7 Money-Saving Reasons to Use Video Email

We all know marketing is expensive.  TV, radio and print ads cost hundreds or thousands of dollars for limited, host-controlled exposure. The greater the exposure, the higher the cost. Annual budgets can easily be blown on campaigns that deliver little ROI to support the expenditure-leaving businesses without the capital to launch other marketing efforts.

Fortunately, there is an alternative to expensive, traditional marketing methods. Video email offers a big bang for a small buck and here’s a few reasons why:

1)  Let’s Face it, it’s Cheap.  Have you spent a night at the movies with popcorn and soda for two?  You probably paid the equivalent of a month of video email marketing service!

2)  Unlimited Usage.  Send video emails as often as you want throughout the month with no extra fees. 

3)  No ‘per campaign’ costs.  Unlike traditional advertising where each campaign is billed separately, video email frees you to push out multiple campaigns all for one flat fee.

4)  ‘Round the clock marketing.  Video emails can be viewed anytime, multiple times, and then forwarded for viral 24/7 viewing.

5)  You’re not lazy, you’re productive.  Why waste time and energy at the print shop or on the phone with sales reps.  Create and send videos at your desk and have more time for other projects.

6)  Recycle, reuse.  Create video emails that have a shelf life and reuse them over and over.  The more you automate, the more efficient and cost effective your business becomes.

7)  Plug up the money drain.  Drastically reduce time, effort and money expended on converting the masses.  Video emails can do much of the legwork, freeing you to concentrate on the most promising prospects.

All businesses, regardless of size or budget, can benefit from the cost-savings and success rate of video email marketing.  Whether used exclusively or in conjuction with traditional marketing efforts, video email is a powerful, value-add to your overall marketing strategy.

Next week:  Specific Marketing Benefits of Video Email

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