_tariff_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) 9 min read ##### Auto Tariffs and Your Dealership: Will Trump Tariffs Affect Car Prices? Will Trump tariffs affect car prices? We break down what dealerships need to know about auto tariffs and how they can improve sales during economic uncertainty. [Read More](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) ![A close-up photo of hands typing on a laptop keyboard. Overlayed above the picture, you can see a reflection of an email inbox with a large photo of a mail icon with a red "no" sign.](https://images.ctfassets.net/h7jj0v7vjcpk/7ogN9ZBHewhGIYd2mGoN0e/3baed6d4d2db2005bce1f57bfcd70838/Avoid_Spam_Folder_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/avoid-spam-folder/) 7 min read ##### Avoid Spam Folder Pitfalls and Boost Your Email Engagement Avoid the spam folder and boost your audience engagement by creating meaningful content, optimizing your email lists, and boosting your open and click rates. [Read More](https://www.covideo.com/resources/blog/avoid-spam-folder/) ![A photo of a young woman wearing headphones smiling and waving into her laptop camera. She is sitting in front of a brick wall with a bright window in what looks like a home office.](https://images.ctfassets.net/h7jj0v7vjcpk/1a5q2vkWzSUd0epjhNCM8y/5816da4f993ef0d685abfffedb96a90c/Animated_Gif_Blog_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/animated-thumbnail/) 6 min read ##### How to Create an Animated Thumbnail for Your Video An animated thumbnail is one of the best ways to share an enticing preview your video. Get the tools and knowledge you need to make great thumbnails! [Read More](https://www.covideo.com/resources/blog/animated-thumbnail/) ## Sales Prospecting Strategies # 5 Sales Prospecting Methods for Effective Outreach Written by: Covideo Team - 4 min read Published Date: January 13, 2020 ![A woman with curly hair and a button-up shirt sits at a computer wearing a headset and smiling. She appears to be in an office or call center, speaking with potential customers.](https://images.ctfassets.net/h7jj0v7vjcpk/5qCiSpDfA7vCGPjsUYpJ6p/0b517407fb674aabf7157575b895910f/55_5_sales_prospecting_methods_for_effective_outreach__1_.webp) These five prospecting methods will help you identify and convert new customers. Try a mix of outreach and watch your sales grow! Sales professionals don’t have to enjoy prospecting, but they have to do it. There’s no way around it – you need to find and contact potential buyers in order to make a sale. So, what is prospecting in sales? And how you can optimize your prospective efforts? ## What is prospecting in sales? You may be wondering, "What is prospecting in sales?" It’s usually the first step in the sales process, which consists of identifying potential customers and reaching out. There are different approaches to sales prospecting depending on the size of your team, company, and industry. Let’s address five traditional sales prospecting techniques and some best practices on how to prospect. ## Top 5 sales prospecting techniques If you want to be an all-star prospector, consider the methods below. #### **1\. Cold emailing** Email prospecting is a helpful strategy to generate leads and secure an initial meeting or phone call. The beauty of email prospecting is you can send out a mass number of messages in just one click. However, these email campaigns are typically less personalized and more general, but they don’t always have to be. According to [Entrepreneur.com](https://www.entrepreneur.com/article/289917), Jake Jorgovan, a creative strategist, was able to generate over $12,000 through cold email! We can attribute this success to Jorgovan’s use of personalization. He wrote and sent out each email with that one individual in mind, and he did not send an automated email that would make sense for everyone. ##### **Adding video to sales prospecting emails** Personalization conveys sincerity as opposed to a robotic, mass email message. Better yet, sales professionals who go one step further and incorporate a video into their emails tend to see an increase in their email response rate. Using a platform like [Covideo](https://www.covideo.com/) doubles as a video and sales prospecting tool that makes recording and sending personalized videos easy and effective. Using a video prospecting approach not only adds some variation to the mix, but it helps you stand out in a busy inbox, all while building relationships with your audience. Video email allows you to send personalized videos that improve response rates, increase sales opportunities, and close more deals. You can start by adding a video introduction, or by sending a thank you video after closing a sale. The extra effort will get noticed! #### **2\. Cold calling** You may call 80 prospects and only talk to five individuals, which results in one warm lead. That’s why cold calling is becoming an abandoned practice in many sales departments. Most decision-makers don’t answer calls from blocked or unfamiliar numbers. Their time is better spent answering a less invasive message like a text or email. On the flip side, cold calling “does [enable success](https://www.businessballs.com/sales-and-marketing/cold-calling-techniques/) and is focused on action and initiative.” Try pairing cold calling with a more digital communication method like video email to balance out your sales prospecting strategies. ### **3\. Social selling** Social selling is using social media to attract potential buyers through different networks online. With this strategy, sales professionals rely heavily on posting content that attracts engagement, such as shares and comments. The main goal is for sales professionals to become thought leaders by posting their knowledge onto platforms like LinkedIn and Facebook. Using social media can help sales professionals connect and get involved with people already seeking their service or product, making it an organic sales prospecting strategy. ### **4\. Asking for referrals** Gathering referrals is one of the most valuable forms of prospecting strategies, and sales teams need to actively seek them from their current customers. This can be done by ensuring that the customer’s relationship is maintained after a sale is completed. Stay in touch by sending emails with product updates, sharing relevant articles, or go the extra mile and send a video email of yourself. Sean Kelley, CEO of [CarMotivators](https://carmotivators.com/) says, “If you send your good, loyal, customers a 30 second video three or four times a year just so they remember you’ve developed a relationship, how much time will that take? Two minutes.” New technology, like video email, is an innovative solution for enhancing business relationships and allows you to authentically ask for referrals. ### **5\. Attending events** Events are an excellent opportunity to prospect and network in-person. For example, find a conference that would attract your target buyer, then research the attendees ahead of time. You may see a previous lead that went silent on the list, or a target account could be attending. A little preparation before the event will allow you to prospect in-person more effectively. ## **The importance of a sales prospecting strategy** Your sales prospecting strategy is what initially creates growth opportunities for your company. It’s up to the sales reps to connect and convert buyers, in a non-sales-y way, so their company can live to see another day. Talk about pressure. So, instead of dialing for hours on end to fill your pipeline, you need to identify buyers with problems your product can solve, then develop creative, varied ways to connect with them. ## **Pick a few sales prospecting methods to start** Connecting with your potential buyer is difficult in a world that mostly operates through a screen. Sales prospecting methods like cold emailing, calling, referrals, social selling, and video email will help you generate more leads so you can crush this quarter. Now that you know how to enhance your prospecting strategy, it’s time to get started. Make your sales outreach more effective today and start video and sales prospecting. [Try it free for 7 days with Covideo.](https://www.covideo.com/free-trial/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Car Sales Follow-Up Tips # Mastering the Art of Car Sales Follow-Up Emails: Best Practices and Examples Written by: Olivia Barickman - 5 min read Published Date: March 14, 2024 ![A man in a white button up shirt leans into the laptop on his desk with a dealership parking lot outside the window in the background](https://images.ctfassets.net/h7jj0v7vjcpk/5tVzIT5P7HkpKJ6A4ilwga/efb9634651c7a821f8968d119db95dc0/25_Mastering_the_Art_of_Car_Sales_Follow-Up_Emails__Best_Practices_and_Examples__1_.webp) In the world of car sales, the follow-up process is often the difference between a lost lead and a closed deal. Someone may need time to look at and think about their vehicle options. Mastering the art of the car sales follow-up email is crucial for any successful salesperson to make it to that closing deal. In this blog post, we'll explore some best practices for crafting effective follow-up emails and provide a concrete example to guide you through the process. ![Thumbnail](https://images.ctfassets.net/h7jj0v7vjcpk/32cYuzSQCi89dICedS2L5y/37f5c2e1527f02de09fd3bc6ba35f710/Inbox_vs_Video_Thumbnail.webp) ## Tips for a successful car sales follow-up email #### Personalization is key One-size-fits-all emails won't cut it in the competitive world of car sales. Personalize your follow-up emails by addressing the recipient by name and referencing specific details from previous interactions. This shows your potential customer that you value their individual needs and are invested in their car-buying journey. #### Timeliness matters Strike while the iron is hot. Send your follow-up email promptly after any interaction with a potential customer, whether it's a test drive, phone call, or showroom visit. This demonstrates your commitment and keeps you top of mind as they consider their options. #### Provide value Don't just bombard your prospects with sales pitches. Offer something of value in each follow-up email, whether it's useful information about a particular car model, tips for car maintenance, or exclusive discounts. By providing value, you establish yourself as a trusted advisor rather than just another salesperson. #### Include a call-to-action Every car sales follow-up email should have a clear call to action that guides the recipient towards the next step in the buying process. Whether it's scheduling another test drive, requesting more information, or making an appointment with you, make it easy for your prospects to act. Be sure to include clear contact information as well! #### Use multimedia Incorporating multimedia elements like videos into your car sales follow-up emails can