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2305, 2013

How to Drive Website Traffic After Video Views

By |May 23rd, 2013|Company News, Product Updates|0 Comments

One of the most useful features of our video email service is Exit Links.  The idea being that once a recipient watches your video they […]

2105, 2013

Barriers to Video Email Marketing: Fact or Fiction?

By |May 21st, 2013|Company News, Product Updates|0 Comments

Even as video email becomes a mainstream tool for online marketers, barriers (real or imagined) keep some executives from green-lighting implementation.

Surveys by the Web Video Marketing Council over the past several years clearly indicate growing adoption of video email marketing, and satisfaction with the results of it’s use.  By 2012, 52% of marketing executives reported using video email marketing with an overwhelming 88% of them saying it had a positive impact.  Three-quarters of respondents felt video improved click-thru rates, increased purchases and boosted conversions.

With so many online marketers finding success using video email, why are some holding back?

[…]

2504, 2013

7 Reasons to Use Video Text Message Marketing

By |April 25th, 2013|Company News, Product Updates|0 Comments

If your business has tried conventional marketing (print, TV, radio, direct mail) with less than stellar results, now may be the time for you to embrace SMS video text messaging as a marketing tool.  Here are some compelling statistics.

Studies show that 83% of all US adults use a cell phone and 73% of them regularly send and receive text messages.  Over 9.6 trillion text messages were sent in 2012.  30% of consumers interact with brands via text message and of those consumers nearly 50% would like to receive text ads.  Text message users in the US send or receive an average of 35 messages daily.  Among smartphone users 22% say texting is the top function they cannot do without, followed by the Internet (17%) and Email (16%).

While these statistics alone get my attention, I want to really make the case by offering 7 real-world advantages of using video text message marketing to promote your brand and sell products. […]

904, 2013

Graphics

By |April 9th, 2013|Uncategorized|0 Comments

904, 2013

CRM

By |April 9th, 2013|Uncategorized|0 Comments

904, 2013

Reporting

By |April 9th, 2013|Uncategorized|0 Comments

504, 2013

Why Consistency Pays Off In Video Marketing

By |April 5th, 2013|Company News, Product Updates|0 Comments

I love blogs.  In the name of research (and idle curiosity) I’ve visited thousands of sites, reading articles on everything from SEO strategies to landscape design.

What does this have to do with video marketing?  A lot, actually.  While I enjoy discovering new blogs, I find that certain sites draw me back, time after time. Content is a major factor, but I also recognize it’s more than that.  It’s consistency.  Articles are consistently and thoughtfully written.  Images are consistently well crafted.  Branding is consistently and creatively threaded throughout.  These sites are more than someone’s ideas haphazardly splashed across a webpage.  They are themed environments designed to spark interaction (comments, shares, Likes, Pins) and sales.

Blogs aren’t the only ones using consistent themes as marketing tools. Themed TV commercials have been used for years to build brands and influence consumer spending.  The Priceline ‘Negotiator’ and Capital One ‘Vikings’ are just two examples.  Insurance giants Allstate and Geico have done an outstanding job of developing not one, but two concurrent advertising themes.  Since 2003, Dennis Haysbert has been the Allstate spokesperson asking, ‘Are you in good hands?’  In 2010, ‘Mayhem’ ads were introduced to target younger consumers.  Both campaigns continue to be successful.  The long running ‘Caveman’ and ‘Gecko’ ads by Geico, present two very unique and humorous themes that target different demographics without diluting their brand.  No easy task to pull off. […]

1803, 2013

Control Your Video Email Views With the Vault

By |March 18th, 2013|Company News, Product Updates|0 Comments

We’ve been getting a lot of questions about the Vault feature and thought a quick video could address them more effectively than an article.  For […]

2202, 2013

Forget Attachments – Add File Links to Video Email Templates

By |February 22nd, 2013|Company News, Product Updates|0 Comments

Times change.  In the past 10 years, dial-up Internet connections have been replaced by faster, more reliable broadband technology.  Clunky mobile phones have evolved into […]

1102, 2013

Subscribe to the Covideo Blog RSS Feed

By |February 11th, 2013|Company News, Product Updates, Tips|0 Comments

It’s now easier than ever to get the latest news from Covideo. We’ve added an RSS feed to the Blog to give you access to […]