Monthly Archives: November 2016

3011, 2016

The #1 Way To Reduce Email Unsubscribe Rates

By |November 30th, 2016|Video Email|0 Comments

Ok, so if you read our blog post – Unsubscribe: A Must-Have for Mass Email Marketing – you’ve either added an unsubscribe/opt-out button to your emails or patted yourself on the back for already having it. Well done!

Now that we’ve talked about the possibility of a virtual breakup (aka the unsubscribe button), let’s talk about nurturing the relationship. Let’s assume we all know and understand that first and foremost quality content is key. But in […]

1611, 2016

Unsubscribe: A Must-Have for Mass Email Marketing

By |November 16th, 2016|Email Marketing|0 Comments

The unsubscribe button can be an uncomfortable topic in the world of mass email marketing, but we’re gonna go all Judy Blume on this and have “the talk.”

If you’re like most companies/business owners you’re utilizing mass email marketing as one of your primary e-campaign tools. And while we’ll forever sing the praises of the power of personalized video email, we acknowledge that sending out emails in mass certainly has its place. Email is one of […]

911, 2016

Majority of Emails Opens From Mobile

By |November 9th, 2016|Email Marketing|0 Comments

A recently-updated blog post entitled The Ultimate Mobile Email Stats from EmailMonday.com is a wealth of statistical knowledge for those of us in the email marketing game. One of the most important being this:
Mobile represents 55% of all email opens, webmail 26%, desktop 19% – Litmus ”Email Analytics” (March 2016)
So what does this mean? You better be paying closer attention to your precious emails and how they’re viewed via mobile. Here are some other stats to back-up […]

311, 2016

Shameless Covideo Plug

By |November 3rd, 2016|Company News|0 Comments

Typically, the Covideo blog is a forum where we can discuss, analyze and provide insight into our industry. But we’re gonna take a one-off hiatus from that format because we’re just so damn excited about what Covideo has in the hopper.

We’re thrilled to announce that next year Covideo plans to add 10 new employees to our team and nearly double our office space. This means more minds for more ideas… and a bigger office pool […]

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