As a small business owner or sales professional you realize the value of referrals, but are you actively seeking them from your customers? It’s not enough to wait for referrals to come rolling in, you need to be proactive and incorporate a plan that helps send referrals your way.
Referrals come in a number of forms.
Requested Referrals occur when someone discovers a problem or need and turns to those they know and trust for a recommendation.
Testimonials are indirect referrals. They express satisfaction with your product/service and suggest others will benefit as well. Video testimonials are particularly powerful and can be embedded in websites, blogs, newsletters or sent as video email for maximum reach.
Conversational Referrals take place during normal exchanges between people and often follow an outstanding experience with a business.