Blog

A lot of great ideas, and a whole lot more.

We live and breathe this stuff, so it should come as no surprise that we'd be excited to share what we've learned with you. Keep checking back for our thoughts on the video email industry, how Covideo can help grow your business, tips for increasing the quality and effectiveness of your videos, and ideas for increasing sales and shortening your sales cycle.

Seeing is Succeeding

12.04.14   |  0 Comments

seeing_is_successThe data has proven that video is the optimal tool for marketing and sales lead generation for your business. But if you’re looking for some numbers to quell any remaining doubts, here are some key highlights from a report by Vidyard and Ascend2 based on feedback from marketers who have successfully incorporated video in their marketing and lead generation efforts.

  • 71% of respondents confirmed that video converts better than other content
  • 69% of respondents indicated that video has increased lead generation
  • 95% of respondents confirmed that video is an important and valuable form of marketing content
  • 86% of respondents utilized some form of measurement of video marketing effectiveness…Hot Spots anyone?

Though it is insightful to hear statistics on the general public’s video consumption habits, it definitely helps to also hear from business owners how these habits are actually affecting their businesses. For more information check out this article by Carla Marshall on ReelSEO and the accompanying study.

Covideo is a Breeze

11.17.14   |  0 Comments

hotspotsChange can be hard and it may seem so much easier to do things the way you’ve always done them- if it ain’t broke, don’t fix it, right? But in 2014, if you want to stand out from the competition and distinguish yourself as a brand, you must constantly try to improve, adapt and innovate. Customers are looking for the newest thing, and they want to be continually delighted and engaged. Print ads used to be the standard selling tool and mode of communication, but times are changing. Producing quality video is much more approachable and easily sharable and provides an added touch point with customers- a visual one.

While there are many ways to bring your ideas to life with video, Covideo helps make video marketing a breeze and lets you connect with your customers in a fresh – and profitable – way. One feature that will help you reach and engage with your customers, with increased efficiency and effectiveness, is our Hot Spots tab. As a Covideo client, you can use this feature to track the metrics of your previous videos and adjust your tactics to effectively reach customers with future efforts.

Here’s what Hot Spots enables you to track:

• How many times your video was viewed
• How many people viewed it
• How long it was viewed and if it was watched part way or 100%
• If viewers rewound the video and how many times they re-watched parts
• What parts of the video message people liked

Hot Spots is easy to use as the data is color-coded and logically arranged. The ability to see and analyze which elements worked well will help you better tailor your videos and communication. This great tracking feature is only one part of the marketing solution Covideo offers. Intrigued?

A Little Text Never Hurt Anyone

11.03.14   |  0 Comments

mLQI9ohQb_ePxp9N_N-p3o3tlvTAtJMzdilmdk4ywLwWe are proud to announce a new Covideo feature that will allow you to add a text box to your video emails. Follow these simple instructions below and enjoy communicating your message via video and text!

  • Expand the video options for the video you want to add text to by clicking the icon next to the title in your Video Library.
  • Click “Add Text” to expand the text options.
  • Enter 1 or 2 lines of text into the appropriate text boxes. A live preview will appear on the right.
  • Select several options, including font, font size, and alignment, as well as several color options.
  • Once the settings have been adjusted, click the “Add Text to Video” button.
  • A copy of the original video will be created with the text embedded. The new video will appear at the top of your Video Library.

Stay tuned to our blog for all future updates and Covideo news!

– The Covideo Team

Who Brands Your Brand?

10.27.14   |  0 Comments

online-reputationReputation is one of the cornerstones upon which brands are built today. And with social media creating a world where others can positively or negatively influence that reputation, awareness and adaptability need to be top of mind on a daily basis.

For Inc., Gini Dietrich illustrates the positives and negatives of how social media affects company reputations on a daily basis. She gives illuminating examples of the swiftness with which new customers learn about a product, and the rapidity with which they can share their praise or negative opinions through social media. She goes on to say that even though you largely control your brand message, “you also have to be open to listening to how your customers describe your organization, your products, or your services. If they perceive it differently than you do, it’s time to rethink your messaging and your brand positioning.”

Read the rest of this entry »

You Have To Start Somewhere

10.14.14   |  0 Comments

df947fe1e6fc7c557c1597cd07c6e0e4Starting and growing your own business is a lot easier said than done. And while there is a multitude of tips and advice for the budding entrepreneur, we thought we’d share some advice from Twitter cofounder Biz Stone, who was recently featured in Forbes. He offered these tips on how to start and grow a successful business:

  • Be emotionally engaged with what you do.
  • Use technical and other constraints as a guiding light.
  • Access to people is just as important as access to capital.
  • Stick to your core values.
  • Communicating is the most important thing you do.

Read the rest of this entry »

Harnessing Brainpower

09.22.14   |  0 Comments

brainstorming

How can an office get together and work together in a compelling way that will lead to more productivity? The popular practice of brainstorming, originated by ad exec Alex Osborn in the 1950s, is one method that most office teams have used to generate new ideas. It can work great or it can fall as flat as teased hair in a rainstorm. It’s all about the set up and execution. A recent Fast Company article highlighted three approaches to brainstorming, developed by Nancy Kline, that can make it especially effective.

