Today’s consumers are looking for value.
To stand out, dealerships need to deliver messages focused on
enhancing the customer experience. Using video email is a big
part of that picture.
Here are 20 ways to re-charge your sales and build strong,
long-lasting customer relationships. […]
If you want to improve the quality of your videos, take a closer look at your webcam. Older or entry level models may not have HD, auto-focus, noise-canceling and other technology necessary to provide the sharp images and clear audio achievable with more advanced models.
Top contenders in the webcam marketplace are Logitech, Microsoft and HP. All three offer quality HD webcams designed to perform a variety of tasks (internet chat, recording, etc.). I’ve chosen 5 of the most popular webcams, listing features, price, pros and cons, for a quick side-by-side comparison. […]
Every sales lead is a potential customer and your follow-up process is the key to converting that lead. So, it’s important for the tools at your disposal to provide the necessary information to effectively follow-up.
Take our Notifications feature. At first glance it appears to be a simple email notification every time your video is viewed. Great for the basics of knowing who watched your video. Upon closer inspection, Notifications provide valuable viewing and click-thru information […]
The world of marketing has been turned upside down. Traditional ‘sales pitch’ style commercials, online banners, magazine ads and mailers, are easily discarded or ignored by today’s savvy consumers. Realizing the climate shift, marketers are turning to content marketing to attract customers.
The concept of content marketing is to provide an ongoing stream of valuable and relevant information to a clearly defined target audience. The idea being that, over time, providing consistent and valuable information will […]
Whether you are a B2B or B2C business, potential customers have changed their buying habits and requirements since 2008. A solid product and competitive price are not necessarily enough to win over a client who can do a quick online search and find similar options. It’s up to you to show them your product is an added-value to their business or everyday lives.
One of the best ways to demonstrate added value is with video. Determine which areas of added value apply to your product, and then cut videos that make a compelling case for the customer to buy. Product-in-action videos or testimonials from satisfied customers are time-tested, winning formulas. Embed the videos on your website, send as personalized emails or include in email campaigns.
So what comprises added value? […]
Most small business owners recognize the value of video marketing but don’t have the budget to shoot high production videos. Fortunately, there are less expensive and effective video options available to them.
The social media explosion has caused a paradigm shift in marketing methods. Ads have gone from broadly based print messages, to interactive, visual experiences. Businesses are reaching out on a more personal level, using real-life scenarios and settings to connect with consumers. Small businesses looking to deliver these personal, visual experiences economically, can do just that – with video email.
How can small businesses use video email to effectively market themselves? Take a look:
Articles on video creation are usually content and brand message related. After all, if you don’t have good content and your brand isn’t well presented, viewers are likely to tune you out and click on something more interesting. But this time, I want to focus on a really deep subject – the video background. People often spend so much time on script writing and light placement they forget to look through the lens and analyze what viewers will see behind, or next to, the subject.
Backgrounds can have a profound influence on how your video is received. We’ve all seen videos where background objects seem to be growing out of a person’s head, or a backdrop consisting of wildly patterned wallpaper that makes you dizzy just looking at it. In each case the viewer is so distracted by the background, the actual content isn’t being absorbed. Suffice to say, proper stage setting can be the difference between video success or a ruined effort. The good news is, it’s fairly easy to create a professional looking background, and it doesn’t require a lot of money or a dedicated studio. Try these tips: […]
Even the smallest purchase requires decision making. Take gum, for instance. It’s not as cut and dried as you might think. Do you choose a breath freshener or fun, fruity flavor? Sugar added or sugar-free? Bubble gum or regular? Stick, ball, tube, tab, ribbon, string….you see where this is going. Decisions are a part of every consumer purchase.
Smart marketing plans require an understanding of the consumer’s decision making process. So let’s take a look at the 4 steps involved in purchase decisions. Keep in mind, the more costly the purchase (i.e. home, car, investment), the more time and energy consumers will likely devote to at least one of the steps. […]
One of the most useful features of our video email service is Exit Links. The idea being that once a recipient watches your video they can be linked to as many as 7 webpages, documents or additional videos by clicking on customizable buttons located on the video email template. Exit Links are perfect for linking multiple, post-viewing destinations such as: home page, free trial page, social media page, word document, 2nd video and more.
There are […]