Posts Tagged ‘marketing strategy’

TicTacToe_BlogIf you haven’t already started, now is the time to develop your 2014 video marketing strategy and get your business off to a great start in the New Year! Here are some things to keep in mind:

Determine what you want to accomplish with your videos (conversions, upsells, re-engagement, etc.)

Consider your target market and create video specific to them

Keep your messages short and sweet.  Online viewer attention spans continue to shrink.  If you can’t get all the important points into a single video, consider several shorter clips (and add the additional videos as links on your video email template).

Use the talents and ideas of various team members to bring new life and potentially stronger content into your videos.

Avoid the trap of overloading your videos with excessive, and potentially distracting, special effects.  You want the viewer to interact with your video AND engage with your main message, so quizzes, surveys, annotations, etc. should only be used where appropriate.

Make use of HotSpot reporting to refine, hone and adjust your message based on viewer engagement.

As more businesses use videos to market their products, having a video marketing strategy in place at the beginning of the year, means your marketing videos will be going out while your competition is still working on their game plan.

____________________________________________________________________________________

Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.

Credit Card Decision

Even the smallest purchase requires decision making.  Take gum, for instance.  It’s not as cut and dried as you might think.  Do you choose a breath freshener or fun, fruity flavor?  Sugar added or sugar-free? Bubble gum or regular?   Stick, ball, tube, tab, ribbon, string….you see where this is going.  Decisions are a part of every consumer purchase.

Smart marketing plans require an understanding of the consumer’s decision making process.  So let’s take a look at the 4 steps involved in purchase decisions.  Keep in mind, the more costly the purchase (i.e. home, car, investment), the more time and energy consumers will likely devote to at least one of the steps. Read the rest of this entry »

Mature CoupleIf your business markets to a more mature audience, they are less likely to be familiar with video marketing than other groups.  While adults in all age groups are actively using new technologies, the exposure to and use of video by adults over 50 is still below that of other age demographics.  Because of this, businesses have a golden opportunity to energize mature consumers by using video in their marketing efforts.

Video email has evolved into a marketing dynamo by: quickly engaging viewers, reinforcing company branding and providing multiple calls-to-action.  These elements gain traction among all age groups but can be even more effective with an older audience that places greater value on brand loyalty and personal interaction.  Imagine the interest generated by a video email that demonstrates your latest product, or talks directly to a prospect about valuable services available from your company.  The WOW factor, so often talked about, is actually delivered!  Their attention is grabbed and your video message is more closely studied than a comparable text message would be.  (It is very common for viewers to watch a video, or sections of a video, multiple times.)

Once the video has been viewed and excitement built, direct viewers to your website ‘Product’ or ‘Buy Now’ pages with handy exit links located right on the video template.  There is even an option to play a video in front of a partially masked website.  When the viewer exits the video the website is automatically displayed – without the need for links!  This is a highly efficient method of selling a particular product or garnering seminar/event registrations.

Adults over 50 are embracing Facebook, Twitter and other social networks in ever-increasing numbers, so be sure to include social media links on your template to help build a following and further engage viewers.

By incorporating video into your marketing plan you maximize product and service exposure, while minimizing small, difficult to read text.  Video also presents your message on two levels-visual and audio-promoting greater absorption and retention of the material.

Mature consumers are more likely to respond to a business that appeals to them on a personal level. Video messages offer opportunities for the owner, CEO, service representative and others to speak directly to viewers, conveying their enthusiasm, commitment and sincerity-building trust and familiarity more quickly than conventional ad layouts possibly can.

Revitalize your mature audience!  Make the move to video email marketing today!
____________________________________________________________________________________

Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.