Selling in the auto sales industry can be pretty challenging and competitive. That’s why it’s essential to learn as many car sales tips and tricks to keep in your toolbox as possible.
While selling a car is no easy feat, there are a few different methods and techniques that you can implement in your car sales process to help you succeed more often.
This article will go over some auto sales training methods and tools and highlight to be a good car salesman without being too pushy.
1. Personalize your approach
By personalizing your car sales training methods, you let your customers know that you care and are fully present in the selling process.
Buying a car can be a big deal for many people, and becoming a car salesman means that you get to accompany these customers on some of their most important days.
Something simple as remembering their names, small details they’ve mentioned, and listening more than you talk can help a customer feel heard and appreciated.
2. Stay patient
In automotive sales training, one of the first things you’re taught is staying patient instead of being pushy. Instead of rushing and pushing your customer to complete a sale, support them the best way possible. You can answer questions, provide additional details and information, and remain their main point of contact for anything else they need.
If people feel rushed to make an important decision, your transaction will most likely fall through.
3. Incorporate video
A great way to personalize your approach and stand out amongst other car salesman is to incorporate video messages into your selling objections and answers. For example, use video when creating content for car salesman training, selling cars remotely, and providing additional information to customers that they can later re-watch.
Make a great first impression on your buyer by introducing yourself with a video. Send these video introductions via email or text as the first response when a lead comes in. In addition, send your leads 360-degree car walkaround videos that highlight specific car details, features and condition – just like the one below!
In addition, keep your buyers engaged by encouraging them to schedule appointments and follow-ups in your video messages.
The easiest way to incorporate videos into your selling techniques is to use a tool like Covideo that does all of the work for you. Covideo is the go-to video platform for dealerships used to easily record, send and track personalized video messages. Covideo does all of the heavy lifting for you!
All you need is to record the actual videos, and our software will help you get it to the right people using your favorite communication platform, whether it’s through text messaging or email.
4. Follow up
Another great way to incorporate video messaging into your selling technique is to follow up with video emails or video text messages. You can follow up with prospects to schedule more viewing and showing appointments.
You can also follow up with customers who have already purchased a car to make sure they don’t have additional questions and make them feel special and appreciated.
5. Know your product
Although this tip seems very obvious and straightforward, it’s the most essential and integral part of being a car salesman.
When creating videos of cars that you’re showing, make sure you know about all of the features and benefits of that car and make sure you can answer any questions that the customer may have about the product.
How to be a car salesman with the right selling techniques
The tips and tools that we listed above can help you step up your selling game in the auto industry. Some of the suggestions we listed include incorporating video messaging into your methods. Strategies like this will help you stand out amongst some heavy competition and create more personal connections and relationships with your customers.
Are you ready to take your auto sales business to the next level? See how other dealerships are using video in the sales process by talking to a Covideo automotive expert. In this quick and personalized 15-minute demo, we will show you the product and strategize with your dealership to determine firsthand how you can sell more cars with video.
Best of all, when you sign up with Covideo, your team receives a dedicated account manager who offers free automotive sales training on some best practices on using video throughout the sales process. They’ll be your point person and make sure you know how to use video effectively for your dealership.