Email marketing campaigns usually deliver 2-5 emails to the average inbox per week. Although, many businesses adjust their email campaigns based on sales volume, op-outs, opens, forwards, etc. The strength of email is direct access to large numbers of potential customers in a non-threatening setting – their inbox. The idea being, people are more likely to read an email from a local window company than speak to a telemarketer selling the same product.
Where many […]