Posts Tagged ‘video in email’

FACT or FICTION

Even as video email becomes a mainstream tool for online marketers, barriers (real or imagined) keep some executives from green-lighting implementation.

Surveys by the Web Video Marketing Council over the past several years clearly indicate growing adoption of video email marketing, and satisfaction with the results of it’s use.  By 2012, 52% of marketing executives reported using video email marketing with an overwhelming 88% of them saying it had a positive impact.  Three-quarters of respondents felt video improved click-thru rates, increased purchases and boosted conversions.

With so many online marketers finding success using video email, why are some holding back?

Read the rest of this entry »

5 Steps to Viral Video Success

August 21st, 2012

Video ScreensViral videos are a phenomenon directly related to the exponential growth in video viewing.  As video views continue to rise, businesses are scrambling to create buzz (and drive sales) by producing videos they hope will go viral.  For small or start up businesses 1,000 views may define viral, while larger more established companies may set the bar at 10,000+ views.  In rare cases, videos may garner 1,000,000 or more views.

While no one can guarantee thousands (or millions) of views, there are a number of common elements in viral videos worth mentioning. Read the rest of this entry »

Ryan's Tech Tip #5Have you ever wanted to include more than one video when sending a video email but didn’t know how? You’re not alone.  It’s a frequent topic of support calls.

Ryan decided this week’s 1-Minute Tech Tip would be a great opportunity to demonstrate how easily you can take videos from your library and use them as links on your template. Read the rest of this entry »

Ryan Tech Tip ImageEver wonder how effective your videos are?  Do viewers watch the entire video, replay segments, or simply tune out after a few seconds?

In this week’s 1-Minute Tech Tip, Ryan answers these and other questions as he delves into HotSpots Reporting. Read the rest of this entry »

New Template With Infinite Horizon BackgroundWe’re in the process of redesigning our templates to create a more dynamic visual experience.  By using an infinite horizon-style background, templates encompass the entire space, regardless of screen size or resolution.  The resulting look is more dramatic and compelling.  Custom templates can now make full use of the background to reinforce company branding and create a more lasting impression.

The other feature of our redesigned video templates is auto-detect links.  That’s fancy wording for link buttons that only appear if you have created a link.  Until recently, many templates had 7 customizable link buttons that were always visible, even if the button was empty.  Now, if you have two links set up only those buttons will appear.  Our other template style had 7 customizable text links that only displayed in the link area when set up, but remained static, leaving an awkward blank space when fewer than 7 links were visible.  Now, if you have two links set up, they will appear next to each other.  Both button and text links are automatically centered in the designated link area, maintaining balance to the template design.

Generic, Holiday and Special Occasion redesigned templates available in customer accounts include: White Generic, Red Generic, Teal Generic, From the Desk Of (see below), Laugh and Digital Tablet (see below) with more coming over the next several months.   Customers who previously purchased custom templates can (for a limited time) have our design team incorporate the new infinite horizon background and auto-detect link option to their template for just $99.  Contact graphics@covideo.com with questions and to place orders.

fromthedeskof_blog

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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.

Embed Code for VideosPost links hold the code to embed video in email, on websites and more. We’ve streamlined the post link feature to break-out the embed code from the other options.

Check out this quick video to see how easy we’ve made the embed process.  WATCH VIDEO! 

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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.

 

Use Video to Pump Up Your Team

August 22nd, 2011

Keeping employees motivated in a sluggish economy can be challenging.  News reports of layoffs and production losses add to employee jitters and contribute to a lack of enthusiasm for their jobs.  Conventional wisdom tells us that communication, communication, communication is key in maintaining a positive, motivated workforce; but simply sending out multitudes of messages with dry facts and figures may not garner the results you’re after.

Other than physically meeting with the entire staff for weekly updates (not often realistic!) a video email can deliver the same personal, face-to-face message to each employee, right at their desk.  Whether it’s from the CEO, HR Director or Department Manager, a video transmits real emotion and clearly conveys important news.  Employees can share the excitement over a big order, better understand the scope of a project and realize the value of their individual contribution as described by company leaders.

Put rumors to rest by clearly stating:
• The company’s short and long-term strategy for success.
• Any restructuring plans
• Programs designed to sustain (or grow) revenue in a difficult climate
• The importance of each and every employee to the company’s overall success

No other communication tool provides direct contact and personal interaction on such a grand scale as video email.  It’s effectiveness lies in the ability to reach even a global workforce quickly and earnestly, infusing them on an individual level with a renewed commitment to the company cause.  Try that with a text email!

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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.

Viewer NotificationsA cool feature of our video email product is the viewer notification option.  CoVideo users can be notified by email every time someone views a video email they sent from our system.  This option is highly effective for timely follow ups and time-sensitive offers.

For example: a real estate agent sends a video email of a property to a client. When the client views the video email, the real estate agent immediately receives an email notification informing them who is viewing the video and which video it is.  The agent can pick up a phone and call the client while the video (and the property) are still fresh in their mind.  

Users can request viewer notifications when sending a video email from the desktop recorder and web-based recorder, or from the video library.

For users who forget to check the notification box when sending a video, or those who are overwhelmed with notifications from multiple recipients, we now have a solution!  In the Video Library next to each video title, one of the options is Views.  This has traditionally been where users can see number of views and viewer information for a video.  The new Notify check boxes allow users to request notifications from some or all recipients of the video, after it has been sent.  Conversely, notifications may be discontinued for a few or all recipients by unchecking the boxes.

Request viewer notifications when sending a video email from the desktop recorder or the website:

When sending a video email from the desktop recorder, click on the More Options button and check the box “Notify me when recipient views this video” at the bottom of the window.  When sending a video email from the website, the notification message and check box mentioned above appear in the top right corner of the send email window.

