People like a good story, but what they really like are stories told as a series. There is a compelling quality to a narrative told in installments. The knowledge there’s more to be uncovered and the enjoyment of connecting with characters over an extended period of time, draws us in. The phenomenal success of Harry Potter (books and movies), the Star Wars saga and all three Toy Story movies are prime examples of our love for series-based storytelling.
Businesses can capitalize on the popularity of the series format for many web video applications (How To, Event Coverage, Educational, Documentary, Coaching, Commercials, Reviews, etc.) When done correctly, a video series can increase clicks/views on a website and attract followers to your blog, Facebook, Pinterest, Twitter and other social media sites. Here are some things to keep in mind when developing a video series. […]