3009, 2013

Upgrade Your Webcam to Improve Video Quality

By |September 30th, 2013|Company News, Product Updates|0 Comments

If you want to improve the quality of your videos, take a closer look at your webcam. Older or entry level models may not have HD, auto-focus, noise-canceling and other technology necessary to provide the sharp images and clear audio achievable with more advanced models.

Top contenders in the webcam marketplace are Logitech, Microsoft and HP.  All three offer quality HD webcams designed to perform a variety of tasks (internet chat, recording, etc.).  I’ve chosen 5 of the most popular webcams, listing features, price, pros and cons, for a quick side-by-side comparison. […]

909, 2013

Notifications Make Lead Follow-Up More Productive

By |September 9th, 2013|Company News, Product Updates|0 Comments

Every sales lead is a potential customer and your follow-up process is the key to converting that lead.  So, it’s important for the tools at […]

3008, 2013

Marketing With Facebook Hashtags

By |August 30th, 2013|Company News, Product Updates, Uncategorized|0 Comments

If your business isn’t using Facebook hashtags you might want to give it some serious thought.

Facebook, though late to the game, is now using hashtags placed in front of a word or phrase to turn it into a clickable link.  Clicking on the link displays public posts using the same hashtag.  Why is this important?  How can it benefit your business?

As a hashtag gains popularity, its reach is also growing, putting your business in front of people who may not otherwise see your posts.  Businesses with a specific target community can use hashtags to draw people into a conversation and encourage further interaction (likes, shares, lead capture, etc.). […]

2208, 2013

B2B Content Marketing Trends for 2013

By |August 22nd, 2013|Company News, Product Updates|0 Comments

The world of marketing has been turned upside down.  Traditional ‘sales pitch’ style commercials, online banners, magazine ads and mailers, are easily discarded or ignored […]

2208, 2013

Win Clients Using Added-Value Marketing

By |August 22nd, 2013|Company News, Product Updates|0 Comments

Whether you are a B2B or B2C business, potential customers have changed their buying habits and requirements since 2008.  A solid product and competitive price are not necessarily enough to win over a client who can do a quick online search and find similar options.  It’s up to you to show them your product is an added-value to their business or everyday lives.

One of the best ways to demonstrate added value is with video. Determine which areas of added value apply to your product, and then cut videos that make a compelling case for the customer to buy.  Product-in-action videos or testimonials from satisfied customers are time-tested, winning formulas.  Embed the videos on your website, send as personalized emails or include in email campaigns.

So what comprises added value? […]

808, 2013

20 Reasons Small Businesses Should Use Video Email

By |August 8th, 2013|Company News, Product Updates|0 Comments

Most small business owners recognize the value of video marketing but don’t have the budget to shoot high production videos.  Fortunately, there are less expensive and effective video options available to them.

The social media explosion has caused a paradigm shift in marketing methods.  Ads have gone from broadly based print messages, to interactive, visual experiences.  Businesses are reaching out on a more personal level, using real-life scenarios and settings to connect with consumers.  Small businesses looking to deliver these personal, visual experiences economically, can do just that – with video email.

How can small businesses use video email to effectively market themselves?  Take a look:


1207, 2013

7 Tips for Managing Your Video Background

By |July 12th, 2013|Company News, Product Updates|0 Comments

Articles on video creation are usually content and brand message related.  After all, if you don’t have good content and your brand isn’t well presented, viewers are likely to tune you out and click on something more interesting.  But this time, I want to focus on a really deep subject – the video background.  People often spend so much time on script writing and light placement they forget to look through the lens and analyze what viewers will see behind, or next to, the subject.

Backgrounds can have a profound influence on how your video is received.   We’ve all seen videos where background objects seem to be growing out of a person’s head, or a backdrop consisting of wildly patterned wallpaper that makes you dizzy just looking at it.  In each case the viewer is so distracted by the background, the actual content isn’t being absorbed.  Suffice to say, proper stage setting can be the difference between video success or a ruined effort.  The good news is, it’s fairly easy to create a professional looking background, and it doesn’t require a lot of money or a dedicated studio.  Try these tips: […]

2106, 2013

Influence Purchase Decisions With Smart Marketing

By |June 21st, 2013|Company News, Product Updates|0 Comments

Even the smallest purchase requires decision making.  Take gum, for instance.  It’s not as cut and dried as you might think.  Do you choose a breath freshener or fun, fruity flavor?  Sugar added or sugar-free? Bubble gum or regular?   Stick, ball, tube, tab, ribbon, string….you see where this is going.  Decisions are a part of every consumer purchase.

Smart marketing plans require an understanding of the consumer’s decision making process.  So let’s take a look at the 4 steps involved in purchase decisions.  Keep in mind, the more costly the purchase (i.e. home, car, investment), the more time and energy consumers will likely devote to at least one of the steps. […]

2305, 2013

How to Drive Website Traffic After Video Views

By |May 23rd, 2013|Company News, Product Updates|0 Comments

One of the most useful features of our video email service is Exit Links.  The idea being that once a recipient watches your video they […]

2105, 2013

Barriers to Video Email Marketing: Fact or Fiction?

By |May 21st, 2013|Company News, Product Updates|0 Comments

Even as video email becomes a mainstream tool for online marketers, barriers (real or imagined) keep some executives from green-lighting implementation.

Surveys by the Web Video Marketing Council over the past several years clearly indicate growing adoption of video email marketing, and satisfaction with the results of it’s use.  By 2012, 52% of marketing executives reported using video email marketing with an overwhelming 88% of them saying it had a positive impact.  Three-quarters of respondents felt video improved click-thru rates, increased purchases and boosted conversions.

With so many online marketers finding success using video email, why are some holding back?