CoVideo templates have always included customizable links directing viewers to web pages after watching your video.  While those links can be aimed at social network sites, many users prefer to dedicate links to pages more directly related to marketing their products and services.  The result: a gap in their marketing efforts.

Social media marketing has exploded in the past two years and connecting contacts to your social network is now standard practice wherever possible.  With that in mind, we created Social Links.  Each Social Link appears as an icon just to the right of the video email template on the viewer’s screen.  Users can add up to 12 Social Links to every video email they send (in addition to the 7 links on the template itself), attaining higher levels of interaction and longer periods of viewer engagement.  A single video email can become a marketing and brand building adventure that sweeps the viewer along for the ride!

It only takes a couple of minutes to set up Social Links.

Watch This Video  to see how it’s done and fill in that marketing gap on your next video email!

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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.

In previous blog posts we’ve discussed the importance of creating enduring (or reusable) videos to decrease workload and increase productivity.  Examples of enduring videos include: introductions, thank you messages, product overviews, testimonials, FAQ’s, service benefits, industry news, inspirational messages, etc.  These videos can be cut once, then sent out again and again at a moment’s notice.  This reusability allows businesses to spend more time on critical activities that cannot be automated.

The additional benefit of enduring videos is their effectiveness on social media sites with 24/7 global viewer access.  Tapping into this ever-growing social network can boost corporate visibility, increase message circulation, build consumer confidence and more.  While several sites can boast high traffic and viewer interaction, the most popular video community is YouTube, with 2 billion videos viewed daily by a broad demographic range.

Until recently, uploading videos from CoVideo to YouTube was a somewhat time-consuming process.  With our new one-step upload, videos are transferred directly to a YouTube account with the click of a button.  Now, customers can create a video, send it to recipients and upload it to YouTube all within minutes.  It’s a great time saving feature that adds versatility to each CoVideo account and simplifies the video sharing process.