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The benefits of using video in sales emails

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The secret to success: video emails in sales

Adding video to your sales outreach engages prospects and drives action, leading to more connections and better outcomes.

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If you made a list of some of the most common challenges that sales people face on a regular basis, simply making the right connection with the right person at the right time would undoubtedly be right at the top.

Prospecting is an important part in the daily life of a sales professional. But at the same time, it’s tough to cold call successfully. At best, you have just a couple of seconds to make an adequate first impression – and that’s if you’re even able to get someone on the phone. Emails may seem convenient, but they often go ignored because it’s just far too easy to hit that “Delete” button and never think about the message in question again. To help combat these issues, try incorporating cold calling videos into your outreach.

Salespeople must build trust in any and all ways that they can. You need to show someone that you’re more than just a pushy salesperson. You need to instantly show them the raw value that you can provide by coming across as genuinely as you can.

The timeline is another hurdle that sales professionals often come up against, as it’s more or less working against them at all times. Of course, you’re trying to speed up the sales cycle and close deals as quickly as possible – but you don’t want to do that at the expense of the important relationship you’re trying to forge.

Finally, sales professionals need to do whatever they can to stand out against their competitors. The chances are slim that you’re the only person going after this particular client, so naturally whatever you can do to differentiate yourself from your competitors is a step that is worth taking.

Using Video in Sales Emails

If nothing else, all of these points underline the power of video in sales in a way that is difficult to ignore. Using video in sales emails is a great way to overcome the vast majority of these problems all at the same time. There’s a reason why video prospecting statistics reveal that video email leads to a 200-300% increase in click through rates, name video as the type of content with the best return on investment, and show that businesses who use video tend to grow their revenue at a rate about 49% faster than those who don’t.

Sales videos are so powerful because they can be used throughout all stages of the sales process. Introduction videos are a great way to raise awareness for your brand and to get people up-to-speed on your products and services in a way that is fun and naturally engaging. Sales prospecting videos can then be used to take that relationship to the next level, slowly but surely moving someone farther down the pipeline towards that eventual sale. Even using video in your sales follow-up emails is perfect for re-establishing contact after you’ve already had an interaction with someone. It’s also a more meaningful way to check in and make sure they’re getting the most out of their purchase.

But for the best results, you need to go inside sales email strategy techniques and figure out what really makes them tick. Your videos should be short, sweet and to the point; you need to resist the urge to overstay your welcome. You also need to focus on providing value first and selling something second. Likewise, don’t forget to just be yourself and inject as much personality into your videos as possible.

Below, we’ll dive deep into some of the best practices that you can use to not only successfully add videos to your emails, but also use them to help enhance and empower your larger sales strategy moving forward.

Learn more about how other sales teams are incorporating video in sales emails and their strategies here.

Video Email

By far, one of the most important techniques that you should be aware of is video email. Video email is relatively new, but it is still one of the best sales tools in the sales process as it allows you to embed your video in an email, as opposed to sending it as an attachment as you would have in the past. When your email is sent, it will be delivered to the inbox of your prospect along with a video thumbnail. The first five seconds will automatically play in the email, which is a great way to entice your prospect into clicking on the video so that they can keep watching.

If you’re looking for a sure-fire way to enhance your sales strategy in a way that instantly attracts someone’s attention and lets you stand out from all of the text-based messages prospects receive on a regular basis, congratulations – you’ve just found it.

Of course, you need to choose the best video email platform for the job. There are a number of video email platforms out there for you to choose from depending on your needs, with Vidyard being a prominent example. They will help you with creating video emails, sure – but they do little when it comes to the actual distribution and tracking of those very same messages.

A platform like Covideo, on the other hand, does both at the same time – it adds the many tools to your sales toolkit that you need to actually create compelling content, along with everything you could ever ask for to get your message out to the widest possible audience.

Learn more about using a video email platform today. Fill out this quick form, and someone from our team will be in touch.

The Benefits of Video Email

Want to know how to autoplay video in email? Covideo has you covered. Want to know how to embed video in email? With Covideo, you can do it in seconds. Different video formats, Gmail video, you name it – Covideo has it all accounted for.

At its core, Covideo is easy-to-use software that allows you to record and send video messages via email, SMS text message or even social media platforms like Facebook and Twitter. As stated, it also integrates with popular email tools you may already be using like Gmail and video email for Outlook. This means that you can easily send and record videos from your business’ email account in a matter of not days or hours, but minutes.

Since their inception, the team at Covideo have made it a point of pride to work closely with sales teams to help them better use video in their own sales processes. When you partner with Covideo, you get access to a Video Strategist for Sales to call your very own. This is a hardworking person who will devote their time to making sure you know everything you need about how to create a video email, about which video email best practices you should be following, about which sales email tips you should be taking advantage of, and more.

They’ll even dive deep into what your video email subject lines should be to guarantee the best responses, and they’ll give video email examples as well!

Sales Email Template

If you’re looking for some examples of what you should be saying in your video emails for sales to create the maximum impact in the shortest amount of time, we have more than a few sales email template options for you to help get you started on the right foot.

Overall, know that what you say in your video is going to be very similar to what you would have written in your plain old email. Therefore, how to write a sales email examples also double as video email examples. Any sales email best practices that you’re already using can likely be adapted to work for video with the right approach. The same is true for sales call examples.

If you want to really take your efforts to the next level, we encourage you to download our eBook on this very topic. It covers video email templates, prospecting in personal selling ideas, includes persuasive sales email example ideas, a sales proposal email template, and much, much more. It can even act as your guide to everything from pitch emails to sales follow up emails, thank you emails, more – all in the name of helping you create the most persuasive sales pitch email that you can!

Start Using Video in Sales Emails Today

At Covideo, we understand what sales professionals like you are looking for because at the end of the day, it’s a big part of what we’re doing every day, too. Over the years, we’ve perfected a few tried-but-true techniques that have really helped us generate tremendous results – and the good news is that we’re not afraid to share them with you. Far from it – we want everyone to experience the joy that only comes with knowing that all of your sales and prospecting needs are taken care of!

Fill out this quick form, and someone from our team will get in contact with you to show you the ropes of using video for sales. By the end, you won’t just know how to reach out and make that perfect first impression with someone at exactly the right moment; you’ll also have everything you need to optimize and overhaul your sales process, setting your business up for the next decade of success and beyond!

Easy to use. Hard to forget.

The perfect combo. Try today and see.


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