Even as video email becomes a mainstream tool for online marketers, barriers (real or imagined) keep some executives from green-lighting implementation.
Surveys by the Web Video Marketing Council over the past several years clearly indicate growing adoption of video email marketing, and satisfaction with the results of it’s use. By 2012, 52% of marketing executives reported using video email marketing with an overwhelming 88% of them saying it had a positive impact. Three-quarters of respondents felt video improved click-thru rates, increased purchases and boosted conversions.
With so many online marketers finding success using video email, why are some holding back?