Request/Discontinue viewer notifications from the video library (website only):

From a specific video in the video library, click on Views.  Check the box next to the word Notify to receive viewer notifications for every contact receiving that video, or check the box next to an individual contact you wish to receive viewing notifications for. 

To stop receiving all notifications, uncheck the box next to the word Notify.  To stop receiving notifications for specific contacts simply uncheck the box next to that contact’s name.

Notification settings may be changed at any time.

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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.

Video Email Applications For Insurance ProfessionalsInsurance professionals, like many others in direct sales, rely on strong relationships to not only maintain, but build their client base.  The best way to keep relationships strong is with regular communication, but relying on expensive mailings or lengthy phone conversations is neither cost nor time effective.  Video in email on the other hand, offers a time-saving and economical way to personally reach clients and prospects.  Below are applications insurance professionals can employ in prospecting and customer retention strategies.  The focus is not on ‘hard’ selling, but on educating, demonstrating and personally connecting with consumers through a variety of messages that build trust and familiarity.

Create video emails for the following applications:

1.    Highlight policy types offered (life, home, car, health, motorcycle, RV, etc.)

2.    Respond to internet inquiries with a video introduction

3.    Give price quotes, (attach document if required) compare prices with competitors

4.    Explain how to file a claim- demystify the process for wary consumers

5.    Give safety tips- For the home:  smoke detectors, security systems, fire extinguishers, stair safety (gates and railings), preventing falls, CPR and First Aid training, etc.  For vehicles:  seat belts, drinking and driving, cell phones and driving, system checks (brakes, tire pressure, lights, fluid levels), following speed limits, watch for pedestrians (especially children), etc.

6.    Remind clients of annual coverage review

7.    Life changes and how they can effect coverage needs- marriage, births, new job, college, major purchases, retirement and death in family all present reasons to update insurance coverage

8.    FAQs on subjects such as: Rates & Payments, Choosing an Agent, Understanding Coverages and Changing a Policy

9.    Explain coverage terms- Take the confusion out of insurance terms with clear explanations that help consumers make better coverage choices

10. Special rate offers- Spread the word on discounts and rate reductions

11.  Tax savings- An added benefit of saving for retirement

12.  Testimonials- Nothing better than customers raving about service and price

13.  Event notification and/or invitation

14.  Career achievements, community efforts- Mention degrees, certifications and licenses related to the insurance business that underscore experience.  Highlight community involvement, affiliations and charitable projects.

15.  Non-policy products and services offered: Investments such as Mutual Funds, Brokerage Accounts, IRA Accounts

16.  News releases- Discuss breaking news, trends, company press releases, industry challenges, green efforts, etc.

17.  Retirement preparedness- Give top 10 ways to save for retirement, include links to calculators and attach a brochure with additional information

19.  Updates on insurance legislation- What local, state and national insurance reforms are on lawmakers dockets?

20.  Holiday and special occasion touches- Reach out to clients throughout the year to show them they’re appreciated!

Each video email application leads to ideas for more uses!  By taking the initiative, insurance professionals can transform the way they communicate!

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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.

Email marketers rely on high delivery rates to get their message out and bring in sales.  Nothing can de-rail a marketing campaign faster than an ALL CAPS subject line or the words Free Offer.  Knowing which words and phrases to avoid can be the difference between reaching consumers – and landing in the trash.

Spam filters use a scoring system to determine deliverability. The higher the score, the less likely your video mail will make it to the inbox. And, while subject line content is a big factor, email body text is also scrutinized for html code and problematic terms. Normally innocuous lines like: “Sue, my total weight loss is up to 30 pounds.” may now be zapped as spam by some of the more aggressive filters. Look carefully at your overall content to minimize trouble spots.

The lists below highlight some of the trigger terms for subject line and email body.  While not all spam triggers are represented, this provides a starting point of the most commonly used terms.

Subject Line Trigger Terms

$$$                                                        100%                                                     free ad

affordable                                            amazing stuff                                      apply now

auto email                                           removal billion                                 cash bonus

cheap                                                    collect child support                      compare rates

credit                                                    credit bureaus                                   double your income

earn $                                                   earn extra cash                                 eliminate debt

email marketing                               explode your business                   extra income

free                                                         fast cash                                               financial freedom

free gift                                                 free info                                                free investment

free leads                                             free membership                              free offer

free preview                                       guarantee                                            hidden assets

home based                                        income from home                          increase sales

increase traffic                                  incredible deal                                  info you requested

internet market                                limited time offer                             make $

mortgage rates                                 multi-level marketing                     investment opportunity

order now                                           prices refinance remove               reverses aging

save $                                                   search engine listings                     serious cash

stop snoring                                       web traffic                                           weight loss


Email Body Spam Triggers

 

1-800                                                    1-888 100%                                         free

100% guarantee                                remove remove                                accept credit cards

as seen on tv                                       be your own boss                             call toll free

cash in on                                             collect your $                                    click here for removal

credit card #                                       click here to be removed              confidentiality assured

custom quote                                     dear homeowner                              dear fellow entrepreneur

debt free                                               earn extra income                            email marketing

free                                                          featured on tv                                    free consultation

free cruise                                            free free free                                        future mailing

future promotion                             get out of debt                                    get your free sample

hair loss product                              home based business                      home shopping

joke of the day                                    increase your revenue                   information you requested

life insurance quote                         limited time offer                              lose inches

lose weight                                          make money online                         one time mailing

online promotion                             reduce body fat                                 remove from list

weight loss                                          work from home                                you have won

 

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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.