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5 Ways to Use Instagram Video for Your Business

By: Olivia Slade-Silovic | July 3rd, 2019

Just when you think you have a grasp on using Instagram video for your business, the social media gods shake things up again.

The platform’s release of IGTV last year is making waves among avid Instagram users.

There has been a cultural shift in the way people express themselves and share their interests on Instagram. These days, people are watching less TV and more digital video.

According to Instagram, mobile video will account for 78% of total mobile data traffic by 2021, so there’s no better time to start using video then right now!

Here are 5 ways to use Instagram video for your business:

Start building trust with your audience

Using Instagram video for your business is a fool-proof way to build trust with your followers.

By posting videos that show off your brand message and your product, you’ll be well on your way to developing a personal relationship with your customers. Post videos that showcase your product up-close and from all angles. Don’t forget to highlight the product’s cool features either in the video or in the video caption. Doing so will let the customer know exactly what they’re in for, leaving no room for unwanted surprises.

The more you share your company culture, and the more followers trust your Instagram, the more likely they are to make a purchase! In fact, 64% of consumers are more likely to buy a product online after watching a video about it. Therefore, using Instagram video could be a fantastic solution to increasing your marketing ROI.

Create content specifically for Instagram video

Instagram video gives you 60 seconds to advertise your business – you want to take full advantage of that.

During this minute of video content, you want to make sure that your brand’s marketing message comes across clearly.

When using Instagram video for your business, be sure you are creating videos specifically for Instagram. Creating and recording videos that are 60 seconds (or less) is totally different from creating a 3 minute video for your website.

Because these videos are shorter, they need to have a faster pace and be engaging enough to keep viewers watching.

You don’t want to post an Instagram video that will make viewers want to continue scrolling, do you?

It’s extremely important to capture the viewer’s attention in the first 3 to 5 seconds of the video. Luckily, Instagram videos play pretty spontaneously, so sparking the viewer’s curiosity immediately is vital.

Take advantage of Instagram stories

Did you know that an estimated 250+ million active users view Instagram Stories every day?

Since stories only have a lifespan of 24 hours, they generate a sense of urgency.

Instagram stories are perfect for:

Sharing limited time offers

>>Due to the time-sensitive nature of Instagram Stories, they provide a great opportunity to share limited time offers. Tap into your followers’ love of deals, and include a discount, deal, special gift or reward for buyers that make a purchase.

Be sure to include a “swipe up” link in your story, or randomly choose the post that will feature your special offer to keep viewers guessing.

Another great marketing tactic is to make the offer redeemable only during the lifespan of the story (24 hours). This strategy will keep your followers coming back to your profile in hopes of catching one of your deals.

Showing behind-the-scenes

Once you’ve captured the attention of your viewers, go a step above special offers by showing the behind-the-scenes of your brand.

Add a human touch to your content by recording individual team members telling viewers what they do and how they make your product so amazing. Or, you can create a hyperlapse of the manufacturing process of your product, where you get your materials from, or any other interesting information.

Produce DIY Videos

If you’re wondering if one minute is enough to make a successful video?

The answer is yes.

Use Instagram video for your business to produce high quality DIY content. These types of videos are great for showing customers how to use your product or one of its specific features.

Transform your videos by speeding up the content to make them eye-catching and informational at the same time.

Grow and engage your audience

Follow and engage with relevant Instagrammers

Growing and engaging your audience is a huge part of social networking. After all, these platforms are all about community.

A community that is relevant to your brand most likely already exists on Instagram, you just have to find it.

One way you can do this is by engaging with people and brands that have similar interests to yours. Begin doing this by monitoring hashtags as well as liking and commenting on appropriate posts. Once people begin participating in these discussions, follow them! By taking these steps, you’ll be on your way to making your presence known to people who are likely to be interested in your content.

As you get more involved on Instagram, you’ll begin to see your community grow.

Use the right hashtags

As you’re growing and engaging your audience using Instagram video for your business, you’ll need to make your content easier to find.

This is where hashtags come into play.

Using hashtags in your captions make your content easier to find on Instagram. When someone clicks on or searches for a hashtag, all of the content associated with that hashtag appears.  This is a great way to get discovered by people who don’t yet follow you.

You might also consider creating your own hashtag that embodies your brand’s name or slogan. A branded hashtag will encourage your followers to include it in the captions of photos that fit your brand image.

Branded hashtags can potentially be a great source for user-generated content created by your fans!

Respond to comments and mentions

This might seem unimportant, but this is social marketing.

Which means you can’t neglect the social aspect.

This means that you need to respond to all comments and mentions of your brand on Instagram. When your users see that you are engaging, they’ll be more motivated to continue engaging with your brand in return.

Yes, there are tons of bots and ways to automate your engagement, and though you might be tempted, just don’t do it.

Instead, take some time to write some genuine responses when someone mentions or tags your brand.

To sum it up

To sum it up, there’s a ton of potential to use Instagram video for your business.

Build trust with your customers, showcase your product in an interesting and creative way, and make some more sales! Let us know if you’ve decided to start using Instagram video for your business and we’ll be sure to return the engagement.

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