You’re most likely familiar with the phrase “a picture is worth a thousand words”. Forrester Research by Dr. James McQuivey takes the phrase one step further by adding that a one-minute video is worth 1.8 million words. How much time would you spend on typing 1.8 million words? And even if you spend so much time typing, the real question is would you reach your audience?
The time when buying a car meant consumers were heading to the local dealership for the test drive and negotiations is long gone. Customers today are researchers seeking information and stories prior to stepping foot into your dealership. According to recent findings, 95% of shoppers research using online search and 61% of them are using videos in the process. We expect that number to rise significantly in years to come.
Video is the medium that helps you reach and engage your audience. How many times have you sent emails to your customers not knowing if they will open it? Data shows that using the word “video” in an email subject line boosts open rates by additional 19%. Imagine what happens when you send them a video email. One thing is clear: In today’s world videos sell cars.
Stop wasting your time and energy! Let us introduce you to the top 5, among many, reasons why your dealership should step into the new age – the age of video.
1) Differentiate yourself from the competition
You are not competing with the car down the street, you are competing with the salesperson…video differentiates you and demands more attention from your leads. Video is 8 times more attention grabbing.
2) Less work
We are all busy and it is frustrating when we put in all the effort and the lead is non-responsive. But who can blame them…e-mails are boring and no one reads them. Video means leads respond 30% faster.
3) People buy from people they like
We are all salespeople and understand that the most important part of the test drive is building rapport…Would your job be easier if the customer came in trusting and liking you? Would you close more business? Yes, a thousand times yes. It’s sales 101.
4) More showroom traffic, less no shows
Not many things feel worse than a “no show” in sales. Most of us would rather receive a firm “no” than a “no” masked as a “maybe”. Video increases true appointment sets and increases appointment shows because prospects feel more comfortable knowing who to look for.
Simple math. More leads pay attention to you…they respond faster…they are already like you…they show up and you close the deal.
Get started with using video in your dealership for free by signing up for a 10 day free trial. Let’s take Covideo for a test drive : )