Posts Tagged ‘marketing’

Plan A-B for BlogIn any sales funnel there are potential customers who fall away without buying.  The reasons are varied but the result is the same – no sale.

Unless a prospect has given a clear NO (purchased elsewhere), I believe many businesses do themselves a disservice by not revisiting these ‘lost customers’ with a second, and different approach. Read the rest of this entry »

Credit Card Decision

Even the smallest purchase requires decision making.  Take gum, for instance.  It’s not as cut and dried as you might think.  Do you choose a breath freshener or fun, fruity flavor?  Sugar added or sugar-free? Bubble gum or regular?   Stick, ball, tube, tab, ribbon, string….you see where this is going.  Decisions are a part of every consumer purchase.

Smart marketing plans require an understanding of the consumer’s decision making process.  So let’s take a look at the 4 steps involved in purchase decisions.  Keep in mind, the more costly the purchase (i.e. home, car, investment), the more time and energy consumers will likely devote to at least one of the steps. Read the rest of this entry »

BlogTextMsgGuyIf your business has tried conventional marketing (print, TV, radio, direct mail) with less than stellar results, now may be the time for you to embrace SMS video text messaging as a marketing tool.  Here are some compelling statistics.

Studies show that 83% of all US adults use a cell phone and 73% of them regularly send and receive text messages.  Over 9.6 trillion text messages were sent in 2012.  30% of consumers interact with brands via text message and of those consumers nearly 50% would like to receive text ads.  Text message users in the US send or receive an average of 35 messages daily.  Among smartphone users 22% say texting is the top function they cannot do without, followed by the Internet (17%) and Email (16%).

While these statistics alone get my attention, I want to really make the case by offering 7 real-world advantages of using video text message marketing to promote your brand and sell products. Read the rest of this entry »

Mature CoupleIf your business markets to a more mature audience, they are less likely to be familiar with video marketing than other groups.  While adults in all age groups are actively using new technologies, the exposure to and use of video by adults over 50 is still below that of other age demographics.  Because of this, businesses have a golden opportunity to energize mature consumers by using video in their marketing efforts.

Video email has evolved into a marketing dynamo by: quickly engaging viewers, reinforcing company branding and providing multiple calls-to-action.  These elements gain traction among all age groups but can be even more effective with an older audience that places greater value on brand loyalty and personal interaction.  Imagine the interest generated by a video email that demonstrates your latest product, or talks directly to a prospect about valuable services available from your company.  The WOW factor, so often talked about, is actually delivered!  Their attention is grabbed and your video message is more closely studied than a comparable text message would be.  (It is very common for viewers to watch a video, or sections of a video, multiple times.)

Once the video has been viewed and excitement built, direct viewers to your website ‘Product’ or ‘Buy Now’ pages with handy exit links located right on the video template.  There is even an option to play a video in front of a partially masked website.  When the viewer exits the video the website is automatically displayed – without the need for links!  This is a highly efficient method of selling a particular product or garnering seminar/event registrations.

Adults over 50 are embracing Facebook, Twitter and other social networks in ever-increasing numbers, so be sure to include social media links on your template to help build a following and further engage viewers.

By incorporating video into your marketing plan you maximize product and service exposure, while minimizing small, difficult to read text.  Video also presents your message on two levels-visual and audio-promoting greater absorption and retention of the material.

Mature consumers are more likely to respond to a business that appeals to them on a personal level. Video messages offer opportunities for the owner, CEO, service representative and others to speak directly to viewers, conveying their enthusiasm, commitment and sincerity-building trust and familiarity more quickly than conventional ad layouts possibly can.

Revitalize your mature audience!  Make the move to video email marketing today!
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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.

The Magic of Video Newsletters

September 27th, 2011

Email newsletters are a staple of online marketers. They provide a more casual approach to sales by inserting articles and industry updates, in between event sign-ups, new product releases and special offers.  Add in a short overview by the editor, a couple of social network links and an image or two and you have the basis for a solid company newsletter. Solid, but in today’s competitive online marketplace…boring.

With the decreasing attention span of consumers, businesses have to make a big impression quickly to keep them focused. Adding video to your newsletter is just the trick. Wow people with a video message from the editor that briefly touches on all the main points of the newsletter, right at the top of the page. Convert articles into video messages that only require a short, catchy, text lead-in. Include video links demonstrating new products. Give a video review of current trends or extend a personal video invitation to an upcoming seminar, convention or sales event. In short, inserting videos into all aspects of your newsletter can pack the needed punch to engage recipients quickly, and hold their interest.

The most successful video newsletters maintain brand consistency, but keep things fresh by changing up the look and feel of their videos. Creativity pays off, so put as much thought and energy into your promotional videos as you would written articles. Most importantly, relax and have fun! Viewers connect more quickly to someone who enjoys what they’re doing.

Start small (the message from the editor is a good beginning point) and expand from there. You’ll see magical results in no time. A well-executed video newsletter can become a focal point of your marketing, sales and customer retention strategy.
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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.

New Template With Infinite Horizon BackgroundWe’re in the process of redesigning our templates to create a more dynamic visual experience.  By using an infinite horizon-style background, templates encompass the entire space, regardless of screen size or resolution.  The resulting look is more dramatic and compelling.  Custom templates can now make full use of the background to reinforce company branding and create a more lasting impression.

The other feature of our redesigned video templates is auto-detect links.  That’s fancy wording for link buttons that only appear if you have created a link.  Until recently, many templates had 7 customizable link buttons that were always visible, even if the button was empty.  Now, if you have two links set up only those buttons will appear.  Our other template style had 7 customizable text links that only displayed in the link area when set up, but remained static, leaving an awkward blank space when fewer than 7 links were visible.  Now, if you have two links set up, they will appear next to each other.  Both button and text links are automatically centered in the designated link area, maintaining balance to the template design.

Generic, Holiday and Special Occasion redesigned templates available in customer accounts include: White Generic, Red Generic, Teal Generic, From the Desk Of (see below), Laugh and Digital Tablet (see below) with more coming over the next several months.   Customers who previously purchased custom templates can (for a limited time) have our design team incorporate the new infinite horizon background and auto-detect link option to their template for just $99.  Contact graphics@covideo.com with questions and to place orders.

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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.