If your business has tried conventional marketing (print, TV, radio, direct mail) with less than stellar results, now may be the time for you to embrace SMS video text messaging as a marketing tool. Here are some compelling statistics.
Studies show that 83% of all US adults use a cell phone and 73% of them regularly send and receive text messages. Over 9.6 trillion text messages were sent in 2012. 30% of consumers interact with brands via text message and of those consumers nearly 50% would like to receive text ads. Text message users in the US send or receive an average of 35 messages daily. Among smartphone users 22% say texting is the top function they cannot do without, followed by the Internet (17%) and Email (16%).
While these statistics alone get my attention, I want to really make the case by offering 7 real-world advantages of using video text message marketing to promote your brand and sell products. […]