significantly increase engagement. Consider sending a personalized video message introducing yourself and highlighting the features of a car your prospect is interested in. Seeing a friendly face and hearing your voice can help build rapport and trust. (This is super easy with Covideo!) When you add a video to your email, make it immediately clear to your reader. [A HighQ study](https://legal.thomsonreuters.com/en/products/highq) found that adding the word “video” to your subject line increased email opens by 19%! Now, let's delve into an example of a car sales follow-up email that incorporates these best practices. This includes blank spaces where you can personalize the car sales follow-up email as needed. ## An example follow-up email to use at your dealership **Subject:** Video: \[Name’s\] \[Name of Car Make and Model\] at \[Dealership\] Hi \[Prospect's Name\], I hope this email finds you well. I'm thrilled to assist you in finding the perfect vehicle to suit your needs and preferences. As promised, I've put together a short video showcasing the latest model you were interested in, the \[Car Model\]. In this video, I'll walk you through its standout features. \[Include a gif link to your video here\] I truly believe that the \[Car Model\] could be the ideal fit for you, providing both style and functionality for your daily adventures. However, I understand that purchasing a car is a significant decision, and I'm here to support you every step of the way. If you have any questions about the \[Car Model\] or would like to schedule another test drive, please don't hesitate to reach out. I'm here to provide any information or assistance you may need. Looking forward to hearing from you soon! Best regards, \[Your Name\] \[Your Contact Information\] In this example, we've personalized the email by addressing the prospect by name and referencing our previous interaction. We've provided value by including a personalized video showcasing the car they're interested in. Additionally, we've included a clear call to action, inviting them to reach out with any questions or to schedule another test drive. If you want to dig deeper, we have compiled [10 tips for automotive lead response](https://www.covideo.com/resources/blog/best-practices-automotive-lead-response/) to give you additional ideas for car sales follow-up emails. Feel free to use this email template as a guide for crafting your own car sales follow-up emails. Remember to personalize each email to the individual recipient and always provide value in every interaction. ## Effectively adding video to your car sales follow-up emails We know [from a Wyzowl study](https://www.wyzowl.com/amazing-video-marketing-statistics/) that 88% of people say that watching a brand’s video has convinced them to buy a product or service. There is no doubt that customers love video, but when you’re using video in emails, you want to make sure they’re super accessible. You could host on a site like YouTube, but you can’t control what other videos or ads may play. You can try to add the video as an attachment, but it might get caught in spam or be too large to send. And neither of these options can tell you when and how many times a specific person watched your video. That’s why Covideo created a platform for dealers to record, send, and track their videos all in one place—and make unforgettable car sales follow-up emails. You just choose your CTAs and copy the code to add a link and animated gif to your email that will take your customer to a beautiful, branded landing page. See how it works by clicking the gif below. [![Click here to view your video](https://covideo-gif-snapshots.s3.amazonaws.com/182789/182789_3_vqs66xtmd5.gif)](https://vidmails.com/v/UXEHMsRDq9) [Click here to view your video](https://vidmails.com/v/UXEHMsRDq9) ## Improving your sales outreach with video emails With these best practices and examples in mind, you'll be well on your way to mastering the art of car sales follow-up emails and closing more deals. Adding video to your emails is not only super effective, it also is extremely easy with Covideo. You don’t need any tech or editing skills to get started. To see it for yourself, [schedule a demo today](https://www.covideo.com/request-a-demo/). Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Business Building Resources ## Tools & Resources [View the Next Video.](https://www.covideo.com/new_templates/step1.php) Click button above to view the next step in the **Fast Start Business Building System** series. Ambit Energy Seal of Quality - Satisfaction Guaranteed ## WheelsTV Integration Guide # How to Use WheelsTV With Covideo Written by: Katherine Deighan - 4 min read Published Date: November 8, 2020 ![A photo of a person typing on a laptop. On the screen, you can see the Covideo interface and a photo of a car driving on a road open with the words "Add to Covideo."](https://images.ctfassets.net/h7jj0v7vjcpk/746PRrNnUct5JJMr6yQLCJ/639250f03bae4156983933fef647f681/46_-_How_to_Use_WheelsTV_With_Covideo.webp) With Covideo's WheelsTV integration, you can easily add polished, OEM-approved videos of vehicles to your outreach and combine with your own personalized videos. Our newest integration with WheelsTV changes the way dealerships will use Covideo. Automotive users now have access to WheelsTV’s high-quality, ready-to-use vehicle walkarounds videos. These OEM-approved videos are sleek, professional, and capture the most popular cars on the road today. With over 6,000 videos, you’ll have no problem creating personalized videos at scale for your buyers—here’s how to use WheelsTV videos in Covideo. Follow the step by step process, or watch the video below to learn how to add WheelsTV videos to your Covideo library and merge them with a personalized video of your own. [You can also learn how to use this integration in our Help Desk article](https://support.covideo.com/en/articles/4612493-how-to-use-wheelstv-video-content-in-covideo). ## How to make a Covideo with WheelsTV 1\. To get started, click the WheelsTV button in your Covideo library. 2\. Use the search bar to look up the inventory of vehicle videos by year, make, and model. 3\. To preview a video, click the “play” button. When you’ve found the one you want, click “Add to Covideo” to add it to your video library. 4\. Back in your video library, you’ll see the WheelsTV video you just added at the top of your list. 5\. Now, record a short personalized introduction for your customer. You’ll then combine your personalized video with the WheelsTV walkaround in the next steps. ## How to merge WheelsTV with a personalized video Covideo’s Video Merge feature allows you to combine personalized videos at scale. We’ll walk you through the process of how to merge your personalized video with your WheelsTV video. Follow the steps below. 1\. When you’re ready to combine your two videos together, click the “merge videos” button. 2\. Your most recent videos will appear at the top. You can also search for a video using the search bar. Select the videos you want to merge, then click “add videos.” 3\. You can trim your video on this page, adjust start and stop points, and preview your final video. 4\. When you’re satisfied, click “save” and give your new, merged video a title. Once it’s finished processing, you’re ready to send it out! For more detailed instructions on how to merge videos, check out our blog, [How to Merge Videos With Covideo.](https://www.covideo.com/introducing-video-merging/) And for more information on the various ways to send your videos, see our instructions for [How to Send a Video With Covideo](https://www.covideo.com/how-to-send-a-video-through-email-with-covideo-2/). ## Use cases for WheelsTV and Video Merge **Save time.** Recording a vehicle walk-around video can take some time to show off and explain the different features available. The WheelsTV library includes over 6,000 videos of the newest and most popular cars on the road, so use one of their pre-recorded videos rather than recording your own. Now, all you’ll need to do is record a short, personalized introduction and merge it with the WheelsTV video, and you’re good to go. A 5+ minute process just got even faster. **Send off the lot.** Whether you’re at home, on vacation, or just inside in your office, this feature allows you to send videos on the go. If your dealership has gone virtual due to social distancing, you can still send personalized vehicle walkarounds for buyers. This feature adds flexibility and convenience to your schedule. **Poor weather conditions.** Is it raining? Or freezing cold outside? Are your cars covered in inches of snow? With pre-recorded vehicle walkarounds at your access, you can provide a video response to your inquiries instantly – despite poor weather conditions. **Unavailable vehicles.** If a buyer expresses interest in a vehicle that’s not currently at your dealership, send a video updating them on its status, and attach the pre-recorded vehicle walkaround. This way, you are still engaging your leads, providing a personalized experience, and decreasing the chance they resort to a nearby competitor. ## Best practices for Covideo and WheelsTV **Always include a personalized video first.** Rather than going out on the lot and recording a personalized vehicle walkaround for each lead, you can now just record a short introduction and combine it with a prerecorded walkaround from the WheelsTV library. You’ll still want to record a short personalized video for your leads so you can introduce yourself, provide any relevant information, build trust, and leave a positive first impression. **Introduce yourself and provide relevant information.