Monthly Archives: April 2013

2504, 2013

7 Reasons to Use Video Text Message Marketing

By |April 25th, 2013|Video Marketing|0 Comments

If your business has tried conventional marketing (print, TV, radio, direct mail) with less than stellar results, now may be the time for you to embrace SMS video text messaging as a marketing tool.  Here are some compelling statistics.

Studies show that 83% of all US adults use a cell phone and 73% of them regularly send and receive text messages.  Over 9.6 trillion text messages were sent in 2012.  30% of consumers interact with brands via text message and of those consumers nearly 50% would like to receive text ads.  Text message users in the US send or receive an average of 35 messages daily.  Among smartphone users 22% say texting is the top function they cannot do without, followed by the Internet (17%) and Email (16%).

While these statistics alone get my attention, I want to really make the case by offering 7 real-world advantages of using video text message marketing to promote your brand and sell products. […]

904, 2013


By |April 9th, 2013|Product Updates|0 Comments

904, 2013


By |April 9th, 2013|Product Updates|0 Comments

504, 2013

Why Consistency Pays Off In Video Marketing

By |April 5th, 2013|Video Marketing|0 Comments

I love blogs.  In the name of research (and idle curiosity) I’ve visited thousands of sites, reading articles on everything from SEO strategies to landscape design.

What does this have to do with video marketing?  A lot, actually.  While I enjoy discovering new blogs, I find that certain sites draw me back, time after time. Content is a major factor, but I also recognize it’s more than that.  It’s consistency.  Articles are consistently and thoughtfully written.  Images are consistently well crafted.  Branding is consistently and creatively threaded throughout.  These sites are more than someone’s ideas haphazardly splashed across a webpage.  They are themed environments designed to spark interaction (comments, shares, Likes, Pins) and sales.

Blogs aren’t the only ones using consistent themes as marketing tools. Themed TV commercials have been used for years to build brands and influence consumer spending.  The Priceline ‘Negotiator’ and Capital One ‘Vikings’ are just two examples.  Insurance giants Allstate and Geico have done an outstanding job of developing not one, but two concurrent advertising themes.  Since 2003, Dennis Haysbert has been the Allstate spokesperson asking, ‘Are you in good hands?’  In 2010, ‘Mayhem’ ads were introduced to target younger consumers.  Both campaigns continue to be successful.  The long running ‘Caveman’ and ‘Gecko’ ads by Geico, present two very unique and humorous themes that target different demographics without diluting their brand.  No easy task to pull off. […]

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