It’s not a coincidence that video is quickly becoming the most popular marketing tool. Producing a video wasn’t always a cheap affair but today you […]
In any sales funnel there are potential customers who fall away without buying. The reasons are varied but the result is the same – no sale.
Unless a prospect has given a clear NO (purchased elsewhere), I believe many businesses do themselves a disservice by not revisiting these ‘lost customers’ with a second, and different approach. […]
Even the smallest purchase requires decision making. Take gum, for instance. It’s not as cut and dried as you might think. Do you choose a breath freshener or fun, fruity flavor? Sugar added or sugar-free? Bubble gum or regular? Stick, ball, tube, tab, ribbon, string….you see where this is going. Decisions are a part of every consumer purchase.
Smart marketing plans require an understanding of the consumer’s decision making process. So let’s take a look at the 4 steps involved in purchase decisions. Keep in mind, the more costly the purchase (i.e. home, car, investment), the more time and energy consumers will likely devote to at least one of the steps. […]
If your business markets to a more mature audience, they are less likely to be familiar with video marketing than other groups. While adults in […]