Ok, so if you read our blog post – Unsubscribe: A Must-Have for Mass Email Marketing – you’ve either added an unsubscribe/opt-out button to your emails or patted yourself on the back for already having it. Well done!
Now that we’ve talked about the possibility of a virtual breakup (aka the unsubscribe button), let’s talk about nurturing the relationship. Let’s assume we all know and understand that first and foremost quality content is key. But in […]