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Covideo Blog - Video Email News

5 Steps That Will Help You Overcome Camera Anxiety

By: Olivia Slade-Silovic | February 26th, 2016

So, you’ve heard all the traction video content is gaining, and you’re ready to start using video messaging throughout your daily communication efforts.

After all,  research found that 87% of businesses are now using video as a marketing tool.

In addition, more than 83% of marketers say that video has increased their ROI.

But wait, there’s just one issue holding you back.

Once it’s time for you to record your video, you freeze up, break out in a sweat, and stumble over simple words.

Don’t fret, this is not uncommon.

At one time or another nearly everyone has felt uncomfortable in front of a video camera.

With time and practice, many people overcome their camera anxiety and start to feel more comfortable while recording a video.

Anyone experiencing camera anxiety knows that it hampers their ability to create compelling videos. In some instances, people become so frustrated that they give up altogether.

In today’s digital era, video has become the preferred method of communicating. Therefore, conquering camera anxiety is not only a good idea, but it’s essential to compete effectively in the marketplace.

Try implementing some (or all!) of the ideas below and start conquering the process of creating and sending personalized videos!

Five Tips To Overcome Camera Anxiety

1. Put on Your Public Appearance.

We are constantly interacting with others in the course of doing business. Whether it’s across a desk, over a partition, or around a table, we speak in public situations all the time. If your appearance is acceptable for face-to-face business interaction, then relax, you will look perfectly fine in front of a video camera.

2. Make the Camera Your Friend.

Many people have a difficult time talking to an inanimate object (aka your camera). The lack of awareness, usually provided by another person, can make it difficult to speak with sincerity and focus. Tape a picture of someone you know to the side of the camera and talk directly to them. After a few takes, you’ll feel comfortable enough to visualize a face in your mind and can take the picture down.

3. Put Your Best Light Forward.

Even the best hair, outfit or makeup won’t offset a dark background and shadows across your face. Make sure to have sufficient and well-placed lighting to showcase yourself or your products.

4. Speak From Your Comfort Zone.

It’s always easier to speak when you have personal knowledge and are passionate about the topic. Let your natural enthusiasm for the subject take the lead, and you’ll find yourself more relaxed and at ease.

5. Mute Your Inner Critic.

No video is perfect.

So relax, set reasonable expectations and record your video email just as you would type a plain text one.

Most people will focus on your message – not on your striped shirt.

In conclusion

Creating video content feels intimidating, unnatural, and complicated at the beginning.

But, when you look at the enormous benefits and possibilities video offers, you might feel more encouraged.

Initially, everyone feels a bit uncomfortable when first recording videos. But with these tips, it’s possible to overcome that fear and get started.

For additional consolation, sign up for a call with a Covideo expert to learn more information on the value of video messaging and its use cases for your business.

And remember, there’s no need to strive for perfection, just authenticity.

If you’re ready to dive into the world of video email communication, check out our 14-day free trial.