Testimonials with Impact

By |March 3rd, 2011|Company News|0 Comments

Businesses have long recognized what a powerful tool testimonials can be in attracting customers. For this reason, many online businesses have space on their websites allotted to testimonials. Some have a small box with scrolling or rotating text from satisfied customers. Others, devote an entire page to paragraphs of glowing reviews and words of praise. Some even include a photo of the customer for added credibility. The problem with this type of testimonial is the lack of connection between the reader and the […]