Monthly Archives: July 2014

2807, 2014

Personalized Messages Change Everything

By |July 28th, 2014|Company News, Product Updates|0 Comments

“You never get a second chance to make a first impression” – you’ve heard it time and time again, but the personalized messages – ones that actually mean something to the viewer – are the ones people pay attention to.

How can advertisers best personalize their messages in context and delivery to grab and retain customer interest? […]

1507, 2014

Why Video Works Better Than Text

By |July 15th, 2014|Company News, Product Updates|0 Comments

It’s estimated that we as consumers are exposed to thousands of ads every day. But the question remains, how many of them actually compel us to take action and what about them catches our attention?

With advertising overload, it’s becoming more integral for marketers to know how and where to reach consumers in a manner that strikes a chord with them. One form of marketing that has skyrocketed in recent years is video, and recent Forrester figures show that 100 million internet users watch online videos every day.

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