 

Read the rest of this entry »

Steps and Tips to Creating Brand Ambassadors

09.10.14   |  0 Comments

BrandLoyaltySimple things are not necessarily easy. Just like losing weight – “Eat less; move more!” – or picking high-flying NASDAQ stocks – “Buy low; sell high!” – increasing brand loyalty can sound simple, but be a bit more challenging in practice. In order to guide you along the right path, Technicallymarketing.com has detailed six steps that will help you build your followers’ brand loyalty and convert them to brand ambassadors.

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Seeing is Believing

08.21.14   |  0 Comments

SeeingIsBelieving

The burgeoning social media revolution has invented new ways to engage audiences. With the increase in popularity of applications and websites like Vine, Instagram and Pinterest, it is obvious that audiences engage and respond more to visual elements. Did you know that videos are shared on Facebook 12 times more than text posts and links combined, according to Hubspot?

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Don’t Get Mistaken for Spam!

08.12.14   |  0 Comments

spam

Let’s be honest. No one likes SPAM, whether referring to canned “meat,” or annoying inbox clutter. To avoid having your emails categorized as SPAM, you should aim to compose communication that is captivating, mesmerizing and attention-grabbing. In the midst of inbox chaos, how can you make your email marketing campaign stand out?

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Personalized Messages Change Everything

07.28.14   |  0 Comments

“You never get a second chance to make a first impression” – you’ve heard it time and time again, but the personalized messages – ones that actually mean something to the viewer – are the ones people pay attention to.

lasting_first_impression

How can advertisers best personalize their messages in context and delivery to grab and retain customer interest? Read the rest of this entry »

Why Video Works Better Than Text

07.15.14   |  0 Comments

It’s estimated that we as consumers are exposed to thousands of ads every day. But the question remains, how many of them actually compel us to take action and what about them catches our attention?

content

With advertising overload, it’s becoming more integral for marketers to know how and where to reach consumers in a manner that strikes a chord with them. One form of marketing that has skyrocketed in recent years is video, and recent Forrester figures show that 100 million internet users watch online videos every day.

Read the rest of this entry »

Plan A-B for BlogIn any sales funnel there are potential customers who fall away without buying.  The reasons are varied but the result is the same – no sale.

Unless a prospect has given a clear NO (purchased elsewhere), I believe many businesses do themselves a disservice by not revisiting these ‘lost customers’ with a second, and different approach. Read the rest of this entry »

Referrals: It Pays to Ask

01.21.14   |  1 Comment

iStock_000013292595XSmallAs a small business owner or sales professional you realize the value of referrals, but are you actively seeking them from your customers?  It’s not enough to wait for referrals to come rolling in, you need to be proactive and incorporate a plan that helps send referrals your way.

Referrals come in a number of forms.

Requested Referrals occur when someone discovers a problem or need and turns to those they know and trust for a recommendation.

Testimonials are indirect referrals. They express satisfaction with your product/service and suggest others will benefit as well.  Video testimonials are particularly powerful and can be embedded in websites, blogs, newsletters or sent as video email for maximum reach.

Conversational Referrals take place during normal exchanges between people and often follow an outstanding experience with a business.
Read the rest of this entry »

8DaysHolidayGiveawayBlogImageOur Facebook ‘8 Days of Holiday Giveaways’ Contest ended on Dec. 24th and we’re happy to announce the 8 lucky daily winners!

Day 1 – Free Email Icon:  Carl Norloff
Day 2 – Elf Template:  Jerry Wright
Day 3 – $20 Off a Single Graphic Order:  Jerry Wright
Day 4 – $25 Off Your Next Month’s Service:  Kent Corey
Day 5 –  Your Logo Added to a Template for Free:  Bryon Thelen
Day 6 – $50 Off a Single Graphic Order:  Glenn Finley
Day 7 – Free Logitech C525 Webcam:  Greg Clear
Day 8 – Free Email Icon:  Bill Piacitelli

Congratulations to all our winners and thank you to everyone who entered!

Happy Holidays!

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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.

TicTacToe_BlogIf you haven’t already started, now is the time to develop your 2014 video marketing strategy and get your business off to a great start in the New Year! Here are some things to keep in mind:

Determine what you want to accomplish with your videos (conversions, upsells, re-engagement, etc.)

Consider your target market and create video specific to them

Keep your messages short and sweet.  Online viewer attention spans continue to shrink.  If you can’t get all the important points into a single video, consider several shorter clips (and add the additional videos as links on your video email template).

Use the talents and ideas of various team members to bring new life and potentially stronger content into your videos.

Avoid the trap of overloading your videos with excessive, and potentially distracting, special effects.  You want the viewer to interact with your video AND engage with your main message, so quizzes, surveys, annotations, etc. should only be used where appropriate.

Make use of HotSpot reporting to refine, hone and adjust your message based on viewer engagement.

As more businesses use videos to market their products, having a video marketing strategy in place at the beginning of the year, means your marketing videos will be going out while your competition is still working on their game plan.

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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.