At one time or another nearly everyone has felt uncomfortable in front of a video camera. You know how it goes, the record light comes on and you freeze up, break out in a sweat or stumble over simple words. With time and some familiarity with the technology, many people overcome their initial butterflies and start to develop a level of comfort during a recording. Others continue finding it difficult to relax in front of the camera and their discomfort can lead to frustrating video sessions followed by overly critical reviews of their work. Anyone experiencing camera anxiety knows it hampers their ability to create effective videos. In fact, most of these people become so frustrated they give up altogether. In a world where the video has become the preferred method of communicating, conquering camera anxiety is not only a good idea, it’s essential to compete effectively in the marketplace. Try implementing some or all of the ideas below and start enjoying the process of creating and sending videos!
We face other people every day in the course of doing business. Whether it’s across a desk, over a partition or around a table, we speak in public situations all the time. If your appearance is acceptable for face-to-face business interaction, relax…you will look fine in front of a video camera.
Many people have difficulty talking to an inatimate object (camera). The lack of awareness, normally provided by another person, can make it difficult to speak with warmth and focus. Tape a picture of someone you know to the side of the camera and speak directly to them. After a few takes you’ll be comfortable enough to visualize a face in your mind and can take the picture down.
Even the best hair, outfit or makeup won’t offset a dark background and shadows across your face. Make sure to have sufficient and well placed lighting to showcase yourself and/or your products.
It’s always easier to speak when you have personal knowledge, and are passionate, about your topic. Let your natural enthusiasm for the subject take the lead and you’ll find yourself more relaxed and at ease.
No video is perfect. So relax, set reasonable expectations and realize most people will focus on your message- not your striped shirt.