marketing

304, 2014

Reach ‘Lost Customers’ With Second-Chance Marketing

By |April 3rd, 2014|Company News, Product Updates|0 Comments

In any sales funnel there are potential customers who fall away without buying.  The reasons are varied but the result is the same – no sale.

Unless a prospect has given a clear NO (purchased elsewhere), I believe many businesses do themselves a disservice by not revisiting these ‘lost customers’ with a second, and different approach. […]

2106, 2013

Influence Purchase Decisions With Smart Marketing

By |June 21st, 2013|Company News, Product Updates|0 Comments

Even the smallest purchase requires decision making.  Take gum, for instance.  It’s not as cut and dried as you might think.  Do you choose a breath freshener or fun, fruity flavor?  Sugar added or sugar-free? Bubble gum or regular?   Stick, ball, tube, tab, ribbon, string….you see where this is going.  Decisions are a part of every consumer purchase.

Smart marketing plans require an understanding of the consumer’s decision making process.  So let’s take a look at the 4 steps involved in purchase decisions.  Keep in mind, the more costly the purchase (i.e. home, car, investment), the more time and energy consumers will likely devote to at least one of the steps. […]

2504, 2013

7 Reasons to Use Video Text Message Marketing

By |April 25th, 2013|Company News, Product Updates|0 Comments

If your business has tried conventional marketing (print, TV, radio, direct mail) with less than stellar results, now may be the time for you to embrace SMS video text messaging as a marketing tool.  Here are some compelling statistics.

Studies show that 83% of all US adults use a cell phone and 73% of them regularly send and receive text messages.  Over 9.6 trillion text messages were sent in 2012.  30% of consumers interact with brands via text message and of those consumers nearly 50% would like to receive text ads.  Text message users in the US send or receive an average of 35 messages daily.  Among smartphone users 22% say texting is the top function they cannot do without, followed by the Internet (17%) and Email (16%).

While these statistics alone get my attention, I want to really make the case by offering 7 real-world advantages of using video text message marketing to promote your brand and sell products. […]

1910, 2011

Marketing to a More Mature Audience with Video

By |October 19th, 2011|Company News|0 Comments

If your business markets to a more mature audience, they are less likely to be familiar with video marketing than other groups.  While adults in […]

2709, 2011

The Magic of Video Newsletters

By |September 27th, 2011|Company News|0 Comments

Email newsletters are a staple of online marketers. They provide a more casual approach to sales by inserting articles and industry updates, in between event sign-ups, new product releases and […]

2709, 2011

The Magic of Video Newsletters

By |September 27th, 2011|Company News|0 Comments

Email newsletters are a staple of online marketers.  They provide a more casual approach to sales by inserting articles and industry updates, in between event sign-ups, new product releases […]

2209, 2011

New Templates Boast Auto-Detect Links and Infinite Horizon Background

By |September 22nd, 2011|Company News|0 Comments

We’re in the process of redesigning our templates to create a more dynamic visual experience.  By using an infinite horizon-style background, templates will now encompass […]