A lot of great ideas, and a whole lot more.

We live and breathe this stuff, so it should come as no surprise that we'd be excited to share what we've learned with you. Keep checking back for our thoughts on the video email industry, how Covideo can help grow your business, tips for increasing the quality and effectiveness of your videos, and ideas for increasing sales and shortening your sales cycle.

Who Brands Your Brand?

10.27.14   |  0 Comments

online-reputationReputation is one of the cornerstones upon which brands are built today. And with social media creating a world where others can positively or negatively influence that reputation, awareness and adaptability need to be top of mind on a daily basis.

For Inc., Gini Dietrich illustrates the positives and negatives of how social media affects company reputations on a daily basis. She gives illuminating examples of the swiftness with which new customers learn about a product, and the rapidity with which they can share their praise or negative opinions through social media. She goes on to say that even though you largely control your brand message, “you also have to be open to listening to how your customers describe your organization, your products, or your services. If they perceive it differently than you do, it’s time to rethink your messaging and your brand positioning.”

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You Have To Start Somewhere

10.14.14   |  0 Comments

df947fe1e6fc7c557c1597cd07c6e0e4Starting and growing your own business is a lot easier said than done. And while there is a multitude of tips and advice for the budding entrepreneur, we thought we’d share some advice from Twitter cofounder Biz Stone, who was recently featured in Forbes. He offered these tips on how to start and grow a successful business:

  • Be emotionally engaged with what you do.
  • Use technical and other constraints as a guiding light.
  • Access to people is just as important as access to capital.
  • Stick to your core values.
  • Communicating is the most important thing you do.

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Harnessing Brainpower

09.22.14   |  0 Comments


How can an office get together and work together in a compelling way that will lead to more productivity? The popular practice of brainstorming, originated by ad exec Alex Osborn in the 1950s, is one method that most office teams have used to generate new ideas. It can work great or it can fall as flat as teased hair in a rainstorm. It’s all about the set up and execution. A recent Fast Company article highlighted three approaches to brainstorming, developed by Nancy Kline, that can make it especially effective.


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Steps and Tips to Creating Brand Ambassadors

09.10.14   |  0 Comments

BrandLoyaltySimple things are not necessarily easy. Just like losing weight – “Eat less; move more!” – or picking high-flying NASDAQ stocks – “Buy low; sell high!” – increasing brand loyalty can sound simple, but be a bit more challenging in practice. In order to guide you along the right path, has detailed six steps that will help you build your followers’ brand loyalty and convert them to brand ambassadors.

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Seeing is Believing

08.21.14   |  0 Comments


The burgeoning social media revolution has invented new ways to engage audiences. With the increase in popularity of applications and websites like Vine, Instagram and Pinterest, it is obvious that audiences engage and respond more to visual elements. Did you know that videos are shared on Facebook 12 times more than text posts and links combined, according to Hubspot?

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Don’t Get Mistaken for Spam!

08.12.14   |  0 Comments


Let’s be honest. No one likes SPAM, whether referring to canned “meat,” or annoying inbox clutter. To avoid having your emails categorized as SPAM, you should aim to compose communication that is captivating, mesmerizing and attention-grabbing. In the midst of inbox chaos, how can you make your email marketing campaign stand out?

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Personalized Messages Change Everything

07.28.14   |  0 Comments

“You never get a second chance to make a first impression” – you’ve heard it time and time again, but the personalized messages – ones that actually mean something to the viewer – are the ones people pay attention to.


How can advertisers best personalize their messages in context and delivery to grab and retain customer interest? Read the rest of this entry »

Why Video Works Better Than Text

07.15.14   |  0 Comments

It’s estimated that we as consumers are exposed to thousands of ads every day. But the question remains, how many of them actually compel us to take action and what about them catches our attention?


With advertising overload, it’s becoming more integral for marketers to know how and where to reach consumers in a manner that strikes a chord with them. One form of marketing that has skyrocketed in recent years is video, and recent Forrester figures show that 100 million internet users watch online videos every day.

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Plan A-B for BlogIn any sales funnel there are potential customers who fall away without buying.  The reasons are varied but the result is the same – no sale.

Unless a prospect has given a clear NO (purchased elsewhere), I believe many businesses do themselves a disservice by not revisiting these ‘lost customers’ with a second, and different approach. Read the rest of this entry »

Referrals: It Pays to Ask

01.21.14   |  1 Comment

iStock_000013292595XSmallAs a small business owner or sales professional you realize the value of referrals, but are you actively seeking them from your customers?  It’s not enough to wait for referrals to come rolling in, you need to be proactive and incorporate a plan that helps send referrals your way.

Referrals come in a number of forms.

Requested Referrals occur when someone discovers a problem or need and turns to those they know and trust for a recommendation.

Testimonials are indirect referrals. They express satisfaction with your product/service and suggest others will benefit as well.  Video testimonials are particularly powerful and can be embedded in websites, blogs, newsletters or sent as video email for maximum reach.

Conversational Referrals take place during normal exchanges between people and often follow an outstanding experience with a business.
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8DaysHolidayGiveawayBlogImageOur Facebook ‘8 Days of Holiday Giveaways’ Contest ended on Dec. 24th and we’re happy to announce the 8 lucky daily winners!