** When an internet lead comes in, follow up with a personalized video introducing yourself, providing any relevant information, and letting them know you’ve included a visual walkaround of the inquired vehicle. Always be sure to add a call to action in your video, such as inviting the buyer in for a test drive. Here’s an example of how you would still personalize your message and combine it with a WheelsTV video: _“Hey John, I’m Adam, a sales rep at Covideo Dealership. Thank you for reaching out to us about the 2020 Honda Pilot. We have a few of them here at the dealership. Keep watching this video for a quick walkaround of the Pilot and all of its features. After you’ve taken a look, give me a call or shoot me an email back, and we can set up a time to take it on a test drive. See you soon.” \*cut into WheelsTV video\*_ ## Want additional training for you and your team? Our Covideo support professionals are more than happy to provide extra training for you and your team. **Current Covideo users:** Reach out to your account managers and they will be happy to help in any way or sign up for our automotive-specific [webinar.](https://covideo.zoom.us/webinar/register/WN_J2dJFSAeTs6Of9gi9ZmujQ) **New Users:** If you want to learn more about Covideo’s WheelsTV integration and how dealerships are using personalized video, request a demo, and [an automotive expert will reach out and show you the ropes.](https://dealerservices.covideo.com/requestdemo/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Digital Business Cards Overview # What Are Digital Business Cards for Car Dealerships, And How Do You Use Them? Written by: Olivia Barickman - 6 min read Published Date: February 27, 2024 ![A close-up photo of a person holding a mobile phone in their hands. On the screen, a video with a person smiling and holding up a whiteboard that says "Hi, Carrie!" The page contains the Covideo logo, contact information, and CTA buttons.](https://images.ctfassets.net/h7jj0v7vjcpk/FVEJwZsDcjtvHfZ6IGAF3/22e4aa16f3cf3bd59698723bef443de1/26-_what_are_digital_business_cards_for_car_dealerships__and_how_do_you_use_them_.webp) Paper business cards are out! Digital business cards are an inexpensive and impactful way to make an impression on your contacts and boost sales. Long gone are the days of carrying tiny cardstock squares in your pocket with your name and number everywhere you go in case you might encounter a customer or new connection. While business cards have long been a staple for automotive salespeople, the industry is undergoing a digital transformation. Digital business cards for car dealerships are about to become more common than their paper counterparts. In this blog post, we'll explore the significance of this innovative tool and how it can transform the way dealerships connect and engage with clients. [Google Research found 95% of vehicle buyers use digital sources](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/digital-car-research-statistics/) when looking at cars, and twice as many start their research online before physically meeting a dealer. If you can't physically find a way to hand your card to a customer, you better have a digital business card for your car dealership! ## Embracing the future: digital business cards for car dealerships The automotive business is inherently built on relationships. From interacting with customers on the showroom floor to attending industry events, establishing and maintaining connections are crucial. In this digital age, the traditional paper business card is making way for a more dynamic and versatile solution: digital business cards for car dealerships. But what does this digital card look like? There is no one definition, and there are plenty of ways to translate a business card to a digital version. Perhaps you want to use your LinkedIn profile as a “business card.” Maybe you want to create a custom digital design. Find the format that best fits your needs! #### Scan to add directly to contacts Some apps allow you to generate a QR code or wirelessly transfer your contact information to an Android or Apple device. This would save directly to the “Contacts” app in your phone and instantly share your name, number, email, and other information directly to someone’s phone. #### Landing pages or personal websites A personal website or landing page can make a great digital business card for car dealerships. You can customize the design of a landing page to match your branding and contain all the most vital information on a business card—like your phone number, address, and email. You can even add a video introducing yourself. (Pro tip: You can do this easily with Covideo’s landing page builder! Check it out.) #### Social media sharing LinkedIn often serves as a “virtual resume,” but if you keep your photo, contact information, and current job information updated, it also contains all the key parts of a business card. You can connect with new prospects, and they’ll instantly see your info. #### Email signature Have you thought about ways to make your email signature more engaging? You can include a headshot or a link to your personalized landing page or introduction video. Use banners for promotions and other events. An email signature is a type of digital business card for car dealerships, and it can link to all kinds of resources. #### Virtual wallet cards Your phone likely has a “wallet” app where you can keep credit cards, gift cards, and—you guessed it—digital business cards for your car dealership. There are certain apps that allow you to design cards on your Apple or Android device. You may want to consider including a QR code people can scan for more information. #### NFC Tags NFC is a short-range wireless communication technology that allows data to be transmitted between devices when they are nearby, typically within a few centimeters. These can be added to physical cards or small key fobs. The NFC feature needs to be enabled on smartphones to transfer contact information. Then, people can tap their phone to receive your information. (This is the same technology that allows you contactless payment at certain stores!) ## Why you should consider a digital business card at your dealership #### 1\. Seamless networking opportunities Digital business cards for car dealerships provide a seamless way to exchange contact information. With a simple tap or [QR code scan](https://www.imagetotext.info/qr-code-scanner), dealers can instantly share their details with potential clients or other industry professionals. This real-time exchange enhances efficiency and leaves a lasting impression, setting the stage for future collaborations and business opportunities. #### 2\. Rich multimedia integration One of the key advantages of digital business cards is the ability to integrate rich multimedia elements. Dealerships can showcase their latest models, promotional videos, or even virtual showroom tours directly through the digital card. This multimedia integration goes beyond the limitations of traditional business cards, providing a dynamic and engaging way to present the dealership's offerings. #### 3\. Enhanced analytics for dealership marketing Digital business cards for car dealerships offer invaluable data that can impact your marketing strategies. Dealers can track interactions, analyze which elements of their digital card garner the most attention, and gain insights into customer preferences. This data-driven approach allows for targeted marketing efforts, ensuring that promotional content resonates with the intended audience. #### 4\. Environmentally friendly and cost-effective As businesses worldwide strive to adopt more sustainable practices, digital business cards are an eco-friendly alternative to their paper counterparts. Beyond the environmental benefits, digital business cards for car dealerships also prove to be cost-effective in the long run. Eliminating printing costs and the need for constant reprints, dealerships can redirect resources towards other impactful aspects of their operations. #### 5\. Real-time updates and customization In the fast-paced automotive industry, information is constantly evolving. With traditional business cards, updating contact details or promotional offers can be a cumbersome process. Digital business cards empower dealerships to make real-time updates, ensuring that clients always have access to the latest and most relevant information. This level of customization adds a layer of professionalism and reliability to the dealership's brand. #### 6\. Accessibility across platforms Your customers use a variety of devices, and having a business card that is accessible across multiple platforms is a game-changer. Digital business cards can be easily shared and viewed on smartphones, tablets, and computers, providing a consistent and user-friendly experience for recipients. ## An easy place to get started with virtual business cards Obviously, digital business cards at your car dealership have many benefits, but there are so many options for sharing, hosting, and designing. The biggest reason to digitize your card is to be able to share multimedia that you cannot put on paper—like videos, animations, or in-app contact information. Here at Covideo, we’re masters of personalization. Even if you don’t consider yourself tech savvy, you can easily record a personalized video and drop it on a custom landing page that contains all your contact information. Covideo can do the heavy lifting for you. Here are the steps: #### Record a personalized video Using your phone camera or webcam, record a video introducing yourself. This does not need to be perfectly polished for your digital business card. For car dealerships, authenticity is everything. Make sure you have great lighting, a quiet spot, and a clean background. Explain who you are, what your goals are as a salesperson, and tell a little about the dealership. Here are some ideas for customizing an introduction video specifically to your recipient. #### Create a custom landing page If your dealership has a website, you can add this video to your profile or “meet our team” page. But we recommend a custom landing page that zones in on specific calls-to-action. At Covideo, we set up this page for you with your contact information, brand colors, and chosen design elements. Then, you can choose the actions you want to move your audience to—like scheduling an appointment or test drive. #### Share your video and page Think of places you may need to introduce yourself when sharing your digital business card at your car dealership. Here are some places you could put a custom landing page with a URL: - Create a QR code people can scan on your paper business card - Connect the landing page to your email signature - Add the link into emails or texts - Add the URL to LinkedIn or other social profiles - Add the link or QR code to your resume or professional profiles - Create a card linking to the landing page in your phone’s virtual wallet #### Track your success Don’t forget to set up tracking and analytics to see who is viewing your page! For example, if you create this landing page on Covideo, you can receive a notification whenever someone watches the video and see how much and how often someone watches. Adjust your information accordingly. The beauty of digital business cards for car dealerships is how easy they are to update! ## Digital business cards for car dealerships: the next frontier of networking In conclusion, the adoption of digital business cards for car dealerships represents a significant step forward in the industry's approach to networking and client engagement. With seamless sharing capabilities, multimedia integration, enhanced analytics, and a commitment to sustainability, digital business cards are poised to become a staple in the automotive business toolkit. Dealerships that embrace this innovative technology position themselves at the forefront of a digital revolution in the automotive industry. So, why wait? [Reach out to Covideo today](https://www.covideo.com/request-a-demo/) to learn more about our tools for moving dealerships into the digital future. Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ![A close up photo of car in a dealership showroom with a man standing behind it with his hand on his chin, thinking](https://images.ctfassets.net/h7jj0v7vjcpk/37UO2m0h9POkGApeXw9l3V/2f5882c3b07386ecbb4ec71039f4785e/Auto_tariff_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) 9 min read ##### Auto Tariffs and Your Dealership: Will Trump Tariffs Affect Car Prices? Will Trump tariffs affect car prices? We break down what dealerships need to know about auto tariffs and how they can improve sales during economic uncertainty. [Read More](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) ![A close-up photo of hands typing on a laptop keyboard. Overlayed above the picture, you can see a reflection of an email inbox with a large photo of a mail icon with a red "no" sign.](https://images.ctfassets.net/h7jj0v7vjcpk/7ogN9ZBHewhGIYd2mGoN0e/3baed6d4d2db2005bce1f57bfcd70838/Avoid_Spam_Folder_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/avoid-spam-folder/) 7 min read ##### Avoid Spam Folder Pitfalls and Boost Your Email Engagement Avoid the spam folder and boost your audience engagement by creating meaningful content, optimizing your email lists, and boosting your open and click rates. [Read More](https://www.covideo.com/resources/blog/avoid-spam-folder/) ![A photo of a young woman wearing headphones smiling and waving into her laptop camera. She is sitting in front of a brick wall with a bright window in what looks like a home office.](https://images.ctfassets.net/h7jj0v7vjcpk/1a5q2vkWzSUd0epjhNCM8y/5816da4f993ef0d685abfffedb96a90c/Animated_Gif_Blog_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/animated-thumbnail/) 6 min read ##### How to Create an Animated Thumbnail for Your Video An animated thumbnail is one of the best ways to share an enticing preview your video. Get the tools and knowledge you need to make great thumbnails! [Read More](https://www.covideo.com/resources/blog/animated-thumbnail/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Auto Sales Training Tools # Auto Sales Training Ideas and Tools for Successful Dealership Teams Written by: Olivia Barickman - 5 min read Published Date: April 29, 2024 ![Two men and a women in suits stand together observing information on a clipboard in front of a car at a dealership. They seem to be reviewing information together, and the woman in the center is speaking.](https://images.ctfassets.net/h7jj0v7vjcpk/3xB74TFAzRAOysz0EiQkn8/22d0697a0d08b571449067cab962782c/22_Auto_Sales_Training_Ideas_and_Tools_for_Successful_Dealership_Teams.webp) Growing your dealership is dependent on hiring, developing, and rewarding the right people. Here are some ideas for skilling up your sales team! A sales team is the heart of success at automotive dealerships, but it’s also a career path with high turnover. The average dealership turnover rate was 46% in 2021, according to [an NADA Dealership Workforce Study](https://www.njcar.org/wp-content/uploads/2022/03/2021-NADA-National-Regional-Trends-in-Compensation-Retention.pdf). Turnover has increased steadily for years, but with a focus on proper auto sales training techniques, coupled with strategic hiring practices and a culture of recognition and advancement, dealerships can elevate their performance while building a team with drive and longevity. ## Hiring the right team: The foundation of success Building a successful sales team starts with hiring individuals who possess the right blend of skills, attitude, and drive. When recruiting new team members, it's essential to prioritize qualities such as communication skills, a passion for customer service, and openness to innovation and technology. Before initiating the hiring process, work with your leadership team to determine the core values of your dealership and stick to it. New team members can learn a lot through auto sales training, but it’s harder to change someone’s attitude and beliefs. #### Crafting a comprehensive hiring process Develop a thorough hiring process that includes multiple stages to assess candidates' suitability for the role. Incorporate interviews, roleplaying scenarios, and assessments to evaluate candidates' sales experience, problem-solving abilities, and cultural fit within the dealership. By investing time and effort in the hiring process, dealerships can ensure they onboard individuals who are well-aligned with their values and objectives. For example, if personalization for customers is a key priority for your dealership (and it should be!), have prospective hires practice this before they enter the auto sales training process. With a video messaging platform like Covideo, job candidates can record a practice introduction to a customer like the one below so you can get a sense of their personality as well as their willingness to learn technology used at the dealership. Below is a great example of an introduction to a customer, including information on trading in a vehicle. ## The power of auto sales training: Nurturing skills and expertise After hiring a team that represents your dealership well, ongoing auto sales training helps with refining skills, expanding knowledge, and fostering continuous improvement. A structured training program equips sales professionals with the tools, techniques, and insights needed to excel in their roles and deliver exceptional customer experiences. We always say: clear is kind. Auto sales training is not just about handing your team a pile of tools and information—it’s about setting clear, actionable processes and goals. Below, we’ll cover a few best practices when it comes to training your team. #### Harnessing the benefits of video training Incorporating video into auto sales training can revolutionize the learning experience for dealership teams. Video content offers versatility, enabling sales professionals to access training materials at their convenience, whether in the showroom or on the go. From product demonstrations and sales techniques to customer engagement strategies, video training modules provide immersive learning opportunities. #### Interactive workshops and roleplaying exercises Supplementing video training with interactive workshops and roleplaying exercises allows team members to apply newfound knowledge in simulated scenarios. Roleplaying enables sales professionals to practice communication skills, overcome objections, and refine their sales pitches in a supportive environment. This component of auto sales training helps salespeople feel more confident and builds camaraderie. ## Giving your sales team tools and auto sales training for success Once you’ve hired the right people and given them appropriate auto sales training, the best way to retain your team is to help them accomplish their sales goals. Any tools you can offer salespeople to help them be more efficient, communicate easily, and improve their sales approach will lead them to more sales and, therefore, better professional development and retention. #### Key communication tools Dealership salespeople should have software that helps them better communicate with customers, whether that’s live chat, SMS, email templates, or video messaging software. By incorporating personalized messages into their outreach efforts, salespeople can establish meaningful connections with customers, effectively communicate product information, and address individual needs and preferences. We’ve found that video is more important than ever, given that [92% of car buyers start their journey online](https://www.thinkwithgoogle.com/marketing-strategies/video/car-buying-online-research-statistics/), rather than walking into the dealership. Additionally, dealers need tools that help keep them organized. Leveraging a [Customer Relationship Management (CRM) system](https://www.covideo.com/resources/blog/the-best-crm-for-auto-dealerships/) enables sales teams to track and analyze customer preferences, behaviors, and interactions. By capturing valuable insights into customer preferences, purchase history, and communication preferences, salespeople can tailor their approach to each individual. Moreover, CRM systems streamline workflow processes, allowing sales professionals to manage leads efficiently and prioritize their efforts, ultimately driving sales performance and contributing to employee satisfaction and retention. There should be no “opting out” of using technology at your dealership—everyone should be on the same page. Your key dealership software should be covered in each new hire’s auto sales training. ## Recognizing and rewarding excellence: Fostering motivation and engagement Acknowledging the contributions of sales team members is essential for maintaining morale, motivation, and job satisfaction. Recognizing achievements and milestones not only reinforces positive behavior but also cultivates a sense of belonging and loyalty within the dealership. #### Implementing performance-based incentives Design incentive programs that reward sales performance, customer satisfaction, and individual achievements. Whether through bonuses, incentives, or recognition programs, incentivizing success motivates sales professionals to strive for excellence and exceed expectations. By aligning incentives with dealership goals and values, dealerships can drive desired behaviors and outcomes while cultivating a culture of high performance. #### Opportunities for advancement and growth Provide pathways for career advancement and professional development within the dealership. Continuous auto sales training will help team members to expand their skills, pursue certifications, and take on leadership roles. By investing in the growth and advancement of employees, dealerships not only retain top talent but also cultivate a culture of continuous improvement and excellence. ## Using auto sales training for employee success As a dealership leader, effective training and development of your salespeople is key. By prioritizing strategic hiring, implementing comprehensive auto sales training programs, and providing helpful sales tools, dealerships can position themselves for sustained growth, customer satisfaction, and industry leadership. Embrace innovation, invest in your team, and harness the potential of video to unlock new opportunities and drive success in automotive sales. If you haven’t yet incorporated personalized video messaging at your dealership, [check out a demo of Covideo](https://www.covideo.com/request-a-demo/)! We work with thousands of dealerships across the country who use video for auto sales training, customer outreach, and more. Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ![A close up photo of car in a dealership showroom with a man standing behind it with his hand on his chin, thinking](https://images.ctfassets.net/h7jj0v7vjcpk/37UO2m0h9POkGApeXw9l3V/2f5882c3b07386ecbb4ec71039f4785e/Auto_tariff_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) 9 min read ##### Auto Tariffs and Your Dealership: Will Trump Tariffs Affect Car Prices? Will Trump tariffs affect car prices? We break down what dealerships need to know about auto tariffs and how they can improve sales during economic uncertainty. [Read More](https://www.covideo.com/resources/blog/auto-tariffs-dealership/) ![A close-up photo of hands typing on a laptop keyboard. Overlayed above the picture, you can see a reflection of an email inbox with a large photo of a mail icon with a red "no" sign.](https://images.ctfassets.net/h7jj0v7vjcpk/7ogN9ZBHewhGIYd2mGoN0e/3baed6d4d2db2005bce1f57bfcd70838/Avoid_Spam_Folder_thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/avoid-spam-folder/) 7 min read ##### Avoid Spam Folder Pitfalls and Boost Your Email Engagement Avoid the spam folder and boost your audience engagement by creating meaningful content, optimizing your email lists, and boosting your open and click rates. [Read More](https://www.covideo.com/resources/blog/avoid-spam-folder/) ![A photo of a young woman wearing headphones smiling and waving into her laptop camera. She is sitting in front of a brick wall with a bright window in what looks like a home office.](https://images.ctfassets.net/h7jj0v7vjcpk/1a5q2vkWzSUd0epjhNCM8y/5816da4f993ef0d685abfffedb96a90c/Animated_Gif_Blog_Thumbnail.webp) [Blog](https://www.covideo.com/resources/blog/animated-thumbnail/) 6 min read ##### How to Create an Animated Thumbnail for Your Video An animated thumbnail is one of the best ways to share an enticing preview your video. Get the tools and knowledge you need to make great thumbnails! [Read More](https://www.covideo.com/resources/blog/animated-thumbnail/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Best CRM for Dealerships # The Best CRM for Auto Dealerships Written by: Margaret Henney - 7 min read Published Date: July 20, 2023 ![A man in a collared shirt and cardigan sits across from another man outside the frame discussing details written on a clipboard. Behind them, you can see a dealership showroom.](https://images.ctfassets.net/h7jj0v7vjcpk/7MKhUNUEL8YlTIEVm08Zvg/d4182ca2d863642ee0234392958d72dc/28_The_Best_CRM_for_Auto_Dealerships__1_.webp) If you're looking for the best CRM for your auto dealership, there are a lot of factors to consider! Here are a few of our favorites and the features to look out for. A CRM is an essential tool of modern dealerships today—helping to drive sales growth, improve customer satisfaction, and enhance customer retention. Investing in or switching CRMs is an important—and often expensive—decision. In this article we break down what a CRM is and its primary purpose, what to look for when evaluating a platform for purchase, and list some of the top CRMs for dealerships. ## **What is a CRM?** CRM stands for "Customer Relationship Management." It refers to a system or strategy that dealerships use to track and manage their interactions and relationships with customers. A CRM system is designed to store and organize customer information, interactions, and facilitate various processes related to sales, marketing, and customer service. By centralizing customer data, dealerships can gain a holistic view of their customers, enabling them to deliver personalized experiences, track key interactions, target marketing campaigns effectively, and provide better customer support. A CRM system typically includes features such as: - Contact management - Lead and opportunity management - Sales forecasting - Marketing automation - Customer service and support - Analytics and reporting - Integration with other business systems When used properly, a CRM allows dealerships to track customer interactions across various channels, such as email, phone calls, social media, and website visits, providing a comprehensive view of customer engagement. ### **What should dealers look for in a CRM?** When evaluating a CRM for a dealership, there are several key features and considerations to keep in mind. Here are some features to look for: **1\. Lead management**\- A robust lead management feature is essential. It should allow for easy capture, organization, and tracking of leads, as well as provide tools for lead scoring, assignment, and follow-up automation. **2\. Customer database** \- The CRM should offer a centralized customer database where all customer information is stored, including contact details, purchase history, service records, and preferences. It should enable easy search and retrieval of customer data. **3\. Sales process automation** \- Look for a CRM that automates various sales-related tasks, such as follow-up reminders, appointment scheduling, and task assignment. Automation streamlines the sales process and ensures timely actions. **4\. Inventory management** \- Integration with an inventory management system is crucial. This feature allows sales teams to access real-time information on available inventory, pricing, and specifications directly from the CRM. **5\. Communication and follow-up tools** \- The CRM should provide communication tools such as email templates, SMS capabilities, and call tracking. Look for features that enable efficient communication with leads and customers, as well as automated follow-up reminders. **6\. Integrations** \- Integration with marketing and sales tools or built-in marketing capabilities is valuable. Look for features that support targeted marketing campaigns, personalized communication, and customer segmentation. **7\. Reporting and analytics** \- The CRM should offer robust reporting and analytics capabilities. It should provide insights into sales performance, customer trends, lead conversion rates, and other key metrics. Customizable reports and dashboards are beneficial for monitoring dealership performance. **8\. Mobile access** \- Mobile access is crucial for sales teams on the go. A CRM with a mobile app or responsive web interface allows access to customer information, leads, and tasks from anywhere, facilitating remote work and improving productivity. **9\. Integration with other systems**\- Consider the CRM's compatibility and ability to integrate with other dealership systems such as DMS (Dealer Management System), marketing automation tools, and inventory management software. Integration helps streamline operations and data flow across different platforms. **10\. User-friendly interface**\- A user-friendly and intuitive interface is important for easy adoption and daily use. The CRM should have a clean layout, easy navigation, and customizable options to suit the dealership's specific needs. **11\. Training and support** \- Evaluate the CRM provider's training and support offerings. Look for comprehensive onboarding, training materials, and responsive customer support to ensure a smooth implementation and ongoing assistance when needed. Remember to assess the CRM's scalability, pricing structure, security measures, and reputation in the automotive industry. It's also helpful to seek recommendations from other dealerships or industry peers to gain insights into their experiences with different CRM solutions. ## **The Best CRMs for auto dealerships** There are several CRM software options available for automotive dealerships. Covideo Dealer Services provides integrations with nearly all of these top options. Here are some of the top CRM systems commonly used in the automotive industry: ### **1\.** [**DealerSocket**](https://dealersocket.com/) DealerSocket offers a comprehensive CRM solution designed specifically for automotive dealers. It includes features such as lead management, customer database, inventory management, sales process automation, and marketing tools. (Plus, you can use Covideo [directly in the DealerSocket CRM](https://dealerservices.covideo.com/blog/solera-and-covideo-integration-announcement/)!) ### **2\.** [**VinSolutions**](https://www.vinsolutions.com/) VinSolutions provides a CRM platform tailored for automotive dealerships. It offers features like lead and opportunity management, customer database, sales process automation, and integrated marketing solutions. It also offers integrations with other automotive software tools. ### **3\.** [**CDK Global**](https://www.cdkglobal.com/) CDK Global offers a range of automotive dealership solutions, including a CRM system. Their CRM provides tools for lead management, customer database, sales process automation, and marketing campaigns. It integrates with other CDK Global software products for a comprehensive dealership management solution. ### **4\.** [**Reynolds & Reynolds**](https://www.reyrey.com/) Reynolds & Reynolds offer a CRM system designed specifically for automotive dealerships. Their CRM solution includes lead management, customer database, sales process automation, and marketing capabilities. It also integrates with their other dealership management software. ### **5\.** [**Elead**](https://www.elead-crm.com/) Elead is a popular CRM software used in the automotive industry. It offers features like lead management, customer database, sales process automation, marketing tools, and service management. It focuses on providing end-to-end solutions for automotive dealerships. ### **6\.** [**AutoRaptor**](https://www.autoraptor.com/) AutoRaptor is a CRM system tailored for independent used car dealerships. It includes lead management, customer database, sales process automation, and communication tools. It also offers features specific to managing the inventory and sales of used vehicles. ## Conclusion These are just a few examples of the top CRM systems used in the automotive industry. It's important to evaluate each CRM's features, pricing, ease of use, and compatibility with other dealership systems to determine the best fit for a specific automotive dealership's needs. _Looking for a video tool that integrates with dealers' favorite CRMs?