Have you ever used a Kleenex, Band-Aid or some Vaseline? The branding for these products has been so successful, the names define the products to consumers. Think about it. How often do people refer to tissues, bandages or petroleum jelly?
Other than name recognition, why do companies spend so much time, effort and money developing their brand? Strong branding is essential to business prosperity on a number of levels. A carefully planned, creative and well executed brand strategy can: