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Covideo Blog - Video Email News

By: Olivia Slade-Silovic | November 25th, 2016

Creating great video used to be available to a select few aka big brands with big marketing budgets. The ability to create good video required an expensive process handled by “professionals.” The balance of power has shifted. Now everyone with a smartphone can walk around with an HD camera right in their pocket. Not to …

By: Margaret Henney | November 16th, 2016

The unsubscribe button can be an uncomfortable topic in the world of mass email marketing, but we’re gonna go all Judy Blume on this and have “the talk.” If you’re like most companies/business owners you’re utilizing mass email marketing as one of your primary e-campaign tools. And while we’ll forever sing the praises of the …

By: Olivia Slade-Silovic | November 14th, 2016

The data has proven that video is the optimal tool for marketing and sales lead generation for your business. But if you’re looking for some numbers to quell any remaining doubts, here are some key highlights from a report by Vidyard and Ascend2 based on feedback from marketers who have successfully incorporated video in their …