Blog

A lot of great ideas, and a whole lot more.

We live and breathe this stuff, so it should come as no surprise that we'd be excited to share what we've learned with you. Keep checking back for our thoughts on the video email industry, how Covideo can help grow your business, tips for increasing the quality and effectiveness of your videos, and ideas for increasing sales and shortening your sales cycle.

The Internet is a magical realm, a place where all the information one could want is available at the simple click of the button. Anyone who has spent time on the Web knows how easy it is to get lost in the sea of tweets, viral videos, and profile pictures. One interesting article ends with links to more interesting content, and before you know it you’re coming out of a day-long http tinged blackout with nothing to show for it but a newfound appreciation of funny cat pictures and a vague sense of jealousy over your coworker’s album from their recent Europe trip.

My own Internet-induced ADHD moment of realization came in college. Read the rest of this entry »

Free Video Email

08.29.12   |  0 Comments

We are proud to announce that for the 1st time since we launched Covideo in 2005, a free version of our video email service is now available to everyone. If you have something important to say in an email and must do it quickly, privately & securely, click here now to get free video email from Covideo.

When you send your 1st email you can check a box that ensures you’ll get notified when your recipient has actually watched the video – and you can store up to 10 videos in your account.

Why are we doing this?

Before you sent your 1st text message, your mobile carrier was prescient enough to put SMS texting technology at your fingertips – for free- before you even knew you needed it. Personally, I was at a Foo Fighters concert  and needed to communicate with a buddy while Dave Grohl awesomely screamed “Monkey Wrench” at 110 decibels.

For a long time, we at Covideo have had the same thoughts that the 1st SMS software engineers must have had: “People have no idea how many problems this will solve.” Like texting, video email is a new way of using old technology. It’s a way to embed something into your message that will make that email stand out from other emails. It’s you on camera showing a little leg. Your recipient will feel compelled to watch that message.

The next time you’re engaged in an important conversation where you just don’t feel like you’re coming across, log into your free Covideo account, record a quick video and, in the words of John Mayer…say what you need to say. Video email is now free and at your fingertips.

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Jason Price is the president and co-founder of www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jason@covideo.com.

Covideo was featured in the Lafayette Journal & Courier this week.  The article reports our new integration with SalesForce which is a big deal if you’re one of the 2 million subscribers who use this popular tool. Using video email for CRM is an emerging marketing trend and we’re loving all this great press! Check out the full article here… 

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Jason Price is the president and co-founder of www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jason@covideo.com.

Attract Web Followers With a Video Series

08.28.12   |  0 Comments

People like a good story, but what they really like are stories told as a series. There is a compelling quality to a narrative told in installments.  The knowledge there’s more to be uncovered and the enjoyment of connecting with characters over an extended period of time, draws us in.  The phenomenal success of Harry Potter (books and movies), the Star Wars saga and all three Toy Story movies are prime examples of our love for series-based storytelling.

Businesses can capitalize on the popularity of the series format for many web video applications (How To, Event Coverage, Educational, Documentary, Coaching, Commercials, Reviews, etc.)  When done correctly, a video series can increase clicks/views on a website and attract followers to your blog, Facebook, Pinterest, Twitter and other social media sites.  Here are some things to keep in mind when developing a video series. Read the rest of this entry »

Recently, we have taken our integration capabilities one step further with complete, hard integration into one of the most prominent CRM applications in existence. With our Salesforce.com app, we eliminated potential distractions that might tangle up the user experience for a salesman on the go. The core features that allow the user to upload, record, and send video, as well as access user analytics are presented in a simplified, easy to navigate layout directly embedded within the Salesforce.com page.

Our fully integrated app marks the first piece of software that allows users to record and send video email from Sales Force. Read the rest of this entry »

5 Steps to Viral Video Success

08.21.12   |  0 Comments

Video ScreensViral videos are a phenomenon directly related to the exponential growth in video viewing.  As video views continue to rise, businesses are scrambling to create buzz (and drive sales) by producing videos they hope will go viral.  For small or start up businesses 1,000 views may define viral, while larger more established companies may set the bar at 10,000+ views.  In rare cases, videos may garner 1,000,000 or more views.

While no one can guarantee thousands (or millions) of views, there are a number of common elements in viral videos worth mentioning. Read the rest of this entry »

David Boudia West LafayetteBig props to West Lafayette’s own David Boudia for being the 1st American since Greg Louganis to win gold in the 10 meter individual platform dive. It’s awesome to see a fellow Purdue grad represent both Indiana and the US on a world stage and not just win, but win with an obvious sense of humility and respect for others. Well done, David.

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Jason Price is the president and co-founder of www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jason@covideo.com.

Tech Tip #6 Managing Email IconsEmail icons play a vital role in the video email process, yet many users know very little about managing them.  Do you know how many email icons come standard with your Covideo account?  Have you set or changed the default email icon?  What about uploading your own email icon?

In today’s 1-Minute Tech Tip Ryan will give you the scoop on managing the first image recipients see when they open their video email! Read the rest of this entry »

Ryan's Tech Tip #5Have you ever wanted to include more than one video when sending a video email but didn’t know how? You’re not alone.  It’s a frequent topic of support calls.

Ryan decided this week’s 1-Minute Tech Tip would be a great opportunity to demonstrate how easily you can take videos from your library and use them as links on your template. Read the rest of this entry »

How to Email Videos: A Quick Guide

07.17.12   |  0 Comments

Sending a video by email is actually pretty easy once you mentally digest a fundamental truth that many email marketers had to learn the hard way: You can’t play a video inside your actual email message. Instead it has to be a video thumbnail image inside the email body on which your recipient clicks. Asking an email program like Outlook to render HTML elements like Flash is like Jerry Seinfeld trying to do the roommate switch-easy to imagine…never gonna happen. Read the rest of this entry »

Although Covideo uses proprietary technology for you to create, send and track videos via email, we honestly don’t think of ourselves as a software program. We’re more of a service. That’s because we’re all about providing a great customer experience – not just during your first week, but for as long as you have a Covideo account.  Having said all that, here are four questions you should ask when choosing from a variety of video email programs: Read the rest of this entry »

Video Production for Shy People

06.29.12   |  0 Comments

As mid-westerners, we fully understand the value of putting your nose to the grindstone and letting the product speak for itself.  It’s like that old man in the Progressive insurance commercial who says, “I don’t need a bunch of gobbly-gook.” So what happens when the same selfless work ethic that created a kick-butt product also makes the bosses feel weird about going on camera and being all arrogant about it? Read the rest of this entry »

How to Embed Video in MailChimp

06.26.12   |  0 Comments

MailChimp is one of the most popular email software services used in the marketplace today. Noted for their high deliverability rates and user-friendly website, many marketers use MailChimp as their primary platform to efficiently communicate with customers.

Since Covideo provides a service that allows users to host private videos and track their view history, we are often asked by customers how to embed video in MailChimp. Here it goes: Read the rest of this entry »

Ryan's 1-Minute Tech Tip Episode #4Have you thought about adding a user to your video email account?  Would you like to replace one user with another, or simply inactivate someone no longer using the system?

In this week’s 1-Minute Tech Tip, Ryan walks you through the Manage Users tab.  He’ll show you how easy it is to add, exchange or inactivate video email users from within your Covideo account back office. Read the rest of this entry »

Ryan Tech Tip ImageEver wonder how effective your videos are?  Do viewers watch the entire video, replay segments, or simply tune out after a few seconds?

In this week’s 1-Minute Tech Tip, Ryan answers these and other questions as he delves into HotSpots Reporting. Read the rest of this entry »