Numbers show that there are 47,500 life coaches around the globe and 16,000 of them are located in North America. With hundreds of training opportunities available for them, it is expected that these numbers will only be higher in the future. So, we can say that the profession of a life coach holds a bright future with many opportunities ahead. Most life coaches today use the Internet as their office and reach their audience through video, which is now an inseparable part of online coaching and education. Life coaches prefer video as their main business tool as it’s the second best thing, other than in-person contact, that can demonstrate all the things they teach. Did you know that over 8 billion videos are watched on Facebook every day? So, the question is no longer if you should use video, but how you should use it.
Don’t “sell” your advice, offer it
Confidence is one of the most important things your potential clients look for and unfortunately many life coaches still struggle with confidence when presenting their knowledge.
As a life coach, you are giving advice that is a reflection of your beliefs, experience and knowledge. Your main focus should be on your personality and your goal is to become respected enough to gain followers and paying clients. You already know that if you want to be “liked” you have to know how to make yourself likeable. Your potential clients will feel if your advice is just a marketing strategy or actually relatable guidance. Make sure to be yourself and take advantage of the power of video to truly let your personality shine.
Confidence is one of the most important things your potential clients look for and unfortunately many life coaches still struggle with confidence when presenting their knowledge. By doing research on your target market, you will gain information on what your clients are looking for. This way you can adapt more to their needs and your confidence will grow as you will know more about them then they will about you. Don’t forget to think about body language and have in mind that a fake smile won’t go a long way.
Your clients care, you should too
People will not believe someone with a one-way communication offer. Your clients are eager to interact with you, so make sure you offer them a way to do so. With video you have the opportunity to engage on a personal level and show that you are here to help. Don’t be afraid to ask your viewers for feedback or comments. This will make them feel more important and you will know how to improve yourself along the way. Re-humanize your communication and don’t forget to respond to your clients’ feedback. Try sending out personalized video messages with Covideo, a video email platform, through which you will gain trust and establish relationships. Consequently, your close connections will help you build a loyal client base.
Stand out from the crowd
If you know your clients better than your competitors, you will know exactly what to offer them.
With Covideo you can easily share your videos through mail, social networks or embed them to your website. The Covideo hotspots and tracking opportunities give you an insight on who watched your videos, how often they’ve watched it and which parts of your video were a success. If you know your clients better than your competitors, you will know exactly what to offer them. Knowing who your followers are will give you more confidence and result in better feedback. Covideo lets you add exit links to your videos from where you can direct your audience anywhere you like. Maybe offer them a link to a comment/feedback section on your website? They would truly appreciate that!
The Covideo platform gives you the opportunity to record videos even up to 60 minutes, but be aware that studies have proved that optimal video length for online coaching is between 6 to 12 minutes. With a video platform you will stand out from the crowd and have the chance to engage and track your clients, making it easier for you to fulfill their expectations. Also, remember to stay authentic and consistent with what you teach, and your client base will only grow from here!
Learn from J.J. Birden, former professional athlete, motivational speaker, and health & wellness coach, how he utilizes video communication in his role:
Covideo provides video email software that helps businesses and individuals communicate more effectively, build relationships faster and reinforce their brands with easy-to-make personalized videos.