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20 Great Video Email Applications for Dealerships

By: Olivia Petrac | October 1st, 2013

Today’s consumers are looking for value. 

To stand out, video email applications for dealership are a great way to do so.

Here are 20 ways to re-charge your sales and build strong,
long-lasting customer relationships.

 

  1. Internet Lead Follow up –  Make a great 1st impression. Respond to leads with a video introduction.
  2. Inventory videos – Showcase the selection of vehicles on your lot.
  3. Vehicle walk-around Offer customers a 360˚ video of a particular vehicle, highlighting special features, color and condition.
  4. Service department – Send a video of the customer’s vehicle, clearly showing the parts needing repair or replacement.
  5. Special offers – Make consumers aware of any discounts you offer on tires, service, repair, parts, etc.
  6. Event Notifications & Invitations – Use video to promote upcoming events.  Send unique and entertaining video invitations to hype the event and draw a crowd.
  7. Introduce new models – Send videos promoting new models as they arrive on your lot.
  8. Customer loyalty incentives – Let customers know you appreciate and incentivize loyalty.
  9. Service Reminders – A video message makes a memorable service reminder!
  10. Extended Warranty Reminders – Let customers know extended warranties can still be purchased even after buying the vehicle.  Remind them of the benefits, beyond the manufacturer’s warranty.
  11. Relationship Building – Reach out to your customers throughout the year to show them they are appreciated!
  12. Thank you – Thank prospects for coming to your dealership and customers for purchasing a vehicle.
  13. Testimonials – Video testimonials made by satisfied customers have an authenticity other consumers are more likely to trust.
  14. Community Service – Let people know what your dealership is doing to help the community and the environment.
  15. Awards – If your dealership or staff has received awards, get the word out!
  16. New Technology Updates – Showcase new technology that is improving safety, performance or comfort.  
  17. Video Newsletter – Add video to e-newsletters to increase engagement, better inform and entertain your contacts.
  18. Car Care and Maintenance – Demonstrate basic car care and maintenance (checking tire pressure, changing a tire, checking fluids, etc.) as an extra service to your customers.
  19. Competitive advantages– Get a jump on the competition by sending videos that highlight the advantages of your vehicles.
  20. Improve Online Presence – include links to your social media sites with each video email you send.

 

This is only a short list of ideas to get you started.  Video email applications are literally endless!  Every dealership is unique, so start telling your story with video!

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Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.