Monthly Archives: November 2013

2611, 2013

Acton Toyota Internet Team: Dynamic Beacon

By |November 26th, 2013|Company News|0 Comments

At Acton Toyota of Littleton, MA, eCommerce Manager Justin Brun and Internet Manager Ben Koller have spent the past few years developing the dealership’s online presence, email marketing campaigns and brand messaging.  Their efforts have helped Acton Toyota build one of the most successful Internet operations in the U.S., consistently ranking high on Ward’s eDealer 100 list.

Since 2008 their Internet plan has included strategic use of Covideo to set Acton Toyota apart in a competitive […]

1211, 2013

Call-to-action in your video email

By |November 12th, 2013|Video Email|0 Comments

No matter how entertaining or informational your video emails are, if they lack an effective call-to-action their marketing value is limited.  All that great content you’re sending, establishing an emotional connection with your audience, reaps few benefits if viewers aren’t motivated to interact with your business once the video is finished playing.

Video email calls-to-action can:

Direct viewers to links on the video email template (to webpages, documents or additional videos).
Be used in conjunction with web overlay to prep viewers before landing on a form submission page
Drive traffic to a website, blog or social media site
Be embedded in website videos to promote sales, discounts and promo codes
Generate leads when using a Covideo Capture Page
Gain feedback from your prospects and customers
Establish you as a trusted resource
Improve future open rates and engagement

So how do you add an effective call-to-action to your videos? […]

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