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7 Great Reasons to Use Video Mail

By: Olivia Petrac | February 23rd, 2010

Do you want more business and you want to run it effectively?

Look no further:

Video mail can accomplish both these goals and even more.

Here are 7 great reasons for using video mail.

 

1. Differentiate yourself from the competition. Take the competitive advantage by sending video mails instead of the standard text email. Establish yourself as a leader by using technology that many others haven’t even heard of.

2. Develop familiarity. People like seeing who they are doing business with. Seeing you on video helps solidify a comfort level with your customers. You gain credibility and earn their trust.

3. Really say what you mean. Text emails leave plenty of room for misinterpretation. Video mails eliminate confusion by showing your body language and facial expressions.

4. Say it with consistency. Consumers respond to recognizable images of your company as well as a consistent marketing message. A video mail has the branding you want and you control the message consistency.

5. Target the younger market. Speak to Gen X and Gen Y in the format they’re most comfortable with – video. Younger customers are immersed in video technology so meet them in their comfort zone.

6. WOW the older market. Baby boomers have just recently discovered video. Capitalize on their enthusiasm over this new technology and make a lasting impression with video mail.

7. It’s all about the human touch. In a world where technology often removes us from personal contact, video mail brings the human element back into the equation. Online doesn’t have to mean impersonal.

Are there more reasons to use video mail? You bet! Watch for the list of financial benefits coming next week!

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Jamie Bidwell is a team member at www.covideo.com.

Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. jamie@covideo.com.