Covideo Admin

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So far Covideo Admin has created 127 blog entries.
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2807, 2014

Personalized Messages Change Everything

By |July 28th, 2014|Company News, Product Updates|0 Comments

“You never get a second chance to make a first impression” – you’ve heard it time and time again, but the personalized messages – ones that actually mean something to the viewer – are the ones people pay attention to.

How can advertisers best personalize their messages in context and delivery to grab and retain customer interest? […]

1507, 2014

Why Video Works Better Than Text

By |July 15th, 2014|Company News, Product Updates|0 Comments

It’s estimated that we as consumers are exposed to thousands of ads every day. But the question remains, how many of them actually compel us to take action and what about them catches our attention?

With advertising overload, it’s becoming more integral for marketers to know how and where to reach consumers in a manner that strikes a chord with them. One form of marketing that has skyrocketed in recent years is video, and recent Forrester figures show that 100 million internet users watch online videos every day.


304, 2014

Reach ‘Lost Customers’ With Second-Chance Marketing

By |April 3rd, 2014|Company News, Product Updates|0 Comments

In any sales funnel there are potential customers who fall away without buying.  The reasons are varied but the result is the same – no sale.

Unless a prospect has given a clear NO (purchased elsewhere), I believe many businesses do themselves a disservice by not revisiting these ‘lost customers’ with a second, and different approach. […]

2101, 2014

Referrals: It Pays to Ask

By |January 21st, 2014|Company News, Product Updates|1 Comment

As a small business owner or sales professional you realize the value of referrals, but are you actively seeking them from your customers?  It’s not enough to wait for referrals to come rolling in, you need to be proactive and incorporate a plan that helps send referrals your way.

Referrals come in a number of forms.

Requested Referrals occur when someone discovers a problem or need and turns to those they know and trust for a recommendation.

Testimonials are indirect referrals. They express satisfaction with your product/service and suggest others will benefit as well.  Video testimonials are particularly powerful and can be embedded in websites, blogs, newsletters or sent as video email for maximum reach.

Conversational Referrals take place during normal exchanges between people and often follow an outstanding experience with a business.

2612, 2013

‘8 Days of Holiday Giveaways’ Contest Winners!

By |December 26th, 2013|Company News, Product Updates|0 Comments

Our Facebook ‘8 Days of Holiday Giveaways’ Contest ended on Dec. 24th and we’re happy to announce the 8 lucky daily winners!

Day 1 – Free Email Icon:  Carl Norloff
Day 2 – Elf Template:  Jerry Wright
Day 3 – $20 Off a Single Graphic Order:  Jerry Wright
Day 4 – $25 Off Your Next Month’s Service:  Kent Corey
Day 5 –  Your Logo Added to a Template for Free:  Bryon Thelen
Day 6 – $50 Off a Single Graphic Order: […]

1712, 2013

Is Your 2014 Video Marketing Strategy in Place?

By |December 17th, 2013|Company News, Product Updates|0 Comments

If you haven’t already started, now is the time to develop your 2014 video marketing strategy and get your business off to a great start in the New Year! Here are some things to keep in mind:

Determine what you want to accomplish with your videos (conversions, upsells, re-engagement, etc.)

Consider your target market and create video specific to them

Keep your messages short and sweet.  Online viewer attention spans continue to shrink.  If you can’t get all […]

1212, 2013

12 Reasons to Send Video Email Holiday Greetings

By |December 12th, 2013|Company News, Product Updates|0 Comments

Video email holiday greetings are becoming more popular every year, and it’s no wonder.
With video viewing at an all-time high businesses have plenty of reasons why it makes sense to show customers your appreciation with video, but in keeping with the holiday season I’m limiting my list to 12.

Here they are in no particular order: […]

2611, 2013

Acton Toyota Internet Team: Dynamic Beacon

By |November 26th, 2013|Company News, Product Updates|0 Comments

At Acton Toyota of Littleton, MA, eCommerce Manager Justin Brun and Internet Manager Ben Koller have spent the past few years developing the dealership’s online presence, email marketing campaigns and brand messaging.  Their efforts have helped Acton Toyota build one of the most successful Internet operations in the U.S., consistently ranking high on Ward’s eDealer 100 list.

Since 2008 their Internet plan has included strategic use of Covideo to set Acton Toyota apart in a competitive […]

1211, 2013

Call-to-action in your video email

By |November 12th, 2013|Company News, Product Updates, Video Email|0 Comments

No matter how entertaining or informational your video emails are, if they lack an effective call-to-action their marketing value is limited.  All that great content you’re sending, establishing an emotional connection with your audience, reaps few benefits if viewers aren’t motivated to interact with your business once the video is finished playing.

Video email calls-to-action can:

Direct viewers to links on the video email template (to webpages, documents or additional videos).
Be used in conjunction with web overlay to prep viewers before landing on a form submission page
Drive traffic to a website, blog or social media site
Be embedded in website videos to promote sales, discounts and promo codes
Generate leads when using a Covideo Capture Page
Gain feedback from your prospects and customers
Establish you as a trusted resource
Improve future open rates and engagement

So how do you add an effective call-to-action to your videos? […]

1710, 2013

Is Video Taking Over the World?

By |October 17th, 2013|Company News, Product Updates|0 Comments

We found this entertaining iStock video containing statistics on the rise of video viewing by today’s consumer, and had to share it.  Not only is the content pretty impressive, it’s creative and humorous with a dose of retro charm!