Email Triggers: Successfully Avoid Spam Filters

By |August 25th, 2010|Email Marketing|0 Comments

Email marketers rely on high delivery rates to get their message out and bring in sales.  Nothing can de-rail a marketing campaign faster than an ALL CAPS subject line or the words Free Offer.  Knowing which words and phrases to avoid can be the difference between reaching consumers- and landing in the trash.
Spam filters use a scoring system to determine deliverability. The higher the score, the less likely your email will make it to the inbox. […]