If your business has tried conventional marketing (print, TV, radio, direct mail) with less than stellar results, now may be the time for you to embrace SMS video text messaging as a marketing tool. Here are some compelling statistics.
Studies show that 83% of all US adults use a cell phone and 73% of them regularly send and receive text messages. Over 9.6 trillion text messages were sent in 2012. 30% of consumers interact with brands via text message and of those consumers nearly 50% would like to receive text ads. Text message users in the US send or receive an average of 35 messages daily. Among smartphone users 22% say texting is the top function they cannot do without, followed by the Internet (17%) and Email (16%).
While these statistics alone get my attention, I want to really make the case by offering 7 real-world advantages of using video text message marketing to promote your brand and sell products.
Advantages of Video Text Message Marketing:
The essential ingredient here is the inclusion of video in the text message. Consumers are rapidly moving to video as their information source of choice, due in part to its visually pleasing and entertaining aspects. But more than that, it allows them to connect on a personal level to the message they are receiving. That sense of connection drives engagement and motivates action, and that’s a huge marketing advantage.
As you can see the reasons for using video text message marketing are pretty clear and that’s why we’ve added it to our mobile apps for iPhone and Android devices. If you are a Covideo customer and your account package includes the mobile app feature, select the SMS option the next time you send a video. If your current Covideo account doesn’t include the mobile app, contact us at firstname.lastname@example.org to find out how you can add it.
Not a Covideo user yet? Stay a step ahead of your competitors! Start a Free Trial today and make video email and video text messaging the secret ingredients of your marketing success!
Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. email@example.com.