Day 1 – Free Email Icon:  Carl Norloff
Day 2 – Elf Template:  Jerry Wright
Day 3 – $20 Off a Single Graphic Order:  Jerry Wright
Day 4 – $25 Off Your Next Month’s Service:  Kent Corey
Day 5 –  Your Logo Added to a Template for Free:  Bryon Thelen
Day 6 – $50 Off a Single Graphic Order:  Glenn Finley
Day 7 – Free Logitech C525 Webcam:  Greg Clear
Day 8 – Free Email Icon:  Bill Piacitelli

Congratulations to all our winners and thank you to everyone who entered!

Happy Holidays!


Jamie Bidwell is a team member at Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate.

TicTacToe_BlogIf you haven’t already started, now is the time to develop your 2014 video marketing strategy and get your business off to a great start in the New Year! Here are some things to keep in mind:

Determine what you want to accomplish with your videos (conversions, upsells, re-engagement, etc.)

Consider your target market and create video specific to them

Keep your messages short and sweet.  Online viewer attention spans continue to shrink.  If you can’t get all the important points into a single video, consider several shorter clips (and add the additional videos as links on your video email template).

Use the talents and ideas of various team members to bring new life and potentially stronger content into your videos.

Avoid the trap of overloading your videos with excessive, and potentially distracting, special effects.  You want the viewer to interact with your video AND engage with your main message, so quizzes, surveys, annotations, etc. should only be used where appropriate.

Make use of HotSpot reporting to refine, hone and adjust your message based on viewer engagement.

As more businesses use videos to market their products, having a video marketing strategy in place at the beginning of the year, means your marketing videos will be going out while your competition is still working on their game plan.


Jamie Bidwell is a team member at Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate.

Video email holiday greetings are becoming more popular every year, and it’s no wonder.
With video viewing at an all-time high businesses have plenty of reasons why it makes sense to show customers your appreciation with video, but in keeping with the holiday season I’m limiting my list to 12.

Here they are in no particular order: Read the rest of this entry »

Acton Toyota Team

Pictured: Acton Toyota GM Mike Hills, eCommerce Mgr, Justin Brun, Internet Mgr Ben Koller

At Acton Toyota of Littleton, MA, eCommerce Manager Justin Brun and Internet Manager Ben Koller have spent the past few years developing the dealership’s online presence, email marketing campaigns and brand messaging.  Their efforts have helped Acton Toyota build one of the most successful Internet operations in the U.S., consistently ranking high on Ward’s eDealer 100 list.

Since 2008 their Internet plan has included strategic use of Covideo to set Acton Toyota apart in a competitive marketplace.  While many dealerships continue to use generic auto-responders, Acton salespeople reply to online inquiries with personalized introductory videos.  “The agent offers a bit of their back story to create a personal rapport and then addresses the visitor’s specific questions,” said Justin. “The result is a great first impression and improved conversion rates.”

Justin and Ben also see value in additional video touches to thank prospects for stopping by the store or congratulating a customer on the purchase of a new vehicle.  Updating a client on new inventory is easier than ever as well.  “Sales agents like a tool that’s easy to use and at their fingertips,” stated Justin.  “The mobile app is great for quickly sending walk-around videos to customers.”

Justin has worked hard to ensure all of Acton’s marketing efforts deliver a cohesive and consistent message, and that includes video email.  With Covideo, he and Ben have the ability to fully customize the look and feel of video emails from the inbox image, to the template surrounding the video screen, complementing the Acton brand.

When building Acton Toyota’s new website, Ben and Justin focused on improving site conversion rates.  Their examination into visitor interactions included mouse movement, heatmaps and form analytics.  After analyzing all the data they created a website that improves page layout, enhances the visitor experience, and most importantly, increases conversion rates.

As the Acton Internet department became successful, other dealerships began calling for advice.  During those conversations they realized other dealerships may not have the resources available to execute the cutting-edge marketing strategies used at Acton.  They went to Mike Hills, their General Manager to pitch the idea of advising other dealerships, and the result is a business within a business called Dynamic Beacon.

The focus at Dynamic Beacon is to create, operate, manage and grow dealership’s websites.  Per Ben, “If a dealership wants landing page development and content creation, is the place to go.”  They currently supply 20 clients with custom graphics, original content, reputation management, SEO strategies and act as the dealership’s marketing arm.  The result is a premium website, improved search optimization, enhanced user experience and increased conversions.  Additional services include microsites, enewsletters and paid search.

On the horizon for Dynamic Beacon is a remarketing product that follows up with website visitors (for up to 45 days) who look at several cars but do not submit their information before leaving the site.


Jamie Bidwell is a team member at Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate.

Act Now - Red ButtonNo matter how entertaining or informational your video emails are, if they lack an effective call-to-action their marketing value is limited.  All that great content you’re sending, establishing an emotional connection with your audience, reaps few benefits if viewers aren’t motivated to interact with your business once the video is finished playing.

Video email calls-to-action can:

  • Direct viewers to links on the video email template (to webpages, documents or additional videos).
  • Be used in conjunction with web overlay to prep viewers before landing on a form submission page
  • Drive traffic to a website, blog or social media site
  • Be embedded in website videos to promote sales, discounts and promo codes
  • Generate leads when using a Covideo Capture Page
  • Gain feedback from your prospects and customers
  • Establish you as a trusted resource
  • Improve future open rates and engagement

So how do you add an effective call-to-action to your videos? Read the rest of this entry »