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6 Myths Holding You Back From Video Communication

By: Marinko Josipovic | March 15th, 2018

 

It’s a known fact that people are skeptical or scared of the unknown. It’s so easy to make up excuses for video after all the myths we have heard. Luckily, technology has changed so much in the last 5 years. Just in the last year, the popularity of video content has increased by 80% on social media platforms such as Facebook and Instagram. Marketers believe that we can expect video to account for 79% of total Internet traffic by 2020. While video usage is on the rise and companies are seeing ROI, there are still those that are not using video in their business strategies. The time for video is now and recording videos couldn’t be easier. This is why we have decided to debunk a few video myths that are slowing down your business.

 

#1 Video is expensive

Who says you need expensive equipment or high-quality production? Your customers will put the most notice on authenticity, especially if your video is personalized for them. This will get your viewers’ attention right away. Forget expensive cameras and equipment. You are perfectly fine recording yourself with a webcam, integrated laptop camera or even smartphone. Here is an example of how a smartphone does the job:

 

 

#2 Video is inconvenient

A video is only inconvenient if you are looking for high-quality production, which is not necessary for everyday business use. There are so many simple options for recording videos today. In fact, many of our customers at Covideo prefer to use the Covideo mobile app or desktop recorder just because they’re so convenient to use. All you have to do is enter the Covideo app or click on the desktop icon and start recording. From here, your videos are ready for sending or sharing any way you desire.

 

#3 You have to look professional

Many still believe looks and appearance are standing in the way of creating good videos. Of course, you should not record a video in your pajamas, but paying too much attention to looks won’t sell either. Most importantly you want to look presentable. Your most important tool is content, communication approach and, of course, your personality. You don’t want to look like a mess, but wearing perfect makeup and being camera ready won’t make a big difference. You want to represent your positive, reliable and genuine personality. Have in mind that your customers are also looking for someone who is communicative and accessible.

 

#4 The ideal video length is 3 minutes max

There are so many myths out there about the ideal length of a video, but this is really hard to determine in practice. Research has shown that the average time a viewer will watch a video before clicking away is 2 minutes and 53 seconds. This can’t be held as the golden rule. The content of your video is the most important ingredient because if the content is dull and lacks purpose it may seem too long at already 30 seconds. It really depends on what your video is all about and how interesting your information is to the person watching. Also, it depends on what type of video you are sending. If it’s a sales video, of course, the old K.I.S.S. (keep it short and simple) rule always works, but remember this doesn’t have to apply to all!

 

#5 Recording videos are time-consuming

Recording videos is everything but time-consuming. According to Forbes magazine, people spend 2,5 hours daily reading and replying to emails. This is hurting productivity and stressing people out. Imagine how easy it is to answer mails by saying everything in 20-30 seconds via video, that you would usually spend 20 minutes just typing in an email. Luckily recording could not be easier with all the new technology surrounding us today. Oh, and you don’t have to waste time “proof-reading” videos!

 

#6 Feedback is hard to measure

When you use a video platform that only shows the number of views, you cannot track how efficient your video is. Just think about how many times you have clicked on a video by accident or clicked on a video and closed it because you decided that the content is not of your interest. This is why the number of views is not enough if you want to improve your sales approach and track your audience. The Covideo platform offers analytics that shows from where and when the video was viewed. It also shows how many times it was viewed, and which parts of the video are engaging your recipients the most. This gives you better insight into who your customers are and allow you to track your success. The more information you have at your disposal, the better-informed decisions you can make moving forward.

 


Covideo provides video email software that helps businesses and individuals communicate more effectively, build relationships faster and reinforce their brands with easy-to-make personalized videos.

 

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