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Margaret Henney

About Margaret Henney

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So far Margaret Henney has created 19 blog entries.
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1306, 2018

5 Tips for Getting Comfortable On Camera

By |June 13th, 2018|Video Email|0 Comments

 
So, you’re hyped about the video. You see the value and you’re excited about the impact it’s going to make on your business. Awesome! Then it comes time to record… All of a sudden you can think of about 100 reasons as to why video isn’t really that great after all.
We get it. And you’re not alone. Getting in front of the camera to record your first personalized video feels intimidating. A daunting task that […]

706, 2018

The Five Essential Parts of an Elevator Pitch

By |June 7th, 2018|Video Email|0 Comments

 
Ah, the elevator pitch. The term alone leaves most of us in a cold sweat, searching for excuses to bail. We fumble about, using meaningless buzz words and industry-specific phrases that aren’t universally understood.
 
I’ve met marketers, sales directors, even CEOs who cannot succinctly explain what their company/product is. And it’s no wonder… mastering the elevator pitch is hard and it’s a constant work in progress. Here are some guidelines for creating your elevator pitch so […]

512, 2017

Don’t let budget prevent your growth

By |December 5th, 2017|Tips, Video Email|0 Comments

 

Budgets are real and they keep us up at night. But at what point does operating at the mercy of your budget end up stunting your long term opportunities?

Does this sound familiar: you were on budget in Q2 (high-fives and beers all around), but you’ve had a dismal August and September (cue the Ramen noodles and tears). It’s crunch time in Q4 and you’re desperate to keep your head above water. So you resort […]

3005, 2017

How to Avoid Spam Filters?

By |May 30th, 2017|Tips|1 Comment

“Spam” can be a four-letter word, particularly in the sales world. But spam filters are in place for a reason: to weed out irrelevant emails – and who among us doesn’t appreciate that? So step #1: makes sure your emails have relevant content that is specific and targeted for the intended receiver. Beyond that, here are some of the top tips for avoiding spam filters and getting your emails opened:

1. Avoid spam-y words/symbols/formatting

Ixnay on […]

2804, 2017

The Dual Purpose of “Thank You”

By |April 28th, 2017|Email Marketing, Tips|0 Comments

This is not a post about the importance of saying “thank you” in business (and life in general). Let’s go ahead and assume that you’re always following up to offer your appreciation after the close. What this IS about is getting the most out of that thank you message.

Sending a simple thank you or message of appreciation for someone’s business is fast, easy and sets up a perfect opportunity to ask for that customer’s referrals […]

304, 2017

“Is Anyone Listening?”

By |April 3rd, 2017|Video Email|0 Comments

Our dear friend and long-time user/champion of Covideo, Matt West, just posted an insightful overview on the power of video and how it can reestablish the human connection in modern-day communication. Here’s a little snippet of his wisdom:

“Technology improves the mechanics of communication, however; sometimes what is missing is the human element. We can’t ignore, until West World becomes a reality, we are still communicating with other people…”

“…In this golden digital age, we have Facebook, […]

603, 2017

Eliminating the Memo in Favor of Video

By |March 6th, 2017|Email Marketing, Tips, Video Email|0 Comments

 

One CEO is revolutionizing the way her company communicates internally – and she’s doing it with video. Julie Sweet – CEO of Accenture’s North American division – banned the use of memos (insert Office Space quote). Instead, employees are encouraged to utilize video – either live-streamed or taped. Here are some of the ways Sweet used to describe her team’s internal communication via video:
“…more authentic and less scripted.”
“…encourages real conversation and problem solving.”
Any of this […]

2102, 2017

How to Avoid Misinterpretation

By |February 21st, 2017|Tips, Video Email|0 Comments

When you send an email you leave a lot up to misinterpretation because only so much can be conveyed with black and white text. So here’s our tip:

If there’s ever any question about how an email might be interpreted by the recipient, send them a video email instead.

With a video you can convey not only the information you wish to get across, but the general tone of the message by utilizing body language, eye contact, […]

2301, 2017

Why 2017 will be the Year of Video Marketing

By |January 23rd, 2017|Tips, Video Email, Video Marketing|0 Comments

In an infograph from HighQ that was published earlier this month on HubSpot, 2017 was called “The Year of Video Marketing” – and it includes the stats to back up this claim.

Get this: 93% of marketers use video for online marketing, sales, and communication. And the majority of marketers agree that video positively affects brand awareness, lead generation and online engagement.

Take a look at the article for all the deats and trust us – this […]

1701, 2017

“Video email solves problems before they arise!”

By |January 17th, 2017|Video Email|1 Comment

Covideo sits down with superstar Covideo user, Greg Gale, to discuss how he uses video email as a loan officer and trainer with The CORE.

Name: Greg Gale
Company: The Gale Team – NOVA Home Loans
Covideo user for: 2+ years
Frequency of use: Daily
Primarily uses Covideo for:

Putting a face to a name for new/prospective clients
Personalized, on-the-spot follow ups for current clients
Differentiating from the competition
Training and tips for students

Covideo: Greg […]

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