So, you want to get started using video in your daily communication efforts, such as through video email or social media video.
You are familiar with the attention video content has, and you want to find our place under that sun.
Moreover, more 83% of marketers say that video has increased their ROI.
But, there’s just one issue.
When the recording light comes on, you freeze up, break out in a sweat or stumble over simple words.
That shouldn’t stress you out.
At one time or another nearly everyone has felt uncomfortable in front of a video camera.
With time and some familiarity with the technology, many people overcome their camera anxiety and start to develop a notably higher level of comfort while recording a video.
Anyone experiencing camera anxiety knows it hampers their ability to create compelling videos.
There are a lot of people who can become so frustrated that they eventually give up.
Today, we’re living in a world where the video has become the preferred method of communicating, so conquering camera anxiety is not only a good idea; it’s essential to compete effectively in the marketplace.
Try implementing some or all of the ideas below and start enjoying the process of creating and sending videos!
We face other people every day in the course of doing business.
Whether it’s across a desk, over a partition or around a table, we speak in public situations all the time.
If your appearance is acceptable for face-to-face business interaction, relax, you will look good in front of a video camera.
Many people have difficulty talking to an inanimate object (camera).
The lack of awareness, usually provided by another person, can make it difficult to speak with warmth and focus.
Tape a picture of someone you know to the side of the camera and talk directly to them.
After a few takes, you’ll be comfortable enough to visualize a face in your mind and can take the picture down.
Even the best hair, outfit or makeup won’t offset a dark background and shadows across your face.
Make sure to have sufficient and well-placed lighting to showcase yourself or your products.
4. Speak From Your Comfort Zone.
It’s always easier to speak when you have personal knowledge and are passionate about your topic.
Let your natural enthusiasm for the subject take the lead, and you’ll find yourself more relaxed and at ease.
5. Mute Your Inner Critic.
No video is perfect.
So relax, set reasonable expectations and compose that video email just as you would form a plain one.
Most people will focus on your message – not on your striped shirt.
Creating video content can feel scary at the very beginning.
It can feel complicated, intimidating, and if you’re not naturally confident, you never feel ready enough to start recording.
But, when you look at that enormous amount of benefits and possibilities video offers you, you might feel more encouraged.
Everyone had been down the same path of being uncomfortable.
For additional consolation, try looking up online for videos and blogs of people who are now successful, or try out video email platforms such as Covideo.
Almost always, they share their free tips and hacks on how to overcome camera anxiety, how to be more confident in what you’re doing, and how to eventually become more successful.
Don’t strive for perfection; strive for progress.
If you want to dive into the world of video email communication, check out our 14-day free trial.
For additional assistance or scheduling a training, shoot us an email at firstname.lastname@example.org or give us a call at 800.306.1445.
Enjoy recording your video with Covideo, your video email platform.