Eliminating the Memo in Favor of Video

By |March 6th, 2017|Email Marketing, Tips, Video Email|0 Comments

 

One CEO is revolutionizing the way her company communicates internally – and she’s doing it with video. Julie Sweet – CEO of Accenture’s North American division – banned the use of memos (insert Office Space quote). Instead, employees are encouraged to utilize video – either live-streamed or taped. Here are some of the ways Sweet used to describe her team’s internal communication via video:
“…more authentic and less scripted.”
“…encourages real conversation and problem solving.”
Any of this […]