Whether you are a B2B or B2C business, potential customers have changed their buying habits and requirements since 2008. A solid product and competitive price are not necessarily enough to win over a client who can do a quick online search and find similar options. It’s up to you to show them your product is an added-value to their business or everyday lives.
One of the best ways to demonstrate added value is with video. Determine which areas of added value apply to your product, and then cut videos that make a compelling case for the customer to buy. Product-in-action videos or testimonials from satisfied customers are time-tested, winning formulas. Embed the videos on your website, send as personalized emails or include in email campaigns.
So what comprises added value? […]