Email Marketing is an essential piece of a company’s overall marketing strategy. In fact, according to eMarketer reports, 97% of all small businesses use email marketing. Even with the massive social media growth of the past several years, email marketing with 3.3 billion users has nearly three times the users as Facebook and Twitter combined. But, all those users also mean increasingly crowded inboxes filled with marketing messages. So, getting people to open your email may be a difficult obstacle to overcome.
To begin the process of improving your open rates, put yourself in the recipient’s place. What kind of email marketing message would you open? […]