_ [_Check out Covideo's list of comprehensive integrations._](https://dealerservices.covideo.com/integrations/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Building Customer Rapport # Building Rapport with Customers at Your Digital-First Dealership Written by: Olivia Barickman - 6 min read Published Date: May 13, 2024 ![A man and a woman stand side by side, taking a picture on their phone with their new car keys at a dealership. A woman in a suit with a tablet behind them cheers them on and seems to be the dealer who sold them the car.](https://images.ctfassets.net/h7jj0v7vjcpk/39c8POZYVVXr38CVopXtJ7/05f57861d2e983a7fb3d37ccc54cd1de/21_Building_Rapport_with_Customers_at_Your_Digital-First_Dealership.webp) Focusing on clear communication, building trust, and using digital tools can help you build rapport with customers that attracts and keeps their long-term business. Car dealerships face the significant challenge of not just standing out but truly connecting with customers online. For many, the transition from showroom to screen hasn't been easy. It's tough to replicate handshakes and direct eye contact online. However, digital channels offer new and exciting ways to connect and build rapport with customers at your dealership. This doesn’t mean you’ll lose personalization at your dealership—quite the opposite! We’ll cover some tips for meeting your customer where they’re most likely to make a first impression: online. ## Understanding your audience and their digital expectations First things first: know who you're talking to. Understanding your audience is the cornerstone of effective communication. Each customer will have different needs, preferences, and pain points. Building rapport with customers in person is still important, but it’s much more likely someone first meets you virtually. So, you’ll still have customers who walk into your dealership first, but [95% of vehicle buyers use digital as a source of information](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/digital-car-research-statistics/), according to Google. Twice as many people start their journey online versus the dealership. This means the important components that help you build rapport with customers should be present in your online strategy. #### Building rapport with customers through personalization and engagement Collecting and using data is a key component of building rapport with automotive customers. Your CRM should track a buyer’s contact information, preferences, and touchpoints with the dealership, allowing you to tailor your conversations to each individual. Use that data to engage online leads. Ask questions. What brings them to your dealership online? What are they looking for in a vehicle? These questions not only provide valuable information but also make the customer feel valued. ## Leverage technology effectively Utilizing the right tools can transform how you interact with potential buyers. We’ve already mentioned you should have an effective CRM and process for tracking leads. A study from CDK Global found roughly 84% of dealers have adopted some kind of digital retailing tool, [but only 30% use these tools to incorporate shopper preferences once they’re in the store](https://www.cdkglobal.com/insights/adopting-digital-retail-showroom). Using technology to build rapport with customers means making sure customer information online translates to their in-store experience. So, keep integration in mind as you explore these tools! #### Video calls and tours Instead of just telling your customers about a car, why not show them? Video tours can add a visual element to your interactions that photos and text descriptions can’t match. Building rapport with customers is made easier through asynchronous communication tools like Covideo. This software works differently than video conferencing; it allows you to send videos over email and text that your customers can view at any time. Video can be used at any point in the sales process: from initial introduction to vehicle walkarounds to a thank you after the sale. Video messaging can also be used by [service departments](https://dealerservices.covideo.com/service/) to increase RO approvals and build trust and rapport with customers. A Cox Automotive study found 70% of people who purchased or leased from a dealer did not return for service over the next year. Your service department may be a huge source of untapped revenue that video can unlock! Most of your customers will not have automotive repair experience, and they’re much more likely to trust technicians and approve repairs when they can see the issue for themselves. Check it out! #### Real-time chat and chatbots Offering a live chat feature can mimic the instant interaction of a physical showroom and can be a great avenue for quickly building rapport with customers. The key to online chat is making sure you have someone at the helm ready to answer questions, whether that be a rotating schedule of your staff or a third-party call center. When done effectively, live chat is an indispensable communications tool. Live chat delivers 73% customer satisfaction, compared to 61% for email and 44% for phone support, [according to an eDigital Customer Service Benchmark survey.](https://econsultancy.com/consumers-prefer-live-chat-for-customer-service-stats/) In the digital world, your doors never really close. Customers might browse your site after hours. For times when human interaction isn’t possible, AI chatbots can handle basic queries and capture information for follow-up. Keep in mind that this is an evolving technology that won’t be able to handle every inquiry but may be able to answer basic questions while a customer waits to hear from your staff. If possible, try to extend your support hours to cover early mornings or late evenings when potential buyers might be browsing. ## Encouraging genuine connections with stronger communication Building rapport with customers is ultimately about creating genuine connections. Customers should feel that their satisfaction and well-being are your top priorities. The technology we already covered—video, live chat, and other virtual tools—can help you make the connection even when customers have yet to enter your showroom. Here are a few other ways to make building trust and relationships part of your sale process. #### Transparent and positive communication Nobody likes to feel out of the loop, especially when making significant decisions like buying a car. In all your digital communications, ensure your pricing and policies are transparent. Transparency is important but so is positivity when it comes to building rapport with customers. Even small tweaks in how you phrase your communications can impact how customers receive your messages. Instead of saying, “Unfortunately, we don’t have that model in stock.” Try, “We have many comparable options on our lot I would love to show you.” Or if something is out of a customer’s price range, get to know their most important features and show them a cheaper option that checks the boxes. Once again, video is an awesome way to showcase different kinds of inventory, especially if someone is hesitant to come into the dealership before you have earned their trust. #### Follow-up communications and feedback After an interaction, send a follow-up email or text summarizing what was discussed along with any next steps. This not only keeps the communication lines open but shows that you care about their needs. Video is an incredible follow-up tool for building rapport with customers and continuing to move a sale forward. Check out a great example below! After a sale, follow-up communication is still important. Sending surveys, requesting 5-star reviews, or asking for referrals if a customer had a great experience are all excellent ways to build rapport with customers after a sale. Not only do they feel valued for their opinions, but they can also help you improve your sales approach! ## Get started building stronger rapport with your customers Digital shoppers expect a new standard of customer relations, and with the right tools, transparency, and effective communication, you can ensure that every digital interaction is as personal and impactful as if it were face-to-face. Remember, building rapport with customers online is about creating trust, showing care, and providing value. With these best practices, your dealership will not only stand out but also become a preferred choice for car buyers. Ready to dive deeper into how you can improve your relationship with customers? Covideo is the #1 trusted video messaging solution by dealerships. Your customers love video, and we make it super easy to incorporate it into your entire sales cycle. [Request a demo to learn more.](https://dealerservices.covideo.com/requestdemo/) Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Car Sales Techniques # Car Sales Closing Techniques for Dealerships Written by: Olivia Barickman - 5 min read Published Date: May 22, 2024 ![A few of two men shaking hands in front of a blue car. With their opposite hands, a man hands car keys to the other, as he has just sold the car.](https://images.ctfassets.net/h7jj0v7vjcpk/qABO6Cwd9L7XSiP0rlN17/07dcb70c42415cedc9bd8570352e737f/20_Car_Sales_Closing_Techniques_for_Dealerships.webp) The most important car sales closing techniques for dealerships start at the beginning of the sales cycle. Use these techniques to move customers toward a sale! For a customer, choosing and purchasing a new vehicle can be a long and winding road. They must determine the type of vehicle that would fit their lifestyle, narrow down the options, research online, compare prices, and maybe eventually end up at a dealership where they will have more hoops to jump through. Car sales closing techniques of the past no longer cut it when it comes to today’s tech-savvy, digital customers. But where there is challenge, there is also opportunity. In this blog, we’re talking all about the best car sales closing techniques for the modern dealership to become the go-to, trusted choice of your customers. ## Car sales closing techniques: best practices Even the best tools and technologies are only as good as the strategies behind them. A big part of creating effective car sales closing techniques is having the right attitude. Here are some effective practices to help you close more sales. - **Build and maintain engagement:** From the first click to the final sale, keep your interactions engaging. Use regular follow-ups, keep communications informative, and make sure each touchpoint adds value for the potential buyer. - **Educate your team:** Your sales team needs to be familiar with your dealership’s car sales closing techniques—both online and person. Continuous training in digital tools, online communication etiquette, and lead management practices will empower them to perform better. - **Foster transparency and trust:** Be upfront about pricing, financing, and any policies that affect the buyer. Todau’s buyers are savvy, and they’ll appreciate (and favor) a dealership that does business transparently. - **Address concerns proactively:** Don’t wait for objections; anticipate them. Whether it's concerns about financing, vehicle history, or warranty information, addressing these proactively in your descriptions and communications can help smooth the path to sale. ## Closing starts at the beginning Have you ever heard the saying, “the journey is more important than the destination?” While it may be intuitive to push toward a sale at every cost, your buyer isn’t going to complete their purchase if your initial interaction is off-putting. So, it is crucial to think of car sales closing techniques starting from the very first contact with an inbound lead. #### Understand and leverage data insights Inbound leads are the highest quality, with phone leads being slightly stronger than online leads, [according to research by