Technology

A Video Strategy to Avoid SPAM

Email spam is annoying and no one likes dealing with it. But sometimes we find ourselves on the other end of the spam filter, with the messages we send out getting flagged as SPAM. At Covideo we do have a few things we like to do in order to prevent the emails from going to SPAM, although every recipient’s server is different and may apply different spam filtering criteria for messages being received. If your company video strategy doesn’t include a SPAM prevention, then you’re in luck! In our blog we’ll provide video marketing tips and digital video strategy to help get your messages in front of your target audience. SPAM filters are constantly changing to adapt to new techniques & types of spam messages— so what lands in the inbox today could be spam filtered tomorrow.

Send videos with a video messaging software

Video marketing 2020 encompases more than just nurture campaigns and social media videos. Nowadays, types of videos for businesses range from remarketing to introduction videos for new customers. Our first advice is to use a video emailing software to send your video emails. Covideo let’s you email from their software or you can add a video to your personal Gmail or Outlook account. When sending a Covideo, make sure to add a bit of text in the body of the email. Perhaps a quick summary of your video or any other important info. This helps distinguish your email as legitimate with the SPAM filters. Plus, you can always check your emails by sending them internally before sending them out. 

Spammy words

The importance of video marketing is sending an eye-catching video but also using the best words. Speaking of words, there are many words out there that have the potential to trigger spam filters such as “cash” or “free”. There are several places to find lists of such words with a quick search on the internet. Don’t worry, SPAM filters are getting more sophisticated, and now attempt to look at context as well. So if you need to use one of the spammy words, just make sure it’s not being used in a spammy context. What is a spammy context you ask?

Here are a few spammy context things to avoid:

  • Lots of color, 
  • ALL CAPS, 
  • weird fonts 
  • Too many images
  • Excessive exclamation points
  • And URL shorteners

Learn more about SPAM trigger words and phrases in your subject line read our other blog about avoiding SPAM filters.

Types of video styles

In the sea of irrelevant information and emails, spam filters are in place for a reason – to provide the best possible inbox experience for users. Unfortunately, we can find ourselves caught in these filters if we’re not careful. For starters, types of video marketing that involve flashy visuals and animated graphics, but before you spend time and money on those features think about using a video emailing software. Covideo’s server does limit the amount of emails you send per day to 1000. This is to protect your emails from going into the spam box as well as our good sender score. Once you reach that limit of 1000 any additional emails you send out that day will not go through. You will be able to send up to 1000 the next day. A good video email strategy is to maintain a good image-to-text ratio by placing some text in the body (at least 2-3 sentences) to balance out the email

Lastly, use Covideo’s animated GIF option for your email icon! This is our favorite way to increase open rates as the recipient will be able to see your face and that you’re a real live person. This takes the first few seconds of your video and turns it into a moving GIF.

How can I send a video message from Covideo?

​Covideo offers multiple ways to get your video message out to your recipients. With a free trial or paid account, you can email with the Covideo Outlook Add-in, Gmail and Chrome extension, website, and through the mobile app.

Experience Covideo for yourself by signing up for a free 14-day trial. No credit card required. 

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