WANTED: Personalized emails in insurance
In today’s digitalized world where everything is connected, your clients want to be noticed and acknowledged. They are receiving personalized emails from everyone, so why should the insurance industry be any different? According to Accenture, 88% of insurance clients demand more personalization from providers. These clients are looking for personalized offers, messages, pricing, and recommendations from their auto, home or life insurance providers. One thing is for sure, insurance providers must adapt their strategies to […]