It’s the new year and you have the opportunity to set the scene for your employees. Why not kick start it by putting a system […]
The burgeoning social media revolution has invented new ways to engage audiences. With the increase in popularity of applications and websites like Vine, Instagram and Pinterest, it is obvious that audiences engage and respond more to visual elements. Did you know that videos are shared on Facebook 12 times more than text posts and links combined, according to Hubspot?
Let’s be honest. No one likes SPAM, whether referring to canned “meat,” or annoying inbox clutter. To avoid having your emails categorized as SPAM, you should aim to compose communication that is captivating, mesmerizing and attention-grabbing. In the midst of inbox chaos, how can you make your email marketing campaign stand out?
“You never get a second chance to make a first impression” – you’ve heard it time and time again, but the personalized messages – ones that actually mean something to the viewer – are the ones people pay attention to.
How can advertisers best personalize their messages in context and delivery to grab and retain customer interest? […]
It’s estimated that we as consumers are exposed to thousands of ads every day. But the question remains, how many of them actually compel us to take action and what about them catches our attention?
With advertising overload, it’s becoming more integral for marketers to know how and where to reach consumers in a manner that strikes a chord with them. One form of marketing that has skyrocketed in recent years is video, and recent Forrester figures show that 100 million internet users watch online videos every day.
In any sales funnel there are potential customers who fall away without buying. The reasons are varied but the result is the same – no sale.
Unless a prospect has given a clear NO (purchased elsewhere), I believe many businesses do themselves a disservice by not revisiting these ‘lost customers’ with a second, and different approach. […]
As a small business owner or sales professional you realize the value of referrals, but are you actively seeking them from your customers? It’s not enough to wait for referrals to come rolling in, you need to be proactive and incorporate a plan that helps send referrals your way.
Referrals come in a number of forms.
Requested Referrals occur when someone discovers a problem or need and turns to those they know and trust for a recommendation.
Testimonials are indirect referrals. They express satisfaction with your product/service and suggest others will benefit as well. Video testimonials are particularly powerful and can be embedded in websites, blogs, newsletters or sent as video email for maximum reach.
Conversational Referrals take place during normal exchanges between people and often follow an outstanding experience with a business.
Our Facebook ‘8 Days of Holiday Giveaways’ Contest ended on Dec. 24th and we’re happy to announce the 8 lucky daily winners!
Day 1 – Free […]