FourEyes](https://foureyes.io/learn/dealership-data-study-appointment-rates). However, you should have a plan in place to communicate on a variety of mediums—any lead could eventually be a customer! In order to make these connections, real-time analytics can help you understand which approaches are working and which aren’t. You need a trustworthy CRM to keep track of conversions and preferences from your customers. Many dealerships collect data as part of their car sales closing techniques, but few master using this data to make informed decisions and outreach. #### Engage actively and promptly When a potential buyer shows interest online, time is of the essence. Quick, personalized responses make buyers feel valued and help establish trust. We highly recommend personalizing your first response to a lead. That means using all the information you know about a customer (which you should store in your CRM): their name, preferences, interests, etc. However, we know you can’t personalize every interaction. Automation can help here, especially when handling after-hours requests. Whether it's through CRM-triggered emails or texts, make each communication uniquely tailored to their interests and inquiries. But be sure to follow up with more personalized communication afterward. ## Sealing the deal with the right technology Turning online leads into loyal customers begins with personal connections. Sure, a robust online presence is key, but how do you make that connection feel as real and heartfelt as a handshake used to be? There are numerous digital tools you should incorporate into your car sales closing techniques. #### Use video to bring cars to life Imagine you’re a customer scrolling through car listings online. What catches your eye? Is it the list of features or the vibrant, engaging video that shows those features in action? Dealer Inspire found car buyers typically watch 19 videos before making their purchase. Videos can simulate in-person experience. Personalized video messages, quick video tours, and walkarounds can make your interactions feel more personalized and engaging. [Check out our great library of video examples](https://dealerservices.covideo.com/video-examples/) to see how real dealers engage customers using Covideo. #### Tools for greater transparency You may be catching on to the fact that today’s buyers are more informed, more tech-savvy, and more confident than ever before. In some cases, there may be so many options on a lot that a customer comes in knowing more about a vehicle than the salesperson working there. However, with the right car sales closing techniques, this is nothing to fear! Customers may have completed much of their research online, but it is still a salesperson’s job to guide them through the buying process and arm them with as much information as possible. A Cox Automotive Study found 76% of dealers believe digital retailing tools improved customer relationships and made it easier to close a deal. We recommend auditing your digital tools that can help you retrieve and communicate information fast, including: - **Digital showroom tools:** Software like iPacket keeps a VIN-specific record of a vehicle’s history and features, providing easy and transparent access to everything your customer needs to know. - **A functional, user-friendly website:** There are so many components of an effective website: ease of use, accessibility, attractiveness, loading speeds, etc. Look at your site and consider if someone unfamiliar with your dealership would know how to navigate and access key information on your site. - **Online financing options:** With more and more purchases happening online, it’s common sense that online financing would be part of your car sales closing techniques. Allowing customers to complete all or some of their purchase online not only saves time at the dealership but also allows them to have more control over the buying process. - **Live chat:** Dealerships who have live chat enabled on their websites typically have greater customer satisfaction. Combining live chat with automation when you - **Authentication, credit report, and compliance products:** Technology like 700Credit which can help you pull credit reports for customers and help them get pre-qualified for a vehicle can speed up the sales process and streamline your financial compliance. ## Final thoughts on closing the deal As you can see, car sales closing techniques exist throughout the entire lifecycle of a sale—not just the end. The road from an online lead to a loyal customer is paved with personalized interactions, swift engagements, and a deep understanding of individual needs and behaviors. With the right approach, attitude, and tools, a salesperson can elevate their customer interactions and close more deals. At every step of the sales process, video should be a major part of your car sales closing techniques for a personal touch any customer can experience digitally. Covideo is the #1 video messaging solution for dealers, and we’re happy to [schedule a demo](https://www.covideo.com/request-a-demo/) with you! Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=9448ef6b-3dce-4e3b-b7ab-677e29ecd345) ## Video Marketing Trends # Latest Video Marketing Trends and Creative Ideas for Car Dealerships Written by: Covideo Team - 6 min read Published Date: July 16, 2024 ![A man in a polo is smiling at his laptop in a car dealership showroom.](https://images.ctfassets.net/h7jj0v7vjcpk/29J8S3K5CwdWsS3lEFsXgm/9ab056fae8f16fbfb3664cafbcb87e0d/12_Latest_Video_Marketing_Trends_and_Creative_Ideas_for_Car_Dealerships.webp) Your customers love video! Leverage these video marketing trends to better engage your customers and build your dealership's online brand. Video marketing has become indispensable for car dealerships looking to engage potential customers and drive sales. It is important to stay ahead of the curve with the latest video marketing trends and creative ideas. Let's explore how dealerships can leverage videos to accelerate their marketing efforts and leave the competition in the dust. ## Latest video marketing trends for car dealerships ### 1\. Short-form videos: Capturing attention in seconds Short-form videos have emerged as a powerful marketing tool in an era of shrinking attention spans. These bite-sized clips, typically 15-60 seconds, are perfect for showcasing vehicle features, quick walkarounds, or teasing upcoming models. Platforms like TikTok and Instagram Reels are ideal for sharing these attention-grabbing snippets. To streamline the creation of such engaging content, many dealerships are turning to an [AI short video generator](https://invideo.io/make/ai-youtube-shorts-generator/) that can automate video production and help deliver high-quality clips at scale. ### 2\. Personalized video marketing: The power of customization Personalization is key in today's marketing landscape. Car dealerships are now leveraging personalized video messages to connect with potential buyers more intimately. From addressing customers by name to tailoring content based on their browsing history, personalized videos can significantly boost engagement and conversion rates. Personalized videos have been shown to have a [35% higher retention rate](https://planable.io/blog/personalized-video-marketing/#:~:text=Personalized%20videos%20have%2035%25%20higher%20retention%20rate%20over%20conventional%20videos.) compared to non-personalized videos, underscoring their effectiveness in capturing and maintaining viewer interest. [Tools like Covideo](https://dealerservices.covideo.com/) make it especially easy for dealerships to record and share video messages. ### 3\. Silent videos with captions: Speak volumes without sound With many users browsing social media in sound-off mode, silent videos with captions have become increasingly popular. These videos allow dealerships to convey their message effectively, even when viewers can't or don't want to turn on the sound. Adding eye-catching visuals and informative captions can make your videos accessible and engaging to a wider audience. This approach is particularly crucial given that [85% of Facebook videos are watched without sound](https://www.newtontech.net/en/blog/23083-captions-increase-viewership-accessibility-and-reach/), highlighting the importance of visual storytelling in your video marketing strategy. Captions also make your content more accessible to those with difficulty hearing. ## Creative video marketing ideas for car dealerships ### 1\. Behind-the-scenes videos: humanize your dealership Take your customers on a virtual tour of your dealership. Show them the meticulous detailing process, introduce them to your friendly staff, or give them a peek at how you prepare a vehicle for delivery. These behind-the-scenes videos can help build trust and create a more personal connection with your audience. ### 2\. Customer testimonials: Let your satisfied buyers do the talking Nothing sells quite like a happy customer. [Create video testimonials](https://www.covideo.com/resources/blog/customer-testimonial-videos-car-dealerships/) featuring real customers sharing their positive experiences with your dealership. These authentic stories can influence potential buyers and build credibility for your brand. ### 3\. Interactive videos: Engage your audience Interactive videos are an innovative way to keep your audience engaged. Create videos that allow viewers to click on different parts of a car to learn more about its features or design a choose-your-own-adventure style video where viewers can customize their dream car. This level of interactivity can significantly increase viewer engagement and time spent with your content. While these videos may take an extra level of tech-savviness, you can easily add interactive CTAs into video with a tool like Covideo. ### 4\. Vehicle walkarounds: Bring the showroom to their screen With the rise of online car shopping, detailed vehicle walkarounds have become essential. Use video to showcase every angle of a car, highlight its unique features, and demonstrate how it performs. These comprehensive [walkarounds](https://dealerservices.covideo.com/blog/what-is-a-vehicle-walkaround-video/) can help potential buyers feel more confident about purchasing without visiting the dealership in person. Remarkably, [64% of shoppers](https://www.wyzowl.com/video-marketing-statistics/#:~:text=Virtual%20reality%20(56%25)%20360%20video%20(56%25)) who watch online videos to inform their purchase say new formats like 360-degree video would convince them to buy a car without a test drive, emphasizing the power of immersive video content in the car buying process. ### 5\. Service department spotlights: Educate and build trust Create videos that spotlight your service department. Show your certified technicians at work, explain common maintenance procedures, or offer tips for vehicle care. These videos demonstrate