Articles on video creation are usually content and brand message related. After all, if you don’t have good content and your brand isn’t well presented, viewers are likely to tune you out and click on something more interesting. But this time, I want to focus on a really deep subject – the video background. People often spend so much time on script writing and light placement they forget to look through the lens and analyze what viewers will see behind, or next to, the subject.
Backgrounds can have a profound influence on how your video is received. We’ve all seen videos where background objects seem to be growing out of a person’s head, or a backdrop consisting of wildly patterned wallpaper that makes you dizzy just looking at it. In each case the viewer is so distracted by the background, the actual content isn’t being absorbed. Suffice to say, proper stage setting can be the difference between video success or a ruined effort. The good news is, it’s fairly easy to create a professional looking background, and it doesn’t require a lot of money or a dedicated studio. Try these tips: […]