your expertise and help build trust with customers, potentially leading to increased service appointments. You can also [implement tools to approve repair suggestions with just one tap](https://dealerservices.covideo.com/service/), simplifying the process for customers. ## Leveraging technology for seamless video marketing Consider using a comprehensive video marketing platform like [Covideo](https://www.covideo.com/) to effectively implement these video marketing strategies. Such platforms offer tools for creating, customizing, and sharing videos across various channels and tracking engagement metrics. Covideo Dealer Services, for example, provides features such as: - Personalized video creation and distribution - Unlimited video storage - [Integration with CRM](https://dealerservices.covideo.com/blog/the-best-crm-for-auto-dealerships/) systems - Analytics and tracking capabilities - Customized branded landing pages By utilizing these tools, dealerships can streamline their video marketing efforts and ensure consistent, high-quality content across all touchpoints. ## Conclusion By embracing these video marketing trends and creative ideas, car dealerships can create more engaging content, build stronger connections with potential buyers, and drive more sales. Remember, in automotive marketing, seeing is believing – and video is the perfect medium to showcase your inventory and dealership in the best light possible. Ready to rev up your dealership's video marketing strategy? Start by implementing one or two of these trends in your next campaign. If you need guidance on creating compelling video content or integrating video marketing tools into your existing strategy, don't [hesitate to contact a video marketing specialist](https://dealerservices.covideo.com/requestdemo/). The road to increased engagement and sales is just a video away! Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/) ## Automotive Service Excellence Tips # Achieve Automotive Service Excellence with These 10 Tips Written by: Meli Taylor - 6 min read Published Date: April 13, 2022 ![A photo of two men in blue jumpsuits looking under the hood of a car in a vehicle service bay](https://images.ctfassets.net/h7jj0v7vjcpk/3kw4knP9Wpkq2mhA0M6aIT/e3316cad3fffd85310c3521a019d2f4b/39_Achieve_Automotive_Service_Excellence_with_These_10_Tips.webp) Use these tips to better market your service department and increase customer satisfaction and retention. Don't miss out on untapped revenue at your dealership! Whether you’re a dealership or an auto maintenance shop, you know that excellent automotive service is key for retaining customers and building your business. This is especially true during an auto chip shortage, as fewer customers can purchase new vehicles and must rely on older models that may need more maintenance. Additionally, dealerships may need to supplement their income during the chip shortage by focusing on automotive service drives. If you want to become known for automotive service excellence, you must use key strategies to improve your marketing efforts, sales process, and customer satisfaction. In this article, we will go over ten tips for strategic automotive servicing. These tips include methods for marketing your service drive, optimizing efficient service, and communicating with customers throughout the whole process. By following the advice below, you will ensure that your customers remain happy with your service and loyal to your business. ## 1) Be proactive in contacting customers Don’t wait for customers to come knocking on your door. You can be proactive in contacting customers by sending personalized reminders about routine maintenance. Keep track of their vehicle make and model as well as previous service so you know when the vehicle will likely need maintenance. Consider sending a video reminder about maintenance so you can personalize the message and introduce a specific employee as their point of contact. ## 2) Keep marketing efforts within a 10-mile radius Of course, you will want to focus marketing efforts on new customers as well. When creating a list of top leads, don’t include anyone beyond a 10-20 mile radius from your business. According to automotiveMastermind, [customers are highly unlikely to travel more than 20 miles for automotive service](https://www.whocanfixmycar.com/advice/how-far-will-drivers-travel-for-car-servicing-and-repair). As such, you should focus your efforts on nearby prospects who are likely to convert.You can further optimize your list of prospects by implementing [account-based marketing](https://www.covideo.com/resources/blog/five-examples-of-prospecting-strategies/) **.** Under this strategy, you will create customer personas and seek out customers that fit the persona. You will also personalize your marketing efforts to each persona and identify their use case and pain points. By using this approach, you can save time by focusing on only your best leads and achieve a higher ROI. ## 3) Offer video consultations You can improve your automotive service drive by offering custom services for customers who are still on the fence about coming into your business. For example, you can offer video consultations where you can get to know your customer’s vehicle and diagnose any problems while the customer stays at home. This will help you build trust by demonstrating your expertise and discussing the terms of service before the customer comes in. Better yet, by diagnosing the problem ahead of time, you can get right to work once the vehicle is in your shop and get it back to your customer sooner. ## 4) Provide incentives for loyal customers Consider providing incentives for return customers to retain their loyalty. These incentives can include coupons, special offers, or discounts on future service. For dealerships, you can align these incentives with the car sales process to promote both the sales and service sides of your dealership. Remember, building a loyal customer base is the best way to ensure the growth of your business. ## 5) Use video to send updates You can also use video to send updates during service. If a new issue has come up, send a video update to your customer so you can show them the problem and discuss additional service opportunities. If service is taking longer than you initially thought, then send a video to update your customer and apologize for any inconvenience. You can even send a video when service is finished to show your customer the repairs before pick-up. Video updates are essential for assuaging any customer concerns during service and continuing to build the trust between your automotive service center and the customer. [With Covideo's service tool](https://www.covideo.com/product/service/), you can even show repairs to a customer that they can approve with a click! ## 6) Offer at-home services or pickup/delivery Your customer likely has a busy schedule. To further respect their time, you can offer additional services like at-home auto service and complimentary vehicle pick-up and delivery. By providing these services, you demonstrate to your customer that you are willing to put in extra time and effort on your side to ensure that the auto service process is as painless as possible for them. Furthermore, these services will keep your business thriving even when customers are reluctant to come into the store, such as during a pandemic or a serious weather event. ## 7) Service vehicles quickly and efficiently Nobody likes to be without their car. One of the primary reasons customers don’t bring their vehicle in for maintenance is that they just can’t be without it for too long. To alleviate these concerns, you can build a reputation for servicing vehicles quickly and efficiently. Customers are more likely to return—and recommend your service to their friend—when you effectively service their vehicle in a short period of time. Being known for speedy service will also get you a huge leg up against the competition! ## 8) Follow up after service You can maintain the relationship between your customer and your automotive service center by following up after service. We recommend that you send a follow-up email (or video email) to check in that the vehicle is operating smoothly. This will give your customer the chance to comment on your service and discuss any additional issues. By sending a follow-up message, you demonstrate to your customer that you care about the state of their vehicle and want to ensure that you provided the best service possible. ## 9) Own up to mistakes Even the most competent automotive service technicians sometimes make mistakes. If you misdiagnosed an issue or didn’t fix it properly, then own up to your mistake and apologize. Then, offer the customer a reservicing free of charge or another incentive to make up for the additional time they must spend. If your customer makes a complaint, then make sure you respond to it in a timely manner so that you can begin to rebuild trust as soon as possible. ## 10) Send a thank you video Once service is complete, you can send a video to thank the customer for choosing your business. You can also use the video as an opportunity to remind your customer to fill out a CSI survey. [Dealers who use Covideo](https://www.covideo.com/) report that when they remind customers about the survey in a thank you video, completion of the survey goes up by 35-40%. Even if your customer does not complete the survey, sending a thank you video will demonstrate your commitment to the relationship and ensure further business. ## Use Covideo for your automotive service drive At every step of the automotive service drive sales process, you can use Covideo to develop a personal relationship with your customers. Covideo is perfect for sending videos before, during, and after auto service. To recap, you can send videos to: - Reach out to new prospects - Remind customers when routine maintenance is recommended - Offer deals to returning customers - Offer consultations before service - Update customers during service - Follow up after service - Thank customers for choosing your business With Covideo, you can record videos on any device and send them over any platform. You can even embed videos directly into your emails and text messages! Better yet, customers can reply with a video of their own, even if they don’t have a Covideo account. You will always know when a customer sees, clicks on, or replies to a video. If you would like to know more, [contact our automotive experts](https://www.covideo.com/request-a-demo/) and learn why Covideo is the #1 video platform for the automotive industry. Share this post ## Latest Posts [View all](https://www.covideo.com/resources/blog/) ## Let’s get this show on the road See how you’ll crush monthly targets with Covideo. [Request a Demo](https://www.covideo.com/request-a-demo/) [Start your Free Trial](https://www.covideo.com